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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing onl ...
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12 Minute Halacha

Rabbi Eli Markowitz

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We all try to dedicate time for learning Torah. Many people attend Daf Yomi, have a chavrusa, etc. Yet, most people find it difficult to learn Halacha in a consistent and clear way. We either spend too much time on one subject or try to breeze through a summary of all the laws in a few minutes. Neither of these approaches work. The concept of 12 Minute Halacha Daily (Monday through Friday) is to spend one hour a week learning Halacha from the sources all the way through the contemporary posk ...
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Send us a Text Message. 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cooler …
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Send us a Text Message. 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting deser…
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Send us a Text Message. 🙊 Say It, Don’t Spray It - How to ask for help in the groups. In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get. Depending on how you asked it…
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Send us a Text Message. ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Co…
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Send us a Text Message. 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while thi…
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Send us a Text Message. 🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There'…
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Send us a Text Message. 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger ord…
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Send us a Text Message. 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and run…
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Send us a Text Message. 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay…
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Send us a Text Message. 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or sme…
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Send us a Text Message. 👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes +…
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Send us a Text Message. 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made…
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Send us a Text Message. 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And th…
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Send us a Text Message. 💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to b…
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Send us a Text Message. 🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defe…
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Send us a Text Message. 🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad busines…
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Send us a Text Message. ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing …
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Send us a Text Message. ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we'v…
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Send us a Text Message. 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expecta…
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Send us a Text Message. 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. …
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Send us a Text Message. 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilariou…
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