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Calling all Leaders, CEO's and Entrepreneurs! If you're determined to stay ahead of the curve and drive sustainable, predictable growth in the ever-evolving landscape of the future, this podcast is your secret weapon. Join us in this high-energy, content-rich journey led by the world-renowned futurist and bestselling author, Nick Webb. Get ready for a dose of actionable insights delivered in short, power-packed episodes that typically clock in at just 8 to 14 minutes. Don't miss out on your ...
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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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The Hoeflinger Podcast

Dr. Brian Hoeflinger, MD

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Welcome to the The Hoeflinger Podcast, where Dr. Brian Hoeflinger and Kevin Hoeflinger delve into riveting discussions about life as a neurosurgeon, the world of medicine, healthy living, fitness, and anything else that piques their curiosity. Dr. Brian Hoeflinger, MD, brings his extensive 24 years of experience as a full-time neurosurgeon to educate and inform. Get ready for engaging conversations that will broaden your understanding of the medical realm and beyond!
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The Inflection Point

Bernstein Private Wealth Management

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Behind every entrepreneur is a distinct and inspiring story of how they navigated an Inflection Point. These moments illustrate their ambition, grit, failure, and success. We believe there is value in sharing their journey and lessons learned. Please join our host Brian Haloossim as he engages some of today’s most influential business leaders and innovators. During each conversation, we will discover what was behind those pivotal moments, and how they are preparing for new challenges and opp ...
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Send us a text A MUST LISTEN! This in far from a dismissal of past guests and interviews. This is a personal and human conversation that is insightful and inspiring from struggle to achievement and perhaps a pathway to the later. June and I had a mishap in schedule that, had it not happened, I don't think we would have had the conversation that we …
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Send us a text Bonus episode between our usual schedule! In order to align our guest's upcoming shows with their interview, we're sneaking an additional episode during what would normally be a break. However, we skipped an week earlier in the season, so we hope this makes up for it. Ethan Crystal and Garrett Poladian streamed in to the Playwright's…
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The healthcare, medical devices, pharma, and life science industries are on the brink of unprecedented transformation. As we step into a future characterized by rapid technological advancements, the question is no longer if disruption will occur but how we will adapt, thrive, and leverage this disruption to drive exceptional outcomes. That's exactl…
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Send us a text After high praise from Ellen Geer a few episodes, we were able to get Jennie Webb to sit in the Playwright's Spotlight and share her experiences as a playwright, dramaturg, and overseer of workshops. We explored her transition from acting into playwriting, her assistance in developing new works from "living voices", the benefits of a…
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Send us a text Michi Barall streamed into Playwright's Spotlight this week days before her new play Drawing Lessons leaps into rehearsal at Children's Theatre Company. Conceptually complex, Michi shares the concept of translating a graphic novel for the stage, the concept of live drawing on stage and simultaneously performing, putting the concept o…
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Send us a text Ben Edlin and Deborah Aquila came by the studio to sit in the Playwright's Spotlight before the World Premiere of the collaborative play -TH*IR*DS. In this interview, we discussed the long process of developing this play over the course of seven years, the changes made, the possibility of it becoming a pilot but returning the concept…
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Dr. Antonio Webb is a board certified and fellowship-trained Orthopedic Spine Surgeon located in San Antonia, TX. In today's episode, we discussed the difference between Orthopedic spine surgeons and Neurosurgeons, advancements in surgery, Dr. Webb's journey to becoming a surgeon, Dr. Webb's charitable foundation, social media in medicine, and much…
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Send us a text If there was a formula that could tell you how to become a successful playwright, this episode is it. Nicholas Pilapil dropped into the Playwright's Spotlight for an insightful approach to becoming a working playwright. His approach to workshops lays out a pathway of motivation and accountability. We discuss confidence versus hubris,…
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The Critical Role of Human Experience Innovation in the New Experience Economy In today's rapidly evolving marketplace, traditional methods of driving enterprise growth and maintaining competitiveness are no longer sufficient. As we enter the Experience Economy, where the value of human experience takes center stage, organizations must adopt a new …
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Bob is the President of the Toledo Market for Bon Secours Mercy Health, the largest health system in Ohio. As a leader in the Toledo, Baxter oversees strategy and operations for eight hospitals -- eight hospitals, including a children’s hospital and a Level 1 Trauma Center – one college, Life Flight critical care network and more than 100 sites of …
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As someone who has launched hundreds of medical devices to the market, I have certainly had more than my fair share of belly flops. In fact, some of these product failures cost me personally millions of dollars, and those are the kinds of lessons that leave a big impact. The impact was so significant, in fact, that I became obsessed with the forens…
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The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …
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Send us a text Actor, director, producer, playwright, and artistic director since 1978 of the famous Will Geer Theatricum Botanicum, Ellen Geer stopped by to talk about the history of the Theatricum, growing up in a blacklisted family, and how playwriting helps heal societal wounds. Ellen shares her transition into playwriting, her approach to revi…
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How to Invent Thriving in a Time of Rapid and Chaotic Change In today's world, where rapid and chaotic change has become the norm, innovation is no longer a luxury—it's a necessity. The pace at which industries are evolving, driven by technological advancements, shifting consumer behaviors, and global challenges, demands that organizations not only…
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Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stu…
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The business world is fixated on artificial intelligence (AI) and its potential to both benefit and harm. In fact, we spend so much time obsessing over machine intelligence that we often overlook the true superpower: human intelligence (HI). Here are four key insights from my upcoming book, Human Experience Innovation, that you should consider as y…
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Summary of Human Experience Innovation (HXI) Introduction to Certified Master of Human Experience®Training The Science Behind Human Experience Innovation Human Experience Innovation (HXI) focuses on understanding and enhancing the interactions between humans and products, services, or systems to create meaningful and positive experiences. The scien…
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The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive pe…
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Send us a text Tom Jacobson swung into the Playwright's Spotlight in the midst of his coinciding plays The Bauhaus Project and Crevasse to discuss the correlation to both of the pieces and the subject matter of fascism and anti-Semitism in Nazi Germany. While discussing the historical influence of the Bauhaus, we explore previews and changes within…
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The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The…
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Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this new…
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In a time of chaotic change, it is imperative for healthcare executives to develop an updated enterprise strategy to navigate the evolving landscape effectively. Here are five key areas that should be priorities for healthcare organizations in 2025 and beyond: Patient Consumerism Patients today are more empowered and expect seamless, transparent, a…
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Send us a text Catherine Filloux dropped into the Playwright's Spotlight before the New York Premiere of her new play How to Eat an Orange. We spoke about her development and involvement in Theatre Without Borders and transitioning from an actor to playwright which would later push her into becoming a librettist for operas. She explained the struct…
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The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and…
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Unlocking Superior Insights for World-Class Medical Device Design In the competitive landscape of medical device development, relying solely on traditional VOC (Voice of the Customer) and survey methodologies is no longer sufficient. To create truly innovative and impactful medical devices, we must delve deeper into the essence of user needs and ex…
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Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadm…
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Send us a text Olivia Sawatzki came by Playwright's Spotlight after the West Coast Premiere of her play Being Alive (& other big jokes) at the Raven Playhouse in North Hollywood. We discuss seeing your work onstage, writing strategies, evolving as a playwright, being influenced and deconstructing playwrights' works, the process of revision, writing…
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But se…
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I'm thrilled to share insights about my passion project, the Disruption Expo, in this week's podcast. Designed specifically for healthcare executives and leaders, this event aims to provide a comprehensive understanding of the significant disruptors shaping the industry. The Disruption Expo features multiple learning tracks to help participants nav…
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The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…
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Send us a text Recent Harvard-Westlake graduate Ian Kim swung by the studio to sit in the Playwright's Spotlight after the successful production of his second musical - Bakery of Love as part of HW's Playwright's Festival. We talk about making it look simple, the dangers of missing deadlines, musician collaboration and singer coordination as well a…
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Embrace the Future with Confidence As we approach 2025, it's more important than ever for leaders to become Chaotic Changemakers by understanding the new rules of enterprise and leadership success. My book "Chaotic Change" offers a comprehensive guide for navigating the complexities of the modern business landscape. Through personal anecdotes, case…
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Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…
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Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why and change it. How do you sell, persuade, or move people to action? A vital element in c…
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Three Strategies Every Healthcare Executive Must Implement to Stay Relevant in 2025 and Beyond In the rapidly evolving landscape of healthcare, staying ahead requires foresight and strategic planning. As we approach 2025, there are three critical strategies that every healthcare executive must embrace to remain relevant and drive success. These str…
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Send us a text Barry M. Putt, Jr. beamed into the Playwright's Spotlight from New Jersey to discuss the medium of the audio drama, a throwback and homage to radio plays of the 30s and 40s. We breakdown the differences in elements of traditional playwriting vs the audio drama, i.e., setting up the scene, dialogue, sound effects, music, etc. We also …
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Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for en…
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Shocking Realities About the Near Future of Healthcare In the very near future, patients will be equipped with small, non-intrusive devices that provide continuous monitoring of multiple biosensors. These devices will be available at no cost to all patient communities, improving access to underserved areas. These remote AI copilots will be connecte…
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