Best Michelle J Raymond (#MichelleSquared Podcasts (2024)

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How to Avoid These Cringe Worthy Podcast Pitching and Guesting Mistakes for Your Brand 16:46

3d ago16:46

16:46

IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: …

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Try These Easy and Affordable Branding Tips to Be a Standout On LinkedIn 18:20

10d ago18:20

18:20

IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedI…

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Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities 19:55

17d ago19:55

19:55

IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you'…

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How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy 16:18

24d ago16:18

16:18

IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand …

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How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant 18:50

1M ago18:50

18:50

IN THIS EPISODE: Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn. OUR BOOK: The LinkedIn Branding Book,…

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Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done" 10:31

1M ago10:31

10:31

IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you. How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support y…

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LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out 12:33

1M ago12:33

12:33

IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy…

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How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful 18:19

2M ago18:19

18:19

IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your personal and business brand. We share best tips, personal stories and "lessons learned" to set your get visible, feel fulfilled and attract industry opportunities.OUR BOOK: The LinkedIn Branding Book,…

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Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment 13:16

2M ago13:16

13:16

IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough? This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?" OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Bus…

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The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down 17:01

2M ago17:01

17:01

IN THIS EPISODE:Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. …

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LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them 17:34

2M ago17:34

17:34

IN THIS EPISODE:LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand o…

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Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn 16:21

3M ago16:21

16:21

IN THIS EPISODE:We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get…

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The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series 14:54

3M ago14:54

14:54

IN THIS EPISODE: This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?" From two LinkedIn expert perspectives, we answer thi…

1
How to Boost Your LinkedIn Presence and Get Visible Without Posting 14:07

3M ago14:07

14:07

IN THIS EPISODE:In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going. BUY YOUR COPY: Our book, The …

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Give Your LinkedIn Profile a Refresh: Top Places to Update to Stay Top of Mind 15:27

3M ago15:27

15:27

IN THIS EPISODE:Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Bran…

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How to Grow Your LinkedIn Brand In the Next 90 Days: Our 100th Podcast Celebration 33:11

4M ago33:11

33:11

IN THIS EPISODE:Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2. #MichelleSquared has you covered! As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on Linke…

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The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR 13:22

4M ago13:22

13:22

IN THIS EPISODE:Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: O…

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How Much Time Should You REALLY Invest on LinkedIn? Easy Tips to Balance Your Time and Growth 13:20

4M ago13:20

13:20

IN THIS EPISODE: You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share your best practices, time management tips, tools, and our best strategy we share with our clients and workshop attendees. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your…

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How to Differentiate Yourself, Avoid the Comparison Trap and Confidently Own Your Lane on LinkedIn 14:16

4M ago14:16

14:16

IN THIS EPISODE: Comparing yourself to others in your space is one of the fastest ways to blend in and feel off track. We dive deep into the traps of comparing yourself to others, how to differentiate yourself, and how to start a "narrow lane" positioning yourself on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: B…

1
How to Use LinkedIn Direct Messages (DMs) to Start Real Conversations (And Not Feel Spammy) 19:16

5M ago19:16

19:16

IN THIS EPISODE: LinkedIn Direct Messages (DMs) can be a place that makes or breaks your brand, relationships, and sales. This episode shares our best strategies and tips to start conversations, build meaningful relationships, and more in the DMs. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Busines…

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How (and Why) Employees Can Build Their Personal Brands So Everyone Wins on LinkedIn 13:02

5M ago13:02

13:02

IN THIS EPISODE: Employees are some of the company's best branding assets, so why do many organizations put up roadblocks? In this episode, we get candid on the what, how, and why it matters for employee advocacy so everyone can win on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business …

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How to Know When It's Time to Pivot Your Personal Brand: Our Candid Stories, Struggles and Tips to ReAlign Your Brand 16:02

5M ago16:02

16:02

IN THIS EPISODE: Feeling off in your personal brand? Not sure you're showing up aligned in your work and on LinkedIn? We've been there, too, and in this tell-all episode, we get real on our recent rebrands and repositioning to start feeling clear, focused, and back on track with the work we're meant to do. BUY YOUR COPY: Our book: The LinkedIn Bran…

1
How to Use LinkedIn Company Pages to Market Your Personal and Business Brand: New Tips and Tricks 14:52

5M ago14:52

14:52

IN THIS EPISODE: Not sure how to manage and market yourself or your business with LinkedIn Company Pages? We detail NEW tips to keep current, not waste time, and how to be more visible with LinkedIn Company Pages. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponentia…

1
How to Crack the Code on Fear and Being Too Scared to Show Up and Post on LinkedIn 16:16

5M ago16:16

16:16

IN THIS EPISODE: "I want to start posting and being active on LinkedIn...but..." (insert one of 30 excuses out there) And then you're still on the sidelines. :( We don't want that to be you, so this episode is about how to crack and contain that F word that holds up back. We share our stories of being fearful and how we overcame them + actionable t…

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How to Decide If You Need a LinkedIn Free vs Premium Account for Your Personal Brand 13:16

6M ago13:16

13:16

IN THIS EPISODE: "Should I invest in LinkedIn Premium?" We see this question often and in this week's episode, we're workshopping the pros/cons and benefits of a LinkedIn free vs paid premium account. We discuss the best-case uses of LinkedIn Sales Navigator so you can assess what's right for you. BUY YOUR COPY: Our book: The LinkedIn Branding Book…

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How to Revamp Your LinkedIn Profile in 30 Days (or Less): Free Video Challenge 17:52

6M ago17:52

17:52

IN THIS EPISODE: Your profile is your personal brand website, says Michelle B Griffin. What is yours saying about you and/or your business? We detail much-needed profile revamps you can take for the start of a fresh, focused, and financially viable year and beyond. Learn the best path for LinkedIn profiles this year, what's working (and not), and h…

1
How to Go From "Friction to Flow" With Your Personal Brand in the New Year + Our Candid Reflections 15:36

6M ago15:36

15:36

IN THIS EPISODE: Our first episode is back for the new year. We share our lessons learned on what worked and didn't for us last year and what you can do to stay on track and stay successful in 2024. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is av…

1
How to Beat the Algorithm and AI on LinkedIn + Our Holiday Wrap Up Episode 18:34

7M ago18:34

18:34

IN THIS EPISODE: We get so caught up in the day to day, we forget the bigger reason why we create and grow our brands. In this episode we share our best tips to flourish on LinkedIn with our impactful LinkedIn algorithm and AI busting strategies for deeper connections and opportunities. It's our final episode of of the year — we'll back in two week…

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Quick Profile Tips to Build Your Visibility, Authority and Profitability for the New Year and Beyond 17:50

7M ago17:50

17:50

IN THIS EPISODE: Your LinkedIn personal and business profiles need some end-of-the-year love. In this episode, we share 3 important areas to audit and update to stand out with profiles that grow your visibility, authority, and profitability. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Bran…

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How to Rock (and not Ruin) Your Brand: The 3 Places Not To Fall Short on LinkedIn for the Best First Impression 17:30

8M ago17:30

17:30

IN THIS EPISODE: Every impression is FOR or AGAINST your personal and business brand. To not miss your best opportunities and clients waiting for you, it's vital to have alignment for personal and business brands. We details all the way you can be rocking or ruining your first impression on LinkedIn and exactly how to align your brand and business.…

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It's NOT Just Posting Content: The Branding Opportunities to Land on LinkedIn: Plus BIG ANNOUNCEMENT 15:04

8M ago15:04

15:04

IN THIS EPISODE: Today's episode drops on US Thanksgiving and we're all thankful for the opportunities we and you can land by showing up on LinkedIn (and it's not just by posting content) We're sharing the ways to use LinkedIn to build your brand and be in position for opportunities for your personal and business brands. PLUS: We're beyond excited …

1
How to Launch and Grow a Podcast to Build Your Brand: Straight Talking Tips (and Don'ts) You Won't Hear Elsewhere 23:38

8M ago23:38

23:38

IN THIS EPISODE: Ever wanted to start a podcast but now sure if it's for you? We share the good, bad, and mistakes to avoid when launching and guesting on podcasts to build your personal and business brands.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth…

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The LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building Book 21:53

8M ago21:53

21:53

IN THIS EPISODE: This week, The LinkedIn Branding Book Turns One and we're here to share all the stories, strategies, and fast-track tips to build your brand with a book. If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you. BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build You…

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LinkedIn Creator Mode: Why We Don't Always Agree on How You Should Use it For Your Personal Brand 12:17

9M ago12:17

12:17

IN THIS EPISODE: Creator Mode, launched in Spring 2021, is LinkedIn's answer to transform LinkedIn from a stale resume and recruiter site to a platform for a new breed of professional content creators. We share the what, how, and why (and maybe why you shouldn't) use it for your personal brand.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The…

1
LinkedIn's Dirty Secret: How Some Are Gaming The System With Engagement Pods 15:23

9M ago15:23

15:23

IN THIS EPISODE: Why do some accounts suddenly seem to blow up overnight and you're wondering why and how? There's an undercurrent on LinkedIn known as engagement pods of profiles that are "gaming the system" to get more followers and comments. We peel pack the layers and share some insights on what's trending now in this underworld of LinkedIn.BUY…

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LinkedIn's New Community Voice Badges: The Upside and Downside of Collaborative Articles to Obtaining One for Your Personal Brand 16:47

9M ago16:47

16:47

IN THIS EPISODE: LinkedIn's AI-generated Collaborative Article feature has seen recent updates and a push to post and earn a community voice badge. However, there can be a downside to consider. This episode shares some candid observations to consider around community badges and how to best position your time and brand on the platform.BUY YOUR COPY:…

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The Brand Trifecta Framework: The 3 Parts of a Personal Brand that Work on LinkedIn and Beyond 19:20

9M ago19:20

19:20

IN THIS EPISODE: In this week's episode, we detail the Brand Trifecta found in phase two of our BrandSquared framework from our book. It's the foundation you need to ensure you're clear, well-positioned, and primed to grow on Linkedin. BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on Li…

1
Boost Your Content, Community and Credibility: Why LinkedIn Events Are Your Secret Weapon to Building Your Brand 19:53

9M ago19:53

19:53

IN THIS EPISODE: LinkedIn Live events have so many benefits and they don't have to be scary and hard. We break down our funny first-time livestreaming stories, best tips, and how you can get started with yours too. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponenti…

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Perfectionism is your DOWNFALL: Stop Striving for Perfect, Start Striving for Progress and How to Take Action to Grow Your Brand Faster 16:17

10M ago16:17

16:17

IN THIS EPISODE: Perfectionism is a MYTH and takes down the best of us, especially on LinkedIn. In this episode, we share our personal brand-building journeys, detail how to recognize if you're one, and actionable stories, tips, and takeaways on how to get out of your perfect zone and and get out there. BUY YOUR COPY: Our book: The LinkedIn Brandin…

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Want to Be Visible on LinkedIn? It's Not Just with Content, Try This "Game Changer" to Get Going Faster 13:26

10M ago13:26

13:26

IN THIS EPISODE: If you want to share your voice on LinkedIn, you don't always have to create content. We share our go-to strategist and tips to bust through your mindset, get ou there, and get going with our the easiest way to get traction on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and B…

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How and Why You Should be Distinct vs Different With Your Personal Brand: Plus Examples of "Distinct" Personal Brands on LinkedIn (Right Now) 17:23

10M ago17:23

17:23

IN THIS EPISODE: You may be different, but are you distinct on LinkedIn? There's a difference and being and having a distinct personal brand will help you stop the scroll and become top of mind. For example, we shout out some of our favorite distinct personal brand examples on LinkedIn right now. BUY YOUR COPY: Our book: The LinkedIn Branding Book,…

1
LinkedIn Audio Events: How and Why to Use Them to Boost Your Brand, Create Content and Showcase Your Expertise. 14:39

10M ago14:39

14:39

IN THIS EPISODE: Social audio is one of the best ways to build connection and LinkedIn Audio Events are an even faster way to build global relationships We detail our best tools and tips to attend and host a LinkedIn Audio room. Plus, MBG's best tip to create endless content with this one tool to add instant replay. BUY YOUR COPY: Our book: The Lin…

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Stop Underselling Yourself on LinkedIn: How to "Self Promote" the Right Way: Our Best Profile Makeover Tips 18:41

11M ago18:41

18:41

IN THIS EPISODE: There are WAY too many of us undervaluing ourselves in our LinkedIn profiles. We detail our best recommendations to quit hiding your greatest asset, YOU. Learn how to bring out your personality and expertise for a standout LinkedIn profile in our actionable tips. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two…

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How LinkedIn's New AI Platform Tools Can Help (or Hurt) Your Brand: Our Best Tips to Embrace Them and Stand Out 13:22

11M ago13:22

13:22

IN THIS EPISODE: The dust has settled and the novelty of Chat GPT and generative AI has settled down. Like it or not, It's here to stay with the intent to make our lives and work easier. LinkedIn has introduced its own AI tools embedded in the platform to better our profiles, connections, and content. We detail the latest ways to use (and not use) …

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LinkedIn Groups Don't Have to Be Spammy: How to Start a Community-Focused One For Your Brand and Business 13:05

11M ago13:05

13:05

N THIS EPISODE: LinkedIn Groups get a bad rap as promotional and spammy. But the good news is you can have a group that's more community focused vs promotional. We share all the details on ours, best practices, and what to consider before starting one for your brand and business. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two…

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Diversify Your Visibility Streams: How to Supplement and Amplify Your Content and Brand Off of LinkedIn 16:20

11M ago16:20

16:20

IN THIS EPISODE: Do you put all your "eggs in one basket" just by being on LinkedIn? Sadly, our content evaporates like yesterday's news. This episode explores how and where to be more visible and recognized off of the platform with media, other social channels, PR, speaking, and more. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power …

1
How and Why to Take a Break From Posting on LinkedIn Without Damaging Your Brand 16:14

12M ago16:14

16:14

IN THIS EPISODE: If you're active on LinkedIn, have you felt the need or have to take a break but aren't sure how to navigate the platform in your absence? This episode is for you as we share our recent month-long and mini breaks to take much-needed time off the platform. We share our stories and best tips to stay top of mind even when you're away.…

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Operation Rebrand Announcement: What It Takes to Rebrand Your Business on LinkedIn and Beyond 20:52

12M ago20:52

20:52

IN THIS EPISODE: There are so many moving parts to consider when branding and even MORE when rebranding. In this week's episode, Michelle J Raymond shares exciting updates and her new company name as part of Operation Rebrand. Plus, we detail all the steps to take and how to go about the process for your brand or rebrand.BUY YOUR COPY:Our book: The…

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Why LinkedIn’s Recent Content Algorithm Update Is Great News For Your Personal Brand 21:05

12M ago21:05

21:05

IN THIS EPISODE: In the past two years, LinkedIn has started to feel more like Facebook, and it's turned off and turned away many members. Well, good news, LinkedIn recently publicly announced a new algorithm update that makes building your brand, sharing your expertise, and being noticed and known for your valuable content so much better. We detai…

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How to Turn "Tiny Steps" Into "Big Wins" With Your Personal Brand on LinkedIn (and Beyond) 16:31

1y ago16:31

16:31

IN THIS EPISODE: NOTHING happens on the sidelines. The power and payoff of #PYOT, "Put Yourself Out There" (as Michelle B Griffin always says) is like compound interest for your brand. We share two recent incidents and actionable tips to help you celebrate your wins and continue to win on LinkedIn and beyond. BUY YOUR COPY: Our book: The LinkedIn B…

Podcasts Worth a Listen

Michelle J Raymond (#MichelleSquared Podcasts

Podcasts Worth a Listen

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