Best Demand Gen Chat Podcasts (2024)

1
The Civic Circle | Black Women in Politics/Law + interview with Mayah Lubin 25:42

3M ago25:42

25:42

Welcome back to the Civic Circle. We hope that everyone has been enjoying this beautiful spring weather. As we know, February was Black History Month and March is Women’s History Month. As we wrap up March, we thought it would be important to reflect and talk about why these are so important. In the second part of the show, we talk with Mayah Lubin…

1
Civic Circle | Immigration, Border Policy, and the 2024 Election 14:47

5M ago14:47

14:47

A major topic of news in the past few months, and sure to be an even larger issue in this general election, is immigration policy and the border crisis in the South and spreading across the country. Particularly in right-wing circles, immigration has been in the news and all over social media, and we wanted to spend today talking about our perspect…

1
The Civic Circle | January is Human-Trafficking Month + Interview with Christa Mayfield the Director of Operations for Project Protect Our Children 25:11

5M ago25:11

25:11

The Civic Circle is a new youth-led podcast by the Bucks County Beacon tackling politics and policy from a Gen-Z lens. Sarah Zhang, Mallorie Marsan, and Alexandra Coffey are students from Bucks County, Pennsylvania. Once a month they chat about activism, advocacy, and all the political happenings affecting their generation today. They focus on PA p…

1
The Civic Circle | Will Gen Z Help Lead a Labor Revival in the U.S. + interview with Adrien Van Voorhis from Temple’s Undergrad Workers Union 33:14

6M ago33:14

33:14

The Civic Circle is a new youth-led podcast by the Bucks County Beacon tackling politics and policy from a Gen-Z lens. Sarah Zhang, Mallorie Marsan, and Alexandra Coffey are students from Bucks County, Pennsylvania. Once a month they chat about activism, advocacy, and all the political happenings affecting their generation today. They focus on PA p…

1
The Civic Circle | Riding the Blue Wave in Bucks County and Across the Country + Interview with Jordan Abelson 43:51

7M ago43:51

43:51

The Civic Circle is a new youth-led podcast by the Bucks County Beacon tackling politics and policy from a Gen-Z lens. Sarah Zhang, Mallorie Marsan, and Alexandra Coffey are students from Bucks County, Pennsylvania. Once a month they chat about activism, advocacy, and all the political happenings affecting their generation today. They focus on PA p…

1
The Taylorsode (ft. Lauren) 1:19:00

8M ago1:19:00

1:19:00

We've brought in Swiftie sister Lauren to discuss all things T-Swift: the highs and lows of her relationships, her albums, Talyor's versions, and much more. Do you think Taylor and Travis Kelce are the real deal? (Romance or Pro-mance?) Who's the best lover she's left behind? Are Taylor's versions better than the originals? Get ready for a rollerco…

1
The Civic Circle | Local Elections + Interview with Jennifer Herring and Judy Dixon, candidates for Doylestown Town Supervisor 43:01

8M ago43:01

43:01

Welcome back to the third episode of the Civic Circle! With municipal elections coming up soon on Tuesday, November 7, we wanted to spend this episode focusing on why local races are so important and encourage you all to make sure you go out and vote. We know that the majority, if not all, of our listeners, are already actively engaged in democracy…

1
The Civic Circle | School Board Elections and Interview with Bucks United’s Kunal Atit 48:08

9M ago48:08

48:08

The Civic Circle is a new youth-led podcast by the Bucks County Beacon tackling politics and policy from a Gen-Z lens. Sarah Zhang, Mallorie Marsan, and Alexandra Coffey are students from Bucks County, Pennsylvania. Once a month they will chat about activism, advocacy, and all the political happenings affecting their generation today. They focus on…

1
The Civic Circle | The Climate Crisis is Real, Local, and Demands Action 29:46

9M ago29:46

29:46

The Civic Circle is a new youth-led podcast by the Bucks County Beacon tackling politics and policy from a Gen-Z lens. Sarah Zhang, Mallorie Marsan, and Alexandra Coffey are students from Bucks County, Pennsylvania, and once a month they will chat about activism, advocacy, and all the political happenings affecting their generation today. They will…

1
How The Best B2B Marketers Are Measuring Success in 2023 with Jason Bradwell from B2B Better 41:08

10M ago41:08

41:08

Jason Bradwell, founder of B2B Better, joins Tara Robertson on Demand Gen Chat to discuss the relevance of marketing qualified leads (MQLs) in B2B marketing. Jason argues that MQLs are still important in certain contexts, particularly in enterprise settings with long sales cycles and complex buying committees. He emphasizes the need for a clear def…

1
How To Drive Pipeline with Interactive Demos with Natalie Marcotullio from Navattic 38:24

10M ago38:24

38:24

Natalie Marcotullio, Head of Growth and Operations at Navattic, joins Tara Robertson, Head of Demand Gen at Chili Piper, to discuss the influence of B2B marketing teams on buyers. Natalie challenges the idea that marketers have complete control over the buyer's journey and emphasizes the importance of understanding how buyers actually make purchasi…

1
The Future of Work in Supply Chain, Exponential Technology, AI, and Chat GPT with Dr. Yossi Sheffi (MIT, Author) 29:34

10M ago29:34

29:34

In Episode 77, Dr. Yossi Sheffi, iconic thought leader and professor at MIT, innovator, and author of a new book ‘ The Magic Conveyor Belt’ chats with host Sheri Hinish about the future of supply chain including the people, exponential technology, and disruptive themes that will shape the future of the profession. This book offers explanations to p…

1
How To Nail Your First Quarter in a New Marketing Role with Grant Duncan from HST Pathways 37:54

11M ago37:54

37:54

Grant Duncan, VP Marketing at HST Pathways, joins Tara Robertson on Demand Gen Chat to discuss the importance of keeping the top-level menu on landing pages, the use of AI in marketing, and his checklist of metrics for starting a new marketing role. Grant emphasizes the need for a buyer-friendly landing page experience and highlights the potential …

1
How GTM Teams Should Be Using AI with Jen Allen-Knuth from Lavender.ai 31:44

11M ago31:44

31:44

Jen Allen Knuth, Community Growth at Lavender, joins Tara Robertson, Head of Demand Gen at Chili Piper, to discuss the power of community in marketing and sales. Jen shares her hot take on the current trend of creating communities just for the sake of having one, emphasizing the importance of listening and observing to identify unmet needs. She als…

1
What You Need to Know Before Starting ABM with Jodi Cerretani from RollWorks 51:15

12M ago51:15

51:15

Jodi Cerretani, VP of Revenue Marketing at RollWorks, challenges the notion that the MQL is dead. She believes that the MQL is still important and that marketers have an obligation to drive higher quality MQLs with a Fit-focused approach. Jodi shares how her team defines MQLs and the signals they use to pass leads to sales. She also discusses the i…

1
Personality Transplants and Ringback Tones 39:51

12M ago39:51

39:51

In yet another extremely delayed release (hehhe, oops! It's summer!) we discuss the tactics of little miss marketing, T Swift herself. Plz don't come 4 us, Swifties! And apparently she and Matty are already donezo? Time flies. And yeah, Kristen is stoked on Pheobe and Bo. Thank you, Keith. -- Pretty Good Vibrations (Bon Iver eps) Part 1 - https://p…

1
How LinkedIn's Marketing Team Uses LinkedIn with Alex Rynne from LinkedIn 43:48

1y ago43:48

43:48

Alex Rynne, the leader of global content and social strategy for LinkedIn Marketing Solutions, joins Tara Robertson on Demand Gen Chat to discuss the power of creativity in B2B marketing. They debunk the myth that B2B marketing is boring and share insights from LinkedIn's research on the growing importance of creative campaigns in the B2B space. Th…

1
How B2B Marketers Can Create Hype Cycles with Emir Atli from HockeyStack 36:48

1y ago36:48

36:48

In this episode of Demand Gen Chat, Emir Atlı, Co-Founder and CRO at HockeyStack joins Tara Robertson to talk about the amazing growth at HockeyStack has seen recently, mainly thanks to their LinkedIn presence. He shares how HockeyStack creates hype around their product by launching new features every two weeks and turning small additions into teas…

1
Partner with RevOps To Exceed Your Growth Targets with Rosalyn Santa Elena at The RevOps Collective 27:56

1y ago27:56

27:56

In this episode of Demand Gen Chat, Rosalyn Santa Elena, Founder and CRO at The RevOps Collective shares her insights on how working closely with RevOps can be key for marketers to succeed, especially in tough times. Rosalyn talks about the rise of revenue operations as a function and how it is being talked about more in a marketing sense. She reco…

1
Why Working Cross-Functionally is Crucial in 'Squeeze Times' 48:14

1y ago48:14

48:14

Amber Bogie from Reachdesk dives into the reality of B2B marketing and how it can be challenging during times when budgets and headcounts are tight. She believes that navigating these challenges can actually enhance marketers' skills, emphasizing the need for close collaboration with CFOs. Amber also discusses direct mail trends and an effective ou…

1
How To Run a Successful B2B Paid Ad Program in 2023 with Silvio Perez from AdConversion 49:11

1y ago49:11

49:11

Silvio Perez, the founder of AdConversion, shares his perspective on what it takes to run a successful B2B paid ad program in 2023 with Tara Robertson on this episode of Demand Gen Chat. Silvio also shares valuable insights on Google’s shift away from third-party cookies in 2024 and the impact of remarketing audiences, suggesting that it is equally…

1
The Most Common Demand Gen Misconceptions with Liam and Graceanne from Storybook Marketing 41:34

1y ago41:34

41:34

Are you still under the impression that demand generation is just a tactic or a single person's responsibility? In this podcast episode, Tara Robertson is joined by the co-founders of Storybook Marketing, Liam Moroney and Graceanne MacDonald, to debunk the biggest misconceptions about demand generation and emphasize the importance of a holistic app…

1
Transformative Sustainability with Trust in Action: Earth Day Exclusive with Jim Massey (CSO, Author) 32:13

1y ago32:13

32:13

In an exclusive Earth Day Special, Jim Massey lays out the case for why all progress in sustainability depends on trust - the basis of successful selves, teams, and systems. Sustainability is the path to prosperity for humanity and businesses alike. Every April 22nd, stakeholders of all backgrounds come together to advance sustainability and climat…

1
How a Small Team Measures and Scales 300 ABM Campaigns with Isaac Ware from UserGems 33:12

1y ago33:12

33:12

Demand Gen Chat is back in 2023 with a brand new season! In the first episode of Season 4, Tara Robertson chats with Isaac Ware, the Director of Demand Generation at UserGems. Issac shares his experience running account-based marketing (ABM) campaigns with a small team and their ability to run 300 one-to-one ABM campaigns per month! Isaac also disc…

1
A World Without Waste Using AI + Better Math for Circular Supply Chains with Steve Pratt (CEO, Noodle AI) 36:19

1y ago36:19

36:19

Earth Month Exclusive featuring Steve Pratt (CEO of Noodle Al, Co-Founder of Infosys and Regenerative Ranch aficionado) + Supply Chain Revolution podcast to explore how better math and Al can enable circularity in a new supply chain planning paradigm. The way supply chain planning has been done for the last 30 years has been under the assumption th…

1
Sustainable Marketing in World of Greenwashing with ChatGPT and James George 1:05:47

1+ y ago1:05:47

1:05:47

Sustainable marketing is a hot topic as many lean in to position their brand, product, service and persona as being sustainable, responsible, and ethical. Join host Sheri Hinish as she explores with returning guest James George (ex-Ellen MacArthur Foundation, Strategist at Pyxera Global) in episode 74 the parameters of sustainable marketing, and th…

1
Nepo Baby Chit Chat Aged Four Weeks 1:18:42

1+ y ago1:18:42

1:18:42

Do we like Hailey Bieber? NO! AND WE'LL TELL YOU WHY. And other stuff. Obvi. Sorry we sat on this eppy so long that it has now aged similarly to a non-sure-if-it's-good-or-if-this-is-how-it's-supposed-to-taste cheese. But we have lives to live, people! Cut us some slack. SARA WENT ON A BUSINESS TRIP! LET HER LIVEEEEE!! Hailey Bieber Nepo Baby Shirt…

1
From Source to Sold: 26 Supply Chain Leaders Tell All in Strategy, Transformation and Disruptive Innovation (with Authors Radu Palamariu, Knut Alicke) 50:45

1+ y ago50:45

50:45

In Episode 73, host Sheri Hinish delves into bestseller, "From Source to Sold” and offers an inside look at the real-world experiences and valuable lessons of supply chain experts, industry leaders, and disruptive innovators. The book delves into the career paths and strategies of 26 Supply Chain Leaders who have propelled businesses of all sizes, …

1
International Women's Day Theme: 'DigitALL' Innovation and Technology for Gender Equality 11:17

1+ y ago11:17

11:17

This year's International Women's Day theme is, “DigitALL: Innovation and technology for gender equality,” which highlights the role of innovative technology in promoting gender equality and meeting the health and developmental needs of women and girls. Women and girls remain underrepresented across the creation, use and regulation of technology. I…

1
Sustainable Supply Chains + Net-Zero Deforestation, Responsible Commodity Sourcing and Risk Management with Gen Z for the Trees (RainforestPartnership.org) 22:43

1+ y ago22:43

22:43

Sustainable supply chains can address the key drivers of forest and biodiversity loss in the agriculture and forestry sectors, fueling biodiversity conservation and responsible sourcing of commodities like palm oil, soy, timber, and much more. Episode 71 introduces Gen Z for the Trees, a powerful youth movement aiming for net zero deforestation by …

1
The millennial aggressively banging against the walls of its cage 58:31

1+ y ago58:31

58:31

OUR BEST EPISODE YET. duh. We have a special guest: all the buccal fat that has been removed from our fave celebrities. Think Flight Club. Anyway, it's also our anniversary!! One year of chaos! To commemorate, we introduce psychotic behavior and even get a little inspirational. Also, yeah, Kristen loves Jared Fried and now you all know. WE'RE SCREA…

1
Edging Talking About Heroin Chic for Two Hours 1:42:27

1+ y ago1:42:27

1:42:27

As great forecasters of ~trends~ we decided to tackle a current issue: heroin chic (spelled just like chic!). Unfortunately, we basically didn't talk about it at all. That's showbiz, baby! Instead, we fluttered our eyelashes (virtually) and decided that we do NOT want to watch Ronaldo and Messi playing chess. SHOW NOTES: Cristiano Ronaldo or Lionel…

1
Managing through volatility, running strategic ABX & why multithreading is more important than ever | Latané Conant @ 6sense 43:19

1+ y ago43:19

43:19

In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background. We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works wi…

1
Building a revenue-driven marketing team & why taking big swings is more important in tough times | Colin White @ Clearbit 38:40

1+ y ago38:40

38:40

In this new episode of Demand Gen Chat, I spoke with Colin White, Head of Demand Generation at Clearbit. Colin’s career started in software development and he pivoted into marketing, where he’s focused on driving revenue growth. If you’re a marketer focused on driving top-of-funnel leads and looking to have an impact further down the funnel you won…

1
Worry, Darling (the one with no intro) 1:43:19

2y ago1:43:19

1:43:19

Sara shares the weirdest of deets on the Harry Styles movie, Arnie Hammer selling timeshares in the Caymans and general cannibal randomness.

1
Leading with edutainment, fixing the B2B buying process & balancing demand capture and creation | Tim Davidson @ Directive 40:36

2y ago40:36

40:36

In this new episode of Demand Gen Chat, I spoke with Tim Davidson, Senior Director of Digital Marketing at Directive. Tim started his time at Directive working with clients at software companies looking to source more pipeline and revenue from their paid channels, his focus now is growing Directive’s own marketing. You won’t want to miss this episo…

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