show episodes
 
Oliver Cookson is the founder of the world’s number one sports nutrition brand Myprotein®. Starting out in a lock-up garage and an overdraft of just £500, Oliver bootstrapped Myprotein, selling it seven years later to The Hut Group as part of a total exit of around £350,000,000 in a cash and shares deal that saw him become a key shareholder and NED at The Hut Group. In each episode of 'Bootstrap Your Life', Oliver answers business questions sent in from listeners, covering the tools and habi ...
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Download 'One Of Our Own', the official Sheffield United Podcast for exclusive interviews with some of the biggest names in SUFC's history as they reveal stories from bygone Bramall Lane eras. Hosts, Paul Walker and Kevin Cookson, sit down with Lane Legends to delve into their lives during their time at Sheffield United to give Blades fans unique insight.
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show series
 
The latest instalment of the Official Sheffield United podcast, ‘One of Our Own’, is out now. Paul Walker is joined by Oliver Norwood to discuss the midfielder’s career to date, his time at Sheffield United and his personal achievements. Joining the Blades from Brighton in 2019, Ollie has gone on to make over 200 appearances in red & white. He has …
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Paul Walker sits down with Neil Warnock to discuss his career and time at Sheffield United. 8 years at Sheffield United, Warnock led the club to two semi-finals and promotion to the Premier League. 1600 games as a Manager, Neil shares stories with Paul from the last 25 years, discussing what promotion with his boyhood team was like and talking abou…
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Paul Walker sits down with Dave 'Harry' Bassett to discuss his career and time at Sheffield United. Widely regarded as one of our greatest ever managers Harry was appointed boss in January 1988 and during his tenure in charge oversaw back to back promotions and a 4 season stint in England's top flight. Throughout the podcast Paul Walker and Dave di…
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In this final episode of this 3-part series, I speak about senior hires and the most important thing to find when bringing people into your business. This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people. If you’re interested in submitting a quest…
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Throughout August, I received a lot of questions around hiring. The topic and answer deserves a lot of detail, and last week I started to go into it on what was the first of a 3-part episode run on how to hire for scaling a business, and here is the second part. This is a must-listen for anyone who is thinking of hiring, or has hired and wants to l…
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Without question, one of the most important factors in the success of any business is your ability to hire the right people. With this being such an important topic, I wanted to cover it in depth and have made this a 3-part episode, with the first episode being the start of covering the hiring process. This is a must-listen for anyone who is thinki…
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Last week I spoke about mental health in business, and the question deserved an in-depth answer, so I decided to make it a two-part episode. Hopefully sharing these thoughts and my story will help somebody in some way, that’s the reason for doing this. I also made an important announcement on the podcast. Without further ado, here is that second pa…
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Building a business, especially bootstrapping, can bring a pressure, stress and loneliness that will test any human at times. When you’re flying high and things are going great, it’s all roses but it’s impossible in any business to not have moments that can be out of your control and test your limits. In this episode, I shared some of the difficult…
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Last week I was asked the question about what customer acquisition strategies I’ve used and what my advice would be to bootstrapped brands. I shared some stories of the early days of how we did it at Myprotein® and I felt I had a lot more to say on the subject, so I made the answer a two-part episode, and here is that second part. If you’re interes…
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If you’re bootstrapping a business or starting with a small budget, you need to be smart with how you get your first customers, and the ways that you approach it can make or break your early years. I wanted to share how I approached acquiring our first customers for Myprotein® when we didn’t have a lot of money to spend and the tactics that I used …
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Self-reflection is something that has come to me later in my journey. I was always head down in the business and it's by stepping away and taking the time that I’m able to reflect properly, and it’s led to some interesting thoughts and been key in helping me take my next steps. I wanted to share those thoughts and how self-reflection can play a cru…
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This question gets asked often and I wanted to start to dive into what the initial ‘eureka!’ moment was that led to Myprotein®. Whilst I’m documenting this story in full currently through writing my first book (due Spring ‘21), I wanted to touch on it here as I think there are a few key lessons for any budding entrepreneur out there that still stan…
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Overdrafts, loans, angel investors, crowdfunding, private equity. When launching or growing a business, the decision on how to finance it is the most important you’ll ever make. It can mean the difference between surviving and thriving, but can also come back to haunt you when you’re looking at exiting. In this episode, I discuss the options availa…
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This episode comes at a time when the global economy is shifting into unknown territory. The Coronavirus pandemic has changed the way business operates, and for many, the impact it has had will mean almost certain failure. There is not one sector that hasn’t been affected by the pandemic, including the one in which my former business Myprotein oper…
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This episode is very much the beginning of my journey, and a personal insight into why I wanted to start this podcast. When I first launched Myprotein, I had so many questions and although it eventually proved a huge success, I made plenty of mistakes along the way. I want to share those mistakes and my learnings with you. Whether you are an establ…
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When I founded Myprotein, I used a £500 overdraft and a garage floor. In this episode, I discuss what I learnt during that time and my three key components to starting out. I also consider whether I believe the business would be as successful if it launched in today’s market, if I would have been able to bootstrap it, and which other sectors I’d lo…
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