A podcast by Sara McCormick, the astrologer behind Bella deLuna Astrology and the Soul Care Planner, to help listeners develop a deeper relationship to self-care, their intuition, and ultimately help them find their own path.
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The Blunt Dissection Podcast exists because everyone has a story worth listening to. It's the original and best interview podcast in veterinary medicine where the best minds in the various subcultures of veterinary medicine (and sometimes outside) are profiled/deconstructed so you can listen to their remarkable stories, and also learn the habits, routines, thought processes and anything else that makes these individuals so good at what they do. What’s in it for you to listen? For some, it's ...
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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
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Laser and his friends from the world of gaming and comedy sit down to play a game of Fiasco, and improvise a brand-new story full of conflict, hilarity and almost certain death.
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Dive into the highlights of the astrology of July 2024, including the New Moon in Cancer and the Full Moon in Capricorn, alongside intuitive guidance from the Soul Care Oracle Deck. Join us in the Soul Care Community at https://soulcarecommunity.substack.com/
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Ep 76: Veterinary Medicine to King of Online Education, with Anthony Chadwick
1:32:57
1:32:57
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On today’s show, I’m joined by veterinary surgeon turned King of online veterinary education, founder and CEO of The Webinar Vet, musician, environmentalist and Liverpool FC fan, Anthony Chadwick. Anthony Chadwick knew from the age of 8 that he wanted to be a veterinarian. After graduating from his home university in Liverpool, he worked as a small…
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Dive into the highlights of the astrology of June 2024, including the New Moon in Gemini and the Full Moon in Capricorn, alongside intuitive guidance from the Soul Care Oracle Deck.
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Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace
44:25
44:25
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Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationshi…
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Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
44:24
44:24
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Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating …
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Ep 75: Can Vet Heroes Get To Net Zeros? Sustainable Futures, with Dr. Jeremy Watson
1:19:45
1:19:45
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Can Vet Heroes Get To Net Zeros? Sustainable Futures, with Dr. Jeremy Watson About the Guest Dr. Jeremy Watson completed his Bachelor of Veterinary Science with honours at the University of Melbourne in 1986. He established the Brimbank Vet Clinic in 1998, a small animal practice in suburban Melbourne. During 2011, the clinic was rebuilt incorporat…
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Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
43:36
43:36
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Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity a…
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Ep 74: Renaissance in Independent Practice Ownership: The Right Time is Now, with Dr. Matthew Salois and Martin Traub-Werner
1:25:49
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Episode Description In this episode of Blunt Dissection, we peel back the layers of veterinary medicine's current landscape, under the guidance of two of the industry's most influential figures, Dr. Matt Salois and Martin Traub-Werner. Matt, the president of VMG, a leading veterinary group purchasing organization, and former Chief Economist for the…
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Episode 66: Jeff Eaton - The importance of observability in assessing content
39:30
39:30
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In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of st…
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Episode 65: Erica Jorgensen - The value and impact of content work
34:39
34:39
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Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of c…
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Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity
41:18
41:18
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Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content…
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A quick, high-level look at what the stars have in store for January 2024, including insight from the Soul Care Oracle Deck. You'll find guidance on the New Moon in Capricorn and Full Moon in Leo. For more insight into the astrology of January, join us in the Soul Care Community.
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Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar
43:28
43:28
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Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offers advice for hiring content designers. The conversation delves into the structure of user experiences at …
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Episode 62: Mark McCormick - Content strategy and the customer experience
45:08
45:08
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Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themsel…
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In this episode, I chat about the energies and astrology of November 2023. I combine both the astrology for the month ahead and my Soul Care Oracle Cards for an intuitive twist on the monthly forecast. I chat about Venus in Libra, the New Moon in Scorpio and Full Moon in Gemini, and what the big message is for the month ahead.…
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Episode 61: Morgan Marie Quinn - Getting to grips with large language models
46:03
46:03
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Morgan Marie Quinn is a Content Design leader at Google where she oversees content teams across Bard and Google Assistant. Morgan joins Kristina to talk about all things large language models (LLMs) and generative AI. From defining LLMs, accuracy, vulnerabilities and governance, this episode has it all direct from someone at the forefront of this n…
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Episode 39: Why I Don't Like the Term 'Lightworker'
13:53
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In this episode, I chat about the term 'lightworker' and how it can be misleading. Lately, the term seems to have become a pop culture fad, often associated with being eternally optimistic and positive. But, isn't it essential to remember, to truly illuminate, one has to delve into the shadows as well? Carl Jung once wisely said, "how can I be subs…
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In this episode, I dive into the intuitive messages that the stars have for us for October, including eclipse season. For more details on all the transits of the month ahead, join us in the Soul Care Community. Soul Care Community
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Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn
43:51
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Keri Maijala has been in the user experience space for more than 20 years. Currently leading a content design team at LinkedIn, Keri has a wealth of knowledge and experience which she shares in her chat with Kristina. No topic was off limits as they chatted about content skill sets and roles, the evolution of content and UX terminology, the invisib…
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Ep 73: Dr Chloe Buiting - The Jungle Doctor
1:31:59
1:31:59
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Tune in to the latest episode of the Blunt Dissection Podcast, where we are honored to have the remarkable Dr. Chloe Buiting, an Australian wildlife veterinarian, conservationist, published author, and consultant for Fauna & Flora International, join us. With an impressive background as an Official Advocate for Kensington Palace's Earthshot Prize a…
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Episode 59: Aladrian Goods - The role of content in generative AI
34:49
34:49
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Aladrian Goods leads the content design team at Intuit. Aladrian has lots of experience and advice for aligning content with other disciplines, connecting the dots between teams and getting people to experience the value of content design. As if that’s not enough reason to listen in, Aladrian also has plenty to share about the role of content in ge…
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Episode 58: Chris Baty - UX writing, content and product design
38:27
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Chris Baty joined Figma as their first ever UX writer. Now he is the Head of UX Writing, leading a team at the intersection of content, UX and product design. Chris talks to Kristina about growing the UX writing team at Figma, the business value of UX writing and using data to inform your work and decisions. He also accidentally founded National No…
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In this episode, we'll look at the upcoming astrology of Cancer Season and how you can use the energy of this season to your advantage, including the Full Moon in Capricorn and the New Moon in Cancer. Resources mentioned in this episode: Cancer Season Guidebook
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Episode 57: Peter Merholz - The maturity of content and design disciplines
35:55
35:55
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Peter Merholz works with organizations of all sizes across different sectors. He sees first hand how they are unique and where they are similar when it comes to design, content and UX. Peter joins Kristina to discuss the intersection of these disciplines, their maturity and how they are perceived by leadership.…
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Ep 72: Change Makers - Making A Stand Against The Corporate Juggernaut with Caroline Collins & Matt Flann
1:14:38
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In this thought-provoking episode, we have the pleasure of speaking with veterinarians Matt Flann and Caroline Collins, the inspiring owners of Pennard Vet Group in the UK. They have challenged the status quo of selling their practice to corporations for large sums and instead forged an ethical path towards a brighter future for pets, their team, a…
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In this episode, I dive into the intuitive messages that the stars have for us for June, including the energies coming up for all of us and how to navigate them by riding the wave.
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In this episode, we'll look at the upcoming astrology of Gemini Season and how you can use the energy of this season to your advantage, including the Full Moon in Sagittarius and the New Moon in Gemini. For more on Gemini Season and how to know if it's in or out of balance for you, check out the Gemini Season Guidebook in the shop or join me in the…
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Episode 56: Kara DeFrias - Content strategy and the power of storytelling
34:39
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Kara DeFrias has written for Vice Presidents, was part of the California Covid Task Force for the first 100 days of the pandemic and has worked on the Super Bowl, Oscars and Emmys. And that’s not the full list of accomplishments and career milestones. With so much experience, it was inevitable Kristina would invite Kara to the podcast. Plus they fi…
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Episode 55: Katherine Karaus - Getting hired and career progression in content and UX
32:18
32:18
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Katherine Karaus knows what it takes to find your ideal job in content and UX and to know your own worth. Katherine shares lots of practical advice with Kristina Halvorson about competitive differentiation when job hunting, building and maintaining a strong personal brand and content and UX portfolios. They also cover salary negotiation, cover lett…
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Episode 54: Ann Rockley - Reflecting on a career in content
39:16
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Ann Rockley is known as the “mother” of content strategy. She has an international reputation for establishing the field in content strategy. In her chat with Kristina, Ann shared some of her experience and advice from decades of experience in content including creating a methodology for content, ways of effectively communicating with people, conte…
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Ep 71: Dr Robert Hilsenroth - Leadership, Community & Conservation
1:18:07
1:18:07
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On today’s show, I’m joined by Dr Robert Hilsenroth. Dr. Hilsenroth was born and raised in the Washington, D.C. area and graduated from the University of Georgia in 1971! After a year in practice, he took the bold step of moving to Colorado and opening a small animal practice as a relatively inexperienced vet and businessman. Things clearly worked …
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In this episode, we'll look at the upcoming astrology of Aries Season and how you can use the energy of this season to your advantage, including the TWO New Moons in Aries and the Full Moon in Libra. For more on Aries Season and how to know if it's in or out of balance for you, check out the Aries Season Guide book in the shop.: https://belladeluna…
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Episode 53: Are Halland - Understanding and using the core model
26:43
26:43
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Are Halland is the inventor of the core model, a framework for working together to create better content for digital products and services. In this episode, Are shares the origins of the core model and describes the components of the model in detail, along with how it can be used. Along the way, Are and Kristina chat about getting alignment across …
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Episode 52: Noz Urbina - Content and the customer journey
30:26
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Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user's journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and…
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Episode 51: Joanne Ward - Leading content strategy at scale
31:18
31:18
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Joanne Ward believes a good content experience is critical to the customer experience. In her chat with Kristina, Jo talks about leading content strategy at scale as part of Salesforce’s evolving content practice. They cover collaborating with other disciplines, advocacy, and the importance of technical writing. Across the entire conversation, ther…
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Ep 70: Dr Ben Howitt - Conservation, Coastlines & Community - A Vet's Galapagos Journey
1:26:05
1:26:05
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On today’s show, we have the pleasure of being in the company of Dr Ben Howitt. Ben is the Founder & Managing Director of Pan Animalia Galápagos and is an International Veterinary Manager with Worldwide Veterinary Service. He was brought up in Singapore and studied at the University of Bristol Vet School in the UK. Following graduation, Ben spent t…
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Ep 69: Change-makers - Getting Real about the Toxic Impact of Gold Standard “Care”, with Dr. Sara Pizano
1:15:40
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On today's episode of Blunt Dissection, we are doing something a little bit different. For the last six years, I have been interviewing people who are doing remarkable things in veterinary medicine. But this year I feel like getting curious about what different models and thinking is out there. Why? - The reason is pretty simple. We are in what see…
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Episode 50: Corey Vilhauer - Demystifying content strategy
35:35
35:35
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Corey Vilhauer shares with Kristina Halvorson how he moved from being a marketing and ad copywriter into content strategy and leadership. They pack plenty of topics into the chat including how to communicate with clients, driving meaningful conversations about content and aligning around a shared language and understanding. They also reveal their p…
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Ep 68: Martin Traub-Werner - Power to the People!
59:53
59:53
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On today’s show I’m joined by Martin Traub-Werner. Martin is the founder and former CEO of Vet Success, a business helping practice owners improve their decisions by taking objective data, sucked from their practice management software, and turning it into meaningful insight. He holds a BA in Economics and Spanish from York, and a Masters in Indust…
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Episode 49: Sarah Winters - Unpacking content strategy and content design
37:22
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Sarah Winters takes us from the beginnings of her career in content, through to the future plans for Content Design London. Along the way, Sarah and Kristina chat about content strategy, content design and related disciplines. They touch on codifying content design as a practice, industry definitions, ownership and measuring success of content stra…
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Episode 48: David Dylan Thomas - Understanding design, content and bias
36:06
36:06
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David Dylan Thomas is a founder, author and speaker who is an expert on designing for cognitive bias. In his conversation with Kristina, David shares his experience and insights on patterns in representation, assumption audits, designing for bad outcomes and the need for meaningful conversations about bias.…
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