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Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#299 - Ben Sharf, Platter - How To Build A Storefront To Convert Millions In Sales

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Manage episode 386860729 series 3240815
Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode brought to you by More Staffing & Capital One
Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Shopify's Ecosystem of Apps
2. Home page experience
3. Cart and Checkout
4. Tools and Strategies provided by Platter
5. Importance of Social Proof in E-Commerce
6. Recommendations for Brands
7. What to build natively into platform
Timestamps
00:00 App ecosystem within Shopify
05:37 Left Gopuff, started Platter, focused on pain points.
09:25 Key ways to get your site to convert better.
13:45 Importance of ecommerce frameworks and targeting strategies.
15:34 Upmarket components, operational efficiencies, debunking myths in storefronts.
20:17 Discussing value, tools, and purpose for store owners.
22:10 Native integration gamifies shopping to boost sales.
28:40 Social proof and user experience crucial for conversion.
33:18 Limited budget means trusting our expertise upfront.
35:23 Focus on proper onboarding for successful transitions.
40:12 Challenges in scaling customer success and prioritizing.
42:00 Ambitious product launch, social connection.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

Ben Sharf - Co-Founder at Platter
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic

  continue reading

333 episodes

Artwork
iconShare
 
Manage episode 386860729 series 3240815
Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode brought to you by More Staffing & Capital One
Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Shopify's Ecosystem of Apps
2. Home page experience
3. Cart and Checkout
4. Tools and Strategies provided by Platter
5. Importance of Social Proof in E-Commerce
6. Recommendations for Brands
7. What to build natively into platform
Timestamps
00:00 App ecosystem within Shopify
05:37 Left Gopuff, started Platter, focused on pain points.
09:25 Key ways to get your site to convert better.
13:45 Importance of ecommerce frameworks and targeting strategies.
15:34 Upmarket components, operational efficiencies, debunking myths in storefronts.
20:17 Discussing value, tools, and purpose for store owners.
22:10 Native integration gamifies shopping to boost sales.
28:40 Social proof and user experience crucial for conversion.
33:18 Limited budget means trusting our expertise upfront.
35:23 Focus on proper onboarding for successful transitions.
40:12 Challenges in scaling customer success and prioritizing.
42:00 Ambitious product launch, social connection.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

Ben Sharf - Co-Founder at Platter
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic

  continue reading

333 episodes

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