Medical practice management, marketing, ancillary and technology trends. The Medical Practice Trends podcast is brought to you by Emedikon, founded by Peter J Polack MD, author of "Navigating the EMR Jungle" and the soon-to-be-released "Ultimate Ophthalmic Marketing Machine" and technology columnist for Ophthalmology Management Magazine.
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125: The Biggest Mistakes Practices Make With New NPs and PAs, with Heather Healy
32:33
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Heather Healy has over 20 years in clinical and executive nursing roles, serving as a Chief Nursing Officer, Vice President of Advanced Practice Providers and Consultant to the Arizona State Board of Nursing - her focus is on the professional advancement of nurse practitioners and other advanced practice providers through support with orientation, …
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124: Stop The War on PAs and NPs, with Brent Lacey, MD
37:42
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Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He writes about personal finance and practice management at thescopeofpractice.com. In a recent article, he ignited a firestorm of debate surrounding the use of PAs and NPs in medicine. He joins me to clarify his opinions and offer some best practic…
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123: How Physicians Are Navigating COVID-19 with the founder of KevinMD.com, Kevin Pho, MD
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Physicians are burned out and the debate rages on about when and how to open up the country. But there are a few bright spots we should keep our eye on according to Kevin Pho, MD. Few people have their pulse on the mood of physicians like Dr. Pho - the founder and editor-in-chief of KevinMD.com. KevinMD publishes multiple articles per day from doct…
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122: Protect Your Practice: COVID-19 Legal Liability & Employment Law Advice from Attorney Terin Cremer
30:20
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Terin Barbas Cremer is an Attorney in Tampa Florida focusing on Employment and Business law. Prior to starting her own firm, she was the Chief Human Resources Officer and Associate General Counsel of a national financial services company co-employing over 20,000 people. Now, she works with a variety of businesses, including medical practices, helpi…
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121: How to Improve Patient Experience Through Employee Engagement with Kristin Baird
42:43
42:43
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Kristin Baird has over 30 years of experience in patient care, healthcare marketing, business development, and administration… she has a nursing degree and a master’s in Health Services Administration. Kristin has also written several books on healthcare leadership and service excellence. Now she’s the CEO of the Baird Group, a consulting group tha…
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120: How Medical Practices Can Weather The COVID-19 Storm with Dr. Halee Fischer-Wright, CEO at MGMA
34:24
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Medical practices are under pressure like never before, and Dr. Halee Fischer-Wright, CEO at MGMA discusses the financial impact of COVID-19, pending stimulus legislation, remote work, telehealth reimbursements, and how MGMA is advocating for you. A value-packed episode for all practices. MGMA.com MGMA COVID-19 Action Center MGMA COVID-19 Resource …
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119: Coronavirus: Leadership Advice from Disaster Physician Dan Diamond, MD
29:48
29:48
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Dr. Diamond is an expert in equipping teams as they navigate change and stress. (Stress?!? WHAT STRESS??) He’s also an international disaster physician. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane Katrina and led first-in medical response teams to disasters like those in Haiti, The Philipp…
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Marketing Made Simple with J.J. Peterson, PhD - StoryBrand Chief of Teaching and Facilitation
46:24
46:24
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J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. J.J. breaks down the successful StoryBrand formula and discusses the best ways to use it in your medical practice. Mark…
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118: 10 Money Myths Physicians Believe, with Brent Lacey, MD
45:24
45:24
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Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He’s helped hundreds of clients pay off millions of dollars of debt, and he writes about personal finance and practice management at thescopeofpractice.com. In this podcast, Dr. Lacey talks through his popular financial presentation, 10 Money Myths …
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117: 4 Ways We Can Fix American Healthcare with Robert Pearl, MD (Bonus: Coronavirus @ SXSW)
53:28
53:28
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Dr. Robert Pearl is the former CEO of The Permanente Medical Group, the nation’s largest physician group. Now, he’s a Forbes contributor, and a professor at both the Stanford School of Medicine and Graduate School of Business, Co-Host of the Fixing Healthcare Podcast, he runs RobertPearlMD.com where you can find his latest musings, and author of th…
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116: Clarity Wins: How to Improve Patient & Practice Communication, with Steve Woodruff
29:42
29:42
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Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills. Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take y…
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115: Three Things Every Medical Practice Needs To Win Online in 2020
12:59
12:59
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How to win online in 2020 - 3 tips for medical practices. In this episode, we look at three ways to improve your medical practice marketing online. We discuss: - Websites (What makes a great one) - Google My Business listings (Plus tips to make sure patients discover you) - How to leverage underpriced advertising to build your practice or increase …
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114: Do You Need A Physician Liaison? With Kelley Knott, Founder, Physician Liaison University
30:54
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Do you need a physician liaison? What makes a good physician liaison? How do you get past the front desk? How should a doctor engage a referring office? Kelley Knott answers these questions and more on this week's podcast. Kelley Knott is the CEO of a healthcare marketing agency, Intrepy Healthcare Marketing. She is a highly experienced physician l…
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113: SEO with Eli Schwartz, Former Dir. of SEO/Growth at SurveyMonkey
39:29
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Eli Schwartz teaches us how to 'think like a user' to improve SEO. Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs - including leading the global SEO team at SurveyMonkey as the director of growth and SEO. As heard on this episode: EliSchwartz.co Eli Schwartz on LinkedIn More at: …
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112: Keep insulting doctors, and good luck finding a physician in 10 years - with Dr. Karen Sibert, MD
35:17
35:17
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Dr. Sibert's article "Keep insulting doctors, and good luck finding a physician in 10 years" has been viewed and shared over 300,000 times in the last 2 weeks. She explains what motivated her to write it and what solutions there may be. As heard on this episode: A Penned Point (Dr. Sibert's Blog) Keep Insulting Doctors... (Original Article) Califor…
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111: New Year, New Host - With Peter J. Polack, MD and Brian Dooley
25:05
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The Medical Practice Trends Podcast gets a new host in 2020. New host Brian Dooley is joined by the previous host Peter J. Polack, MD. As heard on this episode: Medical Practice Marketing on Facebook Ways to Enhance a Physician Profile for Better Engagement The Ultimate Ophthalmic Marketing Guide, by Peter J. Polack Feedback/Show Ideas: Contact Mor…
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110: How to Keep Your Company Driving & Thriving in a Competitive Business World with Brent R. Tilson, CEO of Tilson HR and best-selling author of "Go Slow to Grow Fast"
31:55
31:55
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Brent R. Tilson, author of the best-selling book "Go Slow to Grow Fast," explains his Quad 4 Methodology and why employees are the most-overlooked part of the equation when it comes to business success. This issue (31:54): The genesis and the importance of the LifeLine graph for a business How you can tell whether you are in the Drama Zone or the D…
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109: Payer Rate Negotiations with Nathaniel Arana, NGA Healthcare
23:38
23:38
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Nathaniel Arana of NGA Healthcare explains the nuances of payer rate negotiations and some of the pitfalls physicians face when trying to go it alone. This issue (23:38): Overview of the decline and stagnation in payer reimbursement over the last decade How most providers tend to accept the rates and the difficulty in negotiating How a provider can…
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108: Five Ways A Call Center Can Revolutionize Your Medical Practice with Gabby Rolette, Specialty Answering Service
11:33
11:33
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Gabby Rolette of Specialty Answering Service (SAS) explains some of the ways that outsourcing your call center can not only be cost-effective but may also improve your bottom line. This issue (11:33): how 24/7 call center availability can increase your business advanced call center features including language translation integrating call center fun…
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107: Building a Strong Business Culture with Tristan White, Founder and CEO of The Physio Co
23:40
23:40
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Tristan White, Founder and CEO of The Physio Co and author of "Culture is Everything" shares his entrepreneurial journey in creating a healthcare business ranked #1 on Australia's 50 Best Places to Work and the importance of developing a strong culture in your business. This issue (23:40): The 4 key foundations of a world-class culture The importan…
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106: Passive Real Estate Investing for Healthcare Professionals with Shane Connor, Founder and Principal of Red Rock Capital Group
17:49
17:49
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Shane Connor, founder and principal of Red Rock Capital Group, shares the ins and outs of passive real estate investing for busy healthcare professionals. This issue (17:48): Active vs passive investing Advantages of being a passive investor in real estate What sorts of properties are ideal for the passive investor? How best to perform due diligenc…
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105: How to Become a Concierge Doctor with Nathaniel Arana, NGA Healthcare
17:17
17:17
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Nathaniel Arana of NGA Healthcare discusses concierge and direct primary care models and advice on how physicians can transition from their traditional medical practice This issue (17:17): Concierge versus Direct Primary Care models What are the key differences between running a concierge/dpc practice versus traditional models? How to manage the bi…
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104: Common Mistakes in Medical Marketing and Website Design with Gavin Baker, CEO of Baker Labs
27:53
27:53
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Gavin Baker, CEO of Baker Labs, shares some of the most common mistakes he sees that medical practices make regarding their marketing, social media and website design. This issue (27:52): What is the most common marketing mistakes practices make What do patients care about when they search online? What are some website homepage do's and dont's? If …
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103: Planning and Implementing a Successful Project with John Rohe, owner and lead partner, HyCap Consulting
18:33
18:33
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John Rohe, CEO of HyCap Consulting, gives his advice on how to ensure a successful project rollout This issue (18:32); The #1 reason commercial integrations fail within an organization How to choose the assessment method that best fits your organization Adapting your project strategy amid changing needs and circumstances The benefits of holding an …
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102: HIPAA Compliance and Email with guest Gil Vidals, CEO of VMRacks
16:47
16:47
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Gil Vidals, CEO of VMRacks, explains the importance of choosing the right email provider to ensure proper HIPAA compliance This issue (16:46): Is GMAIL HIPAA compliant? Reasons why to use encrypted email Important factors to consider when looking for a HIPAA compliant cloud provider Choosing the right type of encryption for HIPAA data…
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101: Ten Most Expensive Tax Mistakes That Cost Business Owners Thousands with Craig Cody CPA
18:49
18:49
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Craig Cody CPA discusses proactive tax planning and what mistakes to avoid which can cost business owners This issue (18:48): What is the biggest mistake professional businesses make? What impact did the new tax laws have on physicians and other professionals? Why is choosing the business entity structure is so important Does it make sense to hire …
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100: 100th Podcast Anniversary Special - Experts Roundtable on the Future of Healthcare
1:00:37
1:00:37
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In celebration of reaching our 100th podcast (thanks to all of you for your support), we asked a roundtable of experts to give us their thoughts on the future of healthcare from the perspective of their areas of expertise: Steven Schimpff MD former CEO of University of Maryland Medical Center on healthcare delivery Jeff Segal MD JD, CEO of Medical …
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99: Latest Healthcare Breaches for 2018 with Mike Meikle, CEO of SecureHIM
11:30
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Mike Meikle, CEO of SecureHIM, discusses some of the most notable healthcare breaches of 2018 and what we should learn from them. This issue (11:29): Phishing and ransomware breaches Are breaches more common this year? Additional notable breaches: Singapore Health, Augusta University, Cass Regional, LabCorp Some security tips for healthcare practit…
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98: How Medical Practices Can Gain Control Over Their Employee Insurance Costs with Allison De Paoli, Healthcare and Benefits Guru
22:58
22:58
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Guest Allison De Paoli, Healthcare and Benefits Guru, explains how she helps small and medium-sized businesses add control and predictability back into their healthcare spend This issue (22:57): Your practice is entitled to its data and why it is so important Why wellness programs may not actually work What a self-insured plan is and why it can sav…
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97: Longevity Decoded with author Stephen Schimpff MD
17:57
17:57
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Stephen Schimpff MD, former CEO of the University of Maryland Medical Center discusses his new book "Longevity Decoded" on anti-aging. This issue (17:56): What do we mean by aging? Is it true that we lose 1% per year of organ and system function? What are some specific ways to offset this decline? What is the role of diet and exercise in aging? Wha…
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96: Legislative Update: HIPAA Reformation and California Privacy Law with Mike Meikle, CEO of SecureHIM
9:02
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Mike Meikle, CEO of SecureHIM, gets up caught up on the latest in cyber legislation include reforms in HIPAA and the new California Consumer Privacy Act, and their impact on healthcare providers. This issue (9:01): Background on HIPAA What effect we will see from changes to the HIPAA Privacy Rule? Will this make it easier to coordinate delivery of …
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95: DND - A New Device for Diabetic Neuropathy Testing with Daniel Medrano, CEO of DND
10:43
10:43
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Daniel Medrano, CEO of DND, presents the DND, a hand-held diabetic neuropathy device for in-office evaluation. This issue (10:42): - What is the Diabetic Neuropathy Device? - What objective measurements are provided? - Why its numerical output is superior to the qualitative output of other devices - How does the DND best fit in your practice?…
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94: Medical Practice Marketing on Facebook with Brian Dooley, Founder of Independence Digital
18:05
18:05
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Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service This issue (18:50) What you can't advertise on Facebook as Ad copy do's and don'ts Finding you audience How tracking pixels work Using lookalike audiences Measuring, converting, optimizing…
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93: FCC Connected Care Pilot Program for Telehealth with Mike Meikle, CEO of SecureHIM
7:58
7:58
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Mike Meikle, CEO of SecureHIM, discusses the FCC's $100 Million Connected Care Pilot Program for Telehealth, what it is and who it is for. This Issue (7:58): - what have been telehealth's historic challenges? - what is the reasoning behind the pilot program? - what has been the effectiveness of telehealth? - what comes after the pilot program?…
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92: Ways to Enhance a Physician Profile for Better Engagement with Brian Dooley, Founder of Independence Digital
15:39
15:39
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Brian Dooley, Founder of Independence Digital, explains how enhancing your physician profile can improve patient engagement by creating a personal connection This issue (15:39) how to create a personal connection the importance of using professional level photos the proper listing of training and awards the proper way to list contact info why you s…
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91 - Undoctored with William Davis MD - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor
44:19
44:19
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William Davis MD, author of the NY Times bestseller "Wheat Belly" discusses his latest book "Undoctored - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor". Dr. Davis shares his years of first-hand treatment of patients with cardiac disease and diabetes and how elimination of grains and sugars has reduced and in many ca…
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90: In-Office Visco-Supplementation Treatment Program for Osteoarthritis
12:33
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Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr Josh Brown about a new and complete program for physicians to treat patients in-office with osteoarthritis using visco-supplementation. This issue (12:32) which patients are candidates for this program? what does the treatment protocol consist of? what have been the resu…
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89: Explaining and Improving the Know, Like & Trust Factor for Medical Practices with Brian Dooley, Found of Independence Digital
18:50
18:50
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Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients. This issue (18:50): What is the Know, Life & Trust strategy? Utilizing search engine marketing to increase exposure Why a content marketing strategy trumps SEO tricks The importance of Google My Business for local mark…
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88: Attracting Specific Patients To Your Practice By Becoming An Authority with Brian Dooley, Founder of Independence Digital
15:30
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Brian Dooley, Founder of Independence Digital, discusses how becoming an authority can help you attract the right kind of patients to your medical practice. This issue (15:29): How to become an authority One of the biggest mistakes made when producing content Dominating subject matter you want to be known for How to use hyper-targeted marketing Bas…
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87: A New Device for Testing Diabetic Neuropathy with Dr Boris Golosarsky of Prosenex
17:45
17:45
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Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with Dr Boris Golosarsky, the inventor of a novel device for in-office testing for diabetic neuropathy. This issue (17:45): Introducing a new device for more effectively measuring patients' nerve health How to incorporate the testing in primary care or podiatry practices Understand th…
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86: The Empowered Patient Journey with Madeleine Silva, CEO of Freedom Switch
23:51
23:51
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Madeleine Silva, CEO of Freedom Switch talks about the Empowered Patient Journey and how physicians can leverage it to market their practices. This issue (23:51): What is digital disruption and how is it affecting physicians? What are some causes of physician burnout? What is the Empowered Patient Journey? Why the way physicians usually introduce t…
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85: Why You Should Transition Towards a Process-Driven Practice with M. Ryan Williams, CEO of ProcessPlan
25:27
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M. Ryan Williams, CEO of ProcessPlan, describes the benefits of transitioning your practice to a process-driven one including improved efficiency, discovering bottlenecks, and enhanced employee on-boarding and on-going training and how to decide on what tools can best help you make that transition. This issue (25:26): - What is a Process? - What do…
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84: The Clarifying Lawful Overseas Use of Data (CLOUD) Act with Mike Meikle, CEO of SecureHIM
8:03
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Mike Meikle, CEO of SecureHIM, introduces us to the Clarifying Lawful Overseas Use of Data (CLOUD) Act, part of the recently signed Omnibus Act of 2018 and its potential effects on US companies and healthcare providers. This issue (8:03): - What is the CLOUD Act? - Who was promoting it and how did it end up in the Omnibus legislation? - What are th…
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83: Ancillary Services to Help Physicians Meet MACRA with Michael Berg and Viv Hudson of Ancillary Medical Solutions
8:57
8:57
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Michael Berg, CEO of Ancillary Medical Solutions and Vivien Hudson, pharmacist and Marketing Manager at Ancillary Medical Solutions discuss a variety of ancillary services that can help physicians boost their composite scores for MACRA and MIPS. This issue (8:56): Understand how ancillary services can help doctors with MACRA and MIPS What the top 5…
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82: Top Information Security Concerns for Healthcare with Mike Meikle, CEO of SecureHIM
10:24
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Mike Meikle, CEO of SecureHIM, discussed the top security concerns in healthcare today and why mobile is an especially significant vulnerability for medical practices. This issue (10:23): - What are the big three concerns in healthcare security? - Why is mobile especially a problem? - How is ransomware affecting healthcare? - What are some things t…
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81: Blockchain Technology and Healthcare with Chris Plance, Founder and CEO of Veris Foundation
23:30
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Chris Plance, Founder and CEO of Veris Foundation explains blockchain technology and its potential applications in healthcare. Veris Foundation is a non-profit corporation focused on directly connecting payers with providers using blockchain with the goal of lowering healthcare costs for patients. Key Takeaways You Don't Want to Miss: What is block…
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80: Update on CyberSecurity Breaches with Mike Meikle, CEO of SecureHIM
12:26
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Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure. Key Takeaways You Don't Want to Miss: Why fixing Spectre and Meltdown issues may worsen vulnerabilities Recent cybersecurity breaches outside of healthcare and their relevance …
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79: How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking with Darren Shaw, President and Founder of Whitespark
27:10
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Darren Shaw, President and Founder of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to improve their search engine ranking. This issue (27:10) What exactly is SEO? What questions should you as…
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78: EU General Data Protection Regulation with Mike Meikle, CEO of SecureHIM
8:57
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Mike Meikle, CEO of SecureHIM, discussed the new European Union General Data Protection Regulations (GDPR) and how they can potentially impact healthcare here in the U.S. This issue (8:56): What is the EU GDPR? Why should medical practices and healthcare entities in the US care about them? For those entities that are potentially impacted, what can …
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77: Reputation Marketing Moneyball with Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems
32:00
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Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): - How reviews and reputation work together - Why simply soliciting patient reviews may work against you - Some pitfalls to avoi…
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