Best Katsuki Podcasts (2024)

1
The science behind media mix optimization - Paul Kovalski (Self Financial) 16:00

7d ago16:00

16:00

What is media mix optimization and how do you do it well? Find out as Remerge host Patrick Eichmann chats with an expert on the subject. Paul Kovalski leads growth marketing for Self Financial, a fintech company with a mission to help people build credit. With a multi-channel media mix of TV, paid social, paid search, affiliates, and more, Paul bri…

1
Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi) 28:01

20d ago28:01

28:01

In this episode, we speak to Diego Salazar, the Paid Media Lead, and Daniela ‘Dani’ Aschentrupp, the Ad Ops & Acquisitions Lead, at DiDi, one of the world’s biggest mobility and food delivery apps. Get a full-funnel perspective with best practices for re-engaging lapsed users and top tips for acquiring new ones. This episode also covers creative st…

1
Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar) 20:37

1M ago20:37

20:37

Apptivate’s newest host, Taylor Lobdell, interviews Thomas Kriebernegg, the co-founder of App Radar, an App Store Optimization (ASO) platform. They talk about how mobile marketers can use generative AI to reduce production time, improve the outcomes of their ASO efforts, and elevate their paid user acquisition (UA) campaigns. Listen now for more de…

1
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular) 29:03

2M ago29:03

29:03

This week, we bring you an episode from Singular’s Growth Masterminds Podcast about what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox, featuring Luckey Harpley (Remerge’s Principal Product Manager), Omri Gal (Singular’s Head of Privacy), and host John Koetsier. Learn about the initial testing and camp…

1
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge) 31:03

2M ago31:03

31:03

How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google’s Privacy Sandbox for Android? Find out as Remerge’s CEO and Co-founder, Pan Katsukis, interviews Verve Group’s Head of Mobile Product, Gaylord Zach, and Google’s Android Privacy Sandbox’s Product Manager for the Protected Audience…

1
Building Your In-App Community - Amadeus Norén (Amity) 26:37

3M ago26:37

26:37

Amadeus Norén is the Director of Product Marketing at Amity. Amity’s platform provides customizable SDKs for every social feature imaginable so that app-based businesses can launch, grow, and monetize their in-app social community. In this episode, you’ll learn how to leverage this community, and why not doing so could be a missed opportunity for y…

1
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek) 29:30

3M ago29:30

29:30

Catherine Perloff is the platforms reporter at Adweek, an American publication covering news related to the brand marketing ecosystem. In this episode, Catherine gives us the latest news on what’s happening within the murkiness of cookie depreciation and the advertising industry’s no-ID world. She also discusses emerging trends from AI-powered medi…

1
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games) 18:10

4M ago18:10

18:10

Janos Perei is the Head of Growth for SYBO Games, the mobile game developer responsible for Subway Surfers, one of the most downloaded mobile games on the planet. In this episode, you’ll learn how SYBO is navigating privacy regulations in the U.S. and Europe and the importance of working cross-functionally with your teams. Before joining SYBO, Jano…

1
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory) 17:24

4M ago17:24

17:24

Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on you…

1
Using AI to advertise mobile games - Günay Aliyeva (Gamelight) 27:37

5M ago27:37

27:37

Günay is the co-founder of Gamelight, a user acquisition platform for app developers and a game and app recommendation platform for users. Gamelight’s success can be attributed to its powerful AI algorithm. Learn how UA managers are leveraging tech to pair users with mobile games that they’ll love. Questions Günay Answered in this Episode: How does…

1
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI) 28:29

5M ago28:29

28:29

As part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could …

1
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship) 34:21

5M ago34:21

34:21

It’s difficult to find female talent in the tech industry, and it’s a real problem. Apptivate’s Women in Mobile series is back this March to celebrate Women’s History Month and to discuss how to close the gender gap in our industry. In this episode, Maria chats with Laura Schwarz, Airship's Senior Director of Sales for EMEA, who joined a handful of…

1
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox) 15:15

6M ago15:15

15:15

Sometimes e-commerce apps will notice changes in user behavior that correlate to the time of year. What can app marketers do to incentivize their users to take action during these periods? Find out in this episode of Apptivate’s e-commerce series, featuring Seif Hassan, the Senior Performance Marketing Manager for the inbound unit at Momox. Momox i…

1
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine) 38:43

6M ago38:43

38:43

Do you remember the original “opt-in” for ads on cell phones? It began over 20 years ago. The mobile marketing industry has been on quite the ride over the past two decades, and covering its twists and turns along the way was David Murphy, the editorial director and co-founder of Mobile Marketing Magazine. Join David alongside Maria Lannon from Rem…

1
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger) 41:14

7M ago41:14

41:14

Staying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode…

1
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy 16:32

7M ago16:32

16:32

Lana Dubinskiy is an app product advisor and full-time consultant specializing in helping brands leverage AI and machine learning to optimize their workflows and increase revenue. In this episode, Lana breaks down how e-commerce brands can improve the customers’ shopping experience in their app using AI, and how to get started with the AI journey! …

1
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt) 25:40

8M ago25:40

25:40

With so many deals to choose from during the holidays, how do app marketers win the attention of consumers? Patrick Eichmann, General Manager for the Americas at Remerge, kicks off a new series on the Apptivate Podcast, talking to marketing experts from e-commerce brands about strategies and best practices. In this episode, guest Matt Hudson, co-fo…

1
Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media) 32:20

9M ago32:20

32:20

TikTok is one of the fastest-paced and most competitive social media ad networks for mobile marketers to keep up with. Are you up to speed on the platform's newest marketing features? In this episode, you’ll learn all about current TikTok trends, winning marketing strategies, and how to leverage its newest features, like TikTok Spark and Shop Ads, …

1
Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames) 28:10

9M ago28:10

28:10

Remerge host Maria Lannon talks to Anna Gruzina about her career as a Performance Marketing Manager for a mobile gaming developer and publisher. Together, they discuss why speaking up with confidence in the workplace is necessary – and how to do it. You'll also learn the worst and best career advice Anna ever received. Anna Gruzina works at InnoGam…

1
Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters) 39:39

10M ago39:39

39:39

Are you considering whether to use influencer marketing for your mobile app’s brand or performance strategy? Today’s guest is an expert in influencer marketing for app businesses and shares important considerations for running such campaigns. Nadia Bubennikova is based in Poland and is the Head of Agency at Famesters, an influencer marketing agency…

1
Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab) 35:37

10M ago35:37

35:37

Jesse Lempiäinen’s agency helps apps test their marketing strategies for App Store, Google Play, and Steam pages before their product launches. In this episode, you’ll learn the advantages of a/b testing your app store pages and take away the key metrics to measure. Jess got his start in mobile marketing at Rovio working on Angry Bird before co-fou…

1
Designing Your App’s Creative & Growth Strategy 36:48

11M ago36:48

36:48

How do you make a mobile game stand out when there are half a million games in the app store today? Today’s guest is an expert in helping apps find their unique position in the market, develop their creative strategies, and grow their revenue. In this episode, he shares his approach to designing app marketing strategies for creatives and revenue gr…

1
ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak) 33:22

11M ago33:22

33:22

Simon Thillay is the Head of ASO at AppTweak, an app store optimization platform. In this episode, he shares how his team helped SoundCloud nearly double the conversion rates of an Apple Search Ad campaign and decrease its CPI by 40 percent. Plus, find out why Simon is excited about Europe’s Digital Markets Act. Simon is the co-author of the book, …

1
Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica) 32:32

12M ago32:32

32:32

Can you guess which subcategory of mobile games generated the most revenue in the first half of this year? How about the top three countries for mobile game downloads? Get the scoop on the latest data and trends in the mobile industry’s largest-grossing vertical from our guest Ksenia Yurkina, the Head of Marketing at Apptica. In this episode, Kseni…

1
ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU) 30:35

1y ago30:35

30:35

Who is writing your mobile marketing copy: a human or artificial intelligence? Now with ChatGPT, it can be hard to tell the difference. In this episode, we discuss ChatGPT use cases for mobile marketing, the evolution of User-Generated Content platforms, and how AI might be used in the future to express ourselves in virtual worlds. Jenny Pollock is…

1
A Product Manager’s POV on Building an App - Reut Lazo (Akili) 32:20

1y ago32:20

32:20

In this episode, app marketers will learn about a product manager’s perspective on the process of building an app product: how to prioritize various requests for product features, and the keys to fostering excellent collaboration and communication among all stakeholders throughout the journey. Reut Lazo is the Senior Product Manager at Akili, an ap…

1
The Power of Deep Linking in Apps - Amanda Vandiver (Branch) 30:07

1y ago30:07

30:07

Amanda Vandiver is the Senior Product Marketing Manager at Branch, a mobile attribution provider. In this episode, Amanda explains the importance of deep linking for user experience, measurement, and attribution in this post-IDFA era. She also discusses retention strategies that mobile marketers can leverage across owned and earned channels.…

1
Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9) 29:13

1y ago29:13

29:13

Today’s guest says IDFA only ever gave mobile marketers the illusion of certainty. In this episode, John Koetsier, the CEO of Sparkplug9, discusses how to use the measurement tools available today, like SKAN, to arrive at what he calls “truthy,” or within the parameters of an accurate perception of reality. John encourages marketers to move on from…

1
The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge) 38:39

1y ago38:39

38:39

In this episode, you’ll hear the latest news about Google’s Privacy Sandbox on Android – straight from the source. Pan Katsukis, the co-founder and CEO of Remerge, sits down with Amit Varia, Director of Product Management at Google, and Niv Klein, Product Team Lead at AppsFlyer, to unpack how the Privacy Sandbox will change the future of mobile adv…

1
Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google) 33:56

1y ago33:56

33:56

Ludovic Thevelin advises app advertisers on their international growth strategies at Google. In this episode, host Maria Lannon talks to Ludovic about go-to-market considerations for different verticals, like gaming and fintech, how to make strategic decisions on international growth, today’s most promising untapped markets, and the LTV opportuniti…

1
Top 5 Mistakes Startups Make When Marketing New Apps - David Jumper (Hyper DP) 29:06

1y ago29:06

29:06

Today’s guest is an expert in helping startups successfully launch new mobile apps and web products. In this episode, David Jumper, a managing partner at Hyper Digital Partners, shares the top five most common mistakes he sees startups making in their performance marketing, and offers his advice on what to do instead. David Jumper is a managing par…

1
Engagement & Retention Strategies from the Most Downloaded Apps (Part 2) 26:00

1+ y ago26:00

26:00

In the second part of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular engagement and retention strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps got ahead of their competitors with loyalty s…

1
Acquisition Strategies from the Most Downloaded Apps (Part 1) - Tara Kirkpatrick (Apptopia) 28:13

1+ y ago28:13

28:13

In the first of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular acquisition strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead of their competitors with app store search ads and cur…

1
How to Market and Grow EdTech App Products - Lomit Patel (Tynker) 27:43

1+ y ago27:43

27:43

Lomit Patel returns to the Apptivate podcast to share his experiences marketing Tynker, an Edtech product that teaches kids how to code. The platform reaches 60 million users in over 150 countries. In his new role as Chief Growth officer, Lomit discusses how the team got kids excited about coding and engaged teachers and parents to use the app. Lom…

1
Building the Pipeline for More Women Leaders in Tech - Jennie Lewis (Airship) 27:16

1+ y ago27:16

27:16

Jennie Lewis is the Senior Manager of Customer Insights at Airship. In this Women In Mobile episode, Jennie shares her positive approach and experience to navigating male-dominated tech fields, such as solutions architecture. She and the host, Maria Lannon, discuss how to build a more diverse pipeline of executive leadership for the future. At Airs…

1
Women in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular) 46:56

1+ y ago46:56

46:56

Saadi Muslu is the Head of Content and Product Marketing at Singular. She immigrated to the U.S. when she was 6 years old from Turkey and was the first woman in her family to graduate from college. These experiences, among others, taught her how to ask a lot of questions, be resourceful, and build relationships with the right people – ultimately fu…

1
How to Thrive in Remote Work Environments - Allie Hitchcock (Houzz) 27:30

1+ y ago27:30

27:30

Welcome back to another year celebrating International Women’s Month and the women who work in our mobile marketing industry. In this episode, our host, Maria Lannon, interviews Allie Hitchcock, the Lifecycle Marketing Manager at Houzz. They talk about helping users get the most out of an app product, turning mistakes into positive opportunities, a…

1
What App Marketers Need to Know About SKAN 4.0 and FLEDGE - Eran Friedman (Singular) 39:40

1+ y ago39:40

39:40

Eran Friedman, Co-Founder and CTO at Singular, joins Apptivate to talk about what the initial postbacks from SKAdNetwork 4.0 mean for mobile marketers. In this episode, he and host Brian Altman discuss the new features of SKAN 4.0 for mobile advertisers, how to leverage these features, and how to transition from SKAN 3.0 to SKAN 4.0. You’ll also le…

1
The 3 Markers of Good Marketing Automation - Joel Debus (Klarna) 28:26

1+ y ago28:26

28:26

Joel Debus is the Marketing Automation Manager at Klarna, a “buy now, pay later” shopping app. In this episode, Joel breaks down what good marketing automation looks like and how to implement the best approach. Joel discusses identifying trigger points in the customer journey, scaling automation, personalization based on user behavior, and using a …

1
Why Mobile Marketers Should Pay Attention to CTV - Gijsbert Pols (Adjust) 32:48

1+ y ago32:48

32:48

Connected TV (CTV) as an advertising channel for apps is exploding onto the mobile marketing scene. How does CTV fit with your other mobile marketing channels and how can you measure its effectiveness? Gijsbert Pols, the Director of Connected TV and New Channels at Adjust, a mobile attribution and analytics company, joins the show to answer these q…

1
Roundup: Women in Mobile - Maria Lannon (Remerge) 18:18

1+ y ago18:18

18:18

Maria Lannon, your host of Apptivate’s Women in Mobile series, brings listeners a roundup of some of the best bits from interviews with women working in the mobile marketing industry around the world. Find out their biggest leadership lessons in this special compilation episode featuring Sharon Romang, the Vice President of Creative at Headlight; V…

1
Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge) 21:29

1+ y ago21:29

21:29

Brian Altman, your host of the Apptivate Podcast’s Mobile Gaming series, brings listeners a roundup of some of the best bits from interviews about how to market your mobile game internationally. In this special compilation episode, you'll hear from Aaron Pietsch, the Senior User Acquisition Specialist at Rec Room; Claire Rozain, a User Acquisition …

1
The Dos and Don’ts of Soft Launching a Mobile Game - Matej Lančarič (Lancaric.me) 29:31

1+ y ago29:31

29:31

Matej Lančarič has been in the gaming industry for 10 years. He’s launched 32 mobile games in the last five years as a user acquisition and marketing consultant, and soft launching mobile games is one of his specialties. In this episode, Matej shares some of the biggest mistakes companies make when soft launching their mobile games. Matej is also o…

1
Contextual vs Behavioral Targeting - Pan Katsukis (Remerge) 25:13

2y ago25:13

25:13

This week we’re rebroadcasting a Growth Masterminds podcast episode with Pan Katsukis, Remerge’s founder and CEO, who talks about contextual targeting – where it works, where it's strong, and where it is weak. Learn the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual targets can u…

1
Prioritizing Countries for an International App Launch - Mert Çamur (GameGuru) 17:06

2y ago17:06

17:06

Mert Çamur leads the user acquisition and creative marketing teams at GameGuru, a casual and hyper-casual mobile game publisher based in Istanbul, Turkey. In this episode, Mert shares how he decides which international markets to prioritize and how much of his marketing budget to allocate when launching a casual or hyper-casual mobile game. He also…

1
Cracking Africa’s Mobile Gaming Market - Cordel Robbin-Coker (Carry1st) 35:32

2y ago35:32

35:32

Carry1st is on a mission to be the leading consumer content platform in Africa, focusing on mobile games and fintech companies. In this episode, the co-founder and CEO of Carry1st, Cordel Robbin-Coker, shares his firsthand experience with marketing mobile games to the new, emerging markets of Africa. Learn about African trends, influencer marketing…

1
Reducing Signal Loss with Well-Structured First-Party Data - Joshua Alvernia (Clue) 29:42

2y ago29:42

29:42

With Apple’s App Tracking Transparency (ATT) opt-in rates at less than 50%, mobile marketers must think outside-of-the-box to decrease signal loss. In this episode, Josh Alvernia, the CEO and co-founder of Clue, shares a novel approach to media campaigns: Rather than launching a campaign, serving ads, measuring, and then optimizing, he suggests wor…

1
Tips for Overcoming SKAdNetwork’s 3 Biggest Issues - Eran Friedman (Singular) 38:52

2y ago38:52

38:52

Eran Friedman is the Co-Founder and CTO at Singular, a next-gen mobile measurement partner and thought leader on SKAdNetwork. In this episode, Eran discusses the three most common issues marketers have with today’s SKAdNetwork – conversion models, time delay, and privacy thresholds – and what to do about them. He also highlights what to expect with…

1
Is Now the Right Time to Rebrand Your App? - Ariel Cohen 27:28

2y ago27:28

27:28

Veteran mobile marketer Ariel Cohen rejoins the Apptivate Podcast to talk about rebranding your app. He tells us why branding matters more than ever, whether it’s the right time to rebrand, deciding how to rebrand, and getting buy-in from your team. Ariel Cohen is a mobile marketing and brand consultant based in Tel Aviv, Israel. Ariel first joined…

1
Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine) 32:32

2y ago32:32

32:32

Offer walls have historically had a reputation for being low quality or associated with fraud in the mobile marketing industry. In this episode, Solomiya Mykoliv, the Global Demand Director at Digital Turbine, debunks these outdated myths about offer walls and explains how their shift to deep, meaningful engagement with users appeals to publishers …

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