show episodes
 
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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show series
 
This week, Jacob Gettins sits down with Vernon Zwaneveld, Formula Drift Judge. They talk about his stunt career, what nation to watch out for, and all of the series he has worked in. https://www.instagram.com/driftpinda/ https://www.facebook.com/driftpinda/ https://www.youtube.com/@dedriftpinda/videos Produced by Jacob Gettins https://linktr.ee/jak…
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Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about…
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This week, Jacob Gettins sits down with former FD driver and now judge Robbie Nishida. They talk about the true influence of Japanese culture on drifting, life in the judge's seat and his plans for next year. https://www.instagram.com/robbienishida/ https://www.youtube.com/c/heymanrobbie Produced by Jacob Gettins https://linktr.ee/jako13 Formula DR…
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Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pul…
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This week Jacob Gettins sits down with Jack Davis. They chat about life in Oklahoma, how he gets budgets ready for the year and they compare drifting across the world https://www.facebook.com/jdavisdrifting https://www.instagram.com/jack_davis_ https://www.youtube.com/channel/UC48HKYA6JlbIgTa5BkyxIAw https://www.tiktok.com/@jack_davis247 Produced b…
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Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case... In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letti…
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This week, Jacob Gettins sits down with Tommy Lemaire and some of his team after winning the 2024 Prospec championship. https://www.facebook.com/TommyLemaireouellet https://www.instagram.com/tommy.lemaire https://www.youtube.com/@tommy.lemaire Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by Kyl…
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For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path... In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music…
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Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"... In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audien…
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Today, we sit down with our podium finishers from the SLC round of Formula Drift Pro. Aurimas Bakchis - https://www.instagram.com/OdiDrift/ Fredric Aasbø - https://www.instagram.com/FredricAasbo/ Trent Beechum - https://www.instagram.com/Trenton_Beechum/ Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Ed…
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Today, we sit down with our podium finishers from the SLC round of Formula Drift Prospec. Dmitriy Brutskiy - https://www.instagram.com/DimaBrutskiy/ Margaritis Katsanidis - https://www.instagram.com/TGDMargaritis/ Austin Matta - https://www.instagram.com/DontMatta710/ Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.fo…
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This week, Jacob sits down with the current Prospec points leader days before he heads to the final round of the 2024 season closer in Utah. With only a 2-point lead, there is no room for error. They chat about how he plans to take home the cup, his plans for next year, and how his family's support has played a critical role in getting him to this …
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The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles! In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of mak…
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Jacob Gettins sits down with Hooman Rahimi on this week's episode of the Outerzone, the official podcast of Formula Drift. They chat about Hooman's long career in the sport, all of his wild pranks, and their memories of each other. https://www.facebook.com/imonlyhooman https://www.instagram.com/imonlyhooman https://www.youtube.com/imonlyhooman http…
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Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today... In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our…
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Want to maximize the potential of your merch store sales? Even a small set of products can go a long way... In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the…
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This week Jacob Gettins sits down with Tommy Lemaire to talk about his Prospec championship run. The go over his incredible Karting career, how he pays for the sport and his plans going into 2025. https://www.facebook.com/TommyLemaireouellet https://www.instagram.com/tommy.lemaire https://www.youtube.com/@tommy.lemaire Produced by Jacob Gettins htt…
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Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle... In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicia…
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This week Jacob sits down with a Brazilian legend João Barion to talk about his life on and off track. They go over all of his stunts, businesses and adventures over the years. https://www.formulad.com/drivers/joao-barion https://www.instagram.com/joaobarion https://www.youtube.com/@SheriffBarion Produced by Jacob Gettins https://linktr.ee/jako13 F…
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Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership... In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music …
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Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss... In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for y…
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Here is the pro podium podcast from STL with our top 3 finishers. They talk about all of the track changes, the importance of sim, and what it is like battling your heroes. 🥇 @JamesDeane130 🥈 @Hiroya.Minowa 🥉 @FredricAasbo Thank you, St. Louis! Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by Ky…
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Today, we sit down with our podium finishers from the STL round of Formula Drift Prospec. Connor O’Sully - https://www.instagram.com/Connor_OSully/ Tommy Lemaire - https://www.instagram.com/Tommy.Lemaire/ Austin Matta - https://www.instagram.com/DontMatta710/ Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.co…
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This week Jacob Gettins sits down with Formula Drift President Ryan Sage to go over the first half of the 2024 drifting season. They go over how all the new rule changes are working out, the drivers in the running for the championship, and what next year may look like. Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.f…
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Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career? In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best mark…
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This week, Jacob Gettins sits down with Formula Drift Prospec Driver Alex Lichliter. They chat about their exciting career paths, whether Alex is still paying for his FD car, and what it's like living not so far from home. https://www.formulad.com/drivers/alex-lichliter https://www.jacmotorsports.com/ https://www.facebook.com/alex.lichliter https:/…
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Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel... In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audi…
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This week, Jacob Gettins sits down with Jim Liaw, co-founder of Formula Drift. They talk about the company's history, the mysterious third partner, and what it is like to observe events from the outside. https://www.instagram.com/jimliaw Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by Kyle Mayh…
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Worried about overwhelming your fans with too many asks, too many offers, too much content or the wrong kind? Avoid burning out your fans by tapping into the art of nurturing... In this episode of Creative Juice, Jack and Circa dive into one of the most overlooked aspects of music marketing—nurturing your fans. Learn about nurturing as a central st…
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It's 2024 and it's time to stop using data as a buzzword and start using it to actually grow your music career... In this episode of Creative Juice, join Jack and Circa for a discussion on the truth about data and its impact on your music career! Learn how the music industry typically collects and uses data, where it falls short, and how to use act…
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Jacob Gettins sits down with our top 3 from Pro to talk about how to take off a cool suit, how initiation played a role, and what event is next. James Deane - https://www.formulad.com/drivers/james-deane Aurimas Bakchis - https://www.formulad.com/drivers/aurimas-bakchis Adam LZ - https://www.formulad.com/drivers/adam-lz Produced by Jacob Gettins ht…
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Jacob Gettins sits down with our top 3 from Prospec to talk about the road to the top, how much driving they are doing, and what is next for them. CONNOR O'SULLIVAN - https://www.formulad.com/drivers/connor-o-sullivan AMANDA SORENSEN - https://www.formulad.com/drivers/amanda-sorensen TOMMY LEMAIRE - https://www.formulad.com/drivers/tommy-lemaire Pr…
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This week, Jacob Gettins sits down with Zandara Kennedy to chat about her expansive career in stunt work, her struggle to keep her program going, and how much luck you need to keep things going. https://www.zeedrives.com/ https://www.facebook.com/zeedrives https://www.instagram.com/zeedrives https://www.youtube.com/@zeedrivez https://www.tiktok.com…
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Spotify is hotly debated and discussed right now...from royalty fairness and artist equity, to FTC complaints, publishing, and its CEO, so let's actually talk about GROWING on Spotify instead... In this episode of Creative Juice, Jack and Circa discuss the latest digital marketing strategies that we teach artists and use for growing an audience on …
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