Hello PR friend! Several professions are governed by professional orders and require the following to obtain authorization to practice: training certification diploma permit, etc. But think about it: you don't need any of that to become a marketing or public professional. You don't need a special certification or permit to address journalists or in…

Hello PR Friend! We sometimes encounter clients who have significant budgets allocated for years to advertising their products and who claim without hesitation that what we offer in PR is very expensive. Everything is relative, you might say. And you would be absolutely right. However, I immediately know that these executives or marketing professio…

For this episode, I have the great pleasure of welcoming Janylène Turcotte, Certified Clinical Hypnotherapist, ICF Certified Coach, Hypnocoach & licensed Rapid Transformational Therapist RTT®, You will easily find her on the HypnoCoach website (link in the episode notes)And in another life, Janylène was a sought-after human resource professional.Fo…

Hello PR friend! Are you wondering if public relations is for you? Here are 3 questions to ask yourself to know if PR is for you: Do you feel you need to get known to increase your subscribers and the number of visits to your site? Are you looking to increase your sources of income? Are you unsatisfied with your sales and want to increase them? If …

Hello PR friend! Of all the marketing activities that help promote a brand, a company, or a collection, partnerships with personalities, experts, or even complementary companies greatly facilitate public relations work. I hear you, PR friends; indeed, this is not new. From Marilyn Monroe boasting about wearing only her Chanel No. 5 to bed to the Ka…

Hello PR friend! Yes, public relations is here to increase your visibility on the web. I can understand that traditional media comes to mind when you think of PR, but it's without considering that these all have digital versions, which often have even more success than their paper versions. Yes, many traditional media have exploded on the web since…

Hello PR friend! For those who follow us, you know, I like to share with you what's happening at the agency. A few weeks ago, the NATA PR agency was invited to present a PR proposal to a client that I will not name here but who is part of, often forgotten, a large number of companies. Before revealing this fact to you, I imagine you are like me, an…

Hello, PR friend! We've had this idea in mind for a while. It's finally here! If you complete our training and demonstrate that you've done the work required in the program's six modules, you'll receive the NATA PR SCHOOL certificate. Why certification? For four main reasons: At the request of our students The training is of very high quality Acces…

This is the final episode of this series on Public Relations 101. Feel free to listen to the previous episodes to get a better idea of what Public Relations can offer you. In this episode, I will talk about the last two steps of our model that we delve into at NATA PR SCHOOL. By the way, I invite you to be part of our next cohort starting on May 27…

I'm continuing here to talk to you about our NATA PR model in six steps because it's indeed the perfect tool to lay the foundations of PR 101. By the way, if you don't already have our model, I'm offering it for free. To get it, all you have to do is click on the link in the notes at the bottom of the episode: THE FREE NATA PR MODEL. You'll have un…

In the previous episode, I explored multiple reasons for integrating public relations into your marketing plan. I wanted to continue our conversation here by highlighting two elements of our six-step model that we delve into deeply at NATA PR SCHOOL. By the way, if you don't already have our model, I'm offering it for free. To get it, all you have …

There's a particular mystery surrounding the profession of public relations. If you're not familiar with PR, the first thoughts that probably come to mind about public relations are: a personality or a company that is in hot water needs PR; executives who need to polish their image. You're right because we're talking about: crisis management, reput…

Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell. The media loves: Founders who have a deep understanding of their product True stories behind the creation of a company or product Spokespersons who have real-world knowledge of their…

What are public relations for, exactly? The simplest answer: Public relations are meant to make you known and increase your notoriety. Why? To gain the trust of your clients. When they find themselves choosing between you and your competitors' brand, the chances of them choosing you, if they've heard of you, are multiplied by: "80% of consumers say…

Do you need help determining what sets public relations apart from marketing? Let me reassure you: you are not alone! First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations. It was during my first job as a professional that I truly discovered what public relations is. You know me, I …

Before the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that we contribute to sales rather tha…

Many leaders and marketing professionals believe that social media has replaced public relations. "Why spend on public relations when we are well visible on the web and social media?" they think... "What does public relations bring in?" You would be surprised how many times I hear these misconceptions. So, I invite you, from listening to this podca…

When I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional. I considered myself privileged not to have to "sell" my stories to journalists. If you've listened to episodes 135, 136, 137, and 179, where I talk about my discovery of public relations, you will see that…

Amplification is a term that has come to the forefront with influencers. Many of our clients "amplify" the content created by the influencers they collaborate with. You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product. Well, here, either the brand has, with the influencer's agre…

Undoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what "intelligent" public relations would look like? Public relations like the ones we practice at NATA PR agency. Here's what came to mind: Intelligent public relations are: Thoughtful; Take the time to analyze the context; Don't follow trends. Thinkin…

You're probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you're launching in a few weeks, and you want sales to be instantaneous. I understand you! And I would like to promise all our clients that in a few months, dare I say…

"We've already sent out press releases and never received any requests. I've often heard this phrase from skeptical new clients unfamiliar with public relations. These are often companies that have invested little in marketing and advertising. Yet, they see their competitors getting media attention and being active on social media platforms. They w…

As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don't know when I'll be able to offer this training again. I'm really looking forward to seeing you in clas…

Before becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, and a television production company. My last marketing job was for a clothing brand in Canada and the United…

I like to say that public relations is like going to the gym. You can read about the subject, understand the basic principles, and even discuss it with your colleagues, but if you never go to the "PR gym," you only grasp a vague theory. It's like reading about muscle development and never lifting weights to build them. Or, for those familiar with m…

Are you, like me, looking for shortcuts to quickly understand and apply the basics of a new activity? Theory isn't your thing? That's precisely what has been on my mind for several years now. Whenever I need to learn and understand how to use a new tool, I turn to someone who can help me and teach me the shortest paths to achieve my goals. I rememb…

There's nothing better to rekindle our inspiration than to take a closer look behind the scenes at major companies, those brands that evoke our admiration. Some may find studying the success of giants discouraging, but I suggest a change in perspective. Let's consider this exercise as simple and fun game. Why not choose to think that these success …

Several years ago, I was single and didn't take vacations. I didn't want to travel alone, having done it numerous times before, and I preferred occupying my mind with running my beloved business and promoting our clients. However, I felt a certain weariness and mental fatigue, and my brain needed a break. Like many of you, I have to make a living, …

Do you still have dreams to fulfill? Are you dreaming of new achievements, new experiences that excite you? Since the beginning of the pandemic, the world has undergone significant changes, and we find ourselves on the brink of an economic recession. Conflicts are shaking several countries, and human communities worldwide are affected by unspeakabl…

Here we are, near the end of the year, and perhaps, like me, you are motivated by future prospects and the upcoming year. The ending year of 2023 has been filled with challenges for me: my partner left the company, and we had to find new offices for our teams in Montreal and Toronto. Some of our new collaborators struggled to integrate into our cul…

If you are an entrepreneur or even a young marketing director, it is highly likely that the sale of your services and products occupies your thoughts, perhaps even obsesses you. Increasing your revenue is undoubtedly a major priority. I completely understand! Have you noticed that certain words and phrases you use generate more interest, reactions,…

It took me a while to succinctly describe what the field of public relations is all about. When you visit the websites of public relations agencies, you'll notice numerous creative descriptions to illustrate PR services. It's normal if you need help understanding what PR professionals do. I've explored various directions to describe our activity: -…

Dear PR Friends, if, like me, you own your own business and numerous competitors operate in your industry, could you tell me in a single short sentence what sets you apart from the competition? In what ways are you different? This is a consideration we don't take lightly at NATA PR agency. Every year, this theme comes up for discussion. What sets u…

One of our students is ready to send out his press release. His superiors have asked him to do so as quickly as possible, before the opening of the new store. "Everyone needs to know that we have a new store," they tell him. After reviewing the essential information, my final question was quite simple: what images do you have on hand for journalist…

One of the great mysteries surrounding public relations professionals is undoubtedly everything related to their contacts and the famous lists of journalists, formerly known as the address book. And as perception and beliefs are often more powerful than reality, our clients believe, probably like you, that we know all journalists and influencers in…

I've already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I've extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations. For those who may not know, I always record 2 podcasts per week, one in French and one in English. Once again, I've noticed …

When I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest. How to capture the attention of the media and influencers through public relations, but also how to get the attention of consumers. Although this is our profession, this step, which is a…

Why Take Advantage of Public Relations Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That's why I've decided to explore these questions with you. As many of you probably know, I am no longer at the b…

Hello PR friends! For this episode, I wanted to explore a topic that is relatively new to me and my team and is certainly evolving: affiliate programs. We understand the principles of these programs and have implemented them for a few clients. But we aim to make it a well-oiled and effective service to offer to our clients. Perhaps in a few months,…

If you've been listening to this podcast for a while, you probably know that I'm a big fan of coaching, to the extent that I even obtained a certification from the Life Coach School. Several years ago, I became interested in the work of some American coaches who offered online training and were using Zoom long before the pandemic. One day, I wanted…

One of these areas for improvement by our marketing friends is the belief that the media and influencers are obliged to talk about the latest developments in their company and that it's only natural for their CEO to be interviewed on the news. "My marketing friend told me, 'This TV show wants to discuss products made from oats, so it's obvious that…

When was the last time you successfully spoke to a receptionist in person? A position that has become exceedingly rare hasn't it? This type of job has vanished with the advent of personal computers that have infiltrated every worker's desk. I recall predictions of the disappearance of numerous jobs with the introduction of computers into the workpl…

When people ask me who I am, I often say that I'm an introvert on the path to healing through a public relations agency. Perhaps you're like me, preferring to stay at home rather than attend networking cocktails to tell your story. I understand you! But one thing is certain: every time I've challenged this deep urge to isolate myself, I've benefite…

You might be observing your competitors or companies you admire, who always seem to be making headlines in the media and collaborating with influencers. And you wonder, how do they do it? One thing is for sure: it's not by chance that you read about their stories in the "business" section of the local newspaper. They've made strategic choices based…

You're probably like me, and when you don't know something you want to possess or new knowledge you'd like to acquire, there's always a little voice telling you that you won't succeed, that it's complicated and reserved for professionals who have studied in this field. But since the advent of the Web, my beliefs have changed because there's so much…

Suppose you've been following this podcast for a while. In that case, you should be able to name quickly, at your fingertips, three reasons why public relations remain valuable despite the digitization of media and the rise of social media. Let's have some fun. Even if you need to become more familiar with PR, I invite you to press the pause button…

The electrification of vehicles is experiencing significant acceleration, and we can undoubtedly thank Tesla, a company we all know for its significant contribution. If I were to ask you why the Tesla brand is familiar to you, you would probably respond with: Tesla was the first successful 100% electric car brand to occupy public space. Its founder…

For this episode, I have the great pleasure of welcoming Jean-Yves Dionne, a pharmacist, speaker, trainer, scientific advisor in natural health products (NHPs), and, to me, a media personality, as he has hosted health chronicles on the radio for several years. Jean-Yves defines himself as a communicator, pharmacist, and expert in natural health pro…

If I have yet to convince you in the previous episodes that learning the basics of PR will give you a strategic advantage over your competitors, this new episode should persuade you. Some of our clients may think, just like you, that public relations are only meant for those who want to attract the attention of traditional media such as newspapers,…

You may be wondering what PR (Public Relations) is about and why it's important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial. Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself known by investing less than two h…