Smarter Ecommerce public
[search 0]
More
Download the App!
show episodes
 
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
  continue reading
 
Artwork
 
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
  continue reading
 
Artwork

1
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.

Unsubscribe
Unsubscribe
Weekly+
 
Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you. The goal of every episode is to uplevel you as an online merchant and business owner, taking your marketing strategy and online sales to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts, founders, and marketers. They share their stories, tips, tactics, and strategies on how to build a successful Dir ...
  continue reading
 
We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.
  continue reading
 
Rumor has it that China's startup ecosystem is buzzing. I am chatting with founders in China to uncover what entrepreneurship looks like in its various forms and what it takes. On Medium: https://medium.com/@techcelerated
  continue reading
 
Artwork

1
Minds of Ecommerce

Raphael Paulin-Daigle

Unsubscribe
Unsubscribe
Monthly
 
You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million. Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away. Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepre ...
  continue reading
 
Are you ready to scale your eCommerce brand, but you’re unclear on the path to take to get there? If you’re looking for the real game on what it takes to grow your eCommerce brand, then scroll no further because Scaling Uncensored delivers just that. Your hosts, Kai Ravariere, Tieron Spear and Tommie Powers are sharing raw and uncut insights from eCommerce operators, founders, marketers, and investors alike to give DTC eCommerce brands, like you, the best kept secrets to optimizing every asp ...
  continue reading
 
Loading …
show series
 
In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy. Claus also introduces a new daily YouTube…
  continue reading
 
Despite the buzz around AI search engines, Google isn’t going away anytime soon. Joe Alder, Head of SEO at Rocket Agency, joins Host James Lawrence to discuss how SEO is likely to change over the next few years, why Google remains relevant today and how in-house marketers can stay ahead of the curve. Key Takeaways: The importance of SEO in 2025 and…
  continue reading
 
In this episode, omnichannel specialist Ntola Obazee talks about the reality of going where no brand (or at least your brand) has gone before. Ntola speaks with Ger and Gordon about entering new markets successfully, inspiring your team to give their best, segmenting your market and curating your collections. She also gives first-hand insight into …
  continue reading
 
In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales. Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma. With nearly 15 years of experience in tech and a master's degree in strategic marketing, G…
  continue reading
 
Newsrooms are being cut down, authentic storytelling is the need of the hour, and PR and digital strategies must go hand-in-hand. Host James Lawrence welcomes back Andy Scales, Founder and Director of CampaignLab, to discuss the current trends and challenges in the PR industry in Australia as we near the end of 2024. Key Takeaways: The current tren…
  continue reading
 
In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscape. Joining me on the show today is Michael Walker, the Chief Marketing Officer at smythos.com. He shares insights on integrating AI into various workflows and enhancing productivity. Join us as we delve in…
  continue reading
 
In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing. Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com. Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming …
  continue reading
 
Join Jamie Roller, Marketplaces Director at Dr Squatch, as she talks Gordon and Ger through the trials and tribulations of marketplaces. Find out why she's the Amazon Queen, as she explains how to tame the intricacies of the world's biggest online marketplace and keep winning the Buy Box. Jamie also discusses balancing Amazon with other marketplace…
  continue reading
 
“It’s not about finding the best agency - it’s about finding the best agency for you.” With the thousands of agencies in Australia finding the right partner for your needs is becoming trickier each year. Host James Lawrence and Co-Founder of Rocket Agency, David Lawrence discuss critical signs that indicate whether a client and agency is the right …
  continue reading
 
In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates. We discuss data catalog quality, the r…
  continue reading
 
In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue. Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/ Topics discussed in th…
  continue reading
 
In this podcast episode, we explore how to drive organic traffic in an AI-driven world. Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs. Mike dives into the essent…
  continue reading
 
In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, an…
  continue reading
 
2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up f…
  continue reading
 
In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk Topics discussed in this episode: How to get started with email marketing automation for eco…
  continue reading
 
Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce, talks to Gordon and Ger about the potentially unholy marriage between data and advertising automation that can erode your control of your ecommerce performance. Specifically, Mike takes the boys through how to manage ecommerce marketing tools like Google's Pmax, which, left unchecked, can …
  continue reading
 
In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative …
  continue reading
 
In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience. Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systemati…
  continue reading
 
In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how m…
  continue reading
 
The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the im…
  continue reading
 
In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with l…
  continue reading
 
In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. We discuss streamlining Shopify apps, boo…
  continue reading
 
In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, h…
  continue reading
 
How do you manage two brands that provide overlapping services? That's the job facing Jessica Lesesky, Vice President & General Manager of Shutterfly & Snapfish, which both offer customised online printing on to a wide range of media. In this episode, Jessica tells Ger and Gordon how her team keep both brands distinct and thriving, using a blend of…
  continue reading
 
In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Dis…
  continue reading
 
The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,'…
  continue reading
 
In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owner…
  continue reading
 
Can a new low-price, slow-shipping strategy from Amazon truly rival Temu's direct-from-China model? On this episode of Growing ecommerce, host Mike Ryan dissects some of the biggest headlines from Q2 including Amazon's attempt to fight back against Temu, and Netflix's advertising woes, which led to another VP dismissal just one day after earnings w…
  continue reading
 
On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading tim…
  continue reading
 
In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com. Topics discussed in this episode: Why loyalty programs are crucial for customer retention in times of economic uncertainty How integrating loyalty with subscr…
  continue reading
 
Cherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies …
  continue reading
 
In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to…
  continue reading
 
In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is Dastan Chikeev, Content Team Lead at growave.io. Topics discussed in this episode: What factors contribute to a successful loyalty program, including analytics, customization, and active communication…
  continue reading
 
Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challen…
  continue reading
 
Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even small…
  continue reading
 
In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an e-commerce company. Our featured guest on the show is Leonardo Caracas, managing partner at jumpventures.co. Topics discussed in this episode: Why product market fit is crucial before scaling: Reviews…
  continue reading
 
In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai. Topics discussed in this episode: Why retailers face significant challenges in managing paid media campaigns across …
  continue reading
 
In this episode, Gavin Williams, former Global Director of Digital and E-commerce with luxury fragrance brand Creed, says we should put a ban on squirrel hunting, until we've figured out whether the squirrel is worth the hunt. He takes Gordon and Ger (and you too, if you hit the play button) through the many things (so many) luxury retailers and br…
  continue reading
 
In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com Topics discussed in this episode: Why Shopify and Amazon have beco…
  continue reading
 
In this podcast episode, we discuss the eCommerce design problems business owners really face and how to solve these challenges. Our featured guest on the show is Jess Holland, Co-Founder and CMO at cornerstory.io. Topics discussed in this episode: Why simple and minimalist design often outperforms complex or overly creative visuals in e-commerce m…
  continue reading
 
In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Torsten Lueddecke, founder and managing director at meinteaminkapstadt.com. Topics discussed in this episode: Why the 80/20 rule (Pareto Principle) is crucial for business growth and productivity How to i…
  continue reading
 
Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveragi…
  continue reading
 
In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.com Topics discussed in this episode: Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscape How the pandemic changed the e-c…
  continue reading
 
In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com Topics discussed in this episode: Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and cus…
  continue reading
 
In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu Topics discussed in this episode: Why sustainable logistics are crucial for ecommerce success in Europe. H…
  continue reading
 
Gordon and Ger are joined by Paul Sherratt, CEO and Founder of gloveglu, to talk about making goalkeeping gloves grippy and sticky. Is it cheating? (No, it isn't.) Is it innovative? (Yes, it absolutely is.) You'll learn how Paul came up with the idea, what went into developing gloveglu, and how he used the power of a teenage TikTok producer to tap …
  continue reading
 
Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer d…
  continue reading
 
In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com. Topics discussed in this episode: Why card-not-present fraud is a b…
  continue reading
 
In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. Get y…
  continue reading
 
In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months. Topics discussed in this episode: Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community Thoughts on the overwhelming number of Shopify apps available to merchants The current …
  continue reading
 
Loading …

Quick Reference Guide