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ABM Done Right - A Personal ABM Podcast

Kristina Jaramillo and Eric Gruber

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As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrati ...
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The PsychSessions podcast is co-hosted by Garth Neufeld from Cascadia College and Eric Landrum from Boise State University. We leverage our connections with psychology teachers from all levels (high school, community college, college, university) and individuals from other occupations to have meaningful conversations about what it means to be an educator. Of course, we veer away from the teaching conversation from time to time to hear about origin stories and the personal perspectives of our ...
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In this episode Garth interviews June Gruber from the University of Colorado Boulder. They discuss various aspects of her research focus, which intersects clinical psychology and positive emotions. June shares insights into her Positive Emotion and Psychopathology (PEP) lab, where she explores how positive emotions manifest in psychological disorde…
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In this episode Garth interviews Carol Tavris, an independent scholar from Los Angeles, CA. Carol recounts her eclectic career, highlighting her transition from academia to writing. She discusses the importance of accurately communicating psychological science to the public, emphasizing empirical evidence while criticizing the tendency of some popu…
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As most ABM programs deliver minimal improvement to revenue KPIs, Eric Gruber (CEO of Personal ABM) and his guest Alex Pappas (Senior ABM Manager for Venafi) discuss how teams need to stop retrofitting ABM on top of current processes. During this podcast episode, you will hear: 1. The ABM challenges Alex faced at both Riskalyze and Venafi and how h…
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In this episode of AskPsychSessions, Marianne answers a listener question about teaching your expertise to those from other specialties. Her guests are Dr. Andrew Butler from Washington University in St. Louis and Dr. Kristoffer Romero from the University of Windsor. The conversation covers content selection, assessment options, and skill developme…
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Well, the contiguous United States and D.C. Bonus: Take the short form of the NEO and get matched with the state you vibe with. OR use this in class for five one-way ANOVA examples. Blog Post: https://notawfulandboring.blogspot.com/2016/07/wilsons-americas-mood-map-interactive.html Original Article: https://www.apa.org/pubs/journals/releases/psp-a0…
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Welcome to the 200th episode of the flagship podcast series PsychSessions: Conversations About Teaching N' Stuff. In this episode, Garth and special guest host Chris Cardone interview Elliot Aronson from the University of Santa Cruz in Santa Cruz, CA. The trio explores Aronson's significant contributions, including the Festinger and Carlsmith exper…
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Statistical modeling determined that, someday, a human will be born who can consume 83 hot dogs in 10 minutes. In the mean time, use this data from hot dog eating contests to discuss scales of measurement, create data visualizations, and calculating measures of central tendancy. Original Article: https://royalsocietypublishing.org/doi/10.1098/rsbl.…
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Here at PsychSessions we are saddened to hear of Jerry Rudmann's recent death -- we mourn this tremendous loss, and our hearts go out to his family and his extensive network of friends. In his honor, we are rebroadcasting his initial PsychSessions interview, which was released as Episode 155 on October 11, 2022.…
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Explicit lessons: You can use AI to evaluate Instagram photos and determine the smiliest universities. Run an ANOVA to determine who has the happiest universities: US, UK, or Austraila. Discuss cultural differences in what we share online. Implicit knowlege: Anything you share on IG is free game for the data scrapers! Blog Post: https://notawfuland…
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Maybe beer snobs just like to get buzzed? An argument can be made from this data, which lets you think about data scrapping and big, big data sets. Blog Post: https://notawfulandboring.blogspot.com/2015/05/scott-janishs-relationship-of-abv-to.html Data Source: https://scottjanish.com/relationship-of-abv-to-beer-scores/…
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In this episode Garth hosts a conversation with Barney Beins (Ithaca College), Sue Frantz (Highline College), and Ken Keith (University of San Diego). These renowned teachers of psychology delve into the importance of incorporating the history of psychology into education, emphasizing the need to preserve diverse narratives and engage students thro…
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Students love customizable data sets suited to their tastes. Use the Exportify website to generate spreadsheets based on Spotify playlists. These playlists are perfect for ANOVA, correlation, and discussions of operationalization. Blog post: https://notawfulandboring.blogspot.com/2023/11/generate-highly-personalized-music-data.html, Exportify websi…
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This data is scary. Not because of missing data points and median splits but because it is about horror movies and how they affect participant pulses! Use this data set to discuss operationalization, scales of measurement, correlation, t-tests, and more. Links: Blog Post: https://notawfulandboring.blogspot.com/2024/04/using-pulse-rates-to-determine…
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In this episode Eric interviews Jon Westfall from Delta State University in Cleveland, MS. This conversation delves into Jon's transformation from a tech enthusiast to a psychology professor at Delta State University, highlighting the vital role of education in addressing societal challenges. The discussion explores the intersections between psycho…
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In this episode Garth interviews Kody Manke-Miller from Carnegie Mellon University in Pittsburgh, PA. This conversation delves into the transformative power of mentorship in academia through two personal accounts. It highlights the pivotal role mentors play in setting high standards while providing warm support, aiding individuals like Kody in tran…
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In this ABM Done Right Podcast, Chris Rack (CEO of MRP) mentioned that most intent is nothing more than intent to learn vs. intent to purchase. By listening to this episode, you will learn how to differentiate between the two different types of intent -- and what you need to do from an ABM standpoint based on where the buyer is in their journey.…
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In this episode Eric interviews Jane Halonen from the University of West Florida in Pensacola, FL. We specifically sat down for this interview to discuss Jane's specialized leadership skills, especially when leading national efforts with many moving parts. We discuss her leadership skills and opportunities, and Bill McKeachie's memory is infused in…
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Eric Dates (Head of Marketing for V Comply) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. They discussed: 1. Why previous ABM programs failed for Eric Dates -- and what he did differently with his most successful ABM programs. 2. The questions we should be asking internally before we even focus on building an dem…
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In this episode Eric and special guest host Jane Halonen (University of West Florida) interview Kenn Barron from James Madison University in Harrisonburg, VA. Our thanks to STP for the opportunity to record this interview at the Annual Conference for Teaching in Portland (October 2023). Kenn shares his background growing up in Delaware and the educ…
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Within this podcast, Scott Gillum from Carbon Design joins Eric Gruber (Personal ABM CEO) to discuss: 1. Why Challenger sales and marketing and ABM goes hand-in-hand 2. How GTM teams can deliver messaging that resonates - This includes how we should create our POV so we can come to each interaction with a POV about the customer's business, how we s…
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In this episode: We welcome one of our all-time favorite guests, Sue Frantz, to the podcast. Sue talks about her new role as Associate Director of the Society for the Teaching of Psychology (STP). We also get a chance to discuss some of Sue's many contributions to psychology, including multiple blogs, conference presentations, and her published boo…
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In this episode: It's all about transitions, whether it's the transition to department chair or back again, the transitions with promotions in academia, sabbatical transitions, thoughts about retirement, and even the transition to leave academia for a different workplace. It's about flexibility and accepting gains and losses in any type of substant…
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In this episode: We have the delightful opportunity to interview two international doctoral students, Moonkyung Min who is from South Korea, and Elvine Andjembe Etogho who is from Gabon in Central Africa. Our conversation touches on language challenges, living outside one's home country, plans for after graduate school, and much more. We engage in …
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In this episode Eric interviewed six individuals from the American Psychological Association's Guidelines 3.0 Task Force, including Jane Halonen (Chair), University of West Florida, Dave Kreiner, University of Central Missouri, Karen Naufel, Georgia Southern University, Garth Neufeld, Cascadia College, Susan Nolan, Seton Hall University, and Aaron …
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In this episode Eric interviews Raechel Soicher from the Massachusetts Institute of Technology (MIT) in Cambridge, MA. In 2022, Raechel became the Assistant Director for Research and Evaluation in the Teaching + Learning Lab. Raechel earned her doctorate during the pandemic and started in an instructor position while also contributing to the Center…
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In other ABM Done Right Podcasts, including the one with the CMO of Hushly, we talked about the state of ABM in cybersecurity and other industries that are in a crowded, undifferentiated space where transactional sales are prevalent. In this podcast with Michelle Radlowski (Senior Director, AMS & EMEA Regional Marketing and ABM at DigiCert), we exp…
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In this Part 2 episode Eric interviews Kristin Whitlock, Director of Assessment for Advanced Placement Psychology at The College Board. Thanks to the Annual Conference on Teaching, this interview was recorded at the ACT 2023 meeting. Kristin shares her "retirement" details from high school teaching after 33 years of service and moves on to new chal…
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In this episode Eric and Garth host an invited panel at STP's Annual Conference on Teaching (ACT) 2023 featuring Loretta McGregor (Arkansas State University), Skyler Mendes (Arizona State University), Janet Peters (Washington State University), and Jordan Wagge (Avila University). This session was organized to explore the diversity of careers and c…
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In this episode Garth interviews Todd Joseph from Hillsborough Community College in Tampa, FL. Todd's national leadership stature becomes clear as they discuss the many leadership roles, including Regional Vice President, President, and now the new Executive Director of Psi Beta, his leadership as part of the Committee on Associate and Baccalaureat…
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Welcome to the PsychSessions Podference 2024! Our 7pm EST speaker is Ken Keith from the University of San Diego. Ken delivered this invited address at the Northeast Conference for Teachers of Psychology in October 2023: "Fact or fiction" How can students know the difference?" Check out more PsychSessions episodes at https://psychsessions.org…
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Welcome to the PsychSessions Podference 2024! Our 4pm EST speaker is Noland White from Georgia College & State University. Noland delivered this invited address at the Southeastern Psychological Association in April 2023: "Research on ADHD and its application in the classroom" Check out more PsychSessions episodes at https://psychsessions.org…
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Welcome to the PsychSessions Podference 2024! Our 3pm EST speakers are Danae Hudson and Brooke Whisenhunt from Missouri State University. They delivered this invited address at the Rocky Mountain Psychological Association in April 2023: "Preventing academic Groundhog Day: Strategies to address predictable difficult concepts" Check out more PsychSes…
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Welcome to the PsychSessions Podference 2024! Our 2pm EST speaker is Melissa (Missy) Beers from the Ohio State University. Missy delivered this Harry Kirke Wolfe lecture at the Southeastern Psychological Association in April 2023: "Sinking, swimming, and treading water: What and how should we be training teaching of psychology?" Check out more Psyc…
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Welcome to the PsychSessions Podference 2024! Our 1pm EST speaker is Jasmine Mena from Bucknell University. Jasmine delivered the invited address at the Rocky Mountain Psychological Association in April 2023: "Cultivating student sense of belonging inside and outside of the classroom" Check out more PsychSessions episodes at https://psychsessions.o…
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Welcome to the PsychSessions Podference 2024! Our 11am EST speakers are Sue Frantz (Highline College) and Garth Neufeld (Cascadia College). They participated in this conversation hour at the Teaching Introductory Psychology Northwest conference in April 2023: "A conversation with Sue Frantz about introductory psychology" Check out more PsychSession…
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Welcome to the PsychSessions Podference 2024! Our 10am EST speaker is Bridgette Martin Hard from Duke University. Bridgette delivered this invited address at the Teaching Introductory Psychology Northwest conference in April 2023: "Ignite the fire: Strategies to enhance engagement and belonging in introductory psychology" Check out more PsychSessio…
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Welcome to the PsychSessions Podference 2024! Our 9am EST speakers are Garth Neufeld (Cascadia College) and Sue Frantz (Highline College). They delivered this symposium at the Northeast Conference for Teachers of Psychology in October 2023: "Maximizing intro psych's ripple effect: The question of content" Check out more PsychSessions episodes at ht…
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Welcome to the PsychSessions Podference 2024! Our 8am EST speakers are Jane Halonen (from the University of West Florida) and Danae Hudson (Missouri State University). They presented this symposium at the Southeastern Psychological Association in April 2023: "APA's Introductory Psychology Initiative: The past, the present, and the future of introdu…
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Welcome to the PsychSessions Podference 2024! Our 7am EST speaker is Stephen Chew from Samford University. Steve delivered this invited address at the Southeastern Psychological Association in April 2023: "What the best college teachers know" Check out more PsychSessions episodes at https://psychsessions.org…
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In this episode Garth and Jane Halonen (University of West Florida) interview Christina Maslach from the University of California, Berkeley. This was the West Coast swing of the last leg of the 2023 PsychSessions East Coast Tour. When you have one of the world's leading experts on burnout sit down for a podcast interview, what do you talk about? Bu…
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Most content does not support ABM nor sales and it's because most teams are skipping a very important step that must be done before you even assess your content to see what's missing. On this ABM Done Right Podcast, Tracy Wehringer (CEO and CMO at Moonshot Strategy) and Eric Gruber (CEO of Personal ABM) share the steps that teams should take when d…
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In this episode, I interview Kris Vespia from the University of Wisconsin–Green Bay. Kris and I discuss the importance of infusing career development throughout the curriculum and the simple ways faculty without career expertise can include career exploration and professional development in their courses. We play “Guess the Job Title” and talk abou…
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In this episode, I interview Jordan Troisi from Colby College. Jordan and I discuss the difference between asking students what they want to “be” and what they want to “do” and the impact family, cultural, and socioeconomic pressures have on students’ career decisions. Jordan describes partnering with a director of career services to redesign a soc…
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In this episode, I interview Tim Lawson from Mount St. Joseph University. Tim and I discuss the value of experiential learning and cooperative education in career exploration and professional development, and Tim shares how his department has developed strong connections with alumni who serve as mentors for students and advisors to the department. …
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In this episode, I interview Jaye Van Kirk from San Diego Mesa College. Jaye shares fascinating stories of her experiences as a lifelong learner, and we discuss the powerful way she incorporates digital portfolio development in her courses to prepare students to be competitive job applicants. Jaye and I play “Can I Get This Job with an Associate’s …
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