Join Swire Ho #thepromoguy, for candid and in-depth conversations with entrepreneurs and business professionals who are making their mark. In each episode of The Small Business Show, Swire delves into the strategies and tactics that have helped these guests succeed in marketing, running, and growing their small businesses. Whether you're a seasoned entrepreneur or just starting out, you'll find valuable insights and inspiration from the stories shared on this podcast. The Small Business Show ...
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Self-Awareness and Authenticity in Entrepreneurship
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We welcome David Ask, a resilient entrepreneur whose journey epitomizes the essence of grit and determination. From identifying a mundane problem to creating a product solution found in major retail chains, David’s path offers invaluable lessons in entrepreneurship. Discover how he navigated the complexities of scaling his business, dealt with self…
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Best Practices for Leveraging Financing in Small Business
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Join us for an insightful discussion on The Small Business Show, where we examine the significant challenges small businesses face in securing traditional financing and the practical solutions offered by alternative platforms. We discuss why traditional banks often deny critical funding during urgent times and how businesses can strategically use a…
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Why High Performers Need Executive Coaching
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In this episode of The Small Business Show, we delve into the transformative power of executive coaching for high performers. With insights from elite executive coach Carla Fowler, MD, PhD, we explore how performance science and best practices can be leveraged by CEOs, entrepreneurs, and senior leaders to achieve their goals efficiently. Learn abou…
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Creating a Loyal Customer Base: The Underrated Power of Email Marketing
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Welcome to the latest episode of "The Small Business Show" where #thepromoguy Swire Ho and Tanya Brody present a deep dive into the world of email marketing for small businesses. Discover the power of email marketing, as our experts uncover the potential this strategy holds for nurturing customer relationships and generating leads. Learn how to bui…
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Preserving Brand Identity: Strategies Against Commoditization
31:18
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Welcome to The Small Business Show, your reliable source of entrepreneurial insights and business strategies. With your host Swire Ho #thepromoguy, and special guest Barry LaBov, this episode delves into the inextricable relationship between creativity and differentiation in business success. We explore the crucial role of innovative thought and un…
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The Art and Power of Connection: Business Networking with Christopher Luna
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In a world where the business landscape is constantly changing, making the right connections is more important than ever. Christopher Luna, an experienced entrepreneur and member relationship representative at the Los Angeles Area Chamber of Commerce, joins Swire Ho in the latest episode of The Small Business Show to shed some light on the evolving…
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The Future of Influencer Marketing: Technology and Personal Connection
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37:48
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Don't miss out on another enlightening episode of The Small Business Show with Swire Ho, #thepromoguy, and Christian Brown, co-founder/ CMO of Glewee. This episode focuses on the role influencer marketing plays in enhancing brand visibility and driving conversions. Swire and Christian delve into practical strategies for harnessing social media's vi…
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Winning Strategies for Scaling Your Law Firm
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We're back with another episode of "The Small Business Show," and this time we're sitting with the industry-reshaping attorney and entrepreneur Luis Scott. Co-founder of the Eight Figure Firm Consulting and Beta Scott Injury Attorney, Luis is a known advocate for empowering legal professionals and entrepreneurs to step out of the comfort of their o…
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Innovative Strategies for Successful Brick-and-Mortar Businesses
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In this captivating episode of 'The Small Business Show,' our inspiring guests Swire Ho and Joann & Kyle Mester dive into the worlds of entrepreneurship and small businesses, sharing valuable insights from their journey into franchise ownership. Despite facing numerous challenges and initial failures, their dedication, resilience, and hands-on appr…
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Building a Trusting Relationship with the Media
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In this episode, Swire Ho #thepromoguy and Lauren Cockerell discuss the complex elements of establishing a PR strategy to propel your business. From understanding the nuances that make your brand unique to outlying the timeline for PR success, we explore how businesses can enhance their public profile and garner visibility. Learn more about the imp…
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Self Mastery: A Continuous Journey in Leadership
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In this episode of The Small Business Show, we sit down with Bryce Henson, CEO of Fitbody Bootcamp to explore the fascinating crossroads of fitness and entrepreneurship. Bryce, a seasoned fitness trainer turned business leader, shares his exhilarating journey from personal fitness to successful entrepreneurship, fueled by discipline, resilience, an…
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Unlocking the Power of Your Personal Brand
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Gear up for an insightful episode of "The Small Business Show" where hosts Swire Ho #thepromoguy and Susan Meier delve into the integral aspects of personal branding. With valuable nuggets on the evolution of career trajectories and the necessity to reassess personal brands, Susan Meier, a renowned personal branding expert, helps simplify these com…
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Striving for Autonomy: The Entrepreneur's Path
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As is true for most successful entrepreneurs, the path to success is marked with learning episodes, discoveries, and constant adaptions. Like many, Jeff Russell's journey did not start with a clear roadmap. The college graduate and corporate ladder climber found his true call in entrepreneurship and there has been no looking back ever since. To him…
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A Simplified Approach to Small Business Marketing
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35:38
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Welcome to another engaging episode of The Small Business Show where your hosts, Swire Ho and Mike Snyder, elaborate on how nurturing continuous innovation, agility, and establishing robust client relationships are keys to sustainable business growth. Embark on this enlightening journey to explore how collaborative learning and strategic partnershi…
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This episode of The Small Business Show brings you a chat with leadership coach Andy Hite. With substantial experience guiding entrepreneurs through their transformational journey, Andy shares his insights on the pivotal role mindset plays in entrepreneurial success – from self-leadership to the art of delegation. Andy explores the concept of compe…
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In this episode of The Small Business Show, our guest Mariana Henning, guides us through the evolving world of branding. In this episode we explore the art of building connections with audiences through emotionally riveting video content, the ways to overcome camera shyness and achieve an authentic on-screen presence, and the realistic expectations…
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Unveiling the Power of B2B Content Marketing
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In this episode of The Small Business Show, Swire Ho invites experienced marketer Matt Bell for an in-depth conversation about the power of content marketing for small businesses. Content marketing—is more than just a buzzword, it is a critical tool businesses use to engage existing customers and attract new ones. Starting from his career in an ene…
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The Empire Builder: An Interview with Commercial Real Estate leader
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27:09
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Spotlighting the correlation between small businesses and commercial real estate investing, "The Small Business Show" host Swire Ho, also known as "the promotional guy", explores this subject in a candid conversation with Ben Reinberg from the Alliance Consolidated Group of Companies. Ben talks about his journey, which saw him build a commercial re…
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In this episode of The Small Business Show, Swire Ho, the Promo Guy, engages in an enlightening dialogue with renowned TEDx speaker and CEO of Nine Dots, Geoffrey Klein. Drawing on his expansive professional portfolio that includes working on films such as The Truman Show and Mission Impossible, he shares his secret sauce on harnessing storytelling…
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The Power for Promotional Products | Brendan Menapace from NAPCO Media
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Marketing trends continue to evolve, and so do the scope and impact of promotional products in this scenario. Explore this vibrant space with Swire Ho #thepromoguy and Brendan Menapace in this episode of The Small Business Show, focusing on the evolution of branded merchandise. Brendan, known for his professional journey in the print and promo worl…
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Special offer from Jana for The Small Business Show listeners https://theschoolofintegrativehealing.com/small-business-show/ Dive deep into an enriching conversation with Jana Alonso, CEO and founder of The School of Integrative Healing, on "The Small Business Show". Jana discusses her journey to success and her philosophies on goal setting, self-a…
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Unlocking Wealth: Strategies to Overcome Financial Hurdles
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43:26
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Join us on The Small Business Show as we welcome Tim Yurek, an experienced entrepreneur and CEO of Tier One Capital, to discuss "Unlocking Financial Freedom: A Primer on Growing Small Businesses." With his skills honed over 35 years in the finance industry, Tim offers an enlightening perspective on the financial challenges that plague small busines…
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Healthy Habits for Optimal Performance: Insights from Tony Castillo
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In the latest episode of The Small Business Show, we host elite dietitian, Tony Castillo, who brings valuable insights gained from working with renowned sports organizations right to the small business owners. Tony uses his personal experience of transforming from an overweight student into a fitness enthusiast to fuel his mission. His aim? To impr…
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Winning Big in the Market: Gary Garth's Journey and Lessons
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Welcome to the newest episode of "The Small Business Show". Today, we are thrilled to host Gary Garth, a unique entrepreneurial figure who has founded and successfully exited a string of six companies. Gary leverages his entrepreneurial journey and marketing prowess in his book, Zero to 100 Million Sales Blueprint, and his company, elev8.io , a ven…
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How ‘Quiet Luxury’ & Sustainability is Changing the Face of Promotional Products| Theresa Hegel
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Every episode of The Small Business Show seeks to amplify the voice of small businesses and showcase the stellar accomplishments within this niche. This particular episode places the spotlight on our guest B. Theresa Hegel, the mastermind behind the sustainable "Promo for the Planet" initiative at ASI Media. Functioning in the capacity of the execu…
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The Content Marketing Revolution: A Focus on Podcasting | Molly Ruland
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In the latest episode of The Small Business Show, we delve into the world of content marketing, with a special focus on podcasting - a rapidly growing trend in the digital marketing domain. Content marketing is an effective tool for businesses, regardless of their size, as the right strategy not only elevates your brand and its reputation but also …
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Power of Persistence: Stories from Myron 'The Jackhammer' Welik
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47:58
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Mastering the Realm of Networking Tune into this inspiring episode of The Small Business Show as Myron Welik, a renowned dealmaker and expert networker, explores the essence of networking in business. Drawing upon his immense experience, Myron demystifies the intimidating aspect of networking, proving that it is a skill attainable by all, irrespect…
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Simplifying Content Creation: Mastering Content Repurposing | Sarah Noel Block
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On this episode of "The Small Business Show", we dive deep into the world of content marketing with our special guests, powerhouse content strategist Sarah Noel Block and host Swire Ho. Starting a small business comes with its own set of unique challenges but marketing your business in this increasingly digital age needn't be one of them. With the …
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Becoming a great conductor for Your business | Herb Cogliano
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In this podcast episode, Swire Ho introduces Herb Cogliano from Scaling Aspire Growth Advisors, a business coach and CEO. Herb discusses his journey into the coaching business and how he helps small and medium-sized businesses overcome challenges and achieve growth. They also discuss the three barriers that hold back small businesses from scaling u…
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Become a Dealmaker in Business | Jonathan Jay
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33:51
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In this episode of The Small Business Show, host Swire Ho #thepromoguy interviews Jonathan Jay, a dealmaker and business advisor. Jay shares his insights on how to negotiate better deals, close more sales, and grow your business. He also discusses the importance of building relationships and trust with your clients. If you're a small business owner…
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Why content is the most important marketing tool for your business | Eric Holzclaw
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In this episode of The Small Business Show, we're talking about why content is the most important marketing tool for your business. Our guest is Eric Holzclaw, the founder of Content Marketing Institute. Eric will share his insights on how to create content that attracts and engages your target audience. So whether you're just starting out or you'r…
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From Under the Radar to Thought Leader | Julie Livingston
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Swire Ho #thepromogy sits down with Julie Livingston, an inspiring entrepreneur who has made a remarkable journey from under the radar to become a recognized thought leader in her industry. Take away from this episode. Build relationships with other people in your industry. Create valuable content that attracts new customers and grows your business…
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Exiting Your Business The Right Way | John Ovrom
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How do you know if your business is ready for the exit? What can you do to plan for the potential exit? Other types of business exist besides selling the business Bio and Information: A serial entrepreneur, John Ovrom founded his first company in 1991, and ran it along with several additional companies, for 14 years. After going through the process…
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The “Words First’ in growth marketing | Matt Banker
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–How AI and ChatGpt Can Help a Business, and How it will not help a Business. –The best way to capture the attention of your website visitors –How can taking a “word first” approach improve your marketing. Bio and Information: Matt Banker is the founder and lead strategist at Benchmark GrowthMarketing, a marketing agency specifically for B2B accoun…
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Creating a Business that is Good for People and the World | James Cluskey
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Bio and Information: James Cluskey is a former professional tennis player who reached a career-high world ranking of 145. He played for the Irish Davis Cup team for nine years and holds a Guinness World Record for the longest doubles match, playing for 60 hours. In addition to his tennis career, he serves as a private tennis coach to Sir Richard Br…
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Finding Sustainable Options in Promotional Products | Lawrence Hanely
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36:08
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–How did Lawrence and Desk Plant start in the promotional product world? –Why did Lawrence decide to focus on being a promotional products supplier? –What is the process to create sustainable and socially responsible promotional products? –Why should we consider higher-value promotional productions? –How not to kill an indoor plant Bio and Informat…
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Unlocking your true potential | Mario Lanzarotti
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Custom link to connect with Mario https://www.mariolanzarotti.com/welcome-garuda/ In this episode o Swire sits down with entrepreneur and business coach Mario Lanzarotti to discuss how small business owners can unlock their true potential. Mario shares his insights on how to identify and overcome self-imposed limitations, leverage your strengths, a…
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Protecting Your Business's Valuable Assets: Intellectual Property with Nick Guinn
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In this episode of The Small Business Show, Swire invites Nick Guinn to discuss the importance of protecting intellectual property in your business. Guinn, a seasoned intellectual property attorney, offers expert advice and practical tips for small business owners looking to safeguard their valuable assets. From trademarks and patents to trade secr…
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Mastering the Art of content writing: Expert Insights with Scott Bywater
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Bio and Information: Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regards as the highest-level private marketing group in Australia, Elite Marketers He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including…
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What is my business worth? Jessica Fialkovich
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In this episode of The Small Business Show, Swire welcomes special guest Jessica Fialkovich to discuss the topic of "What is My Business Worth?" As a seasoned business broker and mergers and acquisitions advisor, Jessica provides valuable insights into the factors that determine the value of a small business and shares tips for business owners who …
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Captivating Your Audience Through Business Storytelling | Park Howell
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In this episode of The Small Business Show, Swire sits down with Park Howell, a veteran marketer, author, and storytelling expert. Together, they explore the power of storytelling in business and how entrepreneurs can leverage it to create a more captivating brand. Throughout the conversation, Park shares his own journey from ad agency owner to sto…
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Linkedin masterclass on building a quality network | Scott Aaron
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In this episode, Swire interviews Scott Aaron, a LinkedIn expert, and author, who shares his insights on how to use LinkedIn to build a quality network. Scott provides actionable tips and advice on optimizing your LinkedIn profile, creating engaging content, and leveraging the platform to build relationships with potential clients. He emphasizes th…
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Standing Out in a Crowded Market: Practical Marketing Tips for Small Businesses | Andy Buyting
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Our guest for this episode is Andy Buyting discusses how small businesses can differentiate themselves in a crowded marketing landscape. He provides practical advice and insights on identifying and highlighting unique selling propositions, developing strong messaging, and leveraging digital marketing tools to reach target audiences effectively. Whe…
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Starting your own business podcast and profit from it | Sunny Gault
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–What is the cost of starting a podcast in 2023 –Becoming a thought leader and being a podcast host –how can you profit from your podcast, day 1? –Becoming a better presenter Bio and Information: Sunny Gault is a podcast professional with more than 17 years of experience. She's the CEO of Independent Podcast Network where she helps podcasters succe…
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The Infinite Banking Concept | Chris Larsen
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–What is infinite banking? How can it help small businesses? –Becoming your own banker –How to structure your own infinite bank? 30% discount code “Swire” for Chris’s Next Level Income online course https://chris-larsen.mykajabi.com/a/2147523285/kM8qZnUj Bio and Information: Chris Larsen is the founder and Principal of Next-Level Income. Chris has …
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How to Write a Winning Press Release to Gain Exposure | Mickie Kennedy
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–What is a press release? –How can you build a winning press release as a small business? –How many press releases do I need to see results? Bio and Information: Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Bal…
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What a Fractional COO Can Do For You? Valerie Hayes
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What is the job function of a fractional COO? How you run your business is what creates your business. Hire people who are better than you. To grow your business you have to let go. Bio and Information: Valerie Hayes is on a mission to help small businesses beat the odds and push through the roadblocks to become an industry leader. She helps overbu…
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How to work well remotely | Tricia Sciortino
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–How to hire the right virtual assistant for your business? –Delegation in business –Finding the passion and own your journey –How to work remotely and do it well Bio and Information: Tricia Sciortino leads and inspires BELAY to provide extraordinary services, and considers it her distinct privilege to cast vision and empower her team to live BELAY…
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The Most Effective Marketing Channel for Small Businesses | Brooke Chapman
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- What is the single most valuable thing an SMB can do to set their marketing up for success? - What are the most effective channels for marketing in 2022? - What is strategic marketing? - What are the most important of the 9 Boxes? Bio and Information: Brooke started her career as a television journalist before moving into corporate communications…
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How Being a Podcast Guest Can Build Your Brand & Business | Jessica Rhodes
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–How should you find podcast that can help your business –Why you should think podcast guesting as a networking experience –How podcast guesting can build confidence –Generating businessideas through podcast guesting Bio and Information: Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013 when …
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