Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
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All episode articles: eCommerce Growth Show Follow Omniconvert on: Facebook Twitter Linkedin YouTube
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Interviews with entrepreneurs and executives who are shaking things up and building exciting new companies. In industries like new Hollywood, podcasting, ecommerce, and the metaverse. Entertaining you with stories you won't hear anywhere else, from the next generation of leaders that are going to change the world. Brought to you by Chris Erwin, the founder of RockWater and 15-year veteran operator, seller, and investor of media, commerce, and technology companies.
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Welcome to Ten Years Years In The Making - a podcast for operating founders who want to learn how to successfully build and scale a direct-to-consumer e-commerce business. I’m your host, Adam Robinson, Founder and CEO of Retention.com. Over the past 2.5 years, my company has gone from $0-$14M ARR with 6 people and zero funding. Prior to that, I bootstrapped Robly Email Marketing to an 8 figure exit. For over 10 years, I’ve been starting, scaling, and selling companies, and through this podca ...
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Digital Products → How Ryan Sold a Million Stars
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Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Website: Read the Book: How I Sold a Million…
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TEA 145: I had $1.06 in my bank 5 years ago... so here's what I did.
24:52
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Five years into business, I had $1.06 in my bank accounts with a dozen staff and was stressed out of my mind. This is how I was able to turn things around, grow a portfolio of millions in real estate, and find the freedom I truly wanted inside my business without feeling like a slave. It is attainable. And if a goofy pale white dude from the middle…
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TEA 144: Our Favorite Meta Ads Campaign Structure Right Now
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A lot has changed with Meta in the last 3 months. And if you listened to our State of Advertising 2024 podcast, then you’re likely aware of one of our FAVORITE campaign structures: Advantage+ Shopping Campaigns. However, right now, something else has our attention. And we’re seeing better results than we’ve ever seen with it. -=-=-=-=- ** MENTIONED…
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TEA 143: What To Do When Summer Sales Are Slow
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Summer means slower sales for many ecommerce brands. So, what do you do when people are vacationing and spending is down? Here’s a solid list of things to do. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10) ► Leave Us An Honest Rat…
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How AI and Entity-Based Search are Transforming SEO → Zach Boyette
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Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work …
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TEA 142: I Pay $60K/Yr for a Business Coach (Here’s What Happened)
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I’ve always invested in courses I found interesting to continue growing. But at the start of 2023, I decided to invest the most money I’d ever invested in a SERIOUS coaching program. In this podcast, I’m going to share my findings from spending $60,000/yr for a business coach. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On O…
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How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
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In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, strategic capital management, and automation have driven their gr…
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TEA 141: Lifetime vs Daily Campaign Budgets: a $40k Test & Results
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Should you set your Meta Ads budgets DAILY or LIFETIME? Well, we spent $20,000 on each budgeting structure. Here’s what happened… And which one took the cake. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10) ► Leave Us An Honest Rat…
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TEA 140: Stop Wasting Your Time Making Ad Creatives That Suck
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(This episode is a re-run that originally aired on August 28, 2023.) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability. In this podcast, I break down our "seed, sprout, and scale" framework…
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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
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In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimiz…
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TEA 139: Use This Business Model If You're Under $3 Million/Year In Sales
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Most businesses exist for one reason: freedom. Freedom to do what you want with who you want and when you want to. (Time) Freedom to buy what you want and give what you want. (Financial) The “Freedom Business” model is built to do precisely that as you ascend through different revenue thresholds in your business – and everything inside the Max Prof…
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How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
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Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to …
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TEA 138: Your Sales Funnel Is Bottlenecking In 1 Of These 4 Areas
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► Our Client-Exclusive Bottleneck Finder We actively work with about 200 ecommerce brands right now. And what we’ve learned is that if you’re having sales issues, it’s happening in 1 of 4 areas. In this episode, Josh will show you how to identify where people are getting stuck in your sales funnel in less than 90 seconds, give you benchmark numbers…
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TEA 137: You Can 2x Your Profit By Doing These 3 Things
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(This episode is a re-run that originally aired on December 12, 2022.) Profit is the oxygen in your business. Without it you will die... When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I wou…
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$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
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In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discov…
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TEA 136: Building a $150M Brand In 4 Years, Bribing Target, Product Heists, and Unconventional Marketing (Bloom Supplements)
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When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help …
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TEA 135: Your Ads Don't Suck -- Your Website and Offer Probably Do
10:25
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► Grab A Ticket For The Workshop (Limited Seats) Most people think their ads are the issue. You often don't think about where you're driving traffic to. Your ads could be amazing, but if your landing page or offer is not "high-converting" it will make it LOOK like your ads are under performing. That's why, in this podcast Josh is going to share an …
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Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova
57:10
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In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasize…
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TEA 134: It's Time You Make Email A Revenue Driver For Your Business
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(This episode is a re-run that originally aired on January 23, 2023.) Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. The first time I truly realized how powerful email was, it totally changed my life and my business f…
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The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)
1:08:47
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In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion cover…
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TEA 133: How To Apply $100M Offers To Ecommerce
20:59
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► Apply For The Max Profits Mentorship ► Grab Alex's $100 Million Dollar Offers Book $100M Offers has been a revolutionary book for so many people. If you’re unfamiliar or want to know how to build a Cash Cow Offer for your ECOMMERCE business that people feel stupid saying “no” to, then Josh will break it down in the podcast in great detail! 00:00 …
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Ex-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam Piliero
48:41
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In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Mo…
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TEA 132: What Is A Good ROAS/CPA For My Business? (How To Calculate It)
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► Grab our KPI Calculator Running ads as a business owner can very quickly turn into an emotional decision if you don't have solid numbers to monitor your ads with. That's why, in this video Josh is going to break down the importance of calculating your breakeven ROAS and Cost Per Acquired Customer (CPA) and then he will walk you through using our …
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How Automating Accounting Fuels E-Commerce Growth → Jason Richelson
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In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason…
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TEA 131: Sweetwater Sends 350,000 Pounds Of Free Candy To Their Customers Each Year (With CEO Chuck Surack)
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What does candy, Dolly Parton, and sound equipment all have in common? The guest of this week's podcast, CEO of Sweetwater, Chuck Surack. In this episode, Chuck tells the origin story of Sweetwater from VW Bus to 1,000,000 Sq Ft of space. Then, Josh asks the question we all want to know - why does Sweetwater send out so much candy with each purchas…
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TEA 130: 10 Ways To Increase Your Average Order Value (AOV)
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(This episode is a re-run that originally aired on May 29, 2023.) Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much …
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How Dapper Boi Redefines Fashion with All-Gender Inclusivity → Vicky Pasche
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In today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inc…
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TEA 129: What To Do When Meta Ad Results Are Volatile
25:31
25:31
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Recently, we’ve seen some people reporting disastrous results with Meta ads. - No Purchases One Day, Tons The Next (Or None At All) - Automations not firing as accurately - Inaccurate reporting - Unpredictable spending So… when this happens, what do you do? In this episode, Josh gives advice on checking metrics, looking in the big picture, and thin…
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Maximising Your eCommerce Capital Raising and Funding Outcomes → Lonnie Bloom
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40:19
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In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges…
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TEA 128: Battlbox's $21M Content & Community Strategy (w/ John Roman)
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When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 00:00 Intro 01:53 Short Background Of John's Battlbox Journey 09:42 Battlbo…
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How to Make Better Pricing Decisions as an eCommerce Operator → Aaron Cowper
52:07
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In today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC and McKinsey to founding ShopGrok, a pivotal force in shaping …
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TEA 127: 3 Things To Do When Your Business Is Scaling (w/ Stafford Newsome)
45:47
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Most business owners think they are scaling when they're actually growing. In this episode, Josh brings on Stafford Newsome to discuss the difference between "Growth Mode" and "Scale Mode" in your business. Then, they discuss what your main focuses should be when you're in each of those modes. 00:00 Intro and Get To Know Stafford 07:37 The Differen…
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TEA 126: If Your Ads Aren't Working... Try These 4 Things
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(This episode is a re-run that originally aired on December 18, 2023.) After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast. In this episode, I share why most ads don't scale, and then break down the "4 Dials" y…
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How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford
44:53
44:53
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In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 milli…
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TEA 125: Managing A Multi-Million Dollar Facebook Ads Account (w/ Conner Fleming from Hostage Tape)
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► Check Out Hostage Tape Here Conner Fleming is the head of growth for Hostage Tape. He spends 7-figures per month on Meta and knows a thing or two about creating hyper growth for an ecommerce brand! 00:00 Intro 01:50 Hostage Tape's 2023 Numbers 03:40 Hostage Tape In Australia 04:56 Issues With Amazon 06:26 Brand Deal With UFC and Andy Elliot 10:35…
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How ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike Ward
1:02:12
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In today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in t…
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