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Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, Landing Pages Vs. Product Pages (#326)

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Manage episode 431261743 series 2921256
Content provided by Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to transform your online store and boost your sales.
Topics discussed in this episode:

  • Why conversion rate optimization has become increasingly important in ecommerce
  • How technological changes and increased competition are making CRO more complex
  • What steps are involved in creating a user-centered website or landing page
  • How product detail pages can be optimized to convert as well as landing pages
  • Why telling a consistent brand story across multiple touchpoints is crucial for conversion
  • Why even small improvements in conversion rates can lead to significant revenue increases

Links & Resources
Website: https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/
Get access to more free resources by visiting the show notes at
https://t.ly/_HKW0

Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

369 episodes

Artwork
iconShare
 
Manage episode 431261743 series 2921256
Content provided by Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to transform your online store and boost your sales.
Topics discussed in this episode:

  • Why conversion rate optimization has become increasingly important in ecommerce
  • How technological changes and increased competition are making CRO more complex
  • What steps are involved in creating a user-centered website or landing page
  • How product detail pages can be optimized to convert as well as landing pages
  • Why telling a consistent brand story across multiple touchpoints is crucial for conversion
  • Why even small improvements in conversion rates can lead to significant revenue increases

Links & Resources
Website: https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/
Get access to more free resources by visiting the show notes at
https://t.ly/_HKW0

Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

369 episodes

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