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What happens when media, entertainment, and technology collide? Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians and podcasters to get their take. Produced by Recode and the Vox Media Podcast Network.
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Enjoy sessions from past events like Code Media and the renowned Code Conference, along with other interviews hosted by Recode journalists. Featured episodes include candid conversations with comedian Chelsea Handler, entrepreneur and "Shark Tank" star Mark Cuban, Snapchat CEO Evan Spiegel, former Twitter CEO Dick Costolo and presidential candidate Hillary Clinton.
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Making Media

Colossus | Investing & Business Podcasts

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How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content. Join these two content junkies in their fight to save long-form media against the attention span crisis. Join the resistance. Learn more and stay up to date at www.joincolossus.com. ...
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Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK’s biggest podcasts and was acquired earlier this year for an eight-figure sum. The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and b…
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Our guest today is Dan Shipper, the co-founder and CEO of Every. Every started at the beginning of the pandemic as a bundle of business newsletters written by different authors. While writing is still at the heart of the business, the model has shifted focus to a daily newsletter that is an essay on technology, productivity, or AI. Dan and his team…
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This week, we bring you two titans of the podcasting world, Tim Ferriss and our very own Colossus chairman, Patrick O’Shaughnessy. We’re biased, but I think these two are two of the best interviewers in the world, and they recorded this conversation on Invest Like the Best for the 10th anniversary of Tim’s podcast. Matt and I thought you, our preci…
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Our guest today is sports media veteran Mike Stricoff. Mike spent a decade producing live sports talk on national TV, first working at MLBN before moving to Fox Sports, where he helped launch Undisputed. Mike worked on that show alongside Skip Bayless, Shannon Sharpe, and others as the main line producer. In 2017, he left national TV for tech, goin…
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Welcome back to Making Media. Our guest today is Emily Sundberg. Like many of our most creative guests, Emily has a wide-ranging background. For her day job, she writes her newsletter, Feed Me, which tracks valuable early trends in the consumer and brand space. If you want to know what's going to happen six months from now, read Emily's newsletter …
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Our guest today is Jack Davenport. Jack is the Managing Director and Co-Founder of British-based Goalhanger Podcasts. Goalhanger is the largest independent podcast network in the U.K. and likely the world outside of the U.S. Its stable of shows do 30 million downloads a month. Goalhanger got its first big breakthrough with the excellent history pod…
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Our guest today is Peter Kafka. If you've listened to media podcasts, you've likely listened to Peter's Recode Media. It has been a fixture in the industry for years. Peter recently announced he's going back to Business Insider, which is notable because he was the first hire way back when it was known as Silicon Valley Insider in 2007. Given Peter …
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Our guest today is Ben Springwater. Ben is the founder of Matter, a reading app that pulls everything you want to read into one place with curation, audio, and more. There are constant frustrations with how we get served media, as there's infinite content, and it's harder and harder to separate the good from the bad. Ben is working to solve that pr…
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Our guest today is the preeminent aviation journalist, Jon Ostrower. Jon is the founder and editor-in-chief of The Air Current, which he started in 2018. It's an independent subscription media business focused on the global aerospace and aviation industries. Jon started blogging about the airline industry as a 22-year-old while working in politics,…
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If you make a podcast or like sports, you will enjoy this episode. Spike Eskin runs all of the programming at New York's WFAN, the original and biggest sports talk radio station, and he's only the second person ever to have that job. Now you're probably thinking, doesn't everyone just listen to podcasts now? Well, the answer to that is no, but don'…
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Our guest today is Adam Hansmann, co-founder of The Athletic. The Athletic launched in 2016 when the idea of paying for content was still considered contrarian and newspapers & local coverage of sports was dwindling. Yet Adam and his co-founder built something that they wanted, solving a problem they experienced in their own lives and riding this m…
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Our guest this week is CBS Sports Writer Kyle Porter. Kyle writes and podcasts about golf for CBS, and he has done so since 2012. In 2021, Kyle wrote his first book, "Normal Sport," which was born out of a running joke with his audience about the absurdities of golf. He has now written and self-published three books and writes a newsletter under th…
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We reflect on Making Media's inaugural year and 2023 as a whole for the podcasting world. From shifts in the macro podcast environment to our most memorable recordings, we round up our first year and look to the next. For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE. ----- Making Medi…
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Today's guest is Craig Fuller, Founder and CEO of FreightWaves and CEO of FLYING Magazine. We get into some of the early observations that Craig had when he was building out FreightWaves, which is a software data business with a media empire sitting around it. He shares the challenges associated with fundraising for a media business and why the mar…
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Our guest today is Jonathan Becker, Founder of Thrive Digital. Paid growth is a complex topic and it is something that we reference quite a bit on the show, but we've never really dug in. Jonathan and his team at Thrive have deployed over $3.5 billion in paid acquisition budgets on behalf of their client base. Naturally, that makes him an ideal gue…
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Today, we’re joined by Kaki Orr, the Creative Director for Branded Content at The North Face. After a career as a professional skier where she was sponsored by The North Face, Kaki joined the company and has since led the charge to create mesmerizing films of their athletes skiing, climbing, and running across many of the world’s most remote and br…
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Part of our mission with Making Media is to highlight great content across the internet. Today, we're sharing our favorite pieces of media from the past year and to help us sift through the deluge of content, we have a special returning guest - media aficionado Web Barr. Web is a multiple-time Webby Award and Communication Arts-winning producer at …
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Our guest today is Tammy Winter, the Commissioning Editor of Stripe Press. As the name suggests, Stripe Press is a division within Stripe. Founded in 2010 by two Irish brothers, John and Patrick Collison, Stripe is a payment processing business with a mission to "increase the GDP of the internet". From the surface, there doesn’t seem to be great sy…
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Peter Kafka, soon to be formerly of Vox, reviews the year in media with Bloomberg’s Lucas Shaw. What did we learn from the strikes? Is the bundle back? Are movies back? What’s going on with whatever the NBA is doing right now? And what’s up with Bob Iger saying he didn’t say something he definitely said on live TV? This is the last episode of “Reco…
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After a wild series of events, Sam Altman is back as CEO of OpenAI… with more power than ever before. The Verge’s Alex Heath worked sleepless nights covering every twist and turn of this saga. He updates Vox’s Peter Kafka about where we are now, what all of this means moving forward, and how tech journalism can drive someone to mistake alcohol for …
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The board of OpenAI, the company behind ChatGPT, ousted CEO Sam Altman on Friday. Since then, the board has appointed not one, but two, interim CEOs. And Altman and his OpenAI co-founder Greg Brockman got snatched up by Microsoft. The New York Times’ Kevin Roose (@kevinroose) joins Vox’s Peter Kafka to talk about what we know and what we don’t abou…
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Today we are talking Marvel. It's the cinematic universe that's made over $30 billion at the box office (and that's just the Hollywood piece). Our guest today is Joanna Robinson, Podcaster and Culture Critic for The Ringer. Joanna wrote "MCU: The Reign of Marvel Studios," a revealing behind-the-scenes history of the cultural phenomenon. We cover th…
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SiriusXM makes money by beaming music and talk radio - especially Howard Stern - to your car using satellites and selling monthly subscriptions. That turns out to be a surprisingly resilient business: The company has 34 million subscribers and $9 billion in annual revenue. But CEO Jennifer Witz knows she has to adapt to the streaming world, so she’…
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Our guest today is Amy Astley, global editorial director and editor-in-chief of the Iconic Architectural Digest. It's rare to find a brand like AD that has a hundred-year-old history and effectively balances that rich heritage while still being the pulse of the market. Amy talks about the cultural currency that exists with the AD magazine and what …
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It’s a double shot of media business takes, with conversations about the Walt Disney Corporation and Fox News, with references to “Succession” in both. First, CNBC’s Alex Sherman (@sherman4949) joins Vox’s Peter Kafka to talk about Disney’s strategy, or lack thereof. What does it want to do with ESPN? ABC? Marvel? Star Wars? And although it plans t…
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In early October, Matt put together seven insights that he's learned and implemented from this show. Today, it's Dom's turn to pull out his favorite lessons that guests have shared with us and how we've put them to use in our own business, Colossus. Enjoy seven more nuggets of media wisdom. For the full show notes, transcript, and links to the best…
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This week, an episode of the latest season of Land of the Giants: The Twitter Fantasy, hosted by our own Peter Kafka. If you like what you hear, be sure to subscribe! Twitter began life as an accident. In the beginning, even its founders weren’t sure what it was: the internet’s town square, a real-time information source, or the next Facebook, mayb…
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We are joined today by Bryan Curtis, Editor-at-Large at The Ringer. Bryan writes excellent columns on theringer.com and hosts The Press Box, which happens to be the show with our favorite podcast episode of this past year. We gushed with Bryan over that particular podcast episode with Wright Thompson and we also hit on a wide range of media topics:…
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When Sam Reich bought CollegeHumor from Barry Diller’s IAC for pennies in January 2020, the comedy site was long past its heyday. A few months later, the pandemic hit. It wouldn’t have been a surprise if CollegeHumor had vanished entirely. Instead, Reich pushed the company to lean into Dropout, the subscription streaming part of the business, and c…
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The New York Times issued a rare editors’ note Monday: a mea culpa for a headline repeating unverified claims from Hamas that a Gaza hospital explosion was caused by an Israeli airstrike. Vanity Fair media reporter Charlotte Klein (@charlottetklein) obtained internal Slack messages from the Times’ editors which reveal an internal debate about the f…
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Today we welcome Lenny Rachitsky to Making Media. Lenny has built the biggest business publication on Substack, "Lenny’s Newsletter," with well over 500,000 readers. It started in 2019 as an advice column and since starting the newsletter, he has built a thriving podcast, community, and job board. Lenny’s world has become the destination for produc…
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The war in Israel and Gaza is hugely complicated - dangerous, horrifying, and moving fast. Which means it’s a huge job for those who have to cover it. The Washington Post’s international editor, Douglas Jehl (@jehld), joins Vox’s Peter Kafka to discuss how a major news operation covers the conflict between Israel and Hamas. How do you weigh the nee…
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