Welcome to the Little Gym, Big Heart podcast, hosted by Devin Gage. Tailored for trainers and aspiring gym owners, each episode draws from Devin’s vast experience and consulting group expertise. Discover keys to elevate your career, whether boosting earnings as a trainer or opening your facility. This podcast offers practical tactics, success stories, and real-time guidance. Whether seasoned or starting, Little Gym, Big Heart with Devin Gage equips you to confidently navigate the industry. T ...
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The Fully Engaged Fitness Podcast is the world's top authority to guide your fitness journey. Our collection of experts have worked with tens of thousands of clients, and has over 30 years of collective experience, making this the only podcast of its kind for general fitness information!
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See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
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Retain Your BEST Clients | Fitness Business Lesson
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down how to prevent losing your clients in today’s gym business climate… This is the exact strategy that Devin Gage is using across his Engage Personal Training and Gage Strength Training gyms. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bighea…
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On this episode of the Business of Strength Podcast Dan Goodman breaks down how NCAA25 made an additional $66 million dollars using the value ascension model. Don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th. Two jam-packed days of learning, networking…
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 i…
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Get Leads to SHOW UP! | Appointment Setting 101
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down why great marketing will kill a mediocre business... unless it has a great appointment setting show rate. He shares his strategy to set appointments for leads AND how to get them to actually show up... This strategy changed Gage Strength Training forever. Plus... how you ca…
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EP 159: The Gym Business Evolution of Mark Fisher
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On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader Mark Fisher for the second time. Mark is a former Broadway actor turned gym owner, franchisor and consultant. Mark is the co-owner of Mark Fisher Fitness, The Business for Unicorns, and is an investor/owner in Alloy Fitness Franchises. Topics include: How he …
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Build Loyal SUPERFANS for Your Business | Step-by-Step Guide
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down a trick that he is finally ready to share that will ELEVATE your fitness business to the next level.... P.S. Use this only for good! Today we are breaking down exactly how you can build loyal superfans in your business. Get ready to engage in today’s episode! BOOK A 1 on 1 …
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EP 158: Building a Strong Community and Brand Identity
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 i…
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The COSTCO Hack! Use This to Transform Your Fitness Business
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the genius behind Costco and how these business lessons learned help transform Gage Strength Training forever. Plus... how you can do it too! Today we are breaking down why Costco is successful and how you can use these same strategies to revolutionize your business. Get re…
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UTILIZATION TECHNIQUES | Make Sure Your Gym is Filled Out and Efficient
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything utilization! From scheduling times to coaching experience, we’ll cover it. Devin goes deep into how you can create the most efficient gym business possible. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Sp…
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EP 157: From Intern to CEO with Mike Necsutu
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From Intern to CEO with Mike Necsutu On This episode of the Business of Strength podcast Dan Goodman is joined by The CEO of RAF Strength + Fitness, MIke Necsutu. On the show they discuss: How Mike stepped into an internship at RAF literally by accident. He explains the “intern” to CEO path and how his daily responsibilities and skill sets have evo…
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Steal the marketing strategy I used to grow my gym FAST
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down two marketing campaigns that have CHANGED his gym business forever! AND how you can do it too! Today we are breaking down all the little things that don’t scale... but make all the difference. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bi…
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May 1st 2009 marks 15 years for Dan Goodman at Varsity House Gym. On this episode of the Business of Strength he hosts a solo episode and reviews 15 lessons he’s learned in the last 15 years at the HOUSE! Connect with us HERE: https://businessofstrength.com/upcoming-events/ Instagram: https://www.instagram.com/businessofstrength/ YouTube: https://w…
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How our gym became a legend in the community... and how yours can too
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to build his gym, Gage Strength Training, into a staple in the local community! Plus... how you can do it too! Today we are breaking down all the little things that don’t scale... but make all the difference. Get ready to engage in today’s episode Video: h…
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EP 155: Ignite your gym's cash flow with Mike Lisi
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On this episode of the Business of Strength Dan Goodman interviews Mike Lisi who is the founder of IGNITE Entrepreneurs. Mike’s ability to leverage client retention management, lead flow and automation has enabled him to grow and establish a multitude of profitable businesses! Two of these businesses are successful gyms in Long Island, New York. Mi…
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EP 154: The Future of Fitness Recap (with Adam Menner)
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RECAP of Adam Menner on the Future of Fitness Podcast:"Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership.From his humble beginnings as an in…
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Video Skills That Pay The Bills - 3 Steps To Getting Better on Camera
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to go from cringey, awkward, and terrible on camera, to being the face of the video platform for one of the largest fitness companies in the world. (how he did it may shock you!) Get ready to engage in today’s episode!…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down three things to make your fitness business FIREPROOF and last longer in the industry... Get ready to engage in today’s episode! GET YOUR FREE AFTER ACTION REVIEW REPORT.... www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: ht…
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EP 153: The VH Business Mentor - Vince Gabriele
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On this episode of the Business of Strength Dan Goodman interviews longtime trusted business advisor for VH, Vince Gabriele. Talking points from the conversation: How adversity and nearly quitting the industry altogether led Vince to his biggest business breakthroughs. Why the number 1 chokehold of a business is the Psychology of the owner. The num…
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EP 152: Devin Gage - Opening 100 gyms in 10 years requires a GIANT SET and some SAVVY BUSINESS
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What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will gi…
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EP 151: Joe Hashey… How to build, automate, and sell your gym…So You can do cool Stuff!
1:11:13
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We w…
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EP 150: Super Hero Customer Service with Hank Ebeling
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On this episode of the Business of Strength Podcast Dan Goodman is joined by Hank Ebeling. Hank is a customer service specialist who is a published author, speaker, and owner of two H4Training gyms just outside of Chicago. Hank breaks down how working at a fancy hotel in Vegas put him on the path towards providing exceptional service. How he differ…
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EP 149: From the Street to 7-Figures with Andy McCloy
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What is up everyone! I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will gi…
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Mastering Joint Ventures: Strategies for Success | Ep 13
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“What's really important about this is that you write the emails because if you trust somebody else to promote your business for you, probably going to get a pretty bad email that should all be in the wording. You want to structure this sponsorship so that it is a win win for the organization because you're providing an immense amount of value and …
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Maximizing Opportunities with Joint Venture Marketing | Ep 12
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“Your space is a form of value that you can provide other businesses to generate referrals for yourself up next” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage provides insight into joint venture marketing, specifically tailored for fitness professionals looking to expand their client base and enhance local market publicity. It beg…
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EP 148: Economics over Emotions with Special Guest Mark Ehnis
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On this episode of the Business of Strength Dan Goodman is joined by special guest Mark Ennis. Mark is the owner and founder of the world renowned Power Strength Gyms in Grand Rapids Michigan The talking points include: Mark's driving icon of “Better Never Stops.” The data the dictates decision making in a multimillion dollar company His opinion on…
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Unlocking Pricing Secrets in the Fitness Industry | Ep 11
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“ Imagine I went to the Apple store to buy a new iPhone and it was going to cost a thousand dollars to get a brand new iPhone. And the guy at the counter tells me, he says, Hey, listen, it's a thousand dollars here. But if you drive A mile down the road, you can save 10 and you can get it for 990. I would tell him it's a complete waste of time and …
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Maximizing Profit in the Fitness Industry | Ep 10
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“There is nothing better than getting out in the community, delivering amazing sessions, and using paid digital marketing so that you can see the exact cost per lead and return on investment that you're getting.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares five common ways gym owners unnecessarily spend money and offers p…
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“People are pretty understanding about you having boundaries in your life.” Welcome to the Little Gym, Big Heart podcast! Today Devin Gage shares his expert strategies for avoiding industry burnout and boosting productivity, emphasizing the importance of balanced nutrition, adequate sleep, a disciplined lifestyle, and effective stress management te…
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day wo…
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The Three Mindsets for Gym Owners' Survival | Ep 8
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"You have to be arrogant enough to believe that you out of all the trainers and fitness professionals out in the world are actually going to make it in this industry." Welcome to the Little Gym, Big Heart podcast! Today Devin Gage discusses the challenging career shelf life of personal trainers and gym owners, with the former lasting less than six …
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Verbal Judo: Mastering Sales & Marketing Language | Ep 7
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“When you can use this verbal judo to adapt your language and communication style based on whether somebody is in a marketing state or a sales state, it will incredibly level up your ability to get buy-in and commitment and sell more clients and keep them in your program longer.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage talks…
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Understanding Your Client's Perspective | Ep 6
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“Think about what is going through your client's head as they're driving to the gym every day, or as they're driving to meet you for the first time.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives into the advanced psychology of client retention in the fitness industry by tapping into the six human needs as identified by Tony…
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Delivering The Perfect Gym Session | Ep 5
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“The secret to delivering the perfect training session in this phase is to tell them what they need to hear while giving them what they need.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage highlights a three-phase process to ensure a perfect training session: The Engage Phase, Training Phase, and Disengage Phase. The notion of 'pa…
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EP 146: How to Recruit Better Team Members
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As they say better players make for better teams! He breaks down the step by step process to professionalize the recruiting process at your gym. March 22nd Trainer School
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Scalable and Repeatable Referral Engines | Ep 4
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"Your product needs to be remarkable. It needs to be worthy of remarking upon to your social circle and friends." Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his insights on how to build a scalable and repeatable referral engine for your fitness business. He emphasizes the importance of having a remarkable product that is…
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Body Language, Voice, Psychology: Keys to Lasting Impressions | Ep 3
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"90% of the people that you meet every single day will never remember the encounter they had with you." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, discusses the importance of standing out in an overcrowded industry and becoming more memorable to clients and prospects. He explains how our minds filter out most of the…
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Mindful Selling in the Fitness Industry | Ep 2
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"The best thing that you can do is to be open and transparent about the price... It's going to be very disarming and a pattern interrupt." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his insights on the sales mindset for fitness professionals. He emphasizes the importance of understanding the human psychologic…
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"I realized very early on that fitness was a really powerful community builder. And I can really say we've used community as our competitive advantage." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his journey in the fitness industry, from starting as a personal trainer to building a successful fitness business…
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Welcome to Little Gym, Big Heart with Devin Gage!
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Welcome to the Little Gym, Big Heart podcast! Your host, Devin Gage, has years of experience in the fitness and consulting industry, allowing him to provide you with tactical advice that you can apply at any stage of your fitness career! Tune in on January 23, 2024, for the first three episodes of the Little Gym, Big Heart podcast! ➤ Check us out o…
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On This Episode of the Business of Strength Podcast Dan Goodman breaks down the theme for VH in 2024. He discusses knowing the strength of your business is as important as knowing the weaknesses. He discusses the concept of More. Better. New and how VH will be applying this into the new year. Our live events calendar is now LIVE: Two-Day Gym Busine…
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In this episode Dan Goodman breaks down the difference between bonuses vs. incentives in the gym business. He talks about the short term goals, mid range goals, and long term goals that all gyms need to consider with their team. The book he references as inspiration for the incentive program at VH is Profit Works by Alex Freytag and Tom Bouwer. Sta…
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EP 140: PRs in the Gym Equal PRs on the Balance Sheet
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What is up everyone I’m your host coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you …
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On this episode of the Business of Strength Podcast Dan Goodman breaks down the meetings every gym needs to have on a weekly basis: Facility Leader Stand-up Leadership Team Huddle Up Coaches Meeting If the meeting schedule is memorable it's repeatable. This is where all the data and metrics are measured as a unit. You cannot run a company based sol…
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EP 142: Coach Tim Caron Making the Jump from Collegiate to Private Sector
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you …
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EP 143: Before you go BIG, think small (with Gym World)
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In this week’s podcast, Joe Riggio sat down with John Franklin and Mateo Lopez on Gym World. Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms. We had a great conversation!! For more on the Business of St…
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What is up everyone! I’m your host coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you…
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EP 138: Adam’s 3 Takeaways from the SYP Retreat for Coaches
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Lesson #3 Your Identity as a Coach CAN’T Be tied to Your Training Ideology - Want to best the best - Recognized as the best - Produce the best - Your inability to let go is actually keeping you from being the best - Let go and focus on my next 2 takeaways Lesson #2 Leadership with Coaching Coaches - Leadership is more than teaching the best trainin…
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EP 137: Dan’s 5 Major Takeaways from Arizona
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In this episode of the Business of Strength Dan Goodman breaks down his top 5 takeaways from the annual BOS Retreat in Scottsdale, Arizona. He hits upon the following: The importance of in person events for the Industry. The 3 things that ALL strength professionals can NEVER take their time and attention away from. The difference between bonuses an…
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EP 136: Fix Your Marketing in Quarter Four
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In this episode of The Business of Strength podcast, Coach Joe Riggio breaks down his biggest takeaways from this year’s annual Gym Business Retreat and how YOU can fix your marketing in quarter four. On October 18th at 1:30 PM EST, we will be holding a FREE call to discuss the exact plan we are using to close out a RECORD year… We’ll also be givin…
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EP 135: Leadership Tactics for Your Business With Dame Lillard’s Coach Phil Beckner
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In this episode of the BOS Podcast, Adam Menner talks with Damian Lillard’s coach and high performance consultant Phil Beckner. Phil Beckner is the former coach of Weber State. Phil now runs a very successful consulting business where he works with NBA superstars and CEO’s of fortune 500 companies. Adam and Phil break down the comparison of coachin…
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