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Online marketing can be a confusing and frustrating topic for small business owners. Some struggle to get high search results rankings, while others give up after receiving too many negative customer reviews. Given the harsh environment the internet has cultivated, being an entrepreneur these days is challenging. Bill Courtright and Chris Snellgrove join forces to give you the right tools and strategies to effectively market your small business online. Welcome to Sensei Playbook, the ultimat ...
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Human beings possess an intrinsic urge for self-improvement, a relentless pursuit of personal development that surpasses simple introspection and delves into understanding the complex weave of human relationships. By unraveling the thought processes and actions of those around us, we can glean transformative insights and elevate our lives to unprecedented levels. Welcome to The Couch Trip with Eddie Reece, MS, LPC, BC-TMH. This is a gateway to fully understanding the intricate psychological ...
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Mastering Customer Engagement with Steve Roessler: A Deep Dive into Sales Strategies and CRM Innovations
40:18
40:18
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This episode of the Sensei Playbook features Steve Roessler, a Chief Evangelist Officer with a deep background in technical sales and the medical industry, who transitioned to serving the automotive industry. Steve discusses the importance of customer engagement over traditional metrics in automotive dealerships and shares insights on how modern to…
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Revolutionizing Automotive Sales with Katie Mares: The Power of Exceptional Customer Experience
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This episode of the Sensei Playbook Podcast features Katie Mares, a motivational speaker, best-selling author, and customer experience designer. The discussion focuses on enhancing customer experience in the automotive industry, particularly when selling to women. Key points include the importance of genuine human interactions, the five steps to a …
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Transforming Dealerships: Secrets of Customer-Centric Success with Derek Simonds
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In this episode of the Sensei Playbook podcast, the hosts interview Derek Simonds, a Brazilian Jiu-Jitsu black belt and former COO of Ziegler Automotive, now Executive Vice President at a Silicon Valley AI communications platform company. Derek shares his extensive experience in the automotive and technology sectors, discussing the transformative i…
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Steering Success: Lessons from Duke Brubaker at Champion Ford
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In this episode of the Sensei Playbook podcast, the hosts interview Duke Brubaker, an experienced automotive industry leader from Champion Ford in Owensburg, Kentucky. Duke shares insights from his early days selling cars in the 1990s to working with his father and transitioning into owning a dealership. The discussion covers various aspects of the…
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Who Needs Therapy? Maybe You (And Why It's Awesome)
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Do you ever feel like you're going through the motions but not truly connecting with others? Eddie Reece and Bill Courtright are here to bust the myths about therapy and show you how it can benefit ANYONE. In this episode, they discuss the surprising reasons why therapy is actually awesome, how to build deeper connections, how to manage stress and …
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Have you ever considered therapy but felt unsure where to begin? This episode is designed to equip you with the knowledge and confidence to make an informed decision. Today, Eddie Reece and Bill Courtright explore the world of therapy. They answer common questions like "What is therapy?" and "Why might someone consider it?" Eddie also shares valuab…
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Mastering Automotive Sales with Kyle Disher
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In this episode of the 'Sensei Playbook,' hosts interview Kyle Disher from Revdojo about his extensive experience and insights into the automotive industry. During the conversation, Kyle talks about his background in car sales, his travels for training, and his time working with various automotive giants, including Cardone and Edmonds. He explains …
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Driving Success: A Conversation with Jaymie Hampson of Holman Auto Group
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Welcome to the Sensei Playbook podcast! 🎙️ In this episode, we have the privilege of hosting Jaymie Hampson, a driving force behind the success of the Holman Auto Group. As a key figure within the Holman Auto Group, Jaymie brings a wealth of expertise and innovation to the automotive industry. With a deep understanding of dealership operations and …
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Mastering Automotive Digital Marketing with George Nenni
43:47
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Welcome to the Sensai Playbook Podcast! In this episode, we dive deep into the world of automotive digital marketing with industry expert George Nenni. With over three decades of experience in the field, George has been at the forefront of revolutionizing how car dealerships approach their digital marketing strategies. George shares his wealth of k…
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Jonathan Dawson's Journey: Building Success in Sales with Sellchology
41:44
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41:44
Welcome to the Sensei Playbook podcast! In this episode, we're thrilled to host an industry powerhouse who's transforming the automotive landscape one dealership at a time. Meet our guest, a dynamic force dedicated to enhancing dealership performance: a best-selling author, sought-after speaker, and renowned consultant Jonathan Dawson. With a passi…
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Women in Automotive: Pioneering Change with Jody Devere
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In this week's episode of the Sensei Playbook podcast, we had the pleasure of hosting Jody Devere from AskPatty.com. Jody's passion for differentiation and impact in the automotive industry shone through as she shared her insights on serving the women's market and promoting inclusivity in automotive retail. Throughout the episode, Jody emphasized t…
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Jesse Orton, Platform Director at I-5 cars in California
48:34
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Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Jesse Orton, Platform Director of I-5 cars in California and a seasoned professional in the car industry. Join the Conversation: …
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Tim Cox on Leadership and Making an Impact in the Automotive Industry
46:09
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Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Tim Cox, the founder and owner of CarNow and a seasoned professional in the car industry. Tim shared his insights on leadership, …
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Richard Herod III of White Bear Mitsubishi: Building a Heart-Centered Brand: Insights from
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In this episode of the Sensei Playbook Podcast, the host welcomes Richard Herod III, owner operator of White Bear Mitsubishi, to discuss his success in branding and marketing in the automotive industry. Richard shares his journey from being a Saturn dealer to becoming the owner of the number two Mitsubishi store in North America. Join the Conversat…
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Damian Boudreaux, International Speaker, Author, & Teacher and Founder of Auto Training Academy
1:19:53
1:19:53
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Welcome to the Sensei Playbook Podcast! In this episode, we sit down with Damian Boudreaux, a renowned speaker, consultant, and educator in the automotive industry, with over 30 years of experience shaping success stories across the US and Canada. Join us as Damian shares his invaluable insights on cultivating success and driving growth in the auto…
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Fabiola Mathis, General Manager of Cavender Mercedes Benz of Lubbock, TX
41:08
41:08
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The Supercharged Career Track of one of the Finest Lady Leaders in the Car Business. Join us for an engaging episode packed with practical insights and useful strategies. Stay ahead in your career journey—subscribe now, and elevate your professional path to new heights! 🚀🎙️ Join the Conversation: Share your thoughts using #SenseiPlaybookPodcast Sub…
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Faisal Saleem, COO of Children’s Medical Group of Atlanta, Leadership and Growth from the Heart
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Join us in this episode as Faisal Saleem, COO of Children’s Medical Group of Atlanta, shares insights on leadership and strategies for company growth. Discover his playbook for success in healthcare management. Key Takeaways: Building a culture of leadership Overcoming healthcare industry challenges Proven methods for sustainable growth Join the Co…
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Larry Feldman of Career Changers, Professional Development and Placement for Driven Dealer Professionals
39:54
39:54
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Welcome to Career Changers, where professional growth meets ambition! Join Larry Feldman as he navigates the landscape of professional development and placement for driven dealer professionals. 🚗🎙️🔥 Discover the strategies and insights that can propel your career to new heights. Subscribe now and stay tuned for our upcoming YouTube content a treasu…
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The Mind, Body, and Spirit of an Unstoppable GM: Tim Dawson, General Manager of Riverside Toyota in Marquette, Michigan
41:33
41:33
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Embark on an inspiring journey with Tim Dawson, the Unstoppable General Manager of Riverside Toyota in Marquette, Michigan. Delve into the mind, body, and spirit of automotive excellence. Subscribe to our YouTube channel now and be the trailblazer diving into our upcoming podcast. Stay ahead, stay tuned, and ignite your automotive passion! 🚗🎙️🔥 Dis…
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Lessons and reflections from NIADA Executive of the Year and CIADA CEO, David Cardella
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Unlock the secrets to success in the auto industry with the wisdom of David Cardella, NIADA Executive of the Year and CIADA CEO. Join us on this enlightening podcast episode, where David shares invaluable lessons and reflections. From 'Make a Friend, Make a Deal' to navigating the ins and outs of the industry, this episode is a must-listen for anyo…
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Tough as a BUCKEYE, Wendy Rinehart Protects and Provides for OHIO Dealers.
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Tough as a BUCKEYE, Wendy Rinehart Protects and Provides for OHIO Dealers. Wendy as Executive Director at Ohio Independent Automobile Dealers Association shares her valuable insights. Discover the tools, strategies, and secrets that will empower you to create a winning online marketing strategy for your business. Our guests, including leading busin…
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Dealers with Raving Fans...How They Did It and Why It Matters.
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Dealers with Raving Fans...How They Did It and Why It Matters. Chief People Officer, Bernard Smalls shares invaluable wisdom from decades of developing the nation’s best sales teams. Discover the tools, strategies, and secrets that will empower you to create a winning online marketing strategy for your business. Our guests, including leading busine…
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Randy Jones Executive Director of AAIDA reveals Alabama's Dealer Secrets
32:55
32:55
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32:55
Welcome to "The Sensei Playbook," the ultimate guide to mastering digital marketing strategies in today's fast-paced online world. Join your hosts, Bill Courtright and Chris Snellgrove, as they delve deep into the art of marketing strategy – helping you achieve more by doing less. Join us in this insightful interview with Randy Jones, Executive Dir…
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Chuck Bonanno: Executive Director of the FIADA shares Florida's Dealer Vision
34:46
34:46
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Welcome to "The Sensei Playbook," the ultimate guide to mastering digital marketing strategies in today's fast-paced online world. Join your hosts, Bill Courtright and Chris Snellgrove, as they delve deep into the art of marketing strategy – helping you achieve more by doing less. In this podcast, you'll gain invaluable insights from Chuck Bonanno,…
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Episode 6: From Dreaming To Doing: Achieving Success On Your Terms With John Barber
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Success is not a one-time event, but a journey that requires a positive mindset, intentional goal setting, and diligent execution of the right plan. Follow the 'John Barber' Way to turn your dreams into reality and achieve success on your own terms. In this episode, John Barber, President and Owner of SpeedPro of Norcross Georgia, discusses how to …
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Episode Five: Taking Marketing Automation To The Next Level With Reno Pace
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15:57
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Imagine doing everything you need to do in your marketing without having to jump from one platform to another. That’s what an all-in-one marketing automation platform allows you to do. This can potentially give you a lot of extra time on your hands that you can spend on whatever it is you should be focusing on in your business. In this episode, ind…
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Episode Four: The Importance Of Mindset Shift During Tough Times
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22:31
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We are technically in an economic recession right now. As the market experiences a major downturn, it is up to you to do a complete mindset shift and embrace a perspective of success. Bill Courtright and Chris Snellgrove share how they handle the recession by spending time and resources to differentiate themselves from the rest. They discuss the be…
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Episode Three: Social Media Mastery: The Path To Expand And Grow Your Business
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In today's world of connectivity, if your business is not online, then you're getting left behind. And with everyone competing in the space, you need to cut through the noise to get visibility. What better way to do that than to learn social media mastery? In this episode, Bill Courtright and Chris Snellgrove share their expertise on this topic to …
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Episode Two: Digital Marketing That Works: Why Reputation Marketing, Local SEO, And Social Media Work So Well Together
21:59
21:59
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How do you know your digital marketing efforts are working? It’s pretty straightforward because everything in digital marketing is measurable. Are you getting enough traffic? Are closing more sales? Is your revenue increasing? In this episode of The Sensei Playbook, Bill Courtright and Chris Snellgrove answer some of the community’s questions about…
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On the inaugural episode of “The Sensei Playbook,” Chris and Billy share their vision for the podcast. With over 60 years of marketing experience, they have accrued quite the playbook of tips and tricks that are tried and true and are passionate about sharing that wisdom with you. This week, they talk about where they have been, where they are curr…
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