Digital marketing insights, conversations, tips and expert interviews from the team at Optix Solutions.
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080 - Soft Skills for Social Media Success
13:52
13:52
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Join podcast hosts Barnaby and Rikki as they discuss the soft skills needed for social media success. Barnaby is a Digital Marketing Manager and Rikki is a Social Media Manager at Optix Solutions, Exeter, UK.Join the conversation:Get in touch with the team at Optix:Email: podcast@optixsolutions.co.ukLinkedIn: https://www.linkedin.com/company/optixs…
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079 - The Best Times to Post on Social Media
19:20
19:20
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19:20
Join podcast hosts Barnaby and Rikki as they discuss a recent report from Social Media Today around the best times to post on Social Media. Barnaby is a Digital Marketing Manager and Rikki is a Social Media Manager at Optix Solutions, Exeter, UK.Read the article: https://www.socialmediatoday.com/news/report-highlights-best-times-post-social-platfor…
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Join podcast host Barnaby as he discusses how to nail tone of voice on LinkedIn highlighting examples from Monzo and a local council. Barnaby is a Digital Marketing Manager - at Optix Solutions, Exeter, UK.Join the conversation:Get in touch with the team at Optix:Email: podcast@optixsolutions.co.ukLinkedIn: https://www.linkedin.com/company/optixsol…
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Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. PSA - Last call to save your UA Data, Google AI, Google harming advertisers and The biggest Leaks from Google that every SEO and Digital Marketer needs to know. Jack is Head of Digital and Sam is Senior Digital Marketing Ma…
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076 - Google's Manual Enforcement Policy Enacted
28:21
28:21
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28:21
Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. Jack is Head of Digital and Sam is Senior Digital Marketing Manager - Data Lead at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpo…
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Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. This week, the cookie-less future has been delayed again, the financial times has struck a deal with Open AI and we look at YouTube members! Don't forget to sign up to our Lightning Talk - Link below! Jack is Head of Digita…
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074 - Google & Reddit: What Does The Future of SEO Hold?
30:07
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Join podcast hosts Matt Fletcher and Joe Caley as they discuss the the deal between Google & Reddit and what this means for SEO in the future. Join the conversation: Email: podcast@optixsolutions.co.uk Tweet: @OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https…
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073 - Lost Traffic? Hitting Back Against Performance Drops
39:16
39:16
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Join podcast hosts Jack Warne and Joe Caley as they discuss the impact of SGE on Search Engines and what you can do to identify and combat any drops in traffic to your website. Jack Warne is Head of Digital and Joe Caley is Senior Digital Marketing Manager - SEO Lead at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team …
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072 - Insider Tips For An Effective Content Audit
30:10
30:10
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Join podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insider tips for conducting an effective Helpful Content Audit. Join the conversation & get in touch with the team at Optix Solutions: Email: podcast@optixsolutions.co.uk LinkedIn: https://www.linkedin.com/com…
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071 - Google E-E-A-T: Our Bitesize Best Practice Guide
28:41
28:41
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Join podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insights on the best practice guidelines for Google E-E-A-T, and how you can stay ahead in the SERPs! Join the conversation & get in touch with the team at Optix Solutions: Email: podcast@optixsolutions.co.uk Lin…
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Join podcast hosts Matt Fletcher and Jack Warne as they share their insights on how you can overcome recent Google updates that have been impacting visibility in Google Search Engine Results Pages. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: E…
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069 - Doing Socials Right: Theory vs Reality
40:15
40:15
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Join podcast hosts Jack Warne and Rikki Cain as they take a look at Social Media best practice and discuss whether theory matches reality. Jack is Head of Digital and Rikki is Social Media Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @o…
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Join podcast hosts Barnaby St Anton and Rikki Cain as they discuss things that weren't on their 2024 bingo card. Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixsolutions LinkedI…
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067 - Lights, camera, action! Video on Social Media
21:30
21:30
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Join podcast hosts Barnaby St Anton and Rikki Cain as they discuss how to make the most of video content on social media. Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixsolutions Li…
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066 - Consent Mode Updates & Taking Advantage of Trends
27:11
27:11
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Join podcast hosts Matt Fletcher and Samantha Smith as they discuss the new Consent Mode for Google Ads & how brands can capitalise on trends to drive visibility. Matt is Client Account Manager and Samantha is Senior Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@…
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Join podcast hosts Luke Stone and Barnaby St Anton as they discuss Super Bowl LII. Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolutions LinkedIn: h…
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064 - Why price matching is devaluing your product
25:37
25:37
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Join podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel. Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @op…
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063 - How to speak to multiple audiences on one channel
36:31
36:31
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Join podcast hosts Jack Warne and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel. Jack is Head of Digital and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolut…
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063 - Join us next week for another Episode!
1:59
1:59
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Join podcast host Jack Warne as he shares why we won’t be having an episode this week. Tune in for a new episode next week and in the meantime, send us an email at podcast@optixsolutions.co.uk. Jack is Head of Digital at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Twee…
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062 - Why your Digital Marketing Strategy will Fail in 2024
43:35
43:35
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Join podcast hosts Matt Fletcher and Jack Warne as they discuss they talk about what you can do to have an effective marketing strategy in 2024. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodca…
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Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the importance of awareness campaigns alongside activation campaigns. Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixs…
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060 - Building an effective Christmas Campaign
41:01
41:01
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Join podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign. Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/opt…
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059 - OpenAI Updates, TikTok's Surge, Snoop Dogg's Twist, and a Google & X Ad Partnership
39:32
39:32
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Join hosts Matt Fletcher and Luke Stone as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss the latest goings-on at OpenAI, the continued rise of TikTok, Snoop Dogg giving up the smoke, and X partnering with Google's Ad Platform. Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk…
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1
Meta and Amazon join forces, AI-powered personas for digital marketing, and is Threads admitting defeat?
28:33
28:33
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28:33
Join podcast hosts Lucy Taylor and Samantha Smith to unravel the recent developments from OpenAI, using data to pick your pizza, their reaction to Amazon's marketplace dominance as it joins e-commerce forces with Meta, and Threads' latest concession. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast /…
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057 - All You Need is Love, Left Swipes and Lawsuits.
26:14
26:14
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Join podcast hosts Barnaby St Anton and Lucy Taylor as they recap their experience at Building Brands before discussing The Beatles releasing a new single thanks to AI, Elon Musk's plans to make X a dating app and Open AI offering to pay for ChatGPT customers' copyright lawsuits. Get in touch with the team at Optix: • Email: podcast@optixsolutions.…
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Join podcast hosts Jack Warne and Samantha Smith as they discuss Meta being sued for harming young people’s mental health, artists fighting back against AI, AR beauty ads, Ads Free Meta description launched, Chrome’s impact on Google being the default search engine. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet:…
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055 - Navigating Google's Demand Gen, Shoppable TV Ads, Top Google Content, and New Ads Certification Requirements
37:08
37:08
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Join hosts Matt Fletcher and Jack Warne as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss Google's new Demand Gen tool, the future of shoppable TV ads, the content that appears at the top of Google the most, and the new Google Ads Certification requirements. Get in touch with the team at Optix: Email: …
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054 - Threads Up Their Game, TikTok & Disney Partner, & Google Testing A Desktop Discover Feed
44:34
44:34
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44:34
Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss the new Threads messaging features, the TikTok & Disney collaboration, and Google testing the Discover feed on the desktop homepage. Get in touch with the team at Optix: Email: podcast@optixsolutions…
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053 - Enhancements on Threads, New Collection Ads for Facebook Reels, & Google Discover Updates
34:13
34:13
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34:13
Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, Meta announces new ad options for Facebook Reels, Threads looks To add new features, Meta’s looking at options to reignite Threads interest, Google Discover’s new feature and Nationwide rebrands for the first t…
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052 - Digital Dynamics: Degrees in Influencing, Ad-Free Social Media, AI Search Tools, and Google's Bard Chat Cleanup
44:54
44:54
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Join podcast hosts Matt Fletcher & Barnaby St Anton as they delve into the emergence of university degrees in influencing and the ongoing debate over paying for ad-free social media subscriptions. They also dissect Google's recent enhancements in content auditing and LinkedIn's game-changing generative AI search tools for Sales Navigator users. Add…
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Season Three! Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week Jack and Barnaby discuss the Forbes Top creators 2023, YouTube hyperlink comments, Generative AI Training course and introducing a new Optix Recommends section! Get in touch with the team at Optix: • Email: podcast@…
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Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week, Jack and Luke discuss Luke’s recent trip to Brighton SEO 2023 where Luke shares everything he learned, Instagram’s newest feature and Fortnite advertising. Get in touch with the team at Optix: - Email: podcast@optixsolutions.co.uk - T…
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Join podcast hosts Luke Stone and Jack Warne as they discuss deciding what digital marketing to prioritise in order to grow, No news on Facebook, ASA cracking down on Vapes and wild ads for water. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/…
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Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss the latest in relation to Google SGE, the importance of enhanced conversions, and an update we've all been waiting for on Threads.Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsol…
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047 - Pants & Politics (and PMax updates)
35:17
35:17
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Join podcast hosts Jack Warne and Matt Fletcher as they discuss new changes to Performance Max, Google being biased, Facebook misinformation campaigns, ‘X’ reintroducing political ads, and Twitch streamer panic attacks. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: ht…
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Join podcast hosts Barnaby St Anton and Jack Warne, as they discuss new changes to the YouTube 'skip ads' button, e-commerce on Tik-Tok, and Tik Tok's Holiday marketing guide with a quiz thrown in for good mix. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www…
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045 - The Merits of Social Media & Absolutely No AI Chat
42:28
42:28
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Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss the merits of different social media platforms, as well as the latest updates from the social media sphere with absolutely NO AI chat.Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsolu…
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Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss X's new ad safety features, AI junkyards, Nokia Nostalgia, and Zoom's interesting new office policy.Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.insta…
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Join podcast hosts Jack Warne and Lucy Taylor as they discuss AI on Facebook and Instagram, Jack gets quizzed on how much influencers make and Tik Toks wild new feature. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • In…
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Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss Twitter's rebrand to X (incl. the hardest rebrand quiz imaginable!), the best of the Barbie Movie marketing campaigns, & updates to Performance Max. Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/co…
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041 - Is Threads Unraveling? (Feat: Claire Hyne)
56:13
56:13
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Join podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future. Get in touch with the team at Optix: • Ema…
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040 - Threads | The Inthreadable Threads Special
53:44
53:44
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Join podcast hosts Jack Warne Lucy Taylor and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week our experts discuss their thoughts on Threads, changes to Core Web Vitals and using TikTok as a search engine. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optix…
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Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions …
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038 - GA4's Game-Changing Arrival, Issues for ChatGPT, and blackouts & Reddit
43:33
43:33
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Join this week’s hosts Matt Fletcher, Sophie Hancox, and debutantSam Skinner as they discuss the latest trends in Digital Marketing. This week the team discuss how the Reddit blackouts affected Google, new GA4 attribution settings, and the massive leak of ChatGPT credentials. Get in touch with the team at Optix: Website: https://www.optixsolutions.…
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Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week Jack and Luke discuss Linkedin video ads on streaming services, Bluesky, New AI features in Google Search results, Google's policy on AI content and EEAT, and TMNT. Get in touch with the team at Optix: • Email: podcast@optixsolutions.c…
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036 - Sitting in the sun with a Pastel de Nata - Sponsored by Big Tech
51:52
51:52
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Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @opt…
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035 - Apple's Vision Pro & Where's Arnie?
29:39
29:39
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Join this week's podcast hosts Jack Warne and Matt Fletcher as they discuss Arnold Schwarzenegger popping up across Netflix, Apple's New Vision Pro Device, & the latest update from Microsoft Ads. Also, don't miss Luke's Top Tip. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • Lin…
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034 - Chat GPT lies in court, Mizzy and YouTube stories axed
49:35
49:35
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Join podcast hosts Jack Warne, Luke Stone and James Harbottle as they discuss YouTube killing stories, Tik Tok influencer Mizzy, Chat GPT limitations in and out of court, AOC’s parody twitter account and Google making improvements to search with generative AI. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @opti…
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033 - The Cookieless Future, The Latest AI Trends, & Arnold Schwarzenegger
56:40
56:40
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56:40
Join this week's podcast hosts Jack Warne, Lucy Taylor, and debutant James Harbottle as they discuss the latest in AI trends, navigating a cookieless future, why agencies are getting B Corp Certified, and Netflix's new Chief Action Officer. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsol…
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032 - Can ChatGPT outperform humans? Did Facebook's latest bug catch you out? Are future elections under threat?
58:25
58:25
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Join this week's podcast hosts Becky Brennan, Lucy Taylor, and Matt Fletcher as they discuss AI disinformation, an awkward Facebook bug, and good news from Google regarding security protocols and GA4 quota limits. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://…
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