show episodes
 
Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
  continue reading
 
Recommender Systems are the most challenging, powerful and ubiquitous area of machine learning and artificial intelligence. This podcast hosts the experts in recommender systems research and application. From understanding what users really want to driving large-scale content discovery - from delivering personalized online experiences to catering to multi-stakeholder goals. Guests from industry and academia share how they tackle these and many more challenges. With Recsperts coming from univ ...
  continue reading
 
On this show we reveal some of the latest developments in the fast-growing Alternative Data sector. Satellite imaging, news-crawling, credit card data... and many more fresh new data sources are increasingly being used by investors to gain a competitive edge when making market decisions. We speak to data providers, asset managers, and anyone else in the sector to better understand this dynamic phenomenon. For more of an introduction to Alternative Data and its past, present and future, pleas ...
  continue reading
 
What gets in the way of collaborative, respectful work environments? How can we build teams where everyone can love their work--and working together? Those the questions this podcast explores. In Season Three, Kim and Wesley are back. Also, a name change as we move from “Just Work” to “Radical Respect”. As part of the paperback release of Just Work which is coming out in May of 2024, Kim made major revisions to the text based on all the learnings of the last three years. She also decided to ...
  continue reading
 
Tāhuhu kōrero is a blog and podcast founded by Kathryn Cammell, Michaela Selway and the University of Auckland History Society. The purpose of this podcast is to increase the accessibility and inclusivity of the study of history and promote the research completed by staff and students at the University of Auckland. Podcasts will be released fortnightly - generally in the first and third weeks of the month. All references and material discussed in the podcast can be found on the related blogp ...
  continue reading
 
Loading …
show series
 
Experiential and cognitive diversity help a team thrive. Specifically, an organizational culture that welcomes neurodivergent people limits groupthink risks and helps to foster innovation, translating into a competitive edge. To reap these benefits, companies are realizing they need to do more to both support their existing neurodivergent employees…
  continue reading
 
In this episode I speak to Tim Baker, a familiar face in the community with a long and storied history in various data and markets roles. In our conversation of two halves, Tim and I start by discussing a court case in which Tim is taking a deep interest, around the fate of the CUSIP identifier. We then discuss Tim’s recent coup in which he swooped…
  continue reading
 
Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you ca…
  continue reading
 
Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power …
  continue reading
 
Kim and Wesley have a conversations with author and sought after speaker, Henna Pryor about her recent book, Good Awkward. They talk about the lost art of conversation, a skill that atrophied for many of us during Covid. There is a lively discussion of what one can do to rebuild these important workplace conversational muscles. About Henna: Henna P…
  continue reading
 
In this episode I speak to Brian Peltonen, longtime Director of Data Analytics at Fidelity and recent co-founder of his new startup, Parcosm. In our conversation, Brian and I talk about his development from computer game programmer to alternative data guru, and how the types of data that is available have changed over the years, as pricing trends a…
  continue reading
 
In episode 23 of Recsperts, we welcome Yashar Deldjoo, Assistant Professor at the Polytechnic University of Bari, Italy. Yashar's research on recommender systems includes multimodal approaches, multimedia recommender systems as well as trustworthiness and adversarial robustness, where he has published a lot of work. We discuss the evolution of gene…
  continue reading
 
Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin…
  continue reading
 
Welcome to the Alternative Data Podcast, powered by CFM. I’m Mark Fleming-Williams. In this episode I speak to Mathias Dail, Co-founder and CEO at Exorde a data provider that ‘tells you what the world thinks in real time’. In our conversation, we talk about the benefits of starting a company in Lyon, and Mathias’s achievements in building out his v…
  continue reading
 
Wesley and Kim speak to Diane Kalen Sukra about her experiences working with local leaders and the challenges she has experienced. She talks in detail about the rise of bullying and harrassing behavior in local government. Once a community finds itself in "Bullyville", the community's ability to communicate and collaborate is dramatically inhibited…
  continue reading
 
Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content …
  continue reading
 
Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of ex…
  continue reading
 
Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to…
  continue reading
 
We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the …
  continue reading
 
In episode 22 of Recsperts, we welcome Prabhat Agarwal, Senior ML Engineer, and Aayush Mudgal, Staff ML Engineer, both from Pinterest, to the show. Prabhat works on recommendations and search systems at Pinterest, leading representation learning efforts. Aayush is responsible for ads ranking and privacy-aware conversion modeling. We discuss user an…
  continue reading
 
Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywrite…
  continue reading
 
In this episode I speak to Greg Neufeld of ValueStream Ventures, a venture capital fund that invests in data-rich companies. In our conversation, we discuss ValueStream’s relationship with alternative data companies, why Greg is interested in ‘data flywheel’ companies, and how a professional might make the jump into VC. DISCLAIMER This podcast is a…
  continue reading
 
There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel w…
  continue reading
 
In this episode I speak to Darren Voges, one of various people who might claim to be a godfather of alternative data. Darren was the man who brought probably the most influential dataset in alt data’s history to the market – the Yodlee credit card dataset. In our conversation we talk through the story of how the dataset was launched, and how it cam…
  continue reading
 
In this episode I speak to Qaisar Hasan, Founder of Maiden Century, a platform that distils the value of alternative data for buyside customers. In our conversation we talk through Qaisar’s experience at Point 72 back at the formational period for Alternative Data, and discuss Maiden Century’s evolution and Qaisar’s view on the future of investing …
  continue reading
 
It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day …
  continue reading
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts …
  continue reading
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…
  continue reading
 
In episode 21 of Recsperts, we welcome Martijn Willemsen, Associate Professor at the Jheronimus Academy of Data Science and Eindhoven University of Technology. Martijn's researches on interactive recommender systems which includes aspects of decision psychology and user-centric evaluation. We discuss how users gain control over recommendations, how…
  continue reading
 
Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …
  continue reading
 
In this episode I speak to Don D’Amico, formerly of Neudata and now the CEO and Founder of Glacier Network, a new company that helps data buyers manage the legal considerations in their data chain. In our conversation we track the evolving alternative data regulation conversation, and talk about the kinds of pitfalls that can blow up a data provide…
  continue reading
 
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…
  continue reading
 
In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do anot…
  continue reading
 
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep a…
  continue reading
 
In this episode I speak to Ken Book, the CEO and Founder of Fluid Markets, a new company that is trying to make KPIs tradeable by investors. In our conversation we walk through Ken’s founder story, from a summer at Goldman Sachs through Y Combinator on the path to realising his vision, which when achieved will make the relationship between alternat…
  continue reading
 
Kim and Wesley talk to workplace culture expert Denise Hamilton about her new book, Indivisible: How to Forge Our Differences into a Stronger Future. Denise reads passages from her book, prompting some real conversations. Are you trying to figure out how to gear up mentally for this election year? Denise's new book will help you! Denise Hamilton is…
  continue reading
 
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve g…
  continue reading
 
In this episode I speak to Matt Ober, a godfather in Data Sourcing, to discuss his history finding data in the early days of the space and his new project – Initial Data Offering. If you know of an alternative data story that needs to be heard on this podcast, please do get in touch. DISCLAIMER This podcast is an edited recording of an interview wi…
  continue reading
 
Failing to call people on their BS breeds problematic overconfidence that can harm collaboration and team confidence, especially among team members who are systematically disadvantaged. In this episode, Kim and Wesley discuss bloviating BS with Hollywood attorney Tyler Chou, who shared her experience working under a boss with no entertainment exper…
  continue reading
 
Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is the…
  continue reading
 
Many of us have experienced the office "bloviating BSer," an overconfident coworker who takes up more than their fair share of airtime in a meeting, even though they are often not the most informed person in the room. In this episode, Kim and Wesley discuss this behavior with Minette Norman, who shares how a bloviating BSer drove her to leave the s…
  continue reading
 
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Som…
  continue reading
 
Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they…
  continue reading
 
People don't care how much you know, unless they know how much you care. As a leader, you should give out that care, taking the time to pause and consider if your feedback delivery is coming across in the way you intend. In this episode, Kim and Wesley chat with Ron Carucci, who reflects on how giving feedback at the bank made him grapple with his …
  continue reading
 
We're constantly bombarded with the message that leadership and bullying go hand in hand. But in reality, bullying destroys the workplace environment, making it impossible for employees to do their best work. In this episode, Kim discusses workplace bullying with Janice Omadeke, who reflects on the emotional duress caused by a bullying boss early i…
  continue reading
 
Loading …

Quick Reference Guide