Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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#156: How to Convert Customers Stuck On the Fence
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Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you mo…
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#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)
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Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment…
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#154: Why Your Brand Story Should Be Less About You And More About Your Customer
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024: StoryBrand.com/Workshop -- In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when th…
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#153: What's More Important in Your Website: Substance or Style?
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Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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#152: How to Win Attention in a Distracted World
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Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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#151: How to Keep (and Captivate) the Attention of Prospective Customers
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Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…
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#149: Get Win-Win Secrets from the Top Marketing Pros
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…
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#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing
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Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your bus…
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#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out
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Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a…
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#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy
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Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Have you ever wondered what it takes to go viral? The answer mi…
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#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media
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Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Do you ever get stuck trying to balance your real, everyday lif…
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#144: Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024: StoryBrand.com/LIVE -- These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pul…
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#143: Can Teaming Up with Influencers Really Transform Your Brand?
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Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impac…
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#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)
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Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe …
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#141: Jeremy Cowart—How to Push Through Creative Struggles
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Marketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you’re new to …
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Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business
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Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…
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#140: Inclusivity in Action—How Are You Showing Up For Your Customers?
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Marketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make…
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#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen
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For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to de…
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Turn Your Expertise Into a Thriving Coaching Business—New Business Made Simple Limited Series Coming February 6!
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Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…
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#138: Webinar Woes? Here's How to Plan and Execute Them Flawlessly
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Struggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention and effectively drive sales. It can be a huge challen…
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#137: Amy Porterfield—Are You Sitting on a Digital Course Goldmine?
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Have you ever thought about turning your passion into a profitable digital course? Transforming what you know into a successful online business can be tricky. The online world offers vast opportunities, but trying to package and market your expertise can be overwhelming. It leaves many talented people uncertain about where to begin. So how do you g…
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#136: Goal-Setting Genius—How to Use the KISS Method in Your Marketing
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As a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effectiv…
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#135: Michael Hyatt—The Secret to Setting Better Goals (And Actually Achieving Them!)
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Setting goals can be both exciting and scary. If you find yourself setting big goals at the beginning of each year, only to feel overwhelmed and disappointed as time passes, you're not alone. Many people find it tough to stick to their goals, especially when they're afraid of failing. This isn't just about personal goals—it's true for work goals to…
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#134: Is Vulnerability a Superpower in Business?
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Our life path rarely follows a straight line, and detours can leave us feeling isolated and embarrassed, especially in the workplace. If your life has taken an unexpected turn, you may not know how to communicate that to the people you work with. In many jobs, the pressure to be fully present and capable can make it feel risky to admit when you’re …
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#133: Ashley Menzies Babatunde—How “Real” Should You Be at Work?
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When people work hard to be great at their jobs, they often feel like they have to hide their personal problems, like dealing with loss, relationship changes, or personal setbacks. In jobs where you’re expected to be strong and capable, it's hard to show that you're struggling. This can make people feel alone and ashamed, especially those who are u…
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#132: 5 Minute Marketing Challenge—Cast a Vision of Success
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Many businesses fail to show how their products or services can really benefit customers. They focus too much on the technical features, and not enough on the positive outcomes the customer will experience as a result of buying their product or service. This gap in communication means customers often don't see the real value they could get, leading…
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#131: 5 Minute Marketing Challenge—Using Failure as Fuel
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Let's talk about the “f” word in marketing that many shy away from, but holds immense power: FAILURE. In marketing, the role of failure is often undervalued and underused, yet it’s the element that—when used correctly—can help your customers see the value of your product or service. To have an impactful message, you must be bold enough to paint the…
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#130: 5 Minute Marketing Challenge—Crafting Clear and Convincing Calls-to-Action
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Businesses often find it hard to make calls-to-action that really work in their marketing. This is a big issue because if your call-to-action isn't good, your marketing won't get the results you want. Customers will go where you tell them to, not where you hint or beg them to go. So how do you make sure your message is clear and gets your customers…
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#129: 5 Minute Marketing Challenge—Give Customers a Clear Plan
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Customers need to know that it’s easy to use your product or service. But a lot of businesses have trouble laying out a clear, easy-to-und…
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#128: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- If you’re familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do yo…
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#127: 5 Minute Marketing Challenge—Solve Your Customer’s Problems
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- ‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our famil…
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#126: 5 Minute Marketing Challenge—What Do My Customers Want?
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- As businesses enter the hectic holiday season, the challenge of maintaining clear and impactful marketing becomes all too real. We recogni…
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#125: How to Keep Your Marketing Momentum Alive During the Holiday Rush
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START 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to main…
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#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)
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AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious? Fr…
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#123: Donald Miller—Want to Turn Your Website into a Sales Machine? Here’s How!
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Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating powerhouse? In today’s episod…
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#122: Local Business? Here’s How to Rank Higher in Search Results
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Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Getting n…
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#121: Media Magic—How to Start Partnering With Influencers
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Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Finding a…
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#120: How to Turn Existing Clients into Q4 Gold and Finish the Year Strong!
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For many businesses, the last quarter is where the *real* challenge begins. They're rushing to hit year-end targets, dealing with tight budgets, and planning for the next year – all while juggling holiday season challenges. So what’s the best way to hit your Q4 goals without adding more work to your plate? Today, join J.J. and April as they chat wi…
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#119: The Power of Referrals (and How to Harness It)
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If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mo…
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#118: Why 2023 Has Been a Weird Year for Marketers (And What To Do About It)
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Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- If you’re like most marketers, 2023 has been a strange year. Some months have yielded goal-crushing results while other…
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#117: What Really Goes Into Writing a Sales Email
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Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Writing a sales email may sound simple – but if you’ve ever sat down to write one, you know it’s not that simple! Or, m…
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#116: The Ultimate “Non-Salesy” Sales Email Formula
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Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Writing sales emails can feel slimy. You don’t want to come across pushy or desperate – but you also know that sales em…
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#115: No More “Newsletters!” Do This Instead…
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Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- The truth is, nobody wants to read a “newsletter.” In fact, emails with the word “newsletter” in the subject line get a…
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#114: How to Write Nurture Emails (The Right Way)
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Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant ema…
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#113: A Nitty Gritty Look at Creating Lead Magnets
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Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually cre…
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#112: Do You *Really* Have a Solid Marketing Strategy?
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Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t …
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#111: Behind the Scenes: How to Transform a Website Using StoryBrand
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Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s websites. Even when you use t…
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#110: How to Create a “Homey” Homepage That Also Drives Conversions
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Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good we…
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#109: Eavesdrop on a Marketing Consultation from a StoryBrand Guide
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One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides. In today’s episode, you get to eavesdrop on a marketing consultation…
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