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Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is ...
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The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives ...
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Welcome to Carolina Reeper with Jon Reep! A weekly podcast by comedian Jon Reep and his pals from Hickory. Jon lived in Los Angles for 18 years, but after his dad suffered a stroke, he moved back home to take care of his folks in Hickory, NC. Jon has spent half of his life in North Carolina and the other half in California. He's the Urban Cowboy of podcasting. Each week Jon chats with his Hickory friends, his parents, other comedians & even celebrity guests. He has ongoing segments such as " ...
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Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon…
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Welcome to an all-new jam-packed Carolina Reeper Show! Today’s episode is like a Crazy Dehydrated Chimpanzee who gets the Cramps on Labor Day. Too much Labor on Labor Day sent me to the ER. Listen to hear this! Comedian (and the original Carolina Panthers Sir Purr mascot) Tommy Donovan makes a guest appearance on the "Who's Zoomin' Who" segment and…
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If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to…
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Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave…
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Welcome to an ALL NEW Carolina Reeper Show! This episode is gonna be downright peachy. When was the last time you ate a peach? Wes and Isiah are in the house... We've got updates from the Food Lion Fire Lane and with College Football returning we have to revisit The Rules and Regulations on Rooting in College Athletics. Plus! I've got more unopened…
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Struggling to land social media management clients and want to know what’s ACTUALLY working in 2024? Join me on September 5th for an exclusive FREE live training where I’ll reveal the latest strategies to Attract, Pitch, and Land your ideal clients! You’ll learn: Why clients might be passing you by and how to fix it How to structure your services t…
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Welcome to an all-new episode of the Carolina Reeper Show! Today’s episode is like a Secret Agent Food Critic who Plays the Sweet Potato Pipe! Did you know there was a sweet potato pipe? Yeah, me either but we’re gonna learn about it. And we have a new segment with the Carolina Foodie Wesley Hawn, where did he eat recently? What did he eat? Was it …
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Struggling to land social media management clients and want to know what’s ACTUALLY working in 2024? Join me on September 5th for an exclusive FREE live training where I’ll reveal the latest strategies to Attract, Pitch, and Land your ideal clients! You’ll learn: Why clients might be passing you by and how to fix it How to structure your services t…
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Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you…
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Welcome to an all-new Carolina Reeper Show! In this episode, our friend Doug Rink is in the house... we're going to be discussing the infuriating phenomenon of people parking in the Fire Lane at Food Lion. Plus, Jon and the gang get into the Australian Break Dancer making waves at the Olympics... are the Australians mocking break dancing? We'll als…
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Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative pro…
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Struggling to land social media management clients and want to know what’s ACTUALLY working in 2024? Join me on September 5th for an exclusive FREE live training where I’ll reveal the latest strategies to Attract, Pitch, and Land your ideal clients! You’ll learn: Why clients might be passing you by and how to fix it How to structure your services t…
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In this brand new LIVE episode of the Carolina Reeper show we give a salute to Vice President Hurricane Debby who’s also a dentist from Memphis with Sleep Apnea and a Swimming Pool! So...I’m getting a pool, I just got back from Memphis, I had a dentist appointment, Hurricane Debby is coming, and Kamala Harris selects a running mate, all that and it…
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If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you! After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a si…
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Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving i…
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LIVE from Hickory! It's an all-new Carolina Reeper Show! This episode is a Totally Request Live Hour. It’s like a better-looking episode of TRL on MTV but instead of Carson Daily, it’s me Jon Reep, and my pal Marc Hunt. In this episode, we get to the bottom of "Is Diet Mountain Dew Racist?", talk about the hot topic of the Olympics Opening Ceremony…
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Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, d…
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Today’s topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward. In this episode, I’ll take yo…
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How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode! Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in…
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Welcome to an all-new Carolina Reeper Show! This episode is like a Gorgeous Grandma wearing a Tin Foil hat drinking a Citrus Vanilla Ice Cream Float. Did you know today is Gorgeous Grandma Day? Who’s the hottest grandma you know? Also, who is Ken Speeracee and what are his theories? Where is Joe Biden? Who’s the next Democratic Presidential Candida…
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Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo s…
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It's an all-new Carolina Reeper Show! In this episode...Former President Trump got shot by a misguided 20-year-old dork with bad aim. So we’ll talk about it. Celebrity deaths are in the news! Jon and the gang will take time to remember Richard Simmons, Shannon Doherty, Dr. Ruth Westhiemer, and Joe Bonsall of the Oak Ridge Boys. Also, pal Marc Hunt …
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Get ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we …
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive disc…
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Welcome to an all-new Carolina Reeper! This episode is like a chaotic caption this contest with Kurtis while eating a hotdog in a hurricane at a Hickory Crawdads game! In this episode, Jon and the gang talk about Hurricane Beryl, Jon shares some of his new favorite Idiotic TikToks, we celebrate Shark Week, get a Mystery History Lesson from Intern I…
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLI…
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Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide fo…
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It's an all-new Carolina Reeper Show! This episode is where Patriotism, Performance, and Pyrotechnics, Collide in a Cacophony of Loud Kabooms that produce Mushroom Clouds! We’re gonna give you fuel, give you fire, give you that which you desire. We're celebrating the 4th of July.. Happy Birthday, America! We’re gonna look at some fireworks gone wro…
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You've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is a…
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive disc…
  continue reading
 
Welcome to an all-new Carolina Reeper Show! This episode is like Jamaican Jambalaya of Jerk Chicken and Catfish Goulash with Cornball Nuggets. I’m back from Jamaica, I survived and we’ve got stories to tell. Also, we’re gonna talk about the Hawk Tuah Girl and how Mike Judge predicted the future. Plus, I have more residual checks to give away. Who w…
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We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative ind…
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLI…
  continue reading
 
Welcome to an all-new Carolina Reeper Show! This week's episode is like an Intimate Invasive Intrusive Anal Father from Jamaica, Mon! It's National WANNA GET AWAY DAY... so I talk about my upcoming trip to Jamaica. We talk about my recent colonoscopy and I place bets with my crew about whether I'm getting a Father's Day gift or not. What's the best…
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Do you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how …
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Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attracti…
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What's with the hype on seed cycling? Tune in as Michelle dives in with Kate Morton, the founder of Funk It Wellness, who shares about the benefits of seed cycling and synching your business up with your menstrual cycle. Discover how a sprinkle of seeds can elevate your productivity and how creativity shifts throughout your cycle. Get the scoop on …
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In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft …
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Welcome to an all-new episode of the Carolina Reeper Show! This episode is a whirlwind of whimsy, wrapped in a witty wisecracker. UPDATE! We have a new segment, Karaoke Chaos with Kurtis! Kurtis performs crowd favorites at Romeo and Brewliet Taproom & Pourhouse in Hickory. He is a professional karaoke singer after all! You don't want to miss this! …
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Wondering what's inside the minds of the next generation of brand designers? Or how you can make your portfolio irresistible? This week, Michelle shares the feedback she gave to a class of high school students who took the Kiss My Portfolio Challenge, alongside hot tips for elevating your brand portfolio. Tune in now to start crafting a portfolio t…
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Get ready for today’s episode, tailored specifically for any social media manager or creative who gets a bit overwhelmed when it comes to managing their finances. If this is you, you’re in the right place because in today’s episode, I got to chat with Samantha from Firestorm Finance to talk about everything bookkeeping, finances, late payments, and…
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In this brand new edition of Carolina Reeper Jon spends some quality time with The Alan Jackson talking Memorial Day festivities and our preferred bathroom habits while vacationing. Also! Jon shares some news about his upcoming OnlyFans account... What would you pay money to see Jon do? Plus! Jon and Alan have some Idiotic TikToks qued up that you …
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Ready to elevate your brand game and attract dream clients? Sit down with Michelle and freelance coach Kiri Mohan to hear them talk all things entrepreneurship and branding. From client boundaries to tips on how to pitch and find inspiration, this conversation is packed with insider tips and real-life success stories. Also, learn how to stay curren…
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In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares h…
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It’s an all-new Carolina Reeper Show with Jon Reep! This episode is noteworthy! You might want to write this down because it’s National Memo Day. In this episode, the crew discusses the Ricky Stenhouse Jr. vs Kyle Busch fight at this week's Nascar race, Steven Segal singing about “The Punani” and Riki Rachtman trying to steal Jon’s laptop on a flig…
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Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works. Tune in to learn about my exact process and discover ho…
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How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding …
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Welcome to the all-new Carolina Reeper show! This episode is going to be generous, kind-hearted, and compassionate. By the way…It’s National Decency Day. Have you no decency sir!? Also, we’re going to talk about buttermilk biscuits, bigfoot, and hygiene routines... You’ll not want to miss this segment! Also, my pal Marcus Stamos is in the house so …
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Your AI Auntie, Lauren deVane, is back with even more AI tips to be the Anna Wintour of your content. Learn how to save time and money and the real reason why your AI content sounds robotic. From how AI is democratizing education and revolutionizing the design world, buckle up as we dive into the creative world of AI with some engaging banter along…
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This episode is gonna be a little cringy, a little lip-smacking, and it might even give you dry mouth. This episode is gonna be a little cringy, a little lip-smacking, and it might even give you dry mouth. Comedian Chris Munch will Zoom into the show with his cast of characters including Steven Stephens, Pastor Bobby, and Chad the Mulit-Level Marke…
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