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In this podcast from FINN Partners, host, Elliott King engages with top executives, thought leaders, and expert professionals from around the world, gathering their insights on the dynamic landscape of integrated marketing communications. FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized, in-market ...
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Welcome to another episode of the AFINNity podcast. Today, we will be talking about Social media. marketing for B2B companies. We will be exploring why B2B brands should have an organic social presence and strategy and what all goes into to building a successful social presence and strategy. FINN Partners is one of the fastest-growing global, indep…
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Welcome to another episode of the AFINNity podcast. Today, we will delve into the fascinating realm of Artificial Intelligence and Machine Learning in healthcare delivery and communications. We will be exploring its current impact and envisioning a future where technology plays a pivotal role in shaping the healthcare landscape. FINN Partners is on…
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Beyond Vanity Metrics: What's the future for integrated campaign management?
22:29
22:29
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As clients still put out RFPs including vanity metrics such as AVE (advertising value equivalency), we ask: what does the future look like for measurement that cuts across marketing, PR and advertising and how do we bring this to life in a practical way? FINN's experts, Jonathan Mathias (Senior Partner, Global Intelligence, FINN Partners UK) and Sa…
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What does AI mean for the marketing and communications industry?
17:39
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Artificial intelligence (AI) is here, and it's here to stay. From Google’s launch of Bard to Meta Platforms introducing new advertising products that use AI to help marketers run campaigns more efficiently, the AI sector has hit a fresh peak of hype driven by the popularity of software like ChatGPT. But how exactly will this affect how we market an…
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Is this the return of full funnel brand-building?
25:14
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Following a big loss in revenue in the first half of 2023, ASOS's CEO, José Antonio Ramos Calamonte, identified the need to move away from an overreliance on performance marketing and focus on profitable growth backed by brand building activity. At the same time, Airbnb said its “full funnel” approach to marcomms was delivering “strong” return on i…
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