Best Associated Geniuses Podcasts (2024)

1
Are Digital Marketing Services Worth Selling? 21:17

22h ago21:17

21:17

If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory." Stay in the loop with all things Borrell when you join our ResearchAler…

1
This Iconoclast Doesn't Mince Words on Today's Mass Media 24:05

15d ago24:05

24:05

With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when …

1
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix 32:03

29d ago32:03

32:03

Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass …

1
SERIES 12: Episode 12 - The Victim, Ryan Holiday, Munk Debates, This Girl Can, Ram Dass 52:47

2M ago52:47

52:47

Michael has been unwell this week, which has given us time to catch up on a highly-recommended television programme. Send us your ideas to our instagram @makingthecutpodcast. The Victim - https://www.imdb.com/title/tt8178650/ Ryan Holiday - https://ryanholiday.net/ Munk Debates - https://munkdebates.com/ This Girl Can - https://www.thisgirlcan.co.u…

1
The Forgotten Goldmine in Email 25:35

2M ago25:35

25:35

What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the…

1
SERIES 12: Episode 11 - Coconote, No More Cocaine Shane, Paul Weller, My Life in a Book, Sand Job 54:27

2M ago54:27

54:27

Revealed in this episode, Michael has a big announcement about a shocking life change. As always, send us your ideas to our instagram @makingthecutpodcast. Coconote - https://coconote.app/ No More Cocaine Shane - https://www.instagram.com/no_more_cocaine_shane/?locale=es Sofa Session: Paul Weller! - https://www.bbc.co.uk/sounds/play/m001zwgt My Lif…

1
SERIES 12: Episode 10 - A View from the Bridge, Barry Manilow, Percy Pigs, Jade Colucci, You Made it Weird 49:03

2M ago49:03

49:03

In this episode, we head to the West End with a bag of treats. As always, send us your ideas to our instagram @makingthecutpodcast. A View from the Bridge - https://trh.co.uk/whatson/a-view-from-the-bridge/ Sister Act - https://www.sisteractthemusical.co.uk/london/ Barry Manilow - https://lwtheatres.co.uk/whats-on/barry-manilow/ https://open.spotif…

1
Radio's New Leader Brings An Attitude To the Job 32:31

2M ago32:31

32:31

Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, tha…

1
SERIES 12: Episode 9 - Breathwork, Friday Night Lights, Clarkson's Farm, RevivR 52:33

2M ago52:33

52:33

Not only do we recommend ideas for exercise and entertainment, we suggest something that could help you saves lives. As always, send us your ideas to our instagram @makingthecutpodcast. Blisspoint - https://www.instagram.com/blisspoint.co/ Friday Night Lights - https://www.fridaynightlights.run/ Dom Whiting - https://www.youtube.com/channel/UCqP8au…

1
E-Commerce Evolution in B2B | TGG S3 | Infidigit 43:09

3M ago43:09

43:09

Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trend…

1
SERIES 12: Episode 8 - Amnesia, Pikes, Clean Co, Calligraphy Health, The Water Shed, The Fall Guy 48:21

2M ago48:21

48:21

If our gravely voices aren’t a dead giveaway, we’re just back from Ibiza. We’ve returned with hoarse vocal cords and recommendations! As always, send us your ideas to our instagram @makingthecutpodcast. Amnesia - https://www.amnesia.es/ Pikes - https://www.pikesibiza.com/ Crazy P - Heartbreaker - https://www.youtube.com/watch?v=hU4Cv8E_yxE&ab_chann…

1
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun 29:37

3M ago29:37

29:37

Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.Stay in the …

1
SERIES 12: Episode 7 - Joodaboo, People Places and Things, Genius of Coldplay, Tim Minchin, Johann Hari 40:04

3M ago40:04

40:04

Get out your crystals, because we are going spiritual in this episode through philosophical music, meaningful movies and thought-provoking books. Send us your ideas to our instagram @makingthecutpodcast. Joodaboo - https://joodaboo.com/ People Places And Things - https://www.nationaltheatre.org.uk/productions/people-places-and-things/ Tim Minchin -…

1
SERIES 12: Episode 6 - Mo Gawdat, Babbel, Frameless, Paul Weller, Laura Moso, Jimmy Carr 56:05

3M ago56:05

56:05

People with misophonia beware! We’re eating at the start of the episode. But don’t worry, we quickly move on to delight you with recommendations for music, instagram pages, an art installation and a language app. As always, send us your ideas to our instagram @makingthecutpodcast. Mo Gawdat - https://www.instagram.com/mo_gawdat/?hl=en Babbel - http…

1
TEGNA Finds a Set of AI Geniuses 26:59

3M ago26:59

26:59

The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of strategy for one of the nation's largest TV companies, TEGNA, which has discovered AI genius within its…

1
How AI Transforms Healthcare Marketing: Insights & Innovation 29:11

3M ago29:11

29:11

🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences eff…

1
SERIES 12: Episode 5 - Halstead Baker, Forrest Gump, Ascending Bear, Stuber, Myoovi 47:10

3M ago47:10

47:10

This week we talk bread, books, hotels and health devices. As always, send us your ideas to our instagram @makingthecutpodcast. Park House Hotel - https://parkhousehotel.com/ The Psychology of Secrets - https://www.panmacmillan.com/authors/andrew-gold/the-psychology-of-secrets/9781035002597 Melanie Cantor - https://www.instagram.com/melanie.cantor/…

1
SERIES 12: Episode 4 - Duke of Cumberland, Kiss Kiss Bang Bang, Pull Up Bar, Riyets, Forest Feast, Baby Reindeer 50:30

3M ago50:30

50:30

Did you know you can make money listening to this podcast? Kind of. Listen to the end to find out how. Send us voice notes of your recommendations to our instagram @makingthecutpodcast. Haslemere Hospital - https://www.royalsurrey.nhs.uk/haslemere-hospital/ The Duke of Cumberland Arms - https://dukeofcumberland.com/ Kiss Kiss Bang Bang - https://ww…

1
How Young Adults Search Online for 'Local' Information Might Surprise You 22:52

4M ago22:52

22:52

Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affair by consulting his kids, a social media expert, and the ultimate authority – his wife.Stay in the l…

1
Bonus Ep. 142 - I’m Sorry I Did This to You, with Eve and Julie 19:31

4M ago19:31

19:31

Why, oh why, does Eve make Julie take on questions that no person on the planet wants to be forced to think through out loud on air? (Three guesses who wrote this description.) The question this time: Is there free will? Julie's answer: .... Never mind. Skip Julie's answer and go straight to Eve's discussion of what professor of biology and neurosc…

1
SERIES 12: Episode 3 - Jimmy on Relationships, Simon Squibb, Love From, Fallout, Space X, Billy Joel 52:26

4M ago52:26

52:26

Movies to watch, relationship advice to ponder, music to make you cry: another cracking week of recommendations. As always, send us your ideas to our instagram @makingthecutpodcast. Jimmy on Relationships - https://www.instagram.com/jimmy_on_relationships/?hl=en Simon Squibb - https://www.instagram.com/simonsquibb/?hl=en Love From - https://love-fr…

1
SERIES 12: Episode 2 - Bute, Robert W B Love, Tony's Chocolonely, Curb Your Enthusiasm, Eddie Abbew 41:51

4M ago41:51

41:51

This week we recommend everything from chocolate to a classic television programme to a Scottish island. As always, send us your recommendations to our instagram @makingthecutpodcast. Bute - https://en.wikipedia.org/wiki/Isle_of_Bute Dr Lisa Mosconi - https://www.lisamosconi.com/ Robert W. B. Love - https://www.instagram.com/robertwblove/?hl=en Ton…

1
It's the Email, Stupid 28:44

4M ago28:44

28:44

What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…

1
SERIES 12: Episode 1 - Monkey Man, The Dropout, The Gentlemen, Super Sparrow, Paul Weller, Nudi Spray 43:20

4M ago43:20

43:20

We are back, baby! We’ve missed you all and can’t wait to inundate you with the recommendations that we’ve discovered over the past few months. As always, send us your recommendations to our instagram @makingthecutpodcast. Monkey Man - https://www.imdb.com/title/tt9214772/ The Dropout - https://www.imdb.com/title/tt10166622/ The Gentlemen - https:/…

1
First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI 25:58

4M ago25:58

25:58

In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his…

1
AI Marketing: Transforming Customer Engagement 59:28

5M ago59:28

59:28

Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experi…

1
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV' 29:24

5M ago29:24

29:24

Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and h…

1
Digital Mastery in EdTech Marketing: Building Brands in the Digital Era 25:35

5M ago25:35

25:35

Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence i…

1
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep 23:22

6M ago23:22

23:22

It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to wo…

1
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media 21:01

6M ago21:01

21:01

Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take.Stay in the loop with all things Borrell when you join our Rese…

1
Unveiling Marketing Insights: Ethics, AI, and Influence | Guest Talk with Manimala Hazarika 52:37

7M ago52:37

52:37

Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the…

1
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code 22:55

7M ago22:55

22:55

Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview! …

1
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'? 29:38

7M ago29:38

29:38

Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio A…

1
Bonus Ep. 141 - When One Book Leads to Another, with Eve and Julie 17:16

7M ago17:16

17:16

Our theme for this episode is book connections—times when one book leads us to thoughts of another or inspires us to read further. It’s one of our very favorite aspects of reading: escaping into the world of one book, then tying it together with the world of another. Eve talks about two pairs of books—one of her all-time favorites, one a new discov…

1
Picking on Prognosticators: 2024 Predictions Worth Dissin' 22:58

8M ago22:58

22:58

Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with the inimitable Mike Blinder, who talks about how media companies are trying to hire outside their individual industries, and how he's developed a way to…

1
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon 18:25

8M ago18:25

18:25

Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldm…

1
Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16 27:56

8M ago27:56

27:56

Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates.🌐 Anuj…

1
Bonus Ep. 140 - Roz Chast! 33:28

8M ago33:28

33:28

It's been a long time since you've seen an author interview here on Book Dreams, but we were recently given the chance to interview Roz Chast, and who could possibly say no to that?! Roz is a beloved New Yorker cartoonist with a style all her own, and Eve and Julie have both been big fans of her work for decades. She is as funny, insightful, and di…

1
Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15 56:34

8M ago56:34

56:34

In this compelling episode of The Growth Genius (Ep. 10), we sit down with Sakshi Chaddha, the Head of Brand Strategy & Marketing at Glance, to unravel the fascinating story of Glance's transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP - Revenue at Infidigit, explores the origins, evolution, and futu…

1
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative' 25:41

9M ago25:41

25:41

Register for our December 12 webinar HERE. Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellasso…

1
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets 21:45

9M ago21:45

21:45

Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329 Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for …

1
E-Commerce Insights: Trends, Challenges, Strategies ft. Ashima Aggarwal | The Growth Genius 1:12:18

9M ago1:12:18

1:12:18

Dive into the dynamic world of E-Commerce with our latest episode of "The Growth Genius"! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape. Hosted by Mehul Ashar, Sr. VP - Revenue at Infidigit…

1
Advertising Genius to Associate Dean at NMIMS: Dr. Anirrban Ghosh | The Growth Genius | S3E3 41:36

9M ago41:36

41:36

🎉 Get ready for an electrifying new episode of "The Growth Genius," featuring the eminent Dr. Anirrban Ghosh, Associate Dean at NMIMS School of Branding & Advertising, as he joins us for an inspiring conversation! 🎉🎙️ In this riveting episode, we delve into the multifaceted role of Dr. Anirrban Ghosh at NMIMS, where he nurtures and guides the aspir…

1
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep? 27:16

9M ago27:16

27:16

More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yel…

1
Unveiling Pharma Marketing Strategies with Reethika Nair | The Growth Genius 38:32

10M ago38:32

38:32

Dive into the dynamic world of pharma marketing with The Growth Genius Quick! 🚀 Join Reethika Nair, Head of Ecommerce at Dr. Reddy's Laboratories, and Mehul Ashar, Sr. VP - Revenue at Infidigit, as they explore intriguing facets of the pharmaceutical industry. Here are some highlights from the conversation:🔍 Key Takeaways:Navigating the D2C Landsca…

1
SERIES 11: Episode 6 - Holly & Co, James O'Brien, Sophie Webster, Thomas Bird, Organically Epic, Dave 56:05

10M ago56:05

56:05

We’ve got some news: this is our last episode for a while. We will miss you so much! In the meantime, be sure to send us your tips to our instagram @makingthecutpodcast where we’ll also keep posting our recommendations. Not On the High Street - https://www.notonthehighstreet.com/ Holly Tucker Books - https://www.waterstones.com/author/holly-tucker/…

1
Wondering About the Profitability of Digital Sales 17:56

10M ago17:56

17:56

Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd …

1
Marketing in Pharma/Healthcare: Strategies for Success with Siji Nair Kaul | The Growth Genius 31:17

10M ago31:17

31:17

🌟 Welcome to the latest episode of "The Growth Genius"! 🌟In this episode, we explore Women's Health marketing with Siji Nair Kaul, Head of Marketing - Women's Health at Bayer Healthcare. 🚺 She's joined by our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, for an enlightening conversation.🌸 **Key Discussion Points:** 🌸- Burning Is…

1
The Blueprint for Business Success: Growth and Leadership Tips | Rajiv Talreja | The Growth Genius 45:20

10M ago45:20

45:20

Welcome to the latest episode of "The Growth Genius"! In this exciting installment, we have a special guest, Rajiv Talreja, Business Coach and Founder of Quantum Leap Learning Solutions, joining our host and Infidigit's Founder and MD, Kaushal Thakkar.In this episode, we dive deep into the world of business success and personal growth. Rajiv shares…

1
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google 37:45

10M ago37:45

37:45

Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.By Borrell Associates

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Associated Geniuses Podcasts

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