It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
Manage episode 424236137 series 2394134
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.
- (00:00) - Introduction to the Episode
- (00:33) - The Emotional vs. Functional Debate in Advertising
- (01:43) - Deepesh Mandalia's Journey and Expertise
- (04:02) - The Evolution of Deepesh's Career
- (08:28) - The 5W Avatar Framework
- (19:47) - Stages of Awareness in Marketing
- (24:10) - Creating Effective Ad Campaigns
- (29:09) - Analyzing Ad Performance
- (30:16) - Analyzing Ad Effectiveness
- (31:00) - E-commerce Metrics and Insights
- (31:32) - Optimizing Instagram Ads
- (34:08) - Leveraging AI for Advertising
- (35:12) - Building AI-Powered Tools
- (40:45) - AI in Video and Image Creation
- (49:33) - Rapid Fire Questions
- (54:40) - Special Offer and Conclusion
Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346
📝 Shownotes for this episode
Guest’s Links:
- Website: Depesh's Ad Signals Platform
- LinkedIn: Depesh's LinkedIn Profile
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Depesh Mandalia - Guest
- Kunle Campbell - Host
505 episodes
Share
Manage episode 424236137 series 2394134
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.
- (00:00) - Introduction to the Episode
- (00:33) - The Emotional vs. Functional Debate in Advertising
- (01:43) - Deepesh Mandalia's Journey and Expertise
- (04:02) - The Evolution of Deepesh's Career
- (08:28) - The 5W Avatar Framework
- (19:47) - Stages of Awareness in Marketing
- (24:10) - Creating Effective Ad Campaigns
- (29:09) - Analyzing Ad Performance
- (30:16) - Analyzing Ad Effectiveness
- (31:00) - E-commerce Metrics and Insights
- (31:32) - Optimizing Instagram Ads
- (34:08) - Leveraging AI for Advertising
- (35:12) - Building AI-Powered Tools
- (40:45) - AI in Video and Image Creation
- (49:33) - Rapid Fire Questions
- (54:40) - Special Offer and Conclusion
Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346
📝 Shownotes for this episode
Guest’s Links:
- Website: Depesh's Ad Signals Platform
- LinkedIn: Depesh's LinkedIn Profile
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Depesh Mandalia - Guest
- Kunle Campbell - Host
505 episodes
All episodes
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Similar to 2X eCommerce Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
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continue reading
The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana F ...
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continue reading
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