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Unique Competitions, Extraordinary Events and other Amazing Adventures. We aim for weird and wonderful, and we share the stories of champions and organizers from some of the world's most obscure events. From Heavy Metal Knitting to Barstool ski racing, to the search for the World's Ugliest Dog - we hope our listeners will add these events to their bucket lists and start seeking the odd and unusual in life.
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StrategyCast

Lori Jones from Avocet Communications

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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and …
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Curious about making your brand culturally relevant? In this episode, we break down powerful strategies that set your marketing apart by studying market behavior and understanding cultural trends. Learn about smart risk-taking, the power of emotional connections, and how startups transform categories. Perfect for marketers aiming to connect deeply …
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Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEO…
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In this week's special episode David, John and Kyle react to the 2024 Emmy nominations! After breaking down some overall stats (1:25), we discuss all the surprises and snubs from the drama series (9:45), limited series (27:25) and comedy series (34:35) categories. This episode was originally streamed live on July 16th on both Twitch and YouTube. Be…
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Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to futur…
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Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth! And don't forget! You can crush your marketing strategy with just a few minutes…
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AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your ma…
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In this week's episode David, John and Kyle discuss the possible legal auction between Scarlett Johansson and OpenAI for using a voice for ChatGPT that sounds like the "Her" actress (2:00). We also discuss the casting for the Dexter prequel series (11:30) and the beef between Joey Chestnut and the Nathan's Hot Dog Eating Contest (18:00). Finally we…
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Facing challenges with market fit? You're not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to…
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Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness. And don't forget! You can crush your marketing strategy…
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95% of product launches fail. Don't let this be you. Learn how to pinpoint market fit, finesse your Go-To-Market strategies, and craft campaigns that truly resonate. This episode reveals the art of not overwhelming your audience while focusing on what really matters—solving buyer problems and fine-tuning your approach. Perfect your product launch s…
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To celebrate the 40th anniversary of the original Ghostbusters film this week, we are re-releasing our 30th anniversary podcast special that we recorded and released in the summer of 2014. Besides from breaking down the movie scene by scene, we look at the film's legacy, discuss possible sequels, and name the top five quotes from the film. However,…
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Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing …
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Embrace the AI revolution and elevate your marketing game! Grasp how seasoned pros are integrating AI into day-to-day operations to boost efficiency and creativity. Hear firsthand about the power of AI in content creation, crisis communication, and strategic decision-making. And don't forget! You can crush your marketing strategy with just a few mi…
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In this week's episode David, John and Kyle discuss the announcement of a new Lord of the Rings movie (1:50) and the details of The Office reboot (8:00). We also discuss what NBCUniversal is doing with their upcoming Paris Olympics coverage (12:50) and the bundling of Max with Disney+ (18:20). Next, we catch-up on what we missed from the Spring inc…
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Boost your startup's success with game-changing marketing strategies! Gain insights on aligning business goals with potent marketing tactics, mastering product-market fit, and leveraging AI for market analysis. Tune in, enhance your approach, and achieve standout market presence! And don't forget! You can crush your marketing strategy with just a f…
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Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges. And don't forget! You can crush your marketing strategy with just a few minutes a w…
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In this week's episode David, John and Kyle preview the movies coming out this summer with their seventh annual summer box office draft (14:30)! What blockbusters will make the most money this summer and what films should you have on your radar? Before they draft they also discuss a viral AI James Bond trailer (2:00) and the accusation that Netflix…
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Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar! And don't forget! You can crush your marketing strategy …
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Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by…
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In this week's episode David, John and Kyle discuss upcoming movies produced by Margot Robbie based on the Monopoly board game and The Sims (2:15). We also discuss the proposed Chris Farley biopic starring Paul Walter Hauser (7:35). We then react to the first trailer for Joker: Folie à Deux (12:15) before discussing Civil War from director Alex Gar…
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Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast…
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In this week's episode David, John and Kyle discuss the series finale of Curb Your Enthusiasm and everything from the final season of Larry David's HBO comedy series (2:30). Next they settle up their Oscar bet punishment against The GBW Podcast by reviewing this year's Razzie's Worst Picture Winnie the Pooh: Blood & Honey (29:55). Finally, we share…
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Discover the secret to fortifying businesses with ethical marketing practices and genuine customer connections. Gain wisdom on fostering open dialogue, leveraging research power, and integrating market savvy with strategy. Watch now, fuel growth, and chart a path to triumph with integrity! And don't forget! You can crush your marketing strategy wit…
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Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration! And don't forget! You can crush your marketing strategy with just a fe…
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In this week's episode David, John and Kyle discuss Sam Mendes' plan to direct four separate films based on each member of The Beatles (1:45) and the movies and musicals coming from the failed Willy Wonka Experience in Scotland (7:30). We preview Furiosa: A Mad Max Saga (17:20) and House of the Dragon season two by discussing each trailer (23:00). …
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Will AI be your next marketing co-pilot or the captain? Discover how to blend AI's analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI's role in branding and how to stay wisely human in an automated world. Plus, we're dropping pro tips on the hottest AI tools to boost your game! And don't forget! You can crush…
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Discover the intersection of AI and crisis management! Learn how to shield your biz with smart strategies, craft ironclad communication plans, and tackle the ethics behind AI tools. Your brand can't afford to miss this! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newslet…
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In this week's episode David, John and Kyle recap everything from the 96th Academy Awards including the big Oscar winners and losers (2:10), which podcast won our prediction bet (12:20) and how the telecast went (20:40). Finally we review Dune: Part Two (40:00) before sharing some Quick Checks on the Shogun series premiere (55:00), The Traitors sea…
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Ever wonder why your marketing feels like shouting into the void? Tune in to StrategyCast for an enlightening chat on building a customer-centric culture that actually listens! We're revealing the strategies for breaking down silos between teams, making every department talk to customers, and crafting a brand message that hits home. Say goodbye to …
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Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst New…
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In this week’s episode David and Kyle take on special guests Nick Boyle, Marc DeSisto and Nick Rojas from The Good, The Bad & The Watchable podcast in predicting the very unpredictable Oscars. In this special episode they try and forecast who will take home the Oscar in all the major categories for the 96th Academy Awards. We discuss (in order) bes…
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Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks? And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newslette…
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Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! 🌟 Unpack secrets to market dominance, AI's impact on personalized marketing, and insider tactics that align sales with strategy. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsl…
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Get ready to dive into the world of strategic branding in today's episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria's bringing the heat with insights on defining your brand's DNA, the evolution of brand positio…
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In this week's episode David, John and Kyle discuss the blockbuster agreement between Disney, Fox and Warner Bros. to create a sports streaming service (2:00). We also discuss the announcement of a new Jurassic World movie (9:05) and Elmo's rough week including his fight with Larry David (12:50). Next we review the season 12 premiere of Curb Your E…
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Want to revolutionize your marketing game? Dive into this episode jam-packed with insights on storytelling, ROI, and consumer-centric strategies. Learn about Ancestry.com's impactful campaign, shifting from Super Bowl ads, and the role of AI in marketing.By Lori Jones from Avocet Communications
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In this week's episode David, John and Kyle react to 96th Academy Award nominations including all the surprises and snubs (1:50). Is Oppenheimer the easy favorite to dominate the Oscars? We also share our thoughts on Poor Things (36:40), Saltburn (41:05) and Fargo season 5 (49:10). Finally, we discuss the news that Jon Stewart is returning to host …
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In this week's episode David, John and Kyle recap the 75th Primetime Emmys Awards including all the big winners and the ceremony hosted by Anthony Anderson (1:45). We also review the premiere of True Detective: Night Country (30:20) before David shares his thoughts on the wild finale of The Curse (41:20). Finally, Kyle has something to say about th…
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After predicting the Emmys last week, we are off this week and will be back on Wednesday, January 17th with our Emmys ceremony recap! As we wait Dave, John and Kyle are here to discuss what they are looking forward to in the world of pop culture in 2024. Miss any of our shows from 2023? All of our podcasts from the past year are available on Apple …
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Every year we try to predict the very unpredictable Emmys in a very special episode of Dual Redundancy. This year Dave, Kyle and John try and forecast who will take home the Emmy in all the major categories for the 75th Primetime Emmy Awards which were initially set to take place in September 2023 but will instead take place on Monday, January 15th…
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We will back in January with all new episodes but as we wait Dave, John and Kyle are here to give a quick look back at their favorite podcast moments from 2023. All of our podcasts from the past year are available on Apple Podcasts, Spotify and YouTube. You can search for specific episodes on the blog or play all 24+ live shows (which we originally…
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In this week's special episode David, John and Kyle are here to look back at entertainment in 2023. We also reveal the results for your favorite movies (2:45), returning TV shows (14:35), new TV shows (32:45), TV miniseries (42:30) and pop culture moments (51:10) from the past year. This episode was originally recorded on December 18th on Twitch an…
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Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and e…
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We're back baby! In this week's episode David, John and Kyle discuss Warner Bros shelving Coyote vs Acme movie as a tax write-off and why the U.S. Government may be getting involved (2:50). We also discuss HBO's secret army of Twitter accounts to push back against TV critics (9:45). Next, we preview the upcoming Fallout series on Prime Video by rea…
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After taking our first hiatus in over a decade, Dual Redundancy is back and live Monday, December 4th at 8 PM ET on Twitch! Be sure you are subscribed to the podcast on YouTube, Apple Podcasts, Spotify and Twitch so you don't miss any of our new episodes this December! Plus be sure to vote in our annual survey where we ask our listeners what were t…
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Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he …
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Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technol…
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