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Decoding AI for Marketing

Greg Stuart, Rex Briggs

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Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will ...
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For aspiring authors, writing a book is a lifelong dream, but one that can seem to be just out of reach. The process of writing a book can be both exciting and frustrating. The idea can be there , but sometimes we get stuck and can’t seem to find the inspiration to move forward. If you are an expert in your field who is thinking about writing a book, you’ve come to the right place. Welcome to The Author’s Corner, a show where we will help you unlock your creativity and write the book of your ...
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The Supply Chain Revolution podcast is a series focused on the latest trends and innovations in sustainability and supply chain management. The podcast is hosted by Sheri Hinish, also known as the Supply Chain Queen, who is a sustainability consultant and digital transformation expert, and features interviews with a wide range of supply chain professionals, thought leaders, and entrepreneurs. The podcast covers a variety of topics related to the supply chain revolution, including digital tra ...
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Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing le…
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Summary: October is National Book Month, and it’s the perfect time to celebrate everything we love about books! In honor of this, I’ve got some fun and simple ways to help you celebrate and reignite your love for books. In Episode #167 of The Author’s Corner, Robin shares a few creative ideas on how to make the most of this special month, whether y…
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Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at ever…
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Summary: Ever wondered what it really takes to become a New York Times bestseller? It’s a journey that requires strategy, dedication, and a deep understanding of the publishing industry! Today, my guest, Michael Drew, a book marketing expert, joins us to share his incredible insights and experiences in helping authors achieve bestseller status. In …
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Summary: Did you know that some of the most challenged books are also among the most read? As we celebrate National Banned Books Week, I find it fun to think about how the most challenged books of all time also happen to be among the world’s top perennial best sellers. If you've ever wondered why these books are targeted or what they have in common…
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Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively com…
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Summary: If the idea of AI makes you uneasy, you’re not alone. Many authors fear that AI could feel impersonal or replace the creative touch that makes their work unique. But what if AI could actually enhance your marketing strategy without taking away your personal touch? In episode #163 of The Author’s Corner, Heidi Yarger shares her journey from…
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Summary: Have you ever considered how impactful the acknowledgments section of your book can be? If you're looking for guidance on how to effectively and appropriately express your gratitude to those who supported your book-writing journey, you'll want to tune in to our latest episode. In Episode #162 of The Author’s Corner, Robin Colucci discusses…
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Summary: Did you know that only about 1% of book pitches actually land a deal? Rejection is never easy, and in the competitive world of publishing, it's a common experience. And if you've ever faced rejection from publishers and wondered what to do next, you'll want to listen to my latest Robin’s Riff. In Episode #160 of The Author’s Corner, Robin …
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Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an atte…
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Episode #158: Robin’s Riff on “How Ugly Book Covers Hurt Credibility” Summary: Attention authors: Your book cover is not just a design—it's the first impression for your book. You know what they say about first impressions and second chances… So, before you sign off on your next book cover, you'll want to tune into this new Robin's Riff, as Robin e…
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Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitab…
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Summary: Ever wondered how your sleep patterns affect your creativity and productivity? Well, our guest today is just the person to shed light on this crucial link! Whether you're burning the midnight oil to meet a deadline or struggling with writer's block, understanding the science behind sleep can transform your writing process, and improve your…
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Summary: In episode #153 of The Author’s Corner, Robin delved into the importance of a well-crafted book title and her secret formula for how to write one. Today, we complete this “mini-series” on crafting a bestselling book title by diving deeper into the crucial role of the subtitle and how you need to write it to make readers want to buy! In epi…
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