Best Carina McLeod Podcasts (2024)

1
Defensive Sales Strategies for Amazon Vendors – How to Profitably Reach Your Growth Targets in 2025 and Beyond 43:21

2M ago43:21

43:21

Are you an Amazon 1P Vendor looking to protect your sales during tough annual terms negotiations while still reaching your growth targets? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests Rob Murray (Client Services Lead at eCommerce Nurse) and Martin Heubel (Amazon Consultant and former Amazon …

1
Being Local during Disaster and the Role of Magooney's Coffee Shop with Melissa O'Toole 47:54

4M ago47:54

47:54

Melissa O'Toole, a well-respected Broke Village local, gives us her perspective on the floods both from her personal experience and from what is now a hub of the village, Magoony's Coffee House, which plays an important part in village life. Melissa and her husband Paul moved to Broke nearly 30 years ago with their family and had a couple of busine…

1
A Love of Wollombi, Volunteering in the RFS & the Historic Pub with Chris Books 1:03:52

4M ago1:03:52

1:03:52

Chris Brooks, the proprietor of the iconic Wollombi Tavern during the July 2022 flood, is a resilient and community-oriented individual. In the early eighties, when Chris was in the army he discovered the tavern during regular trips to Singleton. Originally a builder from Sydney, in 2016, he and his wife decided to buy a small hobby farm and drew a…

1
Returning Home and the Flood Impacts on Broke Estate with Bernadette Tolson 37:31

4M ago37:31

37:31

Bernadette lives with her husband, Max, on a property called Broke Estate on the outskirts of Broke where they have accommodation, a vineyard, and cattle. They were on other side of the road collapse that blocked of the local villages. Eventually they could get to Singleton but it was a few days before they could get into Broke. ‘It was scary becau…

1
Natural Disaster Trauma: What the Research Says with Rob Gordon 53:03

4M ago53:03

53:03

Rob Gordon gives us a powerful and detailed explanation of the effects on the human psyche of trauma from disasters and describes strategies for healing. He is warm and compassionate and his examples which all come from his experience over many years illustrate the complexity of the human response to tragic events and explain why it can take many y…

1
The Hero of Broke: Operational Excellence and Generosity with Mick McCardle 45:07

4M ago45:07

45:07

Mick is a man who was acknowledged by the village as being an absolute hero when it came to supporting the community. His operational role was essential and his heart was huge when it came to supporting the local people. Born in 1963 he was in the Army from 1981 to 2013. In 2016 he moved with his wife to Broke where he owns a small business. He was…

1
How Surviving a Flood Deepens a Loving Partnership with Carina Moonen 34:28

5M ago34:28

34:28

Carina and her husband Leith were severely impacted by the 2022 flood but because they live at Warkworth, away from the main flood area and cut off by flooded roads, they were not assisted by emergency services. “I was a little bit bitter that nobody had come, simply because if Leith hadn't been here, I would not have left. I would have waited for …

1
When Emergency Support Means Compassion for a Community with Annie Cossins 46:49

5M ago46:49

46:49

Annie is a volunteer firefighter and a deputy captain with Wollombi Brigade in the Lower Hunter District. During the floods in 2022, along with many other firefighters in Wollombi Brigade, she undertook the daunting task of cleaning out local residents' flooded homes and businesses. She learnt how important it was for residents to start the recover…

1
Providing Shelter & Empathy for the Broke Community with Kirsty & Quinton McLeod 1:04:50

5M ago1:04:50

1:04:50

Kirsty and Quinton McCleod are a couple who manage Starline Alpacas Farmstay in Broke. They have a shared passion for farming, agritourism and for the growth and development of our region. Quinton came to the region with an interest in viticulture , but his farming background saw him return to his first love, and Alpacas took the limelight. Kirsty …

1
The Traumatic Impact and Toll a Flood Takes with Leith Moonen 1:15:39

5M ago1:15:39

1:15:39

Leith has a heart rending story about the events of the 6th of July 2022, when he and his wife, Carina, were caught up in the floods and lost everything. Their village, Warkworth, was out of the way and not part of the hub of activity in the area, but they were heavily impacted on the day of the flood. They ended up camping by the roadside in atroc…

1
The Broke Community Hall: a Hub of Connection & Empathy with Evelyn Hardy 54:44

6M ago54:44

54:44

Evelyn Hardy is a well -loved local pillar of the local community in Broke. She loves to keep busy and found that during the 2022 floods her commitment to the wellbeing of the local community was a way of dealing with her own losses in the flood. In her story she shares her experiences during the floods. As secretary of the Broke Community Hall and…

1
The Reality of Floods for Emergency Services with Tony Hawkins 41:42

6M ago41:42

41:42

Tony is a long-time resident of the Wollombi area up near Broke. He moved there with his partner in 1992. His story concerns the 2022 Broke and Bulga and Wollombi flood situation. He has a unique perspective because of his long association with the Rural Fire Service (RFS) and community support. During floods, the community reaches out for help and…

1
Connection and Compassion in the Community after the Flood with Carly Dawson 52:47

6M ago52:47

52:47

Carly Dawson only moved into Broke almost a year to the day before the floods. She had been around the area for a while before that after she and her and her son had spent a long time travelling and working around Australia with a caravan, but with no plans to settle in Broke. Circumstances led them to the Hunter and she subsequently got a job in t…

1
Beyond the Deluge: Flood Resilience Stories from the Hunter Valley 4:16

6M ago4:16

4:16

G'day, John Millam from Kintsugi Heroes, and welcome to Beyond the Deluge. There are some encounters in life that no amount of preparation planning and past experience will equip us to deal with when they hit. On the 6th of July, 2022, the rivers and streams outside of Wollombi broke and other villages in the Undervalley, New South Wales flowed ove…

1
How to drive growth using Amazon Advertising without reliance on AI software 41:37

2y ago41:37

41:37

In this episode we talk about how to drive growth using Amazon Advertising without reliance on AI software. We have a special guest Mina Elias, a seven-figure seller in the supplement industry, an investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina has spoken on every major stage in the Amazon industry, con…

1
How to be creative when hiring in an industry that lacks knowledge and expertise 47:05

2y ago47:05

47:05

In this epsiode, we talk about how to be creative when hiring in an industry that lacks knowledge and expertise We have a special guest Steven Pope, the founder of My Amazon Guy, a marketing agency managing over 300 brands. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold …

1
Using Amazon Marketing Cloud to maximise advertising performance 36:56

2y ago36:56

36:56

In this episode we talk about using Amazon Marketing Cloud to maximise advertising performance. We have a special guest Sreenath Reddy, founder and CEO of Intentwise. Intentwise’s technology platform empowers mid to large brands, sellers, and agencies with data analytics infrastructure and advertising optimisation capabilities for Amazon, Instacart…

1
From eCommerce launch to sale, how to exit your brand in 3 years 38:23

2y ago38:23

38:23

In this episode we talk about launching and selling your eCommerce business and how to build a successful exit strategy. We have a special guest Ben Leonard, co-founder of Ecom Brokers. Ben understands what it takes to grow and sell an international eCommerce brand having grown and sold his own 7-figure brand in just 3 years! Ben now helps other se…

1
Unlock your global potential and reduce the barriers to international selling 30:32

2y ago30:32

30:32

In this episode we talk about how to unlock your global potential and reduce the barriers to international selling. We have a special guest Daneel Steinmann, Branch Manager at Zee, an import and logistics provider helping Amazon FBA and eCommerce businesses grow worldwide. Daneel has extensive knowledge in the eCommerce space, specialising in helpi…

1
Using data integration to grow and scale your eCommerce business 43:40

2y ago43:40

43:40

In this episode, we talk about using data integration to grow and scale your eCommerce business. We have a special guest Robin H. Smith, who has over 28 years of experience in supply chain and data integration. Robin is the Co-Founder and CEO of VL OMNI, an iPaaS managed service platform that is both elastic and scalable to the demands of scaling e…

1
Managing a sustainable PPC strategy during tough economic times 46:03

2y ago46:03

46:03

In this episode we talk about managing a sustainable PPC strategy during tough economic times. We have a special guest Tayler Carpenter, Vice President of Advertising for Blue Wheel Media, a digital marketing and content production agency, helping ecommerce brands grow and scale their business. Tayler has been working in digital marketing for the l…

1
Why dynamic pricing is the strategy of the future to drive revenue and increase profitability 44:06

2+ y ago44:06

44:06

In this episode we talk about why dynamic pricing is the strategy of the future to drive revenue and increase profitability. We have a special guest Chad Rubin, CEO and founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. That is not the only company Chad h…

1
The journey of an eCommerce agency from start-up to acquisition 32:22

2+ y ago32:22

32:22

In this episode we talk about the journey of an eCommerce agency from start-up to acquisition. We have a special guest Scott Galvao, Head of Partnerships for Buy Box Experts and InterCultural Elements, as well as a co-founder of the latter. Scott’s life pre-Buy Box Experts included running InterCultural Elements for 14 years before Buy Box Experts’…

1
Key steps brand manufacturers must take to drive a successful digital transformation 43:59

2+ y ago43:59

43:59

In this episode we talk about those key steps brand manufacturers must take to drive a successful digital transformation. We have a special guest Lauren Livak, the Director of the Digital Shelf Institute also known as the DSI. The mission of the DSI is to shape the future of the industry and advance the growth of consumer commerce through community…

1
Overcoming the challenges and growing pains of scaling a business 46:16

2+ y ago46:16

46:16

In this episode we talk about the challenges and growing pains when scaling a business and how to embrace and overcome them. We have a special guest Andy Hooper, CEO of Global E-Commerce Experts. Andy has been successfully expanding businesses into new markets for over 15 years. An accomplished specialist in e-commerce, Andy now works with companie…

1
Building one of Europe’s leading eCommerce acquisition platforms 36:33

2+ y ago36:33

36:33

In this episode, we talk about the journey from being an eCommerce seller to building one of Europe’s leading eCommerce acquisition platforms. We have a special guest Sam Hörbye, one of the co-founders of Olsam – the ‘Sam’ in 'Olsam.' Olsam is a platform turbocharging brands in the digital world, pioneering a marketplace-first approach. Olsam acqui…

1
The risks of selling on Amazon and how to protect your business 46:35

2+ y ago46:35

46:35

In this episode, we talk about the risks of selling on Amazon and how to protect your business. We have a special guest Chris McCabe joining us. Chris works with and helps sellers communicate with Amazon to protect (and save) their businesses when issues happen. After working for Amazon for many years evaluating seller account performance and enfor…

1
Building a full-funnel advertising strategy to drive growth on Amazon 32:54

3y ago32:54

32:54

In this podcast episode, we talk about the importance of building a full-funnel Amazon Advertising strategy when driving growth on Amazon. We have special guest Benedict Turner, DSP Account Manager at Perpetua. Benedict started his career in advertising around 6 years ago and has since been involved in a meteoric rise to understanding how businesse…

1
Avoid those common mistakes when manufacturing overseas in China 38:26

3+ y ago38:26

38:26

In this episode we talk about common mistakes businesses make when manufacturing overseas in China and how to avoid them. We have a special guest Sajag Agarwal, the CEO and Founder of Movley, a Chicago-based company working to streamline and automate worldwide manufacturing and supply-chain through tech. With a lifelong passion for entrepreneurship…

1
The importance of building a content strategy when investing in social media 33:09

4y ago33:09

33:09

In this episode we talk about the importance of building a content strategy when it comes to investing in social media. We have a special guest Emma Smith, the CEO and founder of Los Social a social media agency based in the UK and a partner agency of eCommerce Nurse. Emma has over 18 years of experience creating and devising social and digital con…

1
How to start a business with just one dime 43:24

4y ago43:24

43:24

Today we are going to be talking about how to start a business with just one dime. We have a special guest Seth Kniep, Co-Founder and CEO of Just One Dime, who manage Amazon accounts on behalf of businesses and have trained more than 10,000 entrepreneurs in over 150 countries to date, many of whom are multi-millionaires today.…

1
Why delegating is key to growing your Amazon business 38:08

4+ y ago38:08

38:08

In this episode we talk about the importance of delegation when it comes to growing your Amazon business. We have a special guest Gilad Freimann, the Founder and CEO of VAA Philippines, the Virtual Assistant Academy that specialises in virtual assistant services for Amazon sellers. Gilad first began living and breathing Amazon in 2015. The rapid gr…

1
Are you running a profitable seller business on Amazon? 31:52

4+ y ago31:52

31:52

In this episode we talk about understanding the costs involved with selling on Amazon and how to ensure you are running a profitable business. We have a special guest Sergey Faldin, the CMO and co-owner of Sellerscale – a managerial accounting platform for Amazon sellers. He is also an entrepreneur and self-published author on Amazon, who has worke…

1
Using software to grow and scale your Amazon business 42:23

4+ y ago42:23

42:23

In this episode we talk about the importance of using software to scale and grow your Amazon business. We have a special guest Jon Tilley, CEO of ZonGuru a software company that helps sellers free up time and grow their Amazon business through powerful data insights and automation. Jon has spent 15 years in digital advertising and in 2016 made the …

1
How automation can save your business time and money 45:43

4+ y ago45:43

45:43

In this episode we talk about automation and how it can help your business become more efficient, saving time and resource if applied correctly. We have a special guest Will Christensen, co-founder and CEO of DataAutomation, a software company that automates data-heavy processes and builds custom integrations to other products and services. Will en…

1
Using Influencer Marketing to Grow your Online Business 47:18

4+ y ago47:18

47:18

In this episode we talk about influencer marketing and if implemented correctly, how it can help grow your online business. We have two special guests Steph Bennett, Managing Director and Rhian Robinson, Senior Account Director of Battenhall, the multi-award winning communications agency for the new social media age. Steph has over 15 years experie…

1
Building the right fulfillment solution for your online business 38:56

4+ y ago38:56

38:56

In this episode we talk about finding the right fulfillment solution for your online business. We have a special guest Florian Herold, founder of Greenleaves, a fourth-party logistics provider, who builds optimal fulfillment solutions for businesses both B2B and B2C. With years of experience in logistics and supply chain management, Florian spent o…

1
Strategies to grow your brand outside of Amazon 36:31

4+ y ago36:31

36:31

In this episode we talk about how to grow your brand outside of Amazon. We have a special guest Chris Meade, the co-founder of CROSSNET, the world's first four-way volleyball game. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at Walmart, Target, DICKS, A…

1
How easy is it to sell on Amazon Japan 38:25

5y ago38:25

38:25

In this episode, we talk about selling on Amazon in Japan and how this is less daunting than sellers are led to believe. We have a special guest John Cant, an eCommerce specialist in the Japanese market and co-founder of Rising Sun Commerce, an Amazon focused agency in the UK and Japan. John spent 5 years living in Japan and has worked in eCommerce…

1
Why Amazon sellers should be diversifying and selling on Walmart 54:14

5y ago54:14

54:14

In this episode, we talk about selling on Walmart.com and why this should be at the top of a sellers list of marketplaces to sell on. We have two special guests from Brand3P, Ping Hao, the CEO and Co-founder Burke White. Brand3P is an ecommerce strategic advisory company who works with businesses looking to sell on Walmart marketplace among other c…

1
Listing translation and localisation, the key to international success on Amazon 46:21

5y ago46:21

46:21

In this episode we talk about listing translations and the importance of translating product listings the Amazon way to increase traffic, conversion and ultimately sales. We have a special guest Jana Krekic, the founder of YLT Translations, an Amazon focused translation agency who manage listing optimisation translations across 7 marketplaces inclu…

1
How to use crowdfunding to raise capital for a new business venture 42:47

5y ago42:47

42:47

In this episode we talk about crowdfunding and how innovators and entrepreneurs can raise capital to launch their latest business idea. We have a special guest Graham Ripple, an entrepreneur and strategy and crowdfunding consultant who is here to share his valuable insights and experience.By Carina McLeod

1
Using pricing psychology to influence a customer’s buying decision 43:26

5y ago43:26

43:26

In this episode we talk about using pricing psychology to influence a customer’s buying decision when selling on Amazon. We have a special guest Paulina Masson, an Amazon seller and founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Am…

1
Developing an Amazon business to appeal to the German market 42:09

5y ago42:09

42:09

In this episode we talk about about Germany and how to develop your Amazon business to appeal to the German market. We have a special guest Ronny Marx, the founder of the Amazon agency ‘intomarkets’ and organizer as well as moderator of the biggest German marketplace conference ‘merchantday’. These days he attends nearly every important conference …

1
The hidden expense of international selling and cross-border payments 41:15

5y ago41:15

41:15

In this episode we talk about international selling and the hidden costs when managing cross-border payments. With companies like Amazon making it easier for businesses to sell internationally, more businesses are trading at a global level. Whilst the sales potential is attractive, the costs involved when managing overseas payments are often missed…

1
The importance of retail brands having a social media presence in today's world 49:20

5y ago49:20

49:20

In this episode we talk about the importance of retail brands having a social media presence in today’s world. Can a retail brand really reach its true potential by solely selling on for example Amazon or do they need to have a social media presence to maximise their potential in the online world. We have a special guest Steph Bennett. Steph is a s…

1
Are big brands at risk of losing market share to private labels on Amazon? 39:13

5y ago39:13

39:13

In this episode we talk about the growing private labels on Amazon and whether big brands are at risk of losing market share to these newly evolving brands. We have a special guest Travis Rudolph. Travis is the founder of Trek Strategy which is a strategy consulting firm that helps manufacturers transition their existing businesses into the eCommer…

1
Selling on Amazon in Europe, every marketplace is different 46:44

5+ y ago46:44

46:44

In this episode we talk about Amazon Europe and why sellers and vendors need to treat each marketplace differently and not apply a blanket approach to all European countries. We have a special guest Jérôme de Guigné, founder of The Great Wall, an Amazon focused agency based in Europe. Jérôme comes with 20 years of sales, eCommerce, and internationa…

1
Why more businesses are outsourcing to freelancers and agencies 33:23

5+ y ago33:23

33:23

Remote working in the online and digital world has become a norm and more businesses are outsourcing jobs to freelancers and agencies. Years ago, businesses were more nervous to outsource with the fear of losing control and not being able to watch over their team. Times have changed, but what created this shift in dynamics for outsourcing to become…

1
Are Amazon sellers at risk if they solicit customer reviews? 37:54

5+ y ago37:54

37:54

Amazon customer reviews, we all read them and they definitely can influence our buying decision. All brands want them on their products, but the days of where you were able to incentivize customers to write reviews has gone and it is getting tough to generate customer reviews ‘The Amazon way’. The question is, how can brands solicit customer review…

Podcasts Worth a Listen

Carina McLeod Podcasts

Podcasts Worth a Listen

Quick Reference Guide