The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!
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Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.
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The world of operations isn’t always glamorous, but it’s the work that can make or break a company. Join Sean Lane every other Friday as he goes under the hood of how hypergrowth companies operate. Leave each episode with the operational tactics you need to scale growth and drive results at your company.
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Growth strategies employed by the hottest product-led SaaS companies! 🚀 For more exciting content and to get added to our mailing list check out our website.
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How to turn nothing into something. Two startup founders interview successful entrepreneurs from around the world to find out what it takes to start with nothing and build a fire 🔥 (Formerly called the WeStrive Podcast: Episodes #1-#70) Hosted by: Cory McKane | CEO - WeStriveApp.com Farhaj Mayan | CEO - HireKanna.com
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Tyler Bryden, the founder of Speak, Entrepreneur, Mental Health Advocate, Growth Marketer, Hip-Hop Head and Former Hockey player discusses speech, communication, self-improvement, life, current events, marketing, spirituality, mental health, psychedelics, and making a better life.
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Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.
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How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai
36:08
36:08
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36:08
Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.By Cognism
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B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
49:44
49:44
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49:44
Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.By Cognism
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Inside OpenAI's Operations Team with Keith Jones
43:00
43:00
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43:00
If you’re having a conversation about the world’s most innovative companies, it’s hard to imagine a conversation taking place that doesn’t mention OpenAI. OpenAI, specifically OpenAI’s ChatGPT, has opened up a whole new world of possibilities for everyone, but of course, on this show, we care about its impact on Operators. So who better to talk to …
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Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin
32:18
32:18
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32:18
Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?By Cognism
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Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper
41:14
41:14
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41:14
Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.By Cognism
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How the Best Sales Leaders Approach Planning with TigerEye's Will Magnuson and Anna Randall
42:57
42:57
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42:57
It’s funny how certain stereotypes emerge about different roles in an organization. On today’s episode, we’re talking to not 1, but 2 incredibly accomplished Sales Leaders who are pushing back on the stereotypes of the typical Sales leader, particularly when it comes to planning. Those guests are Will Magnuson and Anna Randall, both Sales leaders a…
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Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska
44:07
44:07
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44:07
Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.By Cognism
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EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH
37:32
37:32
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37:32
Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…
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The Emergence of Revenue Orchestration Platforms with Forrester's Anthony McPartlin
39:34
39:34
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39:34
It can be hard sometimes to keep up with the pace of change in the tech landscape. New tools, new possibilities, new categories emerge. Luckily, there are folks whose job is to not only keep tabs on all these trends, but decipher what they mean for the rest of us. One such person, Anthony McPartlin, is our guest today. Anthony is a Principal Analys…
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Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith
41:02
41:02
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41:02
Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.By Cognism
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Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis
37:29
37:29
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37:29
If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…
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Adapting from SaaS to Services with Mission Cloud's Dina Otero
38:42
38:42
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38:42
The best Operators I know exhibit "adaptive excellence." They can be dropped into any brand new situation, use their experience and the context of the new situation to figure out what will work best in this new environment, and ultimately thrive. Our guest today is a perfect example of someone who exhibits adaptive excellence. That someone is Dina …
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The Color-Coding Exercise to Unlock Your RevOps Career Growth
8:26
8:26
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8:26
Operators are employees who want to learn. They want to stretch their minds and better understand an organization and how all its pieces fit together. Yet it's common for Operators to get pigeonholed into a specific Ops function or tied to a specific internal customer or area of ownership. On today’s episode, I’m going to walk you through an exerci…
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Effective account based marketing with Bill Macaitis
44:40
44:40
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44:40
Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.By Cognism
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Over 500,000 Items Sold And Counting: Brenna Millville's Successful Journey with Elly and Grace Christian Apparel
50:08
50:08
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50:08
Send us a Text Message. Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide. With her husband's support and a timely bonus from her previous job, Brenna’s l…
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5 Essential Steps To Find Joy in Your Entrepreneurial Progress Without Comparing Yourself To Others
8:41
8:41
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8:41
Send us a Text Message. Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshi…
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How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2
39:11
39:11
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39:11
Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.By Cognism
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Why Operators are the Key to Leveraging AI with Copy.ai CMO Kyle Coleman
47:02
47:02
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47:02
It's really encouraging that the tech marketplace is making the transition from AI hype to AI execution. We’re getting into real, concrete use cases that drive outcomes at companies, which is what we care most about on this show. I wanted to talk to someone who is living and breathing those real use cases every day and could share them with the res…
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Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug
49:53
49:53
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49:53
Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.By Cognism
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Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels
35:35
35:35
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35:35
Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.By Cognism
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Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel
41:22
41:22
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41:22
Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.By Cognism
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The Secret to Snowflake's Attribution and Finally Aligning Sales and Marketing with Hillary Carpio and Travis Henry
38:16
38:16
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38:16
It’s not often someone builds something so high-functioning that it’s worthy of an entire book, but the guests on this episode accomplished exactly that. Hillary Carpio and Travis Henry from Snowflake, the cloud data platform, are the authors of Busting Silos, which details how Snowflake unites sales and marketing to win its best customers. Uniting…
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Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier
47:59
47:59
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47:59
Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.By Cognism
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Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign
56:04
56:04
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56:04
Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!By Cognism
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How to Forecast within 5% with Paul Shea and Chris Lowry
41:03
41:03
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41:03
Kevin Knieriem, President of Strategic GTM at Clari, wrote, "The sales forecasting process is so much more than just calling a number. It represents the entire operating rhythm of the whole company." On today’s episode, we’re going deep into forecasting, specifically how Operators can contribute to the forecasting motion at their companies. And to …
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What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software
45:41
45:41
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45:41
Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find …
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Challenging the meaning of brand campaigns with John James, Founder of Hybrency
43:08
43:08
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43:08
Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!By Cognism
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6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today.
42:29
42:29
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42:29
Send us a Text Message. Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, …
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Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust
26:48
26:48
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26:48
This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Chang…
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The Transition from Planning Mode to Execution Mode with Michael Heilmann
43:26
43:26
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43:26
It's Q1. All of your plans for the new year have been out for a while. You’re off and running in this new Fiscal Year. But how are things going? Were you able to help your company quickly switch from Planning Mode to Execution Mode? That’s what this episode is all about. And the person to help the rest of us more successfully make that transition i…
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Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike
41:29
41:29
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41:29
Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!By Cognism
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Experience Makes Perfect: Elevate Your Content with Google's Updated E-E-A-T Guidelines
8:35
8:35
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8:35
Send us a Text Message. Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining …
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Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks
36:52
36:52
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36:52
Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.By Cognism
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How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions
46:26
46:26
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46:26
Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!By Cognism
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The Passion for Building and Scaling Iconic Businesses with Noah Marks
42:15
42:15
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42:15
I’ve always marveled at the Operators at larger companies who are tasked with the breadth of challenges and responsibilities that come with a role at that scale. How do they do it? How do they keep all of the details of a larger business in their head? To find out, I sat down with Noah Marks, a serial Operations Executive with a resume that include…
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In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?By Cognism
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How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager
40:19
40:19
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40:19
Cognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.By Cognism
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Bonus episode: nurture sequences post eBook content download
8:23
8:23
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8:23
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.By Cognism
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How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch
48:33
48:33
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48:33
Cognism’s Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!By Cognism
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Should Enablement Report to RevOps with Visualize's Carlos Nouche
40:52
40:52
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40:52
On today’s episode, we’re going to explore the relationship between Ops and Enablement and whether, wait for it, Enablement should actually report into a RevOps leader instead of being its own function. To help guide us through that conversation, we’re joined by Carlos Nouche, VP at Visualize, the global leader in implementing the ValueSelling Fram…
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