Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth indiv ...
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Real Estate Icons is your go-to podcast for mastering the art of personal style in the fast-paced world of real estate. Hosted by Afton Porter, a trusted stylist and image consultant for realtors, this show delves into the transformative power of a polished, professional appearance. Each episode offers actionable tips and inspiring stories from top real estate professionals who have successfully leveraged their personal style to elevate their careers. Whether you're just starting out or you' ...
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Welcome to Real Estate Business Builders! Bottom line… the real estate industry has failed to create a clear path to financial freedom. Traditional brokerages and coaching are designed to keep you running on the “transaction treadmill” with no exit strategy. While I didn’t have any sales, marketing or business building experience when I got into real estate, I was willing to bet on myself and figure it out because my family was depending on me. Having served over 5,000 families with their re ...
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What if you decided that mediocre was no longer an option? What if you decided that TODAY is your day to stop waiting for permission to pursue the life of your dreams? This IS your wake-up call to disrupt your default life & get you on the path to Greatness! It is often said that you should be working ON your business, not IN your business. Your money must serve you, not the other way around. If you're enjoying significant success in your current ventures, how about bringing it to the next l ...
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Can AI Transform Your Real Estate Business?
19:34
19:34
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This might surprise you, but AI tools won’t transform your real estate business. While they’re useful, real success comes from proven systems, not quick fixes. After a decade of coaching agents to six and seven-figure success, I’ve seen it all: sustainable growth requires focus and discipline. Thanks for Listening! Don't forget to: Grab a Free Busi…
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Episode Notes Discussed: Objective-First Framework: Emphasizes starting with a clear goal before developing marketing strategies. The framework is structured around creating SMART goals (Specific, Measurable, Actionable, Realistic, and Time-bound) to guide the marketing process effectively. Setting Realistic Expectations: Highlights the importance …
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4 Pillars Required to Become a Million Dollar Agent
23:03
23:03
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Handle buyer/seller objections, and install lead generation and conversion systems that consistently generate 40k+ per month. As a bonus, get a 5-HOUR deep dive into the NAR settlement with scripts and templates included if you sign up RIGHT NOW! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and…
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Picture Perfect: Expert Tips for Planning Your Ideal Branding Headshot
12:35
12:35
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Grab your color analysis here: Color Experience Description: Episode #133 In this episode, we cover everything you need to know to plan the perfect branding headshot. From choosing your best colors and selecting the ideal location to background recommendations and social media tips, we've got you covered. Tune in to ensure your next headshot truly …
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Learn How To Nurture Leads & Set Appointments From A Seasoned Pro — Part 2
24:33
24:33
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Learn How to Nurture Leads & Set Appointments with ease! Discover Kodi Riddle's process and convert leads into loyal clients, transforming your business forever! Part 2 of 2. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate agent? Feeling underpaid, overwo…
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Learn How To Nurture Leads & Set Appointments From A Seasoned Pro — Part 1
24:06
24:06
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Learn How to Nurture Leads & Set Appointments with ease! Discover Kodi Riddle's process and convert leads into loyal clients, transforming your business forever! Part 1 of 2. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate agent? Feeling underpaid, overwo…
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Chromatic Edge: Color Analysis for Real Estate Dominance
22:04
22:04
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Join me as I discuss the reasons why you need to know the best colors for your wardrobe and how to pick your best branding colors. How to tell when your branding colors work for you and against you. Book your color analysis with me here: Color Analysis with Branding Color Confirmation Usueful Resources: Sign up for the weekly ICON INSIDER: Icon Ins…
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How to Generate Luxury Listings on Demand Without Cold Calling w/ Janie Coffey — Part 2
26:12
26:12
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Dominate production with the help of Janie Coffey and crush the competition in your local market! Generate luxury listings ON DEMAND at the absolute highest level possible… without cold calling! Part 2 of 2. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate…
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Discussed: Industry Changes: The NAR settlement will alter how realtors interact with buyers and handle professional fees. Agents are adjusting their business practices to stay informed and educate clients about these changes. Brokerage Acquisition: This type of transition involves rebranding and adapting to new operational challenges. Client Commu…
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The Psychological Power of Image in Luxury Real Estate
16:26
16:26
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Curating your personal brand Image: The Psychological Power of Image in Luxury Real Estate The luxury real estate market isn't just about beautiful properties – it's about understanding the mindset of affluent clients. By grasping the psychology behind luxury consumption, you can position yourself as the go-to agent for high-net-worth individuals. …
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How to Generate Luxury Listings on Demand Without Cold Calling w/ Janie Coffey — Part 1
25:06
25:06
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Dominate production with the help of Janie Coffey and crush the competition in your local market! Generate luxury listings ON DEMAND at the absolute highest level possible… without cold calling! Part 1 of 2. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate…
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Learn How to Take Your 'Unfair' Share of Deals in the Current Market — Part 2
31:04
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Gain significant value for YOUR business with insights from our expert coaches—veterans who built their successful businesses from the ground up. In this special mastermind, they'll help you navigate the buyer-side changes, market challenges, and the NAR settlement turbulence. Part 2 of 2 Thanks for Listening! Don't forget to: Grab a Free Business …
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Learn How to Take Your 'Unfair' Share of Deals in the Current Market — Part 1
28:14
28:14
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Gain significant value for YOUR business with insights from our expert coaches—veterans who built their successful businesses from the ground up. In this special mastermind, they'll help you navigate the buyer-side changes, market challenges, and the NAR settlement turbulence. Part 1 of 2 Thanks for Listening! Don't forget to: Grab a Free Business …
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How to Build a 7-Figure Annual Income Pillar With Your Database w/ Kerby Skurat — PART 2
26:51
26:51
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Discover the power of your database! Kerby Skurat reveals ALL of his secrets on how to build and nurture a 7-figure annual income pillar, so you can start mining the gold that’s already within your reach! Part 2 of 2 P.S. For the full experience, watch it on YouTube, where Kerby provides great visual resources! Thanks for Listening! Don't forget to…
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Luxury Real Estate: Key Differences and Strategies for Success
38:36
38:36
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Topics Discussed: Differences between working with traditional / typical clientele versus the luxury arena How are expectations different at the luxury level? Loyalty / value proposition The Importance of Experience and Personal Touch Setting Expectations and Boundaries Building Long-Term Relationships Service Levels and Compensation Strategies for…
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How to Build a 7-Figure Annual Income Pillar With Your Database w/ Kerby Skurat
23:35
23:35
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Discover the power of your database! Kerby Skurat reveals ALL of his secrets on how to build and nurture a 7-figure annual income pillar, so you can start mining the gold that’s already within your reach! Part 1 of 2 P.S. For the full experience, watch it on YouTube where Kerby provides great visual resources! Thanks for Listening! Don't forget to:…
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What You Need to Hear... Not What You Want to Hear
16:47
16:47
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I unpack the crucial insights I gathered when I asked “What do agents need to hear right now, but maybe they don’t want to hear it?” in a recent mastermind! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and wanting to scale to $1M+ as a real estate agent? Feeling underpaid, overworked and overwh…
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The 4 Non-Negotiables to Become a Million Dollar Agent
17:28
17:28
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The 4 non-negotiables if you want to hit that MDA mark—scaling up, boosting your income, and enjoying more freedom in your life… without burning out! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate agent? Feeling underpaid, overworked, and overwhelmed? Ha…
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10 Key Mindsets for Agents to CRUSH IT During Uncertain Times
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21:35
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Ready to do like the million-dollar agent and set up guardrails to adapt, and turn your plans around even when facing critical situations? Find out the 10 Key Mindsets so you can grow your business and crush your market now, despite the NAR settlement or any other external factor! Thanks for Listening! Don't forget to: Grab a Free Business Call! Ar…
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The Top 3 Traits of Million Dollar Agents!
16:22
16:22
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Ready to join the million-dollar club in real estate? Today, I'm unveiling the three key traits to get you there! Gear up to scale your real estate business like never before—leaving behind the hustle of nights and weekends. It's time to embrace a smarter approach! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less…
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Topics Discussed: Historical Background: Evolution and Popularity of Luxury Branded Residences Demographic Analysis: Target Market and Buyer Profiles Motivations for Purchasing: Investment, Lifestyle, Convenience, Prestige Comparison with Traditional Hotel Stays vs. Ownership Amenities and Services Offered Market Trends: Growth of Branded Residence…
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The 4 Key Moves I Made to Build a Multi-Million Real Estate Sales Business
16:37
16:37
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Ready to learn the secrets behind building a multimillion-dollar real estate business, even during tough times? In this video, I'll share the 4 key moves that helped me achieve success & thrive even when other agents struggled. No fancy tools or complicated strategies—just straightforward advice that hopefully helps YOU aim higher! Thanks for Liste…
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Style Challenge Week 6: Create a Casual Expensive Look from your Closet
19:56
19:56
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The fashion industry would love for you to believe that being stylish is about buying all the new fashion trends. The pressure to own the latest and greatest. Making you feel like the wonderful wardrobe pieces you have worked hard to earn and love to wear are no longer relevant. Or how about this gem... Wear whatever you love. Like, if you spend en…
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Find out powerful approaches that ANYONE can use to bring in LOTS of business without wasting hard-earned cash on the 'next best thing' or expensive fancy tool that promises everything… but delivers NO actual results! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and wanting to scale to $1M+ as …
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How to Sell 52 Homes in the Next 12 Months… No Matter What!!
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24:09
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If your life depended on it, could you get to 52 transactions in 12 months? I’m talking about selling homes predictably, sustainably, and more importantly… profitably. If you think this is impossible, rethink your goals and hone in on what matters most. Because with the right systems and strong database nurture, this is COMPLETELY doable! Thanks fo…
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Lead Generation: What's Working Right NOW?!
22:12
22:12
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Are open houses worth it? Can you leverage billboards or radio? Should you bother tracking social media ROI? Or should you focus on cold calling? Today, I'll be tackling these questions head-on to answer the most crucial question of all: WHAT'S WORKING RIGHT NOW? Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less t…
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The Realities of Working in a Balanced Market
34:48
34:48
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Topics Discussed: Overview of Luxury Real Estate Market Transition from Seller's Market to Balanced/Buyer-Oriented Market Importance of Grasping Local Market Conditions Hyper-local Information, Price Bands, Neighborhood Dynamics Evolving Buyer Preferences: Experience-based Properties, Lifestyle Amenities Managing Market Shifts and Buyer/Seller Expe…
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Lead Generation: What's NOT Working Right Now!
22:35
22:35
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STOP throwing away your time and cash on flawed lead generation tactics, and steer clear of the traps and surprises of our current industry. Let's ensure your hard-earned commission stays right where it belongs – in your pocket! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and wanting to scale …
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The NAR Settlement — Is This The End of Real Estate Agents As We Know It?
18:18
18:18
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How are you feeling about the NAR settlement? The NAR has settled a major lawsuit, shaking up the industry. But here's the deal: change is inevitable. And the key to facing it head-on is RESILIENCE. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate agent? F…
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The Power of Habits in Life & Real Estate
23:34
23:34
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Dive into the world of habits with me… and learn how simple, straightforward actions can transform your real estate success. From meaningful conversations to powerful systems, discover strategies to conquer any market and face any uncertainty! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and wa…
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