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How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford

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Manage episode 411460271 series 2394134
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue.

Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for precise website optimization, accurate data tracking, and a solid customer support framework. He shares insights from his experience on scaling businesses, emphasizing the importance of effective delegation, accountability, and a focus on both sales and backend operations.

The conversation covers the critical nature of CRO throughout the business lifecycle, with Matthew detailing strategies for website layout optimization, copywriting adjustments, and mapping out the customer journey for better conversions. He offers practical advice on improving various stages of the purchase funnel, from checkout optimization to product page enhancements, and underscores the importance of customer reviews and social proof in building trust.

Matthew also discusses the potential impact of artificial intelligence on ecommerce, suggesting that AI will enhance employee productivity and capabilities rather than replace human jobs. This episode provides a wealth of knowledge for ecommerce entrepreneurs aiming for sustainable and efficient growth.

Listeners are encouraged to explore Build Grow Scale to learn more about Matthew Stafford's work and insights into driving ecommerce success.

  continue reading

500 episodes

Artwork
iconShare
 
Manage episode 411460271 series 2394134
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue.

Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for precise website optimization, accurate data tracking, and a solid customer support framework. He shares insights from his experience on scaling businesses, emphasizing the importance of effective delegation, accountability, and a focus on both sales and backend operations.

The conversation covers the critical nature of CRO throughout the business lifecycle, with Matthew detailing strategies for website layout optimization, copywriting adjustments, and mapping out the customer journey for better conversions. He offers practical advice on improving various stages of the purchase funnel, from checkout optimization to product page enhancements, and underscores the importance of customer reviews and social proof in building trust.

Matthew also discusses the potential impact of artificial intelligence on ecommerce, suggesting that AI will enhance employee productivity and capabilities rather than replace human jobs. This episode provides a wealth of knowledge for ecommerce entrepreneurs aiming for sustainable and efficient growth.

Listeners are encouraged to explore Build Grow Scale to learn more about Matthew Stafford's work and insights into driving ecommerce success.

  continue reading

500 episodes

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