It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How AI and Entity-Based Search are Transforming SEO → Zach Boyette
Manage episode 426697353 series 2394134
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.
- (00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
- (01:29) - Introduction to the Episode
- (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
- (08:18) - Exciting Services: Paid Media and SEO
- (09:16) - Impact of AI on Search and SEO
- (11:02) - SEO Strategies for eCommerce Brands
- (18:37) - Role of SEO Agencies in the New Era
- (20:47) - The Rise of Social Search Platforms
- (34:34) - Conversion Rate Optimization (CRO)
- (44:59) - Google's API Leak and SEO Insights
- (47:34) - Conclusion and Final Thoughts
Guest’s Links:
- Website: Galactic Fed
_____________________________
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Creators & Guests
- Kunle Campbell - Host
- Zach Boyette - Guest
515 episodes
Share
Manage episode 426697353 series 2394134
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.
- (00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
- (01:29) - Introduction to the Episode
- (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
- (08:18) - Exciting Services: Paid Media and SEO
- (09:16) - Impact of AI on Search and SEO
- (11:02) - SEO Strategies for eCommerce Brands
- (18:37) - Role of SEO Agencies in the New Era
- (20:47) - The Rise of Social Search Platforms
- (34:34) - Conversion Rate Optimization (CRO)
- (44:59) - Google's API Leak and SEO Insights
- (47:34) - Conclusion and Final Thoughts
Guest’s Links:
- Website: Galactic Fed
_____________________________
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Creators & Guests
- Kunle Campbell - Host
- Zach Boyette - Guest
515 episodes
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Similar to 2X eCommerce Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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