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Become the project manager everyone wants on their team. Tune in to The Project Management Podcast™ and join Cornelius Fichtner, PMP, CSM, as he interviews global PM experts to uncover what drives their project success. Subscribe at https://www.pm-podcast.com and get actionable advice you can apply today. Each episode is packed with hands-on tips for beginners and experts to help you integrate good practices and the latest insights to lead your projects more effectively. Copyright © 2005 - 2 ...
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Leadership isn’t trait, it’s a set of skills. Whether you’re managing up or motivating a team, HBR On Leadership is your destination for insights and inspiration from the world’s top leadership practitioners and experts. Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations with global business leaders, management experts, academics, from across HBR to unlock the best in those around you.
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If/Then: Research findings to help us navigate complex issues in business, leadership, and society
Stanford GSB
How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems? On If/Then experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cutting-edge insights that will help you manage better, lead more confidently, and understand pressing issues affecting our lives. Join GSB senior editor ...
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The Maxwell Leadership Podcast is a regular examination of what it means to be a transformational leader—someone who daily influences people to think, speak, and act to make a positive difference in their lives and in the lives of others. This podcast will teach you the principles, practices, and process of becoming a transformational leader because leadership isn’t an event—it’s an uphill journey. Every week we will offer a free tool to help you on this journey, so let leadership authority ...
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A weekly podcast featuring the leading thinkers in business and management.
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Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
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No More Bad Leader's mission is to end the trend of bad leadership and to create a world where great leadership is the norm.
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The future is always bright…if you know where to look. Join me each week for A Bit of Optimism - I talk to inspiring people who teach me more about life, leadership and general interesting things.
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Quick, practical management advice to help you do your job better, delivered weekdays. This is the audio version of our email newsletter.
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Expert Training & Management | Agile Product Management and Scrum
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Every month, the Institute of Leadership's CEO, John Mark Williams, is joined by senior leaders from around the world to discuss their real-life experiences of everyday leadership practice, challenge outdated leadership practices and offer a fresh take on the issues that today's leaders face. Subscribe through any major podcast platform.
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A multimedia platform centered on humanizing leadership. As we conduct interviews with a cohort of cross-industry leaders, we seek to tell stories about the human side of leadership. Join us and share your story at www.99Humans.com
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Welcome to "Leadership Unlocked" – your essential podcast for leadership insights. Hosted by the creators of "Personal Branding Unlocked," we explore key leadership skills and interview seasoned leaders. Tune in to enhance your leadership journey and advance your career.
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Sales Leadership & Management Show - For B2B Sales Leaders
Sales Leadership and Management with Brian Burns of B2B Revenue
We interview the world's best Sales Leaders and share what is working today. If you are in sales leadership, operations, the management or interested in revenue generation this is the show for you. We interview only the best leaders that nominated/crowd source from others who have worked with them.
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Expert advice and cutting-edge discoveries from one of the world’s leading business schools.
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We are entering a new dawn of executive leadership. A new era where inclusivity, diversity, empathy, and compassion are both welcomed and expected at the leadership table. On Women Changing Leadership, we believe women are the leaders who are bringing about this change, and each week we share strategies and insights to help women like you advance to the executive suite on your terms. Your host, Stacy Mayer, is a bestselling author, a certified executive coach, a promotion strategist, and the ...
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Scaling Up takes you inside the boardrooms and business strategies of successful entrepreneurs and industry leaders. Each episode unravels the intricacies of scaling a business for sustained growth and long-term success.
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A pragmatic podcast about leadership, product dev, and tech decisions between two recovering Chief Technology Officers.
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Every month, Mariposa Leadership, Inc. Founder/CEO, Susan Bethanis, speaks to thought leaders in leadership, tech, org culture, design thinking, and human resources. Join us for inspiring conversation and practical insights. For more information, visit: www.mariposaleadership.com/wisetalk
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✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!
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Just a pizza guy talking pizza business.
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Discussions on Real-World Leadership for professionals. We explore several topics about leadership and getting the best from your team to deliver amazing results while creating a great environment for them. You can contact and follow us on Instagram @LEADERSHIPEXCHANGEPODCAST
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The position of internal change agent – wherever it falls in the organization – can be a tricky one. You are responsible for influencing the organization, usually without the direct authority to do so. This show explores the different ways to influence organizational change, from the point of view of someone who is not calling the shots. (Formerly The Change Agent's Dilemma show.)
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SimpleLeadership specifically focuses on improving the craft of software engineering leadership. As a VP of Engineering & CTO I am acutely aware of the lack of good resources available for new and existing software engineering managers. SimpleLeadership is designed for both new and experienced software & technology managers who want to build high-performing teams, better motivate & mentor their employees, reduce attrition and advance their career. It is for people who want to go beyond just ...
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A podcast designed to give actionable advice and guidance on real life management problems. Hosted by Matthew Haddock a real life manager and leader of over 25 years. Want to improve your management skills, understand what modern theory of leadership is and more importantly how to apply this in your business career? Want to learn how these skills could improve your leadership?Then this is the podcast for you. Each week you will listen to ideas from Manager Matt, business leaders, entrepreneu ...
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Courageous Leadership with Dr. Travis Yates Podcast examines what it means to be a Courageous Police Leader. Join us weekly as the concepts of Courageous Leadership are detailed along with interviews with influencers that are committed to leading with courage. You can find out more about Courageous Leadership with Travis Yates at: www.TravisYates.org
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Where top sports managers share experiences from and passion for the sports management industry.
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Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the Digital Era. Join us every other Tuesday to get your competitive advantage. View all Gartner ThinkCast episodes at https://www.gartner.com/en/podcasts/thinkcast
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This podcast from NEJM Catalyst features interviews with leaders in health care as they discuss innovative ideas and actionable solutions for enhancing the value of health care delivery, providing perspectives on what's working in the industry, what's not, and why.
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Take your leadership to the next level with Bill Search. Looking at real world problems and offering practical solutions, Bill brings a biblical approach to leadership for a new generation. Leadership Journey is a Lumivoz podcast.
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This is the Executive Connect Podcast - a show for the new generation of leaders. Join us as we discover unconventional leadership strategies not traditionally associated with executive roles. Our guests include upper-level C-Suite executives charting new ways to grow their organizations, successful entrepreneurs changing the way the world does business, and experts and thought leaders from fields outside of Corporate America that can bring new insights into leadership, prosperity, and perso ...
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Delivering real project management insights from experts and industry leaders from around the world. The podcast is sponsored by Cora Systems providers of enterprise project and portfolio management solutions and services to government agencies and large-scale global organizations. To see how Cora can help your organization visit corasystems.com
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Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
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Being a boss and a leader are very different. A boss tells you what to do and a leader partners with you in the process. Our hosts, Brian Prairie and Dr. Jeff Williamson, explore leadership from different ends of the spectrum. Jeff has been exploring leadership and guiding leaders for 30 years. Brian, new to leadership, keeps asking himself what makes a good leader, as his role continually evolves at the marketing firm, Pathfinder. He and Jeff talk to leaders about their guiding principles a ...
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A biweekly podcast focused on the planning, organizing, leading, and evaluating functions of management. Interviews with leading business practitioners provide tantalizing tips, wizardly wisdom and energized encouragement to our listeners.
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A Podcast About Leadership, Change and Personal Growth to Help You Thrive in Life and Leadership
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A curated collection of tools, concepts, and ideas to help all leaders make a larger impact and move forward on their personal leadership journey.
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Manage Self, Lead Others is your go-to leadership podcast exploring the art of leading with emotional intelligence . . . and more. Tune in for thought-provoking insights, actionable strategies and inspirational stories to help you become a more intentional and empathetic leader. Each episode, Host, Nina Sunday, engages with some of the brightest business minds on the planet who share a passion to elevate and reshape team culture. Subscribe now to become part of the movement.
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McKinsey talent experts Bryan Hancock, Bill Schaninger, and others on how to make the most of talent as a competitive advantage, navigate today’s fast-changing talent landscape, and prepare now for the future of work.
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Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.
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This is the first podcast dedicated to happiness at work. We interview authors, entrepreneurs, coaches, and industry experts to discover what they're doing to foster happiness in the workplace while living passionate and purposeful lives. At Management 3.0 we believe that happiness at work should be the 'norm' and not the exception. If you're looking for the modern day toolkit for managers and leaders who care about happiness at work, then visit www.management30.com.
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The Maxwell Leadership Executive Podcast provides leadership training and coaching based on the principles of its founder John C. Maxwell.
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Welcome to Frog Talk, where we discuss Branding and the Modern Workplace. During this series we will cover stories and concepts surrounding company culture, employee engagement, how it’s all changed over the last few years, and how branding and communications can help mitigate these current and future shifts. Presented by Blackribbit
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Fringe by PeopleForward Network is a collection of content to educate and inspire you on your leadership journey. Leadership and team development, talent acquisition, DEIB, well-being, the future of work and beyond - Fringe has content to support you on your development journey.
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Management Development Unlocked is a global top 10% podcast for new managers and leaders who want to transform from high-performing individual contributors to great people managers. As the saying goes, “What got you here won’t get you there.” The skills that made you a great employee are almost completely opposite from the skills that will make you a great manager and leader. Eric Girard is your guide during this key transition. Experienced managers and leaders will also benefit from the tip ...
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FROM SELLING PRODUCT TO SELLING SOLUTIONS AND HOW IT IS DIFFERENT
30:27
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Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 A…
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Today’s episode of Management Development Unlocked features Kerri Burchill, author of “Leading Out of the ASKhole™ Trap.” Kerri is a leadership consultant who started her career in education. She specializes in helping leaders and teams in messy, dynamic situations. In this episode, you’ll hear: Kerri Burchill’s role as a leadership consultant and …
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Ep137 Crucial Conversations, with Andrew Bryant
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Self-leadership is the practice of intentionally influencing your thinking and feeling towards your objectives. To influence your thinking and feeling you have to become aware of the thoughts and feelings you're having and drive those thoughts and feelings towards your objectives with intentionality. And that makes you the driver of your life rathe…
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The Leadership Shift from Managing People to Developing People
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Mark Cole invites Matt Tresidder, CEO and co-founder of Leadr, to share his journey and the importance of feedback and people development in leadership. Matt shares all about the Leadr platform and how it helps leaders develop their teams and create a culture of growth and productivity. Key takeaways: Developing people and teams should be a priorit…
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A checklist of leadership skills for building trust through transparency, actions, and consistency that apply to health care mergers as well as day-to-day health care leadership.By Tina M. Freese Decker, Thomas H. Lee
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In this episode, Perry Holley and Chris Goede discuss how to deal with difficult team members. They emphasize the importance of self-reflection and building relationships with team members. They also discuss the need to address the behavior as unacceptable and set clear expectations. The hosts provide insights on understanding the reasons behind di…
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Cater to your audience: Ted Fernandez [71]
37:48
37:48
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Why are you a people manager, and how do you react when the going gets tough? Ted Fernandez is the Global Head of Product Marketing at TikTok, with an illustrious career across Tech Companies in the social, video, and education space. Ted shares a specific time when the perception of his team's work was not what he wanted it to be, and how he navig…
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Play video episode Click above to play the video episode in a new window. Episode Summary In this episode of The Project Management Podcast, host Cornelius Fichtner continues his detailed guide on using the PMP Exam Simulator at www.pm-exam-simulator.com/. This time, he focuses on statistics' critical role in exam preparation. Cornelius explains ho…
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Unwind and Reset: Embrace the Art of Laziness this Summer (Bonus Episode)
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Summer is here… This is a time when the world slows down, offering us the perfect opportunity to relax and rejuvenate. But I truly believe it’s also the ideal moment to reset our minds as well as our bodies. And both can be reached through one beautiful summer activity: laziness. While we often acknowledge that taking pauses can make us more effici…
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When You’re Not the Boss’s FavoriteBy ideacast@hbr.org
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How can employers provide health insurance coverage that’s both high quality and affordable?By Daniel Stein, Thomas H. Lee
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#303: Leading For-Profit and Nonprofit Teams with Jason Bilotti
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In this conversation, Jason Bellotti, a Chick-fil-A operator and author, discusses his leadership journey and the importance of servant leadership. He shares his experiences in turning around a struggling Chick-fil-A store, leading multiple stores, and leading a mission in Niger. Bellotti emphasizes the value of developing young leaders and creatin…
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What Should You Look For In Potentional Leaders?
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Leadership is the #1 determining factor for success or failure in a team or organization, so it is important to raise up and build strong leaders throughout your organization. Whether you are looking to raise someone up to management as a manager or some other leadership-type position, this episode covers what you need to look for in those future l…
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Play video episode Click above to play the video episode in a new window. Episode Summary In this episode of The Project Management Podcast, host Cornelius Fichtner continues the in-depth exploration of the PMP Exam Simulator at www.pm-exam-simulator.com/. This episode is about guiding you through taking a full-length 180-question PMP practice exam…
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NBA Star Chris Paul on Communicating as a Leader
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Most of us can point to a few key people who have made a real difference in our lives and careers—the coach who pushed you to outperform, the teacher whose passion for a subject inspired your own, or the boss who showed you what it is to be a leader at work. In this episode, NBA star Chris Paul shares how his own mentors guided him through the earl…
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How Gen Z is Showing Up at Work with Brian Phillips
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On the this re-release from the Lead the People podcast we welcome guest, Brian Phillips. Brian is an Oklahoma native who moved to California with the goal of building leaders and cultivating change around the world after graduating from the University of Oklahoma. With a mix of enterprise recruiting experience at HP and Google with a foundation in…
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Momentum Breakers vs. Momentum Makers (Part 2)
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Momentum can either make or break you, so how can you become someone who utilizes momentum in their leadership? This week, we're continuing our two-part series where John C. Maxwell shares 10 differences between Momentum Breakers and Momentum Makers! After John’s lesson, Mark Cole and Chris Goede talk about these differences and how you can become …
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Revolutionizing Law Enforcement Recruitment with Doug Larson
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Send us a Text Message. Unlock the secrets to modern law enforcement recruitment with Doug Larson, co-founder of SAFEGUARD Recruiting, as he joins us on Courageous Leadership with Travis Yates. Learn how to attract and retain the best candidates through revolutionary strategies that go beyond superficial marketing tactics. Doug shares his transitio…
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An Astronaut’s Advice on High-Stakes Collaboration
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It's hard to imagine a more challenging work environment than the International Space Station. During her 24 years as a NASA astronaut, including a six-month stint on the ISS, Cady Coleman learned pivotal lessons about everything from managing stress and assessing risk to cross-cultural communication and navigating bias. She shares how the skills s…
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Roofing Sales A.I. Answers Burning Questions. W/ Sebastian Jimenez
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Welcome to another exciting episode of our video podcast! Today, we're diving deep into the world of roofing sales with the help of cutting-edge Artificial Intelligence. 🏠🤖 Learn More about Sebastian Jimenez at: https://www.rilla.com Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeols…
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CNLP 666 | Max Lucado On How To Teach On the End Times, Why People Are Ready to Hear About Eternity, Green, Yellow, and Red Flags of Integrity and Life at 70 Years Old
1:19:32
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Max Lucado talks about the end times, why he decided to teach on it, how to teach on it in a way that's helpful to your congregation, and why people are ready to hear messages about eternity. Plus,... Read the whole entry... »By Carey Nieuwhof
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How to Wave a Magic Wand and *POOF* Make Career Opportunities Appear
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Ep #239: How to Wave a Magic Wand and *POOF* Make Career Opportunities Appear Change can happen in an instant. That thing about your career that's been stressing you out for months or even years...can be completely fixed in a moment. One thought, one piece of advice, one coaching conversation…can open up amazing opportunities that seemed impossible…
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The Smell of Memory with scent designer Dawn Goldworm
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Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity. Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaning…
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"Anticipate something is going to happen and make sure you're prepared for it. The number one thing in your business ought to be safety" Key Moments 01:37 Importance of balancing utilities for large spaces. 03:27 Manage emergency procedures for large spaces and staff. 08:25 Practice strong procedures, simulations, and emergency readiness. 11:25 Ide…
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Guest Bessy Martinez - The Everyday Jefa
1:13:33
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AI-generated: Ever wondered how to balance entrepreneurship, motherhood, and community building all at once? Bessy Martinez, our first guest on the Brown Girl Business School podcast, exemplifies this art with incredible grace and resilience. Known as the Everyday Jefa, Bessy shares her unique journey from working in a predominantly white community…
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Joe Mindak's Networking Revolution with Yong Kim
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Ever wondered how a simple act of connecting people can turn into a thriving business model? In this episode of "Scaling Up," Yong Kim dives deep into the entrepreneurial journey of Joe Mindak, the mastermind behind the Connective Networking Group and the innovative Nolodex platform. Get ready to uncover the secrets of transforming networking into …
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Why a Small Business Is the Best Place for People to Work
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Today, we’ll hear about: How to overcome seasonal demands in a $28 million business A future business owner thinking about firing an employee when he takes over Dave Ramsey’s thoughts on overcoming disappointment A business leader trying to navigate burnout Next Steps 📞 Have a question for the show? Call 844-944-1070 or send us a message: https://b…
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Play video episode Click above to play the video episode in a new window. Episode Summary In this episode of The Project Management Podcast, we explore the first part of our series on using the PMP Exam Simulator at www.pm-exam-simulator.com/. We focus on the simulator's quiz function, a powerful tool for targeted learning and rapid improvement in …
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#159 Adam Breneman - 3x All-American Athlete, Media Personality, College Football Analyst & Entrepreneur
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Welcome to episode 159 of Sports Management Podcast. Adam Breneman is a 3 time All-American Athlete, Media Personality, College Football Analyst, Entrepreneur, Speaker and more. He is the co-founder of The College Sports Company, previously Mercury, a billion dollar venture-backed college sports media and production company that creates original co…
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Carrolee (Moore) Drummonds is a podcaster and CEO of the Carrolee Moore Consulting Group. In this pod she shares her personal and spiritual journey toward self-acceptance, personal growth, and business success. Along the way we discuss Stacking Skills through Temp Work (4:15), a God Ultimatum (8:15), “The Fast” (15:16), Race Issues (22:35), and the…
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Play video episode The wait is over! Every single episode of The PM Podcast is finally available on YouTube at pm-podcast.com/youtube. That's over 500 episodes packed with actionable advice, insightful interviews, and expert tips for project managers of all levels.By Cornelius Fichtner
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Middle management was already a tough gig. Then generative AI (gen AI) entered the fray. A year after the publication of their book Power to the Middle: Why Managers Hold the Keys to the Future of Work (Harvard Business Review Press, July 2023), McKinsey partners Bryan Hancock and Emily Field join global editorial director Lucia Rahilly to revisit …
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Ethics in Leadership: Aligning Profit with Purpose with Jonathan Bennett
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Have you ever wondered how deeply ethics influence business decisions and leadership practices? Today on "Happiness at Work," we're joined by Jonathan Bennett, a seasoned leader who pivoted from managing a successful B Corp to coaching purpose-driven leaders. Jonathan brings a wealth of experience from his roles as a CEO, board member, and founder,…
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A health care CEO’s most important responsibility is to maintain the sacredness of the patient-clinician relationship and ensure that interaction is as valuable for both the physician and the patient as possible.By Daniel E. Greenleaf, Thomas H. Lee
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To wrap up the first season of If/Then: Business, Leadership, Society, we invited Senior Associate Dean Jesper B. Sørensen into the studio to talk about the importance of research at Stanford Graduate School of Business. He shares insights on what motivates faculty to study what they do and how it impacts practitioners across industries. “One of th…
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SCALING A WORLD CASE SALES ORG TO OWN YOU MARKET
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32:57
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Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 A…
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In this episode we talk with Erin Andrea Craske, about living and leading effortlessly. During our time together we discuss: the three "cardio states" that leaders tend to operate in common mistakes that keep leaders in one of the three "cardio states" the three stages of freedom how to begin the transformation to leading and living effortlessly ho…
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In this conversation, the hosts discuss the importance of likability in leadership and how it can impact relationships and influence. They explore various characteristics and behaviors that make a person likable, such as positivity, humility, integrity, approachability, and consistency. They also highlight the significance of emotional intelligence…
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What competencies are needed in the boardroom to advance the mission of creating healthier communities? How do health care system governance boards make these changes?By Brian Gragnolati, Thomas H. Lee
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S01E6 | Unlocking Leadership Secrets: How Lauren Eyles Became a Transformative Chair & Mentor
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Join us in this enlightening episode of Leaders Unlocked as we delve into the dynamic leadership journey of Lauren Eyles. Whether you're currently in a leadership role or aspiring to become a leader, this episode is packed with insights and strategies to help you thrive. Why You Should Listen: Transformative Leadership: Lauren Eyles shares her expe…
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How to Coach an Employee Who’s Struggling to Perform
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Do you have a difficult employee on your team— someone who might be underperforming or resistant to taking feedback? Do you know how to help them? Melvin Smith says that coaching can be harder than you realize. First you must figure out which approach will work well for that specific employee. But you also need to know how to measure the success of…
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This episode of Fringe, features the Lead the People podcast with host Matt Poepsel. Guest Keisha A Rivers harnessed the lessons learned while leading during a harrowing Hurricane Katrina experience to become an award-winning international speaker, change agent and learning leader. As Chief Change Officer and President of The KARS Group LTD, she fo…
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Dan Hofmeister: Leadership Lessons from the Legal Field
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Welcome back! I'm your host, Jeff Williamson and today we are thrilled to continue our conversation with the insightful Dan Hofmeister, equity partner at Reed Smith LLP. Listen to Part 1 In part two of this session, Dan takes us through the evolving landscape of the legal profession, focusing on the impact of technology and the recent shift to remo…
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Momentum Breakers vs. Momentum Makers (Part 1)
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Momentum has the power to be your greatest asset, but not having momentum has the power to be your biggest enemy. So, what makes and breaks momentum in leadership? This week, we're beginning a brand-new two-part series where John C. Maxwell shares the differences between Momentum Breakers and Momentum Makers! After John’s lesson, Mark Cole and Chri…
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Paul Angelle is a podcast host, executive coach, author, and the CEO of Law Familia, a business planning company that helps business leaders grow and scale through purpose-driven planning and focused accountability. Along the way we discuss the “Lens of Ownership” (3:00), the importance of a $300K Aston Martin (14:30), his book - “Stop. Back Up. Gr…
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Trying to Persuade and Other Big Mistakes Marketers Make
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Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuasion. And she shares her key lessons for aligning with the instinctive …
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By Tim Brown
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