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Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
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Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
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New York Times #1 bestselling author, Joseph Michelli, Ph.D., shares customer experience, leadership, and business insights from Mercedes-Benz, Starbucks, Ritz-Carlton, Zappos, Pike Place Fish, and many more. At The Michelli Experience, we help front-line employees, managers, and senior leaders deliver relevant and engaging service experiences. To that end, we provide keynote and workshop presentations, short-term and extended consulting services, and bestselling books to meet your needs.
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Customerland

mike giambattista

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Customerland is a podcast about …. Customers. How to get more of them. How to keep them. What makes them tick. We talk to the experts, the technologies and occasionally, actual people – you know, customers – to find out what they’re all about.So if you’re a CX pro, a loyalty marketer, a brand owner, an agency planner … if you’re a CRM & personalization geek, if you’re a customer service / CSAT / NPS nerd – you finally have a home.
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Customer service, done right, can be your company’s single, biggest, competitive advantage. Join Customer Service Authority and best-selling author, John DiJulius, as he interviews leaders who are revolutionizing their industries. Hear their successes, and sometimes failures, that built best practices for exceeding expectations and gaining market share. Plus learn how these practices can be applied to your B2B or B2C business. Each episode provides CEOs, CXOs, COOs, CMOs, CHROs and other cus ...
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Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.
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Welcome to Fearless Funnels with Kristen Day! Join us as we demystify the world of marketing funnels and discover how to turn complete strangers into raving superfans of your brand. Kristen shares her journey from agency life to successful entrepreneurship, revealing the secrets that marketing agencies don’t want you to know. Whether you're a seasoned pro or just getting started, this podcast is your go-to resource for creating magical, unforgettable customer experiences that drive loyalty a ...
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Leadership With Heart

Heather R. Younger, J.D.

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Would you like to uncover how Leaders with Heart lead their teams and engage and retain them in the process? Join Heather R. Younger, J.D., the best-selling author of The 7 Intuitive Laws of Employee Loyalty, The Art of Caring Leadership, and The Art of Active Listening. Heather is the Founder and CEO of Customer Fanatix. Join her as she interviews amazing leaders from all over the world and all walks of life to find out what drives them to be more emotionally intelligent leaders with winnin ...
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Individuals from a variety of backgrounds join us to discuss how to keep customers smiling. Experts from fields such as customer loyalty, customer experience and marketing bring valuable insights and have thoughtful discussions. ethos is the leading loyalty platform for brands who want to deliver exciting benefits to their customers and keep them coming back. One place for customers to get regularly rewarded for their purchases, enter a member-only contest, watch an exclusive behind-the-scen ...
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CXChronicles Podcast

Adrian Brady-Cesana

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Come join the CXNation and listen the CXChronicles Podcast! Each week we discuss all things related to customer experience, customer service, customer success & inside sales for today's world. Listen on your favorite podcast player today! CXCP hosts amazing customer focused business leaders and dives into customer experience weekly updates, ideas for growing your business and team, CX SaaS news and industry updates and provides tons of value-first insights from industry leaders. CXC is const ...
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We believe you should laugh and learn! 'The Intuitive Customer' podcast achieves this. Hosted by Colin Shaw, recognized as one of the top 150 business influencers by LinkedIn, where he has over 283,000 followers, and Prof. Ryan Hamilton, Emory University, discusses how you can improve your Customer Experience and gain growth. This review sums up: "The dynamic between the two hosts makes this podcast. Each brings a unique take on the topic and their own perspective and plays off each other se ...
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Welcome to the Delighted Customers Podcast, your go-to resource for practical insights and thought leadership in enhancing customer experiences. Recently ranked in the top 20 on Apple’s Management charts in the US, we bring you discussions with top experts aimed at empowering leaders to elevate customer experience.
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Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer! We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in ...
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Customer Confidential: Untold Stories of Earned Growth

Rob Markey, Bain & Company partner and customer experience expert

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The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include C ...
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Loyalty programs are great ways to increase sales. It costs up to three times more money to acquire new customers than it does to sell something to an existing customer. Other resources pin this number anywhere from four to 10 times more. However, any way that you slice it, acquiring new customers is expensive
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A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.
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At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value ...
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The Truth behind Loyalty is a knowledge-sharing series of podcasts, where Amanda Cromhout, founder and CEO of Truth shares her almost 25+ years of experience and learnings in the field of loyalty & CRM. This series is aimed at all professionals working in loyalty and marketing.
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Stay up-to-date on all things leadership in real estate and business with the Real Estate Woman podcast. This podcast is for real estate women who are passionate about expanding their careers through leadership and business development. With the Real Estate Woman herself, Debbie Lariviere, guiding you on each episode’s adventure, you’ll learn specific strategies to help empower yourself as a leader in business, real estate, and life. Listen now to how Debbie became the Real Estate Woman and ...
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All Things Considered CX, is a lively discussion about the challenges and opportunities facing organizations as they strive to improve their overall customer and employee experiences. Whether you are a well-seasoned executive or a new convert to the world of CX, our show addresses how to break through all the noise and focus on what matters in achieving better customer satisfaction, loyalty, and retention. In listening to our show you can expect discussions on timely topics, with guests acro ...
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Great customer service is the key to unlocking unparalleled sales growth. Customer Service Academy Radio features customer experience expert and award winning speaker Tony Johnson. Tony will share how to deliver the very best service to your customers and grow your business. Tony will interview leaders from best-in-class organizations and share his common sense approach to business success. Tony has led large and diverse teams in the restaurant, retail, and corporate spaces for decades and w ...
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Building a consistent customer success practice is something I believe differentiates a growing company from a thriving company and that customer advocacy isn't only about building attitudinal loyalty, it's about doing the right thing for your customer in order for them to meet or exceed their desired outcome. Hi, I'm Tom Connery. Talking Customer Success was created to promote the value of customer success within the enterprise and small business. Support this podcast: https://podcasters.sp ...
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One Podcast, Two Styles: 1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty. For curated customer loyalty news stories and full length articles which may have been referenced on the show, please visit https://theloyaltyminute.com
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Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.
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Everybody hates your brand

Jen Clinehens, Rob Voase

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A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
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Business Superfans Podcast

Frederick Dudek (Freddy D)

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Welcome to the Business Superfans Podcast, where your path to building a dedicated community of superfans begins. Hosted by Frederick Dudek, also known as Freddy D, an international sales and marketing leader with over 30 years of experience selling to major organizations like Bosch, Ingersoll Rand, Banner Health, the State of Arizona, and many others. This podcast is your go-to resource for transforming your business into a powerhouse of loyalty, and advocacy, collectively accelerating prof ...
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Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provid ...
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every few weeks as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience ...
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Trulu Digital Radio

Your Digital Journey

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I focuses on building “retention machines” for businesses. This involves going beyond just acquiring new customers to fostering long-term relationships and repeat purchases. His experience with on-site optimization, email automation, and customer reviews/loyalty programs demonstrates his understanding of the various levers that can be pulled to achieve this goal.
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Welcome to Commerce Experience featuring Elena Kacan — a space for a fresh and unique perspective on commerce trends, strategies, and tech stacks designed to give you the insights you need to stay a few steps ahead in this ever-evolving industry. About Your Host: Elena is an award-winning marketing strategist with nine years of experience growing brands and building communities. She works as the Community Marketing Manager at Bloomreach and takes pride in creating engaging content and memora ...
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The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply w ...
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The Retail Spotlight

The Retail Spotlight

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One of the key things we frequently observe is the speed with which the retail space is evolving and how many people are finding it challenging to keep up. That’s exactly why we started this podcast - to provide experts a stage to share what they have been working on, bring new ideas to the forefront, create more awareness, and explore cutting-edge technologies. In a world where customer experiences can make or break a brand, “The Retail Spotlight” is a new podcast series where executives fr ...
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Hosted by aigo.ai co-founder, Srini Pagidyala, the Inside Innovator’s Mind - A Customer Engagement Podcast, features North America’s most innovative & bold leaders giving us an insider's view on what it takes to bring about engaging customer experiences that increase loyalty, market share, wallet share and significantly reduce cost to service customers, while creating brand evangelists. This show is sponsored by aigo.ai, the world’s first and only chatbot with a brain. Learn more at: https:/ ...
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Retyn is a comprehensive rewards and incentives platform that streamlines the process of running a rewards program for businesses. It offers a branded customer loyalty program, which enhances customer engagement and boosts sales by providing rewards, perks, and experiences. With Retyn, businesses can easily reward, communicate, and engage with customers on multiple channels, making it a convenient way to attract, retain, and increase sales.
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The Tom and Bob Show joins Tom DeWitt, Ph.D. the Director of CXM@MSU and Bob Kiple, MBA, a retired General Motors Global Customer Experience Strategist for interviews and discussions about topics in the world of customer experience management. Tom and Bob also serve as leaders of CX of M, Michigan's Association of Customer Experience Professionals.
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Small Business Marketing Mastery Podcast

Small Business Marketing Mastery

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Welcome to Small Business Marketing Mastery, where you can find marketing information and ideas, we offer extremely effective, useful and entertaining marketing tools in the lowest cost you can find in the market. We also feature opinions of the most successful and established businesses in Sydney where they also share their winning marketing strategies.
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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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WWD Voices

Fairchild Fashion Media

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WWD's Evan Clark and Arthur Zaczkiewicz host this weekly podcast where they talk all things fashion with some of the industries most influential and talented people.
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In this episode, Dr. Michelli explores the intriguing partnership between Starbucks and Mercedes-Benz (two brands with which he's worked and written books about), focusing on their collaborative effort to expand electric vehicle (EV) charging facilities. This alliance aims to install high-power EV chargers at over 100 Starbucks locations along a ma…
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Send us a Text Message. Emotional loyalty is one of the most important facets of customer loyalty. Understanding what drives it and being able to leverage it throughout all the brand touchpoints is important—and extremely challenging. David’s Bridal focuses on supporting the moments that matter to its customers. The brand endeavors to help customer…
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On this episode, we ask big questions about how customer loyalty is formed — and how AI can be leveraged to build stronger connections with customers. According to TechSee, a visual customer experience solutions provider and technology partner of TELUS International, more than one in three consumers in the United States don’t consider themselves to…
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Tired of feeling like your real estate business is running on autopilot? In this episode, we'll uncover the power of tracking your numbers – it's the GPS to your success, no detours allowed. We'll show you how to move beyond guesswork, understand your true financial potential, and build a business worth owning. Debbie shares her expertise and pract…
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In this episode of the Experience Strategy Podcast, Sarah Dusek, an entrepreneur, venture capitalist and author, takes listeners on a journey through her remarkable career in experience-driven business. From founding the pioneering glamping company Under Canvas to her current venture in global regenerative travel, Sarah demonstrates how aligning pe…
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In this special edition of WWD Voices, hosted by Arthur Zaczkiewicz, the spotlight turns to the much-talked-about Generation Z. This demographic, known for its significant market influence and unique consumer behavior, has businesses keen to connect in meaningful ways. Zaczkiewicz welcomed three young Gen Zers: Benjamin Francis, Taylor Kane and Nik…
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Hey CX Nation, In this week's episode of The CXChronicles Podcast #242 we welcomed Liza Rodewald, Founder & CEO and Erica McMannes, Founder & Chief People & Community Officer at Instant Teams based in Southern Pines, North Carolina. Instant Teams leads the way as a CX talent marketplace committed to the financial well-being of military families whi…
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In this episode, Pattie Froehling Gilliam, Senior VP of Optum 360, draws from over 40 years of leadership experience to discuss succession planning and team development. Discover how to cultivate strong teams, lead with authenticity, and establish a lasting legacy of growth and success. This is an essential watch for leaders seeking to enhance thei…
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In this special episode of Retain: The Customer Retention Podcast, Moe Ash, Founder and Learning Architect at The Catalyst, returns to the show. Last year, Moe joined Retain for a gamification special. Since it was so well received, we’re doing it all over again. This time, we’re asking Moe, what’s new in the world of gamification? Plus, Lauren and…
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In a corporate workplace, leading with empathy and authenticity is crucial for creating a supportive and motivated team. This heart-centered leadership fosters trust, enhances communication, and aligns the team with the company’s mission. Mark Frein, COO of Oyster, emphasizes the importance of continuous learning, self-reflection, and embracing vul…
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In this episode we share 10 tips to engage and retain your team. This Labor Day is a great opportunity to put employees at the center of yoru thinking to drive customer experience and business results. Visit https://www.igniteyourservice.com/6canons to invest in yourself and your team. - How you treat your team is how they will treat customers - Th…
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Episode 37 Frederick Dudek (Freddy D) Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy Hey there, Freddy D here! In this episode of the Business Superfans Podcast, I had an inspiring chat with Paige Wilson, a health coach who transitioned from a successful career in media sales to transforming lives through he…
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In this episode, we dive deep into the concept of empathy and its significance in Customer Experience Management. We challenge common perceptions of empathy, explore its connection to emotional intelligence, and examine how both concepts can enhance your experience management efforts. We begin with a discussion on the importance of Emotional Intell…
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How can AI transform your work-life balance and boost productivity? Join us as we explore this captivating topic with Eric Miquelon, President of Avanade North America. Eric shares his firsthand experience using AI tools like Microsoft 365 Copilot to alleviate leadership fatigue and enhance employee well-being. Learn how AI isn't just about cutting…
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Matias chats with Chris Meade, an entrepreneur who left his corporate job to invent a new sport with his co-founders that mixes Four Square with Volleyball. And it worked! Today Crossnet does over 30 million in sales and is sold in thousands of locations all around the world. In this episode, Chris shares the story of how he built Crossnet and shar…
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In the 52nd episode of The State Of Retention Marketing podcast, Ankur takes you through the ins and outs of data-driven marketing in gaming companies. He is joined by two illustrious VPs of marketing, namely Bharat Bhatia and Nishant Jaiswal, from Junglee Games and Zupee, respectively. This is a crossover episode where we blend key parts from two …
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In the episode, Guy Shalom, the CEO of Glassix, shared the personal story behind the company's inception. Glassix began as a solution to a personal challenge: both of his parents have the same disability, which made effective communication challenging. This experience inspired Guy to develop a solution that could improve communication not only for …
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Can you revolutionize your leadership legacy while navigating through crises and unprecedented challenges? On this episode of The Customer Service Revolution, join us as we explore this question with leadership experts John DiJulius and Dave Murray. They share insights on how visionary impact extends beyond organizational boundaries, inspiring empl…
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In this episode, Jenn Smith, an HR and career consultant from Flourish Careers, shares her remarkable journey from late-night shifts in a potato chip factory to becoming a heart-centered career coach. Discover how aligning your career with your core values, finding energy in your work, and making healthier choices can transform your professional li…
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In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza interviews Francisco Bram, who leads marketing for Albertsons Companies’ Health, Pharmacy and Nutrition Businesses. Francisco, with extensive experience from Uber and Siemens, discusses the transition between large corporations and startups, emphasizing the critical role of a…
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In this episode, we discuss how new team managers can succeed by adopting a mindset of active listening and caring leadership. By building authentic connections and fostering trust, you can create a supportive environment where communication and collaboration thrive. This approach helps inspire confidence, easing your transition into leadership whi…
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Hey CX Nation, In this week's episode of The CXChronicles Podcast #241 we welcomed Lynn Schlesinger, Chief Customer Experience Officer (CXO) at Forbes based in New York City. Lynn has 20+ years of experience developing and executing strategies to drive revenue and market cap. Expertise building and leading high-performing B2B + D2C cross-functional…
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A decade ago, the global loyalty landscape was ruled by big multi-merchant coalition program operators. Today, most of those operators are gone. Rick Ferguson convenes our Loyalty Roundtable to discuss the past, present, and future of coalition loyalty. Plus, we talk to a loyalty player in the legal cannabis market and explore the changes to the Qa…
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Episode 36 Frederick Dudek (Freddy D) Unleash the Power of AI: Transform Your Stakeholders into Raving Fans! Hey there, it's Freddy D, your host of the Business Superfans Podcast! In this episode, I dive into the incredible power of AI to transform your stakeholders—employees, customers, and business partners—into passionate superfans. We chat abou…
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In this episode, we challenge the conventional wisdom of customer-centricity and discuss why firing a customer is sometimes necessary. While it may seem counterintuitive, knowing when to let go of a customer can benefit your business in the long run. We outline five critical rules to help you determine when it's time to part ways with a customer: R…
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Today's guest, Todd Shields, Vice President of Operations at St. Charles Health System, delves into the critical elements of building a problem-solving culture in healthcare. Focusing on mission-driven strategies, empowering frontline caregivers, and the impact of tiered huddles on communication, he highlights how safety and problem-solving in crit…
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In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way…
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In this episode, Dr. Michelli delves into the critical importance of perspective in understanding customer interactions with products and services. He explores the concept of being too close to a process to assess it objectively, highlighting the need for businesses to step back and view their offerings through the eyes of their customers. Dr. Mich…
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Trust in CX: Lessons from the Executive Assistant to Ronald Reagan In the latest episode of the Delighted Customers podcast, Peggy Grande shares her fascinating journey from a regular middle-class family to becoming the executive assistant to President Ronald Reagan. From her unlikely selection to be the executive assistant for Ronald Reagan to her…
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Tired of scrolling through social media instead of closing deals? In this episode, discover the shocking cost of social media distractions and how they're impacting your real estate income. Debbie reveals practical strategies to reclaim your time, boost productivity, and achieve your financial goals. It's time to break free from the scroll and unlo…
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Discover how AI is reshaping customer support and transforming business operations with Eric Vermillion, CEO of Helpshift. On this episode of The Customer Service Revolution, Eric walks us through Helpshift's evolution from a Bay Area startup to a key player in the gaming industry, highlighting how AI is revolutionizing contact centers. By automati…
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In this episode, Experience Strategy Podcast hosts Aransas Savas and Dave Norton sit down with Brian Anderson, Director of National Outings at the legendary Sierra Club. With over 130 years of advocating for people, places, and the planet, Sierra Club has mastered the art of crafting transformational travel experiences that drive personal growth an…
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How is consumer psychology reshaping the beverage industry? In this episode, we sit down with Hunter Thurman, CEO of Alpha-Diver, to discuss the findings of their BEV50 report. We’ll explore how psychological insights drive the success of the top 50 beverage brands in the U.S. and how factors like impulse buying and social endorsement influence wha…
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Today's guest, Tim Johnson, Chief of Staff at Kaiser Permanente, delves into the often-underappreciated aspects of leadership within large organizations. Focusing on effective communication, interpreting employee surveys, and promoting genuine relationships, he highlights how balancing organizational goals with employee needs and building trust can…
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In this Greatest Hits episode, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. He is also the author of the best-selling book Never Lose a Customer Ag…
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In this episode, Carmen teaches the power of deep emotional intelligence in connecting with and inspiring others, as well as the necessity of courage in upholding one’s values during difficult times. She emphasizes the importance of overcoming biases to build authentic relationships based on understanding and trust. Additionally, Carmen highlights …
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Hey CX Nation, In this week's episode of The CXChronicles Podcast #240 we welcomed Erik Huberman, Founder and CEO of Hawke Media based in Santa Monica, CA. Since Erik & his team launched in 2014, Hawke Media has swiftly risen to become the fastest-growing marketing agency in the U.S., now valued at over $150 million. Erik's vision for Hawke Media h…
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In this episode we welcome Shanif Dhanani to discuss enabling contact centers and the power of generative AI to improve the customer experience. Visit https://www.igniteyourservice.com/6canons to invest in yourself and your team. - The best customer experiences are easy and reliable. - Hire people for your customer success roles and contact centers…
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In this episode Kristen gives an inside look into starting your business. She walks through the advice that actually helped her and what led her astray. She gives the top five tips that you’ll want to know from the start with a huge emphasis on listening to your customers and audience to see how you can shape your business to meet their needs.…
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In this episode, we explore the role of AI in customer experiences and whether it will replace human interaction. Ali Cudby, CEO of Alignment Growth Strategies, shares insights on leveraging AI to build customer relationships effectively. We discuss practical AI tools that enhance customer experiences and streamline efficiency. There are a couple o…
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In this episode of Human Centered, host Nick Brunker and Ben Geheb, VML's global chief experience strategy officer, discuss the evolving landscape of customer experience. They explore why CX index scores are at their lowest point, the challenges of measuring CX ROI, and the shift away from CX being owned by a single department. The conversation del…
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In this episode, Dr. Michelli addresses the nuanced reality that while customers may not always be right or contribute equally, they invariably pay the bills. He explores the diverse approaches of business leaders towards customer prioritization, echoing Peter Drucker's principle that businesses exist primarily to "create a customer," and through t…
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