The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.
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Behaviour Lab CEO Magdalena Smith sits down with special guests to discuss how we can debias investment decision making through analytics and behavioural science.
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Welcome to Gap Cognition: Business by Design — a podcast exploring the art and science of building organisations that work by design, not by default. Hosted by Michelle de Villiers, behavioural strategist, business coach, and founder of Gap Cognition, this series dives into how people, culture, and performance intersect to shape thriving workplaces. Each episode unpacks real-world insights from behavioural analytics, leadership psychology, and organisational design — helping leaders, HR prof ...
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"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
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Welcome to The Football Insights Academy Podcast, the ultimate destination for football enthusiasts, aspiring analysts, scouts, and recruitment professionals who want to understand the beautiful game beyond what’s visible on match day. This podcast is dedicated to demystifying the world of football analytics, scouting, and recruitment while empowering listeners to elevate their understanding of the game. Each episode is packed with: Deep Dives into Playing Styles: Learn how teams operate on ...
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How culture drives behaviour, performance and change
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42:10In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, is joined by Blaire Palmer, author, keynote speaker and expert on leadership and the future of work. This episode is a candid conversation about what organisations must rethink if they want people and performance to thrive in an era shaped by rapid technological change. Dra…
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Ep40: Behaviours Over Labels: Writing Role Definitions AI Can Follow
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31:34Join the Free Kickstart Challenge Summary In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss various themes surrounding football recruitment, particularly focusing on the importance of role definitions and behaviours over labels. They explore how clear role definitions can enhance recruitment p…
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Ep39: Structure in Recruitment Decisions: Why Clarity Beats Guesswork
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41:27
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41:27Join the Free Kickstart Challenge Summary In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the complexities of football recruitment, emphasising the importance of structured decision-making processes. They explore the challenges faced by recruitment departments, the significance of understanding pl…
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Ep38: Why Football Needs Better Thinking: Structure, Clarity & the Rise of AI-Supported Decisions
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41:34Join the Free Kickstart Challenge Summary In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the intersection of AI and football, discussing how technology can enhance decision-making processes within clubs. They emphasise the importance of clear terminology and structured thinking, arguing that f…
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Ep37: The Festive Fixture Pile-Up - Rotation, Recovery and Risk
36:19
36:19
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36:19Join the Free Kickstart Challenge Summary In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the challenges faced by football clubs during the December fixture pile-up. They explore the impact of increased game frequency on player fatigue, tactical adjustments, and the importance of recovery. T…
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Why organisations struggle with change and what to do about It
41:35
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41:35Most organisations don't struggle with change because of strategy or technology, they struggle because change is fundamentally human. In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Sunil Kumar, Chief Transformation Officer, to explore why transformation so often stalls and what leaders can do to make it stick.…
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Social Fitness: Why Relationships Determine Health and Success
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16:13We spend decades pursuing success through intelligence, achievement, and career goals, yet psychological science reveals a startling truth: the single most important predictor of your long-term health, happiness, and survival is the quality of your relationships. In this deep-dive podcast, we unlock The Psychosocial Mandate, drawing on over 85 year…
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Ep36: Player Pathways: How Clubs Build from Grassroots to First Team
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52:49Join the Free Kickstart Challenge Summary The conversation explores the structured approach to player development in sports, emphasising that successful pathways are not a matter of luck but are carefully engineered through collaboration among various departments within sports clubs. Takeaways Pathways aren't luck, they're engineered. Successful pl…
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The ROI of Culture — Why Behavioural Intelligence Saves Time, Money & People
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15:14In this episode of Gap Cognition: Business by Design, we explore one of the most misunderstood truths in organisational performance: culture is not a “soft” concept — it has a measurable financial return. Research from Harvard, McKinsey, Gallup, and MIT consistently shows that culture directly influences profit, productivity, retention, and executi…
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Change Management & Communication — Moving People from Awareness to Action
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14:18In this episode of Gap Cognition: Business by Design, we unpack one of the biggest challenges organisations face: turning change awareness into real behavioural action. While most companies announce change through emails, presentations, or town halls, research shows that communication alone doesn’t drive adoption. People don’t resist change — they …
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Performance Management That Works — Designing Systems People Actually Use
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16:22In this episode of Gap Cognition: Business by Design, we take a practical, research-backed look at why traditional performance management fails — and what leaders can do instead to create systems that people actually use, value, and trust. Despite being one of the most widely implemented organisational processes, performance management remains one …
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Leadership by Design — Creating Leaders Who Shape Culture, Not Manage It
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15:35In this episode of Gap Cognition: Business by Design, we dive into one of the most important insights in modern organisational science: leadership is a behavioural job, not a managerial one. Culture isn’t shaped in strategy sessions or HR documents — it’s shaped in the daily habits, decisions, and interactions of leaders. Drawing on research from G…
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The Behaviour Behind Performance: Why Habits Matter More Than Skills
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13:28In this episode of Gap Cognition: Business by Design, we explore one of the most overlooked truths in organisational performance: skills may get someone into a role, but habits determine whether they succeed in it. Modern behavioural science, organisational psychology, and neuroscience all point to the same conclusion — behaviour is a more powerful…
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Ep35: Inside Recruitment: Lessons from Successes and Failures
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36:52Join the Free Kickstart Challenge Summary In this conversation, David Bromley and Tom Butterfield discuss the intricacies of football signings, emphasising that each transfer tells a unique story. David discusses the four key realities of recruitment, emphasising the importance of clarity, behaviour, environment, and expectation in the recruitment …
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🎙️ Episode 1: What “Business by Design” Really Means Welcome to the very first episode of Gap Cognition: Business by Design — a podcast that explores the intersection between behaviour, culture, and performance. In this opening conversation, we set the tone for what this series is all about: building businesses that perform by design, not by defaul…
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Closing the 90% Gap: How Culture Carries Strategy to Success
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18:28In this episode of Gap Cognition: Business by Design, we unpack one of the most common — and costly — challenges in modern organisations: the gap between strategy and execution. You’ll often hear that brilliant strategies fail not because they’re wrong, but because they never land. They sit on PowerPoint slides, beautifully articulated but disconne…
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Ep34: The Analyst’s Role in Storytelling: Shaping How Fans See the Game
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29:52Join the Free Kickstart Challenge Summary In this conversation, David Bromley discusses the intricacies of football analysis, focusing on identifying patterns, momentum shifts, and the emotional aspects of the game. He emphasises the importance of storytelling in analysis and the analyst's role in choosing how to present data and narratives effecti…
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Why companies fail with data and what to do about it
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39:51In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, speaks with Shachar Meir, a data advisor who has worked with organisations from startups to the likes of Meta and Paypal. Together, they explore why so many companies, even those with skilled data teams, solid platforms and plenty of data, still struggle to deliver real bus…
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Ep33: What Will Data Never Be Able To Tell Us?
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30:37Join the Free Kickstart Challenge Summary The conversation explores the interplay between data and instinct in decision-making, emphasizing the importance of knowing when to trust each. It highlights the limitations of data and the necessity of context in understanding outcomes. Takeaways It's not data versus instinct. It's knowing when to trust ea…
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Ep32: From Data to Dressing Room: How Insights Actually Influence Coaches
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28:49Join the Free Kickstart Challenge In this episode David and Tom talk about one of the three most important skills that can help the analyst translate the data into usable insights that could help them gain the trust of the coach. You could calculate the greatest data finding of the century...... but if you can't speak the language of the coaching s…
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Building data excellence: culture, value and the human side of AI
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43:38In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, speaks with Roberto Maranca, data & digital transformation expert and author of Data Excellence. They explore what it really means to build a 'data fit' organisation, one that treats data capability like physical fitness by understanding where you are, training for where yo…
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Ep31: Why Some Teams Overachieve: From Brentford to Mjällby - When Process Beats Payroll.
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54:21Ep31: 2024/25 EPL Team Personalities Mjällby Article Join the Free Kickstart Challenge Summary In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the concepts of overachievement and underachievement in football, particularly focusing on the Premier League. They discuss the performance index …
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Ep30: Match Analysis Myths: What TV Pundits Get 'Wrong'!
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32:50Join the Free Kickstart Challenge Summary In this episode, Tom Butterfield and David Bromley delve into the world of match analysis and punditry, exploring common myths and misconceptions that arise in football commentary. They discuss the differences between the roles of pundits and analysts, highlighting how entertainment often takes precedence o…
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Busy doesn't equal value: How great teams deliver
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39:48Busy isn't the same as valuable. Too many data teams fall into the trap of endless activity chasing the next tool, migration, or hype, without ever proving their impact. In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, sits down with Maaike van den Branden, former Chief Data Officer at Compare the Market and Mumsnet, to u…
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Ep29: Scouting in the Age of AI: What Football Clubs Really Value
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39:40Join the Free Kickstart Challenge Summary In this episode, Tom Butterfield and David Bromley discuss the integration of AI in football, particularly in scouting and recruitment. They explore how clubs are adopting AI technologies, the importance of clarity and communication in data analysis, and the future of AI in the sport. The conversation empha…
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Ep28: Inside the 11-Stage Funnel: From 'What Do We Need' to 'Player To Target'
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46:25
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The future of work isn't about AI. It's about us.
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35:41AI is no longer a distant concept; it's here, reshaping the way we live and work. From coding and customer service to creative content, AI is already taking on tasks once thought to be uniquely human. But what does that mean for the future of work, and more importantly, for the role of leaders? In this solo episode of Hub & Spoken, Jason Foster, CE…
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Ep27: From Pilot Sessions to Future Evolution - What's Next?
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20:29Join the Free Kickstart Challenge Summary In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley reflect on the recently concluded War Room series, discussing its structure, the importance of feedback, and the role of the First 11 platform in football recruitment. They explore how to engage different group…
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Ep26: From shortlist to Target Matrix — Turning Data Into Decisions
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26:48Join the Free Beginners Course Summary In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the intricacies of the football recruitment process, focusing on the blend of human evaluation and technology. They explore the importance of video scouting, live scouting, and off-field factors in player recrui…
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When Jason interviewed ChatGPT: Leadership in the age of AI
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15:00What if the future of leadership wasn't explained by another CEO, but by an AI? In this special episode of Hub & Spoken, hosted by Jason Foster, CEO & Founder of Cynozure, the guest isn't a data or business leader. It's ChatGPT. Together, they explore one of the most pressing questions for organisations today: What does leadership mean in the age o…
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Ep25: How Do You Filter 700,000 Players Down To a Shortlist?
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35:49Free Kickstart Challenge Course In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of the 11-stage recruitment process in football. Join them as they explore how strong beginnings lead to successful outcomes, the importance of defining club identity and playing style, and the…
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Ep24: Building Your Player Recruitment House!! The War Room Has Begun!
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36:46
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36:46Join the Waiting List - Free Kickstart Challenge Introduction Tom and David kick off Episode 24 with a warm welcome and a bit of humor about their recording setup. Football Season Insights: A deep dive into the unpredictable nature of the current football season, discussing teams like Man City, Spurs, and West Ham. Recruitment Process: The duo expl…
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Lessons Every Leader Can Use to Unlock Data and AI Success
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44:19In this episode of Hub & Spoken, host Jason Foster, CEO & Founder of Cynozure, is joined by James Lupton, Chief Technology Officer at Cynozure, to explore the findings from What Matters Most for Insurers Now — a new report shaped by insights from 35 senior leaders across the insurance industry. While the report focuses on insurers, its lessons reso…
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Ep23: The Steps of a Real Recruitment Process - Steps 9-11 and Ready For The War Room!
38:29
38:29
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38:29Join The War Room Join the Free Beginners Course Summary In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the current football season's unpredictable start, delve into the recruitment process for football clubs, and introduce the upcoming War Room sessions. They explore the importance of stru…
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Ep22: The Steps of a Real Recruitment Process - Steps 4-8
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34:04Join the Waiting List - Free Beginners Course Summary In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the stages of the First 11 app workflow, focusing on player recruitment and data analysis. They discuss the importance of defining objectives, identifying playing styles, and specifying player …
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How great leadership teams create sustainable business growth
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37:01
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37:01In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with David Germain, portfolio Non-Executive Director and former senior technology and transformation leader in banking, financial services and insurance. Drawing on 30 years of global experience, David shares how sustainable business growth depends on more than just st…
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Ep21: Behind the Curtain: The First Steps of a Real Recruitment Process - Steps 1-3
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40:57Free Beginners Course Summary In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the intricacies of football recruitment and discussing the importance of defining clear recruitment objectives. They explore the recruitment process using the first 3 steps of the 'First Eleven' process, emphasising t…
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Ep20: Inside the Machine – How Smart Clubs Build Player Shortlists in 2025
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42:18
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42:18Free Beginners Course Summary In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the evolution of football tactics and the importance of structured recruitment processes. They delve into the 11 stages of recruitment, emphasising the need for clear objectives, key performance indicators, and the role …
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Why is meaningful innovation so hard in insurance, and what can be done about it? In this episode of Hub & Spoken, host Jason Foster is joined by John Turner, a global underwriting leader and expert in life and health insurance, to explore the innovation imperative in one of the world's most traditional (and risk-averse) industries. They unpack the…
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Ep19: Moving Away From Complex Chaos Towards Simple Clarity
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29:40Free Beginners Course Summary In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment. They explore the typical recruitment setup in clubs, the importance of aligning recruitment with playing style, and the challenges of organising data effectively. Dav…
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