How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to DTC POD: How The Best Brands Are Built
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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#287 - Jess Hunichen - Talent Agencies, Massive Creators, & Brand Deals
Manage episode 373916654 series 3240815
Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of DTC pod, Jess joins Blaine & Ramon to discuss everything about building a top tier talent agency, and what it takes to be successful for brands to collaborate with top tier talent.
We cover:
1. Connecting creators, brands, and agencies for successful collaborations.
2. Focusing on sustained partnerships for effectiveness.
3. Creating special products/services with influencers to address audience needs.
4. Utilizing traditional platforms to amplify influencer reach.
5. Addressing the industry's lack of creator tools
6. Strategies to handle delays and maintain communication with talent and brands.
7. Building long-term relationships based on transparency and audience knowledge.
Timestamps:
03:08 PR agency rebranded to Shine Talent Group; problem-solving focus.
08:16 Evolution and creativity in influencer marketing.
12:14 Mindset change leads to startup success.
16:19 Importance of balancing work and creativity.
18:11 Support for talent in workload, contracts management.
21:20 Autonomy and diversity in talent representation.
25:08 Working with consumer brands in influencer relations.
27:48 Trust and collaboration as success keys.
31:31 Accepting initial brand push; testing audience crucial.
38:38 Content challenges; importance of communication, organization.
41:13 Advantages of working with talent agency.
44:43 Preference for long-term campaigns with multiple influencers.
49:59 Industry needs CRM, project management tools.
52:36 Shine's extensive presence on social media.
Episode brought to you by Trend & Finaloop.
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Jess Hunichen - Co-founder of Shine Talent Group
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
333 episodes
Share
Manage episode 373916654 series 3240815
Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of DTC pod, Jess joins Blaine & Ramon to discuss everything about building a top tier talent agency, and what it takes to be successful for brands to collaborate with top tier talent.
We cover:
1. Connecting creators, brands, and agencies for successful collaborations.
2. Focusing on sustained partnerships for effectiveness.
3. Creating special products/services with influencers to address audience needs.
4. Utilizing traditional platforms to amplify influencer reach.
5. Addressing the industry's lack of creator tools
6. Strategies to handle delays and maintain communication with talent and brands.
7. Building long-term relationships based on transparency and audience knowledge.
Timestamps:
03:08 PR agency rebranded to Shine Talent Group; problem-solving focus.
08:16 Evolution and creativity in influencer marketing.
12:14 Mindset change leads to startup success.
16:19 Importance of balancing work and creativity.
18:11 Support for talent in workload, contracts management.
21:20 Autonomy and diversity in talent representation.
25:08 Working with consumer brands in influencer relations.
27:48 Trust and collaboration as success keys.
31:31 Accepting initial brand push; testing audience crucial.
38:38 Content challenges; importance of communication, organization.
41:13 Advantages of working with talent agency.
44:43 Preference for long-term campaigns with multiple influencers.
49:59 Industry needs CRM, project management tools.
52:36 Shine's extensive presence on social media.
Episode brought to you by Trend & Finaloop.
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Jess Hunichen - Co-founder of Shine Talent Group
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
333 episodes
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Similar to DTC POD: How The Best Brands Are Built
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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