Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts. From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world. Through wo ...
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Imaging expert and award-winning author Deke McClelland presents his list of the top 40 features in Photoshop. Some are tools, others are commands, still others are conceptual. All are invaluable. Learn this 40 feature and you'll know Photoshop. Special bonus content: Deke's Photoshop CS5 Top 5, which covers the best new features in Photoshop CS5 in just five easy-to-watch videos!
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Quick tips are focused on providing helpful design tutorials packed with helpful information in less than 5 minutes! Our tips focus on the Adobe creative suite including: Photoshop, Dreamweaver, Illustrator, InDesign, Flash and much more!
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...::PhotoshopTVnl De enigste Nederlands talige Photoshop Podcast::... PhotoshopTVnl is een educatieve podcast voor de beginner tot de professionele Adobe® Photoshop-er. Een aflevering van PhotoshopTVnl is +/-10 minuten lang en is elke week op Maandag te zien. Dus krijg het recentste insider Adobe® Photoshop® en digitaal fotografienieuws . Plus elke week een tip, tutorial en andere Photoshop truuks die u gelijk kunt toepaqssen. PhotoshopTVnl is een "communitie" waar kijkers kunnen bijdragen ...
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25: Shaking Up The Mobile Service Scene with Dannon Byrd of Tap the Coast
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Send us a text Everyone will remember at least three things from any wedding or event: a really bad speech, the food, and the drinks. Tap the Coast is a mobile beverage service based in our hometown of Pensacola, Florida. Founded by Dannon Byrd, the idea was born out of the perfectly shaken mix of a well-timed Pinterest photo, a noticeable demand i…
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24: From Lessons in Entrepreneurship to Crafting Pensacola’s Bright Future: A Conversation with Mayor D.C. Reeves
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Send us a text Much of entrepreneurship, leadership, and life is learning, listening, and gaining experiences that guide your path. This week’s guest is a perfect example of someone who’s done just that. We were lucky enough to get an exclusive hour with our (very busy) hometown Mayor, @dcreevesmayor. Our discussion ranged from his beginnings as a …
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23: Working With Your Friends: How Close-knit Teams Can Be Good For Business
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Send us a text They say never work with your friends, but we don’t agree with that. Over the years, HatchMark Studio has developed a reputation of being a team that is…a little close. Maybe too close at times. But what we’ve found is that working closely with friends can have a profound impact on workplace happiness and success. Whether it’s bringi…
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22: Building a Smash Burger Cult Following: MI SU Street Food’s Rise to a Pensacola Foodie Favorite
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Send us a text THE SULTANS OF SMASH ARE ON THE POD 🧡 THEY DON’T NEED AN INTRODUCTION, BUT WE’RE GOING TO GIVE THEM ONE. ALDEN AND HYLENE GARCIA OF @MISU_STREETFOOD JOINED THE PRACTICAL REBELS PODCAST TO TALK ABOUT HOW THEY GOT STARTED IN THE FOOD TRUCK WORLD, LESSONS THEY LEARNED ALONG THE WAY, AND WHERE THEY’RE HEADED NEXT. THAT’S RIGHT! THEY DROP…
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21: Inbound Marketing: How Content Creation Can Boost Business with Logan Singleton
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Send us a text Logan is on the podcast?! 🤯 Traveling all the way from his desk to the back of the office where we record these episodes, Logan joined us on the Practical Rebels podcast to talk about all things inbound marketing. As our content and marketing strategist, Logan assists many of our clients with their inbound marketing strategy and exec…
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20: Lights, Camera, Comedy: The Business of Film & Importance of Community with Chris Jadallah
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Send us a text Lights, camera, comedy. 📽️ Chris Jadallah is the owner and director of @filmsbycalliope, a Pensacola-based film company. He turned his childhood passion for film and directing into a business, opening his doors in 2015. A love for film was coupled by Chris’ adoration for comedy. He took his skill behind the lens and developed @kittyg…
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19: Social Media Ads 101: Why, How, and Where to Begin
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Send us a text Do you need to be advertising on social media? 🤔 The answer is “yes.” But we know it’s not that simple for every business. You need to know how much you should expect to spend, what content needs to be created, and how to know whether or not it’s working. For better or worse, social media platforms like Meta have switched their busin…
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18: Building a Film Production Company with Intention with Destyn Patera of Lensea Film
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Send us a text “The human game is a team sport.” That’s what Destyn Patera, owner of @lenseafilm, says. We spoke with him about building a film agency from the ground up, how putting people before profits shaped their growth, pushing the boundaries with a team, finding the perfect fit for a client, and a whole lot more. Destyn’s people-first philos…
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17: Stretching the Boundaries to Stand Out in Your Space with Liz Long
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Send us a text In a highly competitive landscape where attention is currency, it's more important than ever to stand out in a sea of white noise. Brands like Liquid Death, Pit Viper, and even Wendy's have made names for themselves with wit, edge, and by being LOUD, but how do you make a mark when your culture and industry isn't built to push the en…
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16: The Birth of a Business Through Personal Struggle: The Fertility Resort with Bryant Liggett
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Send us a text It's said that necessity is the mother of invention, and we've seen no greater example of that than what Bryant (B.B.) Liggett has built with The Fertility Resort. With 15 years in the marketing world, B.B.'s experience spans food and beverage, beauty, healthcare, and media production. She has built a career and name through her expe…
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15: Empathy at Work: Felipe Muñoz on Cultivating Positivity and Compassion in the Modern Workplace
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Send us a text Stress and burnout in the workplace is an ongoing challenge for any business, especially during a phase of heavy growth. How do you balance the positive impacts of growth and expansion with team satisfaction, to develop a supportive, nurturing culture along the way? April is Stress Awareness Month, and on this week's podcast, we're j…
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14: Opa! The Secret Sauce to a Family Run Business with Greek's Catering & Events
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Send us a text From concessions to COVID to food trucks to...you'll have to find out! This week's episode of Practical Rebels features Stelios and Cristin, the power couple behind Greek's Catering and Events. They sat down with us to share their secret sauce for building an expanding business empire that kept their marriage, family, and community a…
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13: Building a Business Around the Lifestyle You Love With Sean Mullins of Pensacola Vibes
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Send us a text Ever considered building a business around the life you want to live? This is the episode for you. Sean Mullins of Pensacola Vibes drops into the pod to talk about his path from graphic designer to running multiple businesses, each purposefully honed to lean into skills he's learned along the way, and to give him the freedom to do th…
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12: Conference Like a Pro: Top Tips for Making the Most of Your Experience
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Send us a text Veronique is back from @synapseflorida and came back with her top tips for navigating conferences like a pro! From breaking out of comfort zones to conference-specific networking tactics to sharing your day and post-conference follow-up, we share our playbook for turning events into opportunities. Ready to make every connection count…
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11: Attracting Capital & Customers with Kelly Reeser of TechFarms Capital
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Send us a text Kelly and Veronique are headed to speak at the Synapse Summit in Tampa next week! But first, they give a peek into what they'll be covering on the latest episode of the Practical Rebels podcast! The world of startups and brand go hand in hand - and Kelly Reeser of TechFarms Capital joins us to talk about what they look for when consi…
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10: Supporting Community Growth, Advocating for the Ad Industry, and all things American Advertising Awards with Hannah Pennell of AAF
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Send us a text It's award season...and ADDY time! Hannah Pennell of AAF joins us to talk about the big show taking place February 16th. Learn more about what AAF does for the creative and marketing community as a whole. This includes everything from representing our region on a national level to supporting professional and student development, as w…
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9: Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout
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Send us a text The world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital? …
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8: Go-to Strategies to Roll Out a Successful Brand Launch
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Send us a text Branding - and rebranding - is a process that can take up to a year. You've invested a lot of time, money, and hard work into it. It's ready to go. How do you share it with the world? A successful rebrand rollout can breathe new life into a brand, sparking renewed interest from both current and prospective customers. It provides an e…
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7: 6 Quick Tips for Creating Highly Engaging Social Content
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Send us a text The social media game is played on a landscape that is constantly changing and evolving. Whether you’re running an account for a big corporation or slinging content for your food truck, you need to stay ahead of the curve to keep your audience engaged and growing. Veronique, Ramsey, and Savannah jumped on the mics in this episode of …
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6: Leaning Into Uncertainty: A Conversation on Business Growth & Embracing Change
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Send us a text Embracing change and leaning into uncertainty can be a scary proposition for any business owner or professional. How do you know when it’s time to bring new people in? Can letting go of certain things be the catalyst for growth? We invited the entire team here at HatchMark studio to join us for this episode of Practical Rebels to dis…
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5: How a Data-Driven Marketing Strategy Led to a 40% Revenue Increase with Jerold Hall
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Send us a text Can purposeful and impactful branding & marketing be the catalyst for lead generation and a key component to your sales funnel? On this episode of Practical Rebels, we had the pleasure of sitting down with Jerold Hall, the Vice President of Sales and Dealer Development at AmCoat Industries. He takes a deep dive into the success story…
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4: Blurring the Lines of Traditional, Commercial Art, & Brand with Daniela de Castro
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Send us a text Daniela de Castro is rare blend of left and right brain on steroids. Merging a passion for science and puzzles, a background in fine art, a degree in design, and a love of branding, she has grown a name for herself in the international mural community. Episode 4 is a deep dive into her journey from pharmacy student to mural and insta…
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3: Building a Craft Beer Brand & Community with Brett Reid of ALGA Beer Co.
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Send us a text In Episode 3, we're so excited to share our conversation with Brett Reid, co-owner of Alga Beer Company. Brett shares the story of how his background in the ad world, mixed with his love of brewing beer with his friends, has shaped one of the most popular breweries in town. We discuss everything from building awareness around the bre…
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2: Choosing the Best Marketing Team Model For You
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Send us a text Freelancer, internal team, or agency? Every organization's needs are different, and whether to bring in outside experts or build your own team is a question that every business faces. This episode dives into the benefits - and drawbacks - of each model.By HatchMark Studio
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Send us a text Our first episode dabbles a bit into why we’re here and how we’re taking our own advice…sharing easy tips for showing up and creating content for your business that’s easy to implement and provides value to your customers. Plus, what to expect from future episodes.By HatchMark Studio
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Photoshop CS5 Top 5 Tip #5: Painting Tools
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In today's installment of Photoshop CS5 Top 5, Deke demonstrates Photoshop's bristle brushes, which simulate traditional paint brushes—the kind your local art-supply store sells—and its new Mixer brush, which lets you give a photo a painterly look. Along the way, Deke passes along a tip for customizing Photoshop's interface—one of those little chor…
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In this installment of Photoshop CS5 Top 5, Deke McClelland explores a feature he calls fun to use, funny to watch, and extremely powerful. Take a fifteen-minute tour of the Puppet Warp feature, then head over to check out all of our Adobe CS5 training to explore new courses and tutorials covering Photoshop, Illustrator, Dreamweaver, InDesign, Flas…
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Refining selections and creating masks are unglamorous but utterly essential Photoshop techniques—you've got to master both in order to perform tricky compositing tasks, such as extracting a person from an image and then adding a different background.By lynda.com
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Photoshop CS5 Top 5 Tip #4: High-dynamic range photography
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Whether you want to be subtle or brash, the greatly improved HDR features in Photoshop CS5 are worth a close look. They're the subject of today's Photoshop CS5 Top 5 movie. Watch as Deke McClelland walks you through Photoshop CS5's HDR toning and HDR Pro features.By lynda.com
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Photoshop CS5 Top 5 Tip #5: Common Sense Enhancements
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In this first episode of Photoshop CS5 Top 5 on lynda.com, Deke McClelland introduces us to the common sense enhancements, tweaks, and fixes in latest version of Adobe Photoshop. Learn about the new Straighten button, the Content Aware Fill tool, and more.By lynda.com
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Virtually every Photoshop project starts with Open (how often do you choose New?) and ends with Save. And unlike other apps, Photoshop treats all image formats as native. Open and Save are the alpha and omega of imaging.By lynda.com
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Home to at least eight of the features Deke has mentioned so far in the Photoshop Top 40 Countdown, the Layers palette is command central—the place where most of the action in Photoshop happens. Were it not for this one palette, Photoshop as we know it would not exist.By lynda.com
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The essential Image Size command lets you scale an image on screen or in print. Here's your chance to understand resampling and resolution, both of which affect the core quality of your digital photographs.By lynda.com
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Photoshop lets you modify your view of an image using a variety of tools, commands, and options. But you don’t need a single one of them. Learn a few shortcuts and you’ll be working at maximum efficiency in no time.By lynda.com
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Photoshop Feature #5: The Sharpen Filters
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Photoshop doesn’t sharpen focus, it sharpens detail. Using any of three remarkable filters, Unsharp Mask, Smart Sharpen, and High Pass. Apply them as smart filters, and you’re ready for any output scenario.By lynda.com
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Photoshop doesn’t just support multiple color spaces, it supports infinite variations on the device-dependent ones. You can open an RGB photo, process it in Lab, and output it to CMYK, with certainty that the conversions will work.By lynda.com
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Photoshop Feature #7: Undo, History, and Revert
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The safety-net trio of Undo, History, and Revert protect the intrepid image editor from unexpected disasters. But they also let you toggle operations, compare before-and-after images, and move back and forth through time.By lynda.com
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How To Quickly Make All Caps Text In Photoshop
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In this quick tip I'll show you how to change the case of existing text in photoshop.By Niki Brown
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The ubiquitous eyedropper is simple in purpose and easy to use. But imagine a world without it, where you had to dial in every one of the 16.8 million+ colors manually. The eyedropper is Photoshop’s color ambassador.By lynda.com
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Clients From Heaven, Clients From Hell – Design Chat With Liz Andrade
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In the wake of the popularity of the Clients From Hell site I thought it would be appropriate to talk about good experiences with clients. I had a chance to have a chat with Liz Andrade from CmdShiftDesign and discuss the topic.By Niki Brown
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The Levels command, and its cohort the histogram, let you adjust luminance levels on a channel-by-channel basis. The upshot is that you can increase contrast, correct for color cast, and make a bad image good.By lynda.com
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The Color Settings command is your way of establishing reliable color management policies across the entire Creative Suite. While admittedly techy, it ensures that what you see is what everyone else sees as well.By lynda.com
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Photoshop Feature #11: Opacity Mode and Blend Modes
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Changing the Opacity is like mixing a cocktail with, say, 30% active layer and 70% all layers below. Assigning a blend mode is like shining a light or casting a shadow: The active layer infuses those behind it with life.By lynda.com
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Camera Raw is an independent application that lets you develop your raw photographs and exploit every byte of the vast information captured by your digital SLR. Not just powerful, it is a force unto itself.By lynda.com
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Want to let the world know who made your photo? Then choose File Info. Here you can assign a title, an author (you!), a copyright, and a Web site. No image should go out without a visit to File Info.By lynda.com
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Gaussian Blur is a filter that blurs an image. But its also the math behind the Feather command, drop shadows, and everything that is soft in Photoshop. Watch this video and learn why GB is so important.By lynda.com
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Much can be said of masking: Masking is the art of using the image to select itself. Masking lets you apply the entire weight of Photoshop to the task of editing a selection. And masking, thy name is alpha channel.By lynda.com
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An adjustment layer is an independent layer of color adjustment that can edit any time you like. Plus it affects all layers below it, consumes very little space in memory, and affords the opportunity for selective edits.By lynda.com
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Yes, layer effects let you make drop shadows. But they also let you create credible compositions, render simple layers in dimension, and add ambient lighting. I cannot imagine working in Photoshop without them.By lynda.com
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Smart objects aren't all that smart. And they aren't objects. What they are is envelopes. The kind that hold things. And keep them safe. So that everything you do protects the image from harm. This is Photoshop at its best.By lynda.com
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