6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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As an author, musician, entrepreneur, and world traveler Scott tries to make sense of life and the world around him.
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#323: How To Build Your Own Client Acquisition Machine (And Make 2025 Your Best Year Ever)
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If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine. You've likely "dabbled" with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everythin…
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#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series
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Here are a few of the biggest lies when it comes to marketing your freelance business. "If I'm good enough, people will find me and hire me" "The only marketing I need is word-of-mouth" "If I market myself, I'll come across as desperate" "This sort of stuff doesn't work for freelancers" If any of that sounds like you, my guess would be you likely h…
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#321: How To Generate 1000 Inquiries Per Year As A Logo Designer | With James Martin
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Ever felt like your industry is just too saturated to stand out? Like you're just a tiny drop in a massive ocean? You're not alone. Nearly every freelancer has a moment (or ten) where they doubt themselves and their ability to stand out in a crowded "red ocean". That's why I was so excited to talk to James Martin from Made By James. James is a desi…
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#320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series
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"I need more clients". That's the #1 problem our community has in every single poll we run. The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist. That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awa…
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#319: How To Attract Your Dream Clients | The Client Acquisition Series
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Here are the two rules for attracting your dream clients. Rule #1: Be attractive. Rule #2: Don't be unattractive. That's literally it. The hard part comes when you actually look at what is "attractive" to your dream clients. I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take t…
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#318: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series
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Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you? Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice. What we CAN help you with is the client equivalent of that situation. Here…
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#317: How To Get A Complete Stranger To Hire You | The Client Acquisition Series
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Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients. While the idea is simple, our freelance community seems to be deathly allergic to client acquisition. I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what …
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#316: Contracting Is For Suckers | There’s A Better Way To Freelance
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Ever been offered a gig where a company or agency is hiring you on as a contractor (or subcontractor)? To anyone desperate for work it an sound like a dream, but here's the catch – it's actually a trap. In our latest podcast episode, I break down why contracting can seem like a godsend for freelancers desperate for gigs, but it often becomes a nigh…
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#315: The REAL “Secret” to Consistent Clients (and Income) as a Freelancer
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Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets. We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan. In this week's episode of the 6 Figure Creative…
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#314: How to Find the Right Balance Between "Niching Down" and "Maximizing Value"
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Ever feel like finding the perfect niche is like walking a tightrope? One wrong step, and you're either too broad and get lost in the crowd, or too narrow and miss out on opportunities. In our latest episode, we unravel this tricky dilemma. Whether you're worried about losing clients by niching down or spreading yourself too thin, we've devoted an …
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#313: Case Study: The Solo Freelancer Earning $1 Million Per Year
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I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience. I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally differe…
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#312: How To Stop The "Feast Or Famine Cycle"
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Ever felt trapped in the feast-or-famine cycle as a freelancer? I've been there, and it's brutal. But what if I told you there's a way out? I just got back from Alex Hormozi’s amazing workshop in Vegas. Spending two days at Acquisition.com HQ with Alex, Leila, and their leadership team was nothing short of eye-opening. Surrounded by business owners…
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#311: The 4 BIGGEST Things That Will Help You Charge More
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I'm super excited to share this with you today because this is the stuff that really moves the needle in your business. This is how you can charge more without losing clients or getting rejected. This is how you make your clients SO happy that they refer all their friends to you. This is how you become more attractive to your "dream clients". And t…
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#310: How To Budget When Your Income Is Inconsistent
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Ever had a $20k month followed by a $1,200 month? Freelancing can be a wild ride. Even with solid client acquisition, those feast-or-famine cycles can stress anyone out. In our latest podcast episode, we're diving into something called dynamic budgeting. This is the secret to turning chaos into consistency. This is what creates a financial buffer i…
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#309: 12 Things You Can't Ignore If You Want to Thrive as a Freelancer
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Ready for some tough love? This week's episode of the Six Figure Creative Podcast is a wake-up call for freelancers stuck in "survival mode". Here's the big question... are you letting your emotions run your business? If the answer is yes, it’s time to change that. In this episode, I break down: The 12 things you can't ignore to build a thriving fr…
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#308: How To Give Yourself A Raise This Year (In 4 Steps)
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For two grueling years in my early 20s, I poured my heart into a day job at Gamestop, never missing a day and always showing up on time. Despite the love from regulars and kudos from my boss, my financial reward after all that hustle? A laughable jump from $5.15/hr to $5.50/hr. That's right, a whole $0.35/hr raise after two years. Sound painfully f…
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#307: 7 Pricing Strategies For Recurring Subscription Freelance Clients
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For freelancers, subscription pricing is like finding the holy grail. It changes the feast & famine nature of project-based work into a steady, reliable income stream. Last week, we kicked off this conversation, exploring how freelancers could shift from one-time gigs to recurring revenue models. The topic struck a chord, leading to an influx of in…
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#306: Offering Recurring Subscriptions As A Freelancer | The Holy Grail Of Freelancing
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The life of a freelancer sounds amazing on the surface.... The freedom of being your own boss and setting your own hours. The flexibility of working when you want. For some, even traveling the world as a digital nomad is a possibility. While that can all be true, the dark side is that there can also be a lot of unpredictability. What if you could c…
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#305: There Might Be A Good Argument For Selling Your Soul For $$$
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Navigating life as a creative freelancer is all about balancing what you love doing with what pays the bills. It's often framed as "selling your soul", but really, it's about making tough choices: do you follow your passion or chase the cash? For creatives, this dilemma is pretty intense. You've got the classic 'starving artist' on one side. They'r…
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#304: The 10 Most Brutal Client Acquisition Mistakes That Are Wrecking Your Earning Potential
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Client acquisition is obviously an important part of running a freelance business because it’s how you make sure you keep getting paid every month. Despite how obvious this is, many freelancers don’t take this seriously enough... and it shows when work dries up and you're back into the dreaded feast-or-famine cycle. If you worked in a day job that …
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#303: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 4
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In the final episode of this 4-part series, we're diving into one of the most powerful but often misunderstood methods of standing out from the crowd. I saved the best for last. This has been the "secret sauce" behind my all of my successful businesses, from freelancing, to Airbnb, to multiple software companies, and even podcasting. Without this l…
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#302: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 3
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Want to know the 3 golden rules for winning more clients than your competition? First off, forget about competing on price. It’s a dead-end street. Instead, focus on adding value in unique ways that don’t undercut your worth. It’s about quality, not the lowest bid. Second, make sure your stand-out factors are visible from the get-go. Qualities like…
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#301: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 2
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Why should someone hire you vs alllll the other options they have? If you don't have a good answer to that question yet, it's time to start working on it before the estimated 500 Million freelancers come online by the end of this decade. This week I broke down 5 "Brute Force Differentiators" you can use to set yourself apart. If you're trying to fi…
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#300: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 1
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"But they do it for less". If you've heard lines like that over the past year, get ready to hear it even more over the next 5-10 years. Why? Well here's a terrifying stat: There are an estimated 500,000,000 freelancers "coming online" by the end of this decade. WTF can we do to set ourselves apart from all those people WITHOUT resorting to dropping…
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#299: Why You Should Ask Your Clients For Feedback After Every Single Project | The Infinite Clients Series
27:58
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If you're an obsessive learner (or ADHD) like me, there's probably a long list of new things you've learned and implemented as a freelancer over the past year. Maybe you've set up that rock-solid client contract, nailed down an onboarding process that's smooth as butter, or started following those essential tips for staying top-of-mind with clients…
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#298: 6 Client Boundaries to Keep You Healthy, Happy, Stress-free, and Profitable | The Infinite Clients Series
35:55
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So you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business. The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "lit…
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#297: The Best Method For Avoiding "Revision Hell" For The Rest Of Your Life | The Infinite Clients Series
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You have had one of those projects that went south fast? You're cruising along, and then boom, you hit the revisions stage, and it's like hitting a brick wall. Emotions run high, lists of changes start flying in, and what was supposed to be a quick fix turns into a never-ending nightmare. If you've been freelancing for a while, then I'm sure you've…
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#296: How Michael Janda Built A $30,000,000 Design Agency From One Super Power | The Infinite Clients Series
52:40
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Being likable is a super power for freelancers, and here's why... This business is all about making a great first impression, keeping your clients coming back for more, and getting them to tell their friends about you. When you meet a new client, hitting it off right away can make a huge difference. Just like when you meet anyone new and instantly …
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#295: How To Create An "External Brain" That Helps You Finish Projects On Time Every Time | The Infinite Clients Series
31:52
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Today, let's chat about a struggle that hits home for a lot of us creatives... We kind of have a bad rep for getting projects across the finish line on time without dropping the ball. You know the drill – underestimating how long things will take, forgetting those tiny yet crucial details, and then, bam, you've dropped the ball... Again. Then we ge…
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#294: The 6 BARE MINIMUM Rules For Solid Client Communication | The Infinite Client Series
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Pretty much all of us got into this "trading creativity for $$$" thing because we absolutely love what we do. It's easy to forget that there's more to the game than just passion + being good at your craft. The whole "client communication" thing usually isn't the most thrilling part of your day. It's like, we get so caught up in the excitement of cr…
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#293: The 5-Step Blueprint for Perfect Client Onboarding | The Infinite Clients Series
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When you're freelancing, those first steps with a brand new client are absolutely crucial to nail. It's like when you're trying out a new app and everything from the welcome screen to the first few clicks just flows effortlessly. You instantly know you're going to enjoy using it. That's the smooth, user-friendly vibe you want your client onboarding…
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#292: The Rock-Solid 8 Part Client Agreement For Starting Every Project Off Right | The Infinite Clients Series
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We're now rolling into the first real episode of this new "Infinite Clients" series, and my goal is to set up each episode in this series with a new rule... or better yet, a commandment. Maybe we'll have a full "10 Commandments For Infinite Clients" by the end, but let's just start with #1: Thou Shalt Put It All In Writing. If you want a guaranteed…
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#291: How To Create A Viral Freelancing Business That Gives You "Infinite" Clients | The Infinite Clients Series
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The phrase "Infinite clients" sounds like one of those terrible, cheesy, late-night infomercials, but is something like that really possible? Absolutely not. Infinite? Come on... Here's what I love about that phrase, though. If you HAD to come up with a way to create an "infinite" supply of clients, how would that look? It's essentially what "hope …
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#290: Here Are 11 Big (And Small) Projects You Can Take On In 2024 To Bring In Big Money
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January can be a slowwwwww season for a lot of freelancers. There are two approaches you can take if this is the case for you... Approach #1: Chill. Rest. Maybe complain a little. Play a lot of video games. Pout a lot. Approach #2: Realize that you're the captain of your ship, and you're the only one who can make 2024 your best year ever. You can v…
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#289: How To Create A 2024 Plan For Your Business (That You'll ACTUALLY Use)
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I've just returned from my year-end planning retreat in Chattanooga, TN, and DAMN it was awesome. This is only my 3rd year doing this and considering I started my freelance journey back in 2009, I discovered this secret WAY too late... Planning is the secret sauce to having your best year ever (which 2023 was for my businesses). But here's the kick…
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#288: He Turned His 6 Figure Freelance Design Business Into A 7 Figure Agency | With Michael Janda
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Ever felt like you wanted to reach out to someone, but didn't want to bother them? Maybe it was an old acquaintance, a past client, or even a prospective client you've had your eyes on for a while... Creatives typically have this voice inside our heads that says "don't do that... you'll just be bothering them". Here's something that may surprise yo…
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#287: The Follow Up Process That Helped Me Double My Freelance Business | The Sales Series
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"This ONE trick doubled my income". As dumb and clickbaity as that sounds, it's kinda true. Here's what I mean... the last time I did a deep dive into my freelance business, I realized something interesting... More than 50% of my annual income was directly attributed to following up with leads who never replied. About 20% of my income came from fol…
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#286: The SUPER Simple 4 Part Process For Sales Calls | The Sales Series
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Here's one of the biggest traps I see freelancers fall into when it comes to sales calls: They think they're good at them, but they're really not... Why? Two reasons: 1. They've never actually tried to close anything other than friends/family/referrals (the easiest to close, but rarely enough to keep someone 100% booked solid) 2. They've never actu…
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#285: The Entire Freelance Sales Process From Beginning To End | The Sales Series
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If you're a freelancer who's ever felt like sales is a foreign language, prepare to have your mind changed. First, it starts with understanding what sales really is. Sales is not just about persuasion... it's a process. In this new podcast series, I'm going to give you a comprehensive guide to the entire sales process for freelancers. Here's what's…
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#284: Stuck With Low $$$ Projects? Here's How To Level Up To $50,000 Projects | With Ryan Koral (Replay)
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The dark side of freelancing (that no one wants to discuss) is the wasteland of low-dollar "Fiverr Freelancers" charging bottom-dollar rates for "butt-in-seat" projects. Whether you're on Fiverr or not, you may still be trapped in this low-dollar wasteland that is essentially just another soulless day job you've created for yourself. These projects…
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#283: The 3 Strategies For Staying Top-of-Mind & Getting More Gigs | The Lead Nurture Series
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As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is. If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period. So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs? That's what this week's episode is all about! In this…
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#282: Mapping Out The 7 Essential Stages Of The Complete Client Journey | The Lead Nurture Series
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Want to know the biggest sticking point in a freelancer's career? It's when you run out of friends and family to sell your services to. The moment you move into the world of getting strangers to hire you is the moment you find out what you're made of. It's honestly a scary place to be, but most people don't have large enough personal networks to st…
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#281: The 4 Building Blocks of Turning Strangers Into Clients | The Lead Nurture Series
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Ah, freelancing, my friend! Let's talk about the art of nurturing relations in this wild, wonderful, sometimes impossibly difficult world. You see, it's a bit like trying to find love on a dating app (which is where I met my wife 8 years ago). You don't just swipe right and immediately pop the big question, do you? No, no. It all begins with that e…
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#280: Hackers Spent $3k Of My Money Promoting Elderly Women's Bras, And Here's What I Learned | Cyber Security Basics
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And on September 29th, someone played dirty and swiped access to my ads account. 19 days, folks. Nineteen. That's how long I was locked out, twiddling my thumbs while some hacker ran ads for elderly women’s bras on MY dime. As hilarious as that sounds, they threw a huge wrench into my marketing machine that cranks out thousands of leads monthly. No…
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#279: Mastering The Art Of Self-Promotion | The Lead Generation Series
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Raise your hand if you suck at self-promotion... 🙋🏻♂️ 🙋🏼 🙋🏿♂️ 🙋🏻♀️🙋🏽♀️ (←that's probably you.) Sadly, self-promotion is where most freelancers hit a wall. It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively. If your calendar isn't booked solid with projects from ideal clie…
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#278: The 4 Types of Lead Magnets That Actually Work | The Lead Generation Series
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Let’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet. Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we all know how vital that is. Your lead magnet isn’t merely a "hello"... it’s an "I understand your problems and I know how to help." Every lead is a pers…
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#277: The Secret to Consistent Clients | The Lead Generation Series
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Listen, I've heard it a hundred times, and I bet you have, too... "If you're good enough, you can just wait for clients to come to you." They say. "Word of mouth is all you need." They say. But here's the deal: sitting on your hands and hoping for that magical email notification of a new client isn't a strategy—it's a death trap. Let me paint a pic…
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#276: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken
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How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career. That's the r…
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#275: Time Management For Freelancers | Back To Basics
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Hey, you... The one out there juggling a thousand tasks, feeling overwhelmed by how much needs to be done, all while trying to meet client expectations — let's chat. You've probably heard a topic as mundane sounding as "time management" and just tuned out. That's fair because this topic is usually boring as hell. "Time management" can feel like som…
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#274: Dare To Suck | Why You Make More Money When You're Bad At Things
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Have you ever taken a pause and really thought about the significance of being willing to “suck” at something? We creatives often find ourselves cocooned in this small world of what we're already good at. We spend our time in areas that come naturally to us. The zone where our creative juices flow and your hands complete the task with ease. It's ou…
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