Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales, How A/B Testing Improves UX (#327)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.
Topics discussed in this episode:

• Why conversion rate optimization is crucial for ecommerce businesses
• How understanding customer behavior can improve conversions
• Why watching user replays and heatmaps reveals customer behavior
• How pop-ups boost ecommerce conversions and engagement
• What role website speed plays in conversion rates
• How to effectively use data analytics to boost store performance
  

Links & Resources
Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/
Get access to more free resources by visiting the show notes at
https://t.ly/Covcl

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!