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Real Estate Team OS

Ethan Beute, Follow Up Boss

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Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.
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Your customer is your North Star. They're the reason you're in business. They're the source of revenue and referrals. You may have personal motivations and goals for yourself and your team, but none are achieved if you don’t attract the right people and deliver exceptional customer experience. So how do you build a customer-centric culture, then su…
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In recent years, The Duncan Duo Team has been twice the size and done twice the transactions. Today, they’re in a healthy spot between a small SEAL team and a mega team - and Owner Andrew Duncan is back in, hands-on, every day. Leadership changes. Marketing changes. Buyer agency changes. Andrew speaks to them all in this conversation. He shares how…
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An incredibly valuable part of your team operating system: the ISA function, your ISA team, and your Inside Sales Manager. Here in Episode 38, Lisa Ryan, Director of Opportunities at Exquisite Properties LLC, an independent teamerage in San Antonio, Texas, shares her path from ISA and Inside Sales Manager into her current role. You’ll learn how the…
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Prospecting to set up listing appointments. It was foundational to a successful real estate business 30 years ago. It remains so today. Greg Harrelson got his start prospecting. And growth from appointment setter, to a small real estate team, to a teamerage with 9 offices and 5 markets in the Carolinas that closed nearly 4,000 transactions last yea…
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Don’t confuse a robot for a cyborg. The latter is simply a living organism augmented by an artificial component or technology. So, a well-equipped human is a cyborg. For example: with a smartphone and a ton of texting shortcuts to save time or with a prompting process to write more personal emails or replies to reviews faster. The future of real es…
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What’s the OS stand for in Real Estate Team OS? Operating System! So what exactly is in your real estate team operating system? It’s everything backstage, behind the curtain, back of house, and behind the agent. It’s the people, processes, and technology we put into place to keep agents in dollar-productive activities and to add efficiency and scal…
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Our themes in this conversation include simplicity, ease of use, interconnectedness, complementarity, intention, unification, transparency, and holism. Our topic is real estate tech stack in general and real estate CRM in particular. Our guest is Elena Kee, a real estate team ops leader turned real estate tech consultant. She’s the founder of Kee T…
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As we’ve heard on episodes of Real Estate Team OS with guests like Tom Ferry and Chris Heller, the roots of the real estate team business model are more than 30 years deep. But we’re still just getting started! Spend time with seven pioneers of teams and teamerages from New Jersey, Virginia, and Florida to Colorado, Arizona, and Texas. Each answers…
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The most common problem with corporate training and education, including real estate training, is its classroom-style, content-based, and lecture-based approach. We tend to pile on more modules, courses, topics, and information, rather than focusing very specifically on closing a skills gap. We often toss new agents into “sink or swim” situations, …
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Taking two steps forward might require taking one step back. In other words, growth doesn’t always look like growth. In this conversation with Marcus Larrea, Co-Founder of Stellar Medical and Founder and Team Leader of Palm Paradise Realty Group, you’ll get a few very specific examples - including ways he protected agents, clients, and staff by cre…
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If you’re looking for ways to level up your agents and win the second half of the year, you’ll love this conversation with a fellow Real Estate Team OS viewer/listener. After building a real estate branch in a corporate banking environment, Jordana Tobel founded Premier Listings in 2015. With plans to triple agent count from 100 to 300, Jordana sha…
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At one point, ONEPATH Realty was home to 250 agents. Today, that count is approximately 100 - with 50 producing team agents. Why? Culture, mindset, and focus. These words are easily and often thrown around - so much so that they can seem soft or squishy. But they’re keys to your sustainable success. In this conversation, Abel Gilbert, broker/owner …
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Every week you meet and learn from a different leader on Real Estate Team OS. Typically, you meet a visionary or an integrator, an owner or an operator, an entrepreneur or an intrapreneur. This week, you get both in the same episode! Jose Samano and Jeffery McGonigle are co-owners of Power Real Estate Group in Orange County, California. Jose is the…
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Improving sales production and agent recruiting requires that we layer add a layer to our marketing function - performance marketing. Grant Wise has been an entrepreneur his entire adult life and has developed a passion and expertise in direct response marketing. Learn what he’s learned and taught to top teams, including those of several people fea…
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The Briley Team, the #1 real estate team in Nebraska, tripled production over the past few years and they’re pacing for another year of tremendous growth in 2024. In this conversation with General Manager Koby Sway, you’ll get insights into how they’ve done it, including the DIRECT model to engage, empower, and focus agents and staff. - Develop rap…
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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Tiffany Gobster, Team Leader of The Gobster Group inside The Laughton Team in Phoenix, Arizona. A team within a team within a team? Yes! It comes up in this conversation. The theme is continued growth in colla…
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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Tony Tramontozzi, Team Leader of The Tozzi Group inside The Laughton Team in Phoenix, Arizona. Hear how Tony transitioned from property management to become a real estate agent, how he stepped into and then ba…
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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Julia O’Buckley, Operations Manager with The Laughton Team in Phoenix, Arizona. To the operations role, Julia brought experience as a real estate agent and as a transaction coordinator. She helps run the ISA t…
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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Alise Hannebaum, VP of Sales and Operations for The Laughton Team in Phoenix, Arizona. Alise joined the team at the start of the year; it’s her second role in the industry after more than a decade in finance a…
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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Justin McLellan, Head of Agent Productivity for The Laughton Team in Phoenix, Arizona. After nearly 15 years of teaching in a high school classroom, Justin joined the team to improve the engagement and efficie…
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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Michelle Bleach, Regional Team Lead for The Laughton Team in Phoenix, Arizona. Learn about Michelle’s path from real estate agent to team leader to leader of team leaders - and the development of and transitio…
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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Billy Hobbs, Chief Operating Officer for The Laughton Team in Phoenix, Arizona. In this conversation, Billy shares his path to the COO role (which includes experience as an agent, broker, and team leader), the…
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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with George Laughton, Founder of The Laughton Team in Phoenix, Arizona. George speaks to the past, present, and future of their team, the values that drive them, why he’ll always invest in coaching, and ways they’r…
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Episode 025 of Real Estate Team OS features Nick McLean, Owner and CEO of Nick McLean Real Estate Group, author of Million Dollar Agent, cofounder of Reside Platform, and coach to top teams and team leaders. After serving as a wildland firefighter and 747 pilot, Nick started a team in a new market and grew it from 6 agents and 1 staff to 40 agents …
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Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week! Sign up at https://www.realestateteamos.com/subscribe Episode 024 of Real Estate Team OS features Jeff Brown, Director of People and Operations with The Heaps Estrin Team, the #1 team in Canada under Royal LePage. He joined the real estate team, led…
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Christy Belt Grossman is the go-to expert for real estate operations. She started in mortgage ops before joining a 2-agent team as an assistant. Together, they grew to the #5 Keller Williams team and one of the first teams to produce $1B in sales. Today, Christy is the Owner of Ops Boss Coaching and shares tips for owners and operators alike on bui…
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Episode 022 of Real Estate Team OS features Matt Smith, President and CEO of Matt Smith Real Estate Group, the #1 team in Mid-Missouri and the #2 team in the state. Learn how Matt turned hardships into an environment of productivity, positivity, and accountability - and how anyone can learn the language of leadership. Get insights into hiring staff…
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Episode 021 of Real Estate Team OS features Drew Little, Realtor and Team Leader of The Home Run Team in Virginia Beach. He’s just a few years into his real estate career and brings to it 25 years of corporate and entrepreneurial experience. Learn how and why he got licensed, started a real estate team, and approached the business influenced by his…
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Episode 020 of Real Estate Team OS features Katie Day, Realtor and Team Leader of The MOVEMETOTX Team in Houston. Hear her journey into real estate sales and team leadership - in part through the lens of the simple promise you hear in webinars, podcasts, and stage presentations versus the messier reality of hiring, firing, and losing people. Hype o…
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Episode 019 of Real Estate Team OS features Mike Heddle, Broker and Team Leader of Heddle Real Estate in Hamilton, Ontario. Learn how he built their real estate practice on four specific verticals, including relocation, new construction, property investing, and referrals through a tight network. Hear about the $300,000 they pay out in referral fees…
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Episode 018 of Real Estate Team OS features Preston Guyton, an entrepreneur who’s been a founder and leader of companies in real estate, mortgage, design and construction, online lead gen, and coaching. Learn how these all work together and learn from his expertise in online lead generation, lead conversion, and email marketing. Pay special attenti…
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Episode 017 of Real Estate Team OS features Jim Remley, who coaches team leaders and brokerage owners on per-agent productivity and profitable growth. He pioneered one of the first real estate teams in the late 80s and grew it to a 17-office company across Oregon. He later grew a 30-agent team to 250 agents. The keys to both successes: acquisitions…
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For more than 8 years, Emily Smith has helped build Wemert Group Realty, an 80-person independent teamerage in which "team" is as much a culture and set of commitments as it is a business model. Though Emily’s held just two titles, Marketing Director and COO, she's served in many roles and initiated many projects. By watching, you’ll develop a pict…
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Episode 015 of Real Estate Team OS features Suneet Agarwal, CEO and Owner of Big Block Realty North and the Best Sac Homes Group, the #1 team in Sacramento and a top team in California. A co-founder of the Reside Platform, Suneet also coaches top teams and brokerages. In this conversation, we hit on three of his favorite topics: recruiting, email m…
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The ISA. The inside sales agent. The “keeper of the leads.” Travis Halverson is “just an ISA” in the very best way. He coaches and consults on the ISA function with Cheplak Digital and EZ Home Search. For years, he served in ISA and inside sales leadership roles with Keller Williams Oak and Ocean Group and the Anderson Hicks Group. In this conversa…
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After surviving an IED attack in Afghanistan as a Special Forces Green Beret and retiring from the US Army, Levi Rodgers started a real estate career. Hear about his journey from solo agent to team leader to RE/MAX franchise owner to independent brokerage owner.His 300-person-strong organization operates in three markets, is characterized by speed,…
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Episode 012 of Real Estate Team OS features Winston Murray, Founder of Works Real Estate in Portland and Seattle. Winston speaks to the gap and opportunity that inspired the way they’ve built Works Real Estate: being high-volume and tech-forward while remaining hands-on with a focus on long-term relationships. Listen to this episode of Team OS with…
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Episode 011 of Real Estate Team OS features Lauren Bowen, Chief Operating Officer at Robert Slack, the fourth-ranked mega team in America and top-ranked in Florida. Her roles with the company as it’s grown from 4 to 800 agents over the past 9 years: Realtor, Team Leader, Senior Team Leader Director, and now COO. Learn about her career journey, her …
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This FUBCON Session of Real Estate Team OS features marketing and branding expert Nick Mallory, who’s got deep expertise in craft beer and who worked with Elysian Brewing, Rogue Ales, and the Craft Brew Alliance before joining Boneyard Beer as Brand Director. Watch or listen to this Session with Nick for insights into: - Your ability to open up con…
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This FUBCON Session of Real Estate Team OS features Howard Tager, Co-founder and CEO at Ylopo. Among the other companies he’s founded (and sold) is TigerLead. Watch or listen for Howard’s insights into: - Why it takes a village to create a high-performing team (curating diversity, synergy, and uniqueness to create magic) - The founding of Ylopo, ev…
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This FUBCON Session of Real Estate Team OS features Jeremy Larson, CEO of the Larson Real Estate Team in Santa Cruz and Monterey, California. He’s a three-time Inc 500 Entrepreneur, a three-time eXp Realty ICON Agent Award winner, and member of the Zillow agent advisory board whose real estate team doubled revenue for three years straight. Jeremy s…
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This FUBCON Session of Real Estate Team OS features Chris Heller, a real estate team pioneer, former President and CEO of Keller Williams, and current President of OJO. Chris shares the common sense behind the start of his real estate team 30+ years ago, how the model caught on, what its future is, and why agents should consider joining a team. Lis…
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This FUBCON Session of Real Estate Team OS features Kenny Truong, Founder and Team Leader of FAST REAL ESTATE in Northern California. Learn unique and specific strategies for leveraging Instagram, Slack channels, and newsletters for agent recruiting, training, and retention - and why being "fast and good beats slow and great." Watch or listen to th…
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Episode 010 of Real Estate Team OS features Ryan Rodenbeck and John McCarthy of Spyglass Realty in Austin, Texas. Ryan’s the Founder, Broker, and CEO. John joined him as an agent and became Sales Manager. Learn what Ryan built that attracted John to the team and the growth and opportunity that created the need for formal sales leadership. Watch or …
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This FUBCON Session of Real Estate Team OS features Tristan Ahumada, who serves as (among many other roles): - Co-founder and CEO of Lab Coat Agents - CMO of SUCCESS Magazine - CEO of The Organization (brokered by eXp) - Team Leader, Tristan and Associates - Founder, A Brilliant Tribe Tristan speaks to the role of confidence, investing in yourself,…
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Episode 009 of Real Estate Team OS features Daniel Dixon, who serves (among many other roles) as … - Owner and CEO of The Dixon Group - Owner and CEO of First Step Home Loans - Operating Principal of Keller Williams Denver Southeast - Host of The Color of Money podcast. Listen to Episode 009 of Team OS for Daniel’s insights into: - Athletes as the …
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This FUBCON Session of Real Estate Team OS features Buck Wise, the CEO of #CLOSINGDAY Agency and a marketing, branding, and strategy enthusiast. Listen to this Session with Buck for insights into: - The need to be inquisitive to guide yourself and guide teams more effectively - The mentors who’ve shaped Buck’s no-nonsense, results-oriented leadersh…
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This FUBCON Session of Real Estate Team OS features Melissa Sofia, Broker at The Avenue Home Collective serving all of San Diego County. In this conversation, she shares helpful details on her journey from 8 agents to 40+ and from $40M to $250M in annual sales. Watch or listen to this Session of Team OS for insights into: - Why a collaborative, in-…
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Episode 008 of Real Estate Team OS features Ben Bluemle, Broker and Owner of Seaport Real Estate in Savannah, Georgia. Learn why they’ve built an “anti-team” team and how he made the transition from exclusively selling bank-owned properties to specializing in luxury listings. Watch or listen for insights into: - How his football experience (had try…
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This FUBCON Session of Real Estate Team OS features Kathleen Black, CEO of Kathleen Black Coaching. Her team coaches and consults high-performing leaders and teams across industries, including real estate. Listen to this Session of Team OS for insights into: - The need to have our people rooted in standards without even thinking about them - How we…
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