DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier
38:17
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Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with gia…
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#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions
55:30
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Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…
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#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann
30:10
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Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…
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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens
38:53
38:53
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Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…
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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders
50:26
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David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…
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#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth
39:24
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John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocke…
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#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles
51:12
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Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a ga…
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#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter
36:52
36:52
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Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Po…
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#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship
55:42
55:42
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Kellen Roland served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. He has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising bu…
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From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand
49:18
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Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO. After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less process…
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#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine
49:52
49:52
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Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape. In this episode, Emmett discusses Pattern Brands' appr…
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#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant
1:22:44
1:22:44
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Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape. Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on t…
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#321 - How Mila Nailed Success: The 20 Million Dumplings Club
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42:28
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Jennifer Liao’s journey with MìLà is nothing short of remarkable. From a grassroots project where they collected orders through Google Forms, it evolved into a successful venture that raised $21.5 million in its second round of funding. This episode doesn't just serve up the story behind MìLà’s signature frozen soup dumplings; it provides a feast o…
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#320 - Sipping Success: How Andrew Huberman Is Crafting a Healthier Caffeine Fix with Nicolas Beaupré
46:41
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In this episode of DTC Pod, Nicolas Beaupré illuminates the strategies that propelled Mateina's growth in the North American market, where the lure of yerba mate was still largely undiscovered. He emphasizes the crucial role of grassroots efforts like word-of-mouth endorsements and community events in building a loyal customer base. Nicolas shares…
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#319 - From Building a 9-Figure Menswear Brand to Redefining Baby Monitors
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In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands. As their digital marketi…
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#318 - The CMO Behind Feastables Reveals How to Build Viral Brands
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Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This st…
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#317 - Unleash the Power of Amazon SEO: Outrank & Outsell the Competition with Mina Elias
42:46
42:46
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Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market. He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertisi…
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Ex Butcherbox Exec Is Solving The Perishable Goods Fiasco with Juan Meisel
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38:09
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as the Head of Logistics of Buterbox, he launched Grip wh…
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The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs. On this episode of DTC Po…
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#314 - Scaling Growth In Beauty with ILIA Beauty VP of Digital & Ecommerce, Cherene Aubert
46:45
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Cherene Aubert is the VP of Digital and E-commerce at ILIA Beauty, a skincare-powered makeup brand which has taken the beauty industry by storm as it's quickly scaled past 100M in revenue. In this episode, we sit down with Cherene to discuss some of the most successful strategies that the most successful brands use to grow. Episode brought to you b…
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#313 - Designing Renowned Experiences: From Startups to Style Icons with Allegra Poschmann
46:20
46:20
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Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences. In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized bra…
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#312 - Dad Gang Decoded: Building a Fatherhood Community One Hat at a Time With Bart Szaniewski
45:51
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Bart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a p…
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#311 - AI in Style: Transforming How We Discover and Buy Fashion - Sam Rattner, CEO of Showroom
37:33
37:33
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Sam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces. Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23. In this episode, Sam Rattner joins us to…
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#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy
53:53
53:53
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John Coogan is the Founder at Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands. And that's not all –…
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#309 - Scale Your Brand Like a Pro, DTC Blueprints from Homestead with COO, Joel Padron
42:49
42:49
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Joel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead. In this epis…
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#308 - Rikin Diwan, Soona - How to Craft Marketing Strategies That Sell
58:47
58:47
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Rikin Diwan is the CMO and Chief Growth Officer at soona, the world’s first virtual content studio. In this episode, we chat with Rikin about the intersection of AI and human creativity when it comes to content creation. We pick apart the nuts and bolts of storytelling and authenticity in marketing, the dynamic evolution of the creative content, an…
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#307 - Jess Chan, Longplay - How To Boost Revenue Through Retention & Lifecycle Marketing
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44:41
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Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool. In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention…
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#306 - Rosa Li, Wildwonder - Bootstrapping A Multi-Million $ Beverage
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Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients. In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've mana…
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#305 - Nikole Flores & Ali Karsch - The PR Playbook for Emerging Brands
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Ali Karsch is the founder, and Nikole is the Head of PR at LVPR - a major PR firm specializing in working with famed DTC brands like Native, Vinebox, Jean Dousset, Kevyn Aucoin, Stojo, STATE Bags, Bean Box, Copper Cow Coffee, Usual Wines, Cloud Paper, Jinx, DOG by Dr Lisa, Jiggy, SmarterKids, Sugarwish, Mosaic Foods, London Grant, and more. Togethe…
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#304 - Ryan Denehy, Electric AI - What It Takes To Build & Run A Unicorn
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Episode brought to you by More Staffing Ryan Denehy is the Founder and CEO at Electric AI, an IT platform that empowers SMBs with user-friendly tools and guidance to streamline their IT management and secure their business. Electric, valued over $1B has raised over $200M to date and is backed by GGV Capital, Bessemer Venture Partners, Primary Ventu…
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#303 - Sam Lessin, GP Slow Ventures - The Future of Commerce, Community, & Creators
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45:49
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Episode brought to you by More Staffing Sam Lessin is a seasoned entrepreneur and venture capitalist who is currently GP at Slow Ventures, a venture fund that boasts five funds and nearly a billion dollars of capital. Previously, he served as the VP of Product Management at Facebook. As a contrarian investor, he's been an early supporter of multipl…
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#302 - Jimmy Farley, Creator's Corner - Scaling Organic TikTok: 1 Billion+ Views and Counting
57:30
57:30
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Jimmy Farley and TikTok's Monetization 2. TikTok Shop Distribution and Influencer Management 3. Content Creation Strategies and Viralit…
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#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months
1:16:28
1:16:28
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Braindrive and its Cognitive Benefits 2. Momentous Company Evolution 3. Financial Milestones and Revenue Streams 4. PR Lotion Developme…
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#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content
51:15
51:15
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Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to …
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#299 - Ben Sharf, Platter - How To Build A Storefront To Convert Millions In Sales
43:35
43:35
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Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Shopify's Ecosys…
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#298 - Moe Hayek, Limitless - Hitting 7 Figures With Tiktok Shop
53:42
53:42
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Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. TikTok Strategie…
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#297 - William Gasner, Stack Influence: How To Win With MicroInfluencers
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48:26
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Episode brought to you by More Staffing & Capital One Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction of Guest: William Gasner 2. Concept of Micro-Influencer Marketing 3. Importance of Data Analysis in Influencer Marketing 4. …
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#296 - Jessica Young, Bubble Goods - Building a Marketplace for CPG Brands
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51:57
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Episode brought to you by More Staffing & Capital One Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Bubble Goods 2. The Journey of Jessica Young 3. The Purpose of Bubble Goods 4. Strategies and Features of Bubble Goods 5.…
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#295 - Jeremy Barbara, Sundays - How The Best Brands Scale Profitably Through Influencers
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47:05
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Jeremy Barbara and Sundays 2. YouTube as an Effective Platform for Influencer Marketing 3. Creating a Strategy for Influencer Campa…
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#294 - Paul Jarrett, Bulu - How The Best Brands Nail Logistics & Fulfillment
54:16
54:16
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Importance of personal relationships in business 2. Proactive measures for building connections 3. Challenges and solutions in logistics and fulfil…
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#293 - Scott Crumrine, Guava Family - Building A Product First 8+ Figure Baby Brandy
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Finding unique solutions for parents. 2. Leveraging industry events for visibility. 3. Focusing on selling through their website. 4. Overcoming obs…
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#292 - Mustafa Saeed - How The Best Brands Run Affiliate Marketing
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: Monitoring affiliates regularly for compliance. Preference for historical partnerships and familiarity. Meeting with affiliates and ensuring transpare…
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#291 - Meghana Dhar - Social, Creators, & Future of Digital Commerce
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Meghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-o…
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#290 - Peter Sivas, Floof - Building A DTC Pillow Powerhouse
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On this episode of DTC pod, Peter joins Blaine to share lessons from building Floof, as well as some tricks and growth levers from his time in the manufacturing & design business. We cover: - Prioritizing branding before product development. - Conducting focus groups and analyzing consumer data. - Exploring opportunities to partner with platforms l…
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#289 - Mina Elias Build A Multi-Million Amazon Business
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up. In this episode of DTC POD, Mina joins Blaine…
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#288 - How Bawi Went From College Dorm to Nationally Distributed Beverage Disruptor
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up. We cover: 1. Overcoming obstacles, fundraisin…
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#287 - Jess Hunichen - Talent Agencies, Massive Creators, & Brand Deals
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On this episode of DTC pod, Jess joins Blaine & Ramon to discuss everything about building a top tier talent agency, and what it takes to be successful for brands to collaborate with top tier talent. We cover: 1. Connecting creators, brands, and agencies for successful collaborations. 2. Focusing on sustained partnerships for effectiveness. 3. Crea…
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#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
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On this episode of DTC pod, Meghan joins Blaine & Ramon to discuss her move from the finance world to becoming one of the world's best operators and brand builders in the direct-to-consumer space. With her background in investing and a passion for consumer products, Megan noticed a gap in the market for innovative slip-on footwear and saw an opport…
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#285 - This Week in Bev Wars: Ty Haney launches her bev brand, Prime recalls, Liquid Death to IPO and more.
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! We cover: 1. Threads Strategy For Consumer Brands 2. Slow and consistent growth for Threads. 3. Potential opportunities for brands on Threads. 4. Liquid Death's rapid growth and IPO plans…
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#284 - Mike Xhaxho - From Viral Tik Tok To 10M+ Brand
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On this episode of DTC POD, join hosts Blaine Bolus and Ramon Berrios as they chat with Mike Xhaxho, creator of Waterboy, a popular TikTok account and brand. Mike shares his unexpected journey from starting a personal TikTok account to gaining millions of views and launching a successful product. We chat about the power of storytelling in his video…
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