Best Gabriel Lucas Podcasts (2024)

- The power of paper - Summarize stingily - Digging into problems - Fixing presentations Find out about my masterclasses: http://www.sweathead.com Download the ebook "How To Do Strategy" http://www.sweathead.com Find me on Instagram: http://www.instagram.com/markpollard

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Artificial Intelligence In Advertising - Toygun Yilmazer, CSO TBWA Istanbul 34:57

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2M ago34:57

34:57

Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW. We discuss these thoughts as well as Turkey. You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/ ** For details about our upcoming strategy masterclasses …

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Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative 43:01

2M ago43:01

43:01

Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director. We discuss this move as well as a survey that suggested a lot of strategists think strategy frameworks do more harm than good. You can find Joe here: https://www.linkedin.com/in/joe-burns-bb73a31b/ ** For details about our upco…

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The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND 38:45

2M ago38:45

38:45

Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day. In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now: - What's happening on the social media platforms, and - What agencies are getting wr…

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A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny 35:52

3M ago35:52

35:52

Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June. David Cerveny (from agency Zaraguza) is a frequent contend…

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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel 38:46

3M ago38:46

38:46

Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team. In this chat, we discuss a few of the key concepts in the book as well as the experience of wr…

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Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory 38:51

3M ago38:51

38:51

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen". In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it. You can find the deck here: http://bit.ly/stopcollaboratingandlisten…

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Top Ten Strategist Traits - Live From Hell's Kitchen 38:51

3M ago38:51

38:51

You can find out about our upcoming masterclasses at http://www.sweathead.com Mark is here: http://www.instagram.com/markpollard

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How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro 44:51

4M ago44:51

44:51

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas. It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing the…

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The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty 38:29

4M ago38:29

38:29

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't. You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworks…

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Brand Strategy In Venture Capital - Michael Miraflor 41:36

4M ago41:36

41:36

Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC. In this episode, we discuss his journey as well as what exactly he is doing right now. You can find Michael here: https://www.linkedin.com/in/mirateck/ You can find Mark here: http://www.ins…

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The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer 37:53

4M ago37:53

37:53

Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. In this episode, we see what strategists can learn from techno. Obviously. You can find Luis here: https://www.linkedin.com/in/luismiranda1/ You can find Mark here: http://www.instagram.com/markpollar…

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B2B Marketing Creativity - Carolyn Barclay and David Moore 39:22

4M ago39:22

39:22

Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creativity in B2B advertising as well as Carolyn and David's business. You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies. Caro…

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The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square 48:32

5M ago48:32

48:32

You can find these bits as essays here: http://www.instagram.com/markpollard

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The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath 46:18

5M ago46:18

46:18

Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands.In this interview, we discuss B2B Marketing 101.You can find Ty here:https://www.linkedin.com/in/tyronaheath/You can download our "How To…

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The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer 47:10

6M ago47:10

47:10

Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office. I caught up with her in the Esprit office to find out how her and the team are reviv…

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Going Hard On LinkedIn - Alex M H Smith, Basic Arts 40:54

6M ago40:54

40:54

There was a time on LinkedIn that was before Alex M H Smith and a time on LinkedIn that was after Alex M H Smith. Every week, tens of thousands of people now see Alex's posts about strategy in their feed but it wasn't always this way.In this episode, we discuss what Alex is up to and how he uses social media. We were going to talk about some of his…

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How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong 37:43

6M ago37:43

37:43

Trish Berrong is a copywriter and strategist who spent decades at greeting card company Hallmark. She's not only written greeting cards but she helped Hallmark develop an in-house agency that went from serving Hallmark to serving external clients. And this is what we discuss.You can find Trish here: https://www.linkedin.com/in/trishberrong/**Find o…

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Your Personal Development Plan Template - Hell's Kitchen, NYC 25:46

6M ago25:46

25:46

You can find a link to the personal development template here: https://sweathead.com/personal-plan Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks …

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Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India 39:40

7M ago39:40

39:40

Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships with creative teams - whether it's common, what makes them difficult, and what makes them work. You can find Anirban here: https://www.linkedin.com/in/anirbanroyplanner/ ** Find out about our strategy…

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Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar 32:53

7M ago32:53

32:53

Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss. You can find Polly's two articles here 1. https://www.kantar.co…

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Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin 40:59

7M ago40:59

40:59

Paul Fisher, Head of Strategy at BBDO Dublin, woke up with a mission one Sunday a couple of weeks ago. He wanted to confirm or debunk a belief that there's less humor in advertising than before. He spent hours trawling through and categorizing campaigns. And I thought it would be worth speaking to someone who feels like this is a good way to spend …

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Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp 42:20

7M ago42:20

42:20

Grace Gordon is an Australian who's worked with a list of companies many strategists would dream of working with: Netflix, CashApp, Nike, Apple, The Fader, Refinery29, as well as various agencies. In fact, we worked together at Big Spaceship a decade ago. In this chat, we discuss living and working the USA as Australians as well as what Grace learn…

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Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO 37:15

7M ago37:15

37:15

Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence. You can find the deck here: ⁠https://www.linkedin.com/feed/update/urn:li:activity:7134918764252299264/⁠ You can find Marc here: https://www.linkedin.com/in/marcbinkley/…

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Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights") 39:50

8M ago39:50

39:50

You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here: https://mailchi.mp/sweathead/mastering-insights You can find out about The Insight Masterclass that I'm teaching on Wednesday, December 6, online here: http://sweathead.com/the-insight-masterclass-mark-pollard…

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The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis 40:29

8M ago40:29

40:29

Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super Light Buyers," in which he shares research that suggests marketers need to pay attention to people who don't buy them very often.You can find Julien here:https://www.linkedin.com/in/julien-normand-101…

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I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk 40:36

10M ago40:36

40:36

I was going to keep it private but people started to find out. I got a hair transplant. And I had a second operation to get a lipoma removed. At the end of this episode I talk a little about functional versus emotional advertising. But most of the episode is about hair and Istanbul. You can find videos about the experience on my Instagram: http://w…

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A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea 25:16

10M ago25:16

25:16

Watergunz won two golds at the recent Ad Black Sea festival for a campaign called “Women Who Don’t Exist”. They won in the Impact category for Creative Strategy and Sustainable Development Goals. Their campaign managed to get the Tbilisi government to change street names to the names of accomplished women. I was fortunate to be the one who handed t…

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So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia 47:51

10M ago47:51

47:51

It’s the final day of the Georgian advertising festival Ad Black Sea. The campaign winners will be announced soon. In this episode, I talk with fellow speaker Marie Reig Florensa, Ad Black Sea and agency Winfors founder Vato Lavtaradze, and Lado Malazonia who quit his job on stage during one of my sessions and in front of perhaps 800 people…and his…

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4 Students Share Their Work And Experience From The Sweathead Strategy Accelerator - Dulce Vazquez, Rodolfo Andres Estrada, Sarah Mahoney, Victoria Gates-Fleming 49:00

10M ago49:00

49:00

The next Sweathead Strategy Accelerator happens in October, 2023. It's a 4-week program that will teach you about The Four Points framework, linear and lateral thinking, the importance of problems, how to write insights, and how to write strategy. This next accelerator is our fifth public accelerator so we thought we'd invite some previous students…

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How To Fix Your Presentations - Sit And Talk, Hell's Kitchen, NYC 44:42

11M ago44:42

44:42

In this episode, I share some of the student work from the Sweathead Strategy Accelerator as well as dive into some tips on how to improve your presentations. You can download 70+ pages of student work here: https://mailchi.mp/sweathead/9vtxjz2jqq

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When To Quit Your Strategy Career - São Paulo, Sit And Talk 30:33

11M ago30:33

30:33

In this episode, I discuss a couple of recent essays—when it’s time to quit and how to help a strategy team that’s swirling all over the place. If you enjoy it, share it. And come say hi on Instagram: http://www.instagram.com/markpollard

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Hard Truths About Strategy Careers - Hacktown, Brazil 56:30

11M ago56:30

56:30

In this episode, I share my experience at Hacktown as well as some uncomfortable truths about strategy careers. I’m doing a masterclass in São Paulo on Wednesday, August 23. DM me on Instagram for details. http://www.instagram.com/markpollard

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Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen 30:44

11M ago30:44

30:44

I'm going to do a few solo episodes over the coming weeks. This episode's topic I've touched on a lot and I've even read out some of these words before. But I thought I'd start here as I share some of my most engaged-with social posts in voice format. You can download a free ebook How To Do Strategy here: https://zaap.bio/sweathead…

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What I Wish I Knew Before Becoming A Strategist - Midtown, NYC 46:37

11M ago46:37

46:37

Lots of updates and a list of things I wish I knew before becoming a strategist. My book “Strategy Is Your Words” is available this week on Amazon Kindle in English, Spanish, and Portuguese. I hope you’re well out there.

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The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series) 35:27

1y ago35:27

35:27

Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their love of problems and context help them help their clients in ways that involve advertising but only if they have to. For instance, they helped a hydroelectricity company make money from crypto. In thi…

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What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series) 36:32

1y ago36:32

36:32

Dave Collins is Strategy Director at The Monkeys in Melbourne, Australia. The Monkeys have been a prolific creative agency ever since they launched and they were listed in the Effie Index in 2022. In this interview, Dave share the special sauce plus a few case studios. We also talk about his year in New York and how he's thinking about approaching …

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The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series) 36:16

1y ago36:16

36:16

Raluca Kovacs is Chief Strategy Officer of Publicis Worldwide in Romania. Romania is a competitive advertising country. It seems like one of those hotbeds that not enough of us know about. It's a hotbed that has created several agencies that frequently feature in award shows and in the Effie Index. In this episode, Raluca shares with us the culture…

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Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series) 32:42

1y ago32:42

32:42

Mario Morby is Regional Head of Strategy at FP7McCann. He's based in Dubai. In case you didn't know, Dubai is very different from Birmingham in the UK, where Mario was working before joining FP7McCann. FP7McCann is prolific and Mario takes us on an intellectual tour of what makes the agency so good. You can find Mario here: https://www.linkedin.com…

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How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series) 37:46

1y ago37:46

37:46

Javier Quintero is Chief Strategy Officer of GUT in Buenos Aires. Every decade a handful of agencies appear and then tear up the industry as we know it and GUT is currently doing this. In this episode, Javier explains to us how GUT does creative briefs and how they put pressure on their work so that nothing crap leaves the building. You can find Ja…

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Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series) 31:06

1y ago31:06

31:06

Zahra Ali runs strategy at Ogilvy in Karachi. She's helped the agency win so many awards that the agency is listed in the Effie Index. In this episode, Zahra explains the culture of Ogilvy Karachi to us and takes us through some award-winning work. You can find Zahra here: https://www.linkedin.com/in/zahra-ali-037bb616/ ** You can find the Sweathea…

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How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series) 39:46

1y ago39:46

39:46

Victor Stroe is Associate Director and Head of Strategy at Leo Burnett in Bucharest, Romania. His office was ranked the eleventh most effective in the world according to the 2022 Effie Index). Romania has a prolific and competitive advertising industry–it's just not that internationally known. In this episode, we discuss Leo Burnett's mindset and c…

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Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series) 42:19

1y ago42:19

42:19

Ryan O'Connell is Chief Strategy Officer of Ogilvy in Sydney, Australia. His office ranked in the Effie Index and we wanted to find out why.In this episode, Ryan talks about the need to be interesting and useful while also comparing notes between the two agencies he's spent the longest time in: Clemenger BBDO and Ogilvy.You can find Ryan here: http…

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Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R 36:47

1y ago36:47

36:47

Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising. In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?" You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b…

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A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series) 37:54

1y ago37:54

37:54

David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at VMLY&R. Big titles in big agencies doing big things. In this episode, David gently compares the two and gives us his first impressions of BBDO and what makes the agency so good at making effective adverti…

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The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny 36:14

1y ago36:14

36:14

Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art Of Deck-Making" for us on May 17. Aisha originally published a deck about deck-making to Twitter and then to LinkedIn. The deck went a little viral and it still pops up every few months. In this episode, we di…

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What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC 43:27

1y ago43:27

43:27

It's May 4. Today marks three years since Sweathead launch its first online class. And, to celebrate, we've published a new report "What Strategists Want From Work". In this report, you'll learn: 1. What strategists want from the companies they work at, 2. What strategy bosses want from their strategists, 3. What makes a strategy career happen, 4. …

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Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year 34:46

1y ago34:46

34:46

Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at for thirteen years. In 2022, she won a big award: AdAge's CSO of the year. And she's about to publish a book through which she's going to put all of her strategy nous into a shape that can help you in your life. It's called "The Life Brief." In this episode o…

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The Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In Advertising 36:55

1y ago36:55

36:55

Bernice Chao is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a…

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