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031 Why Growth Doesn’t Always Look Like Growth with Marcus Larrea
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Taking two steps forward might require taking one step back. In other words, growth doesn’t always look like growth.
In this conversation with Marcus Larrea, Co-Founder of Stellar Medical and Founder and Team Leader of Palm Paradise Realty Group, you’ll get a few very specific examples - including ways he protected agents, clients, and staff by creating and communicating calm even amid chaos.
Marcus shares several marketing and operations ideas that he learned through R&D - which means “rip off and deploy” as much as research and development.
Gamifying standards and performance, improving every agent’s social media presence, more effectively leveraging your first hire - get all that and more here in Episode 031, which we recorded together in person at the Pendry in San Diego.
Listen to this episode of Real Estate Team OS to learn with Marcus:
- Ways to create a competitive edge
- The path from co-founder of an FDA-certified medical device manufacturer, to licensed agent, to team leader
- Why “swiping a credit card” to buy online leads and reinvesting 100% of commissions back into more leads worked for him but wouldn’t work today
- Why he committed to the team business model and how it helps clients and agents alike
- Who his first two hires were and how they provided a foundation for the team
- Their process for the team and their agents to produce more social media engagement
- PARADISE as core values
- How to protect your staff, agents, and clients from chaos and why “what you don’t know doesn’t hurt you, as long as it doesn’t affect you”
- How he ramped down personal production to commit to a leadership role
- Why “growth doesn’t always look like growth” and three examples of taking a step back before moving forward again
- How they gamify team standards and create more agent success
- A few systems and tools that have been critical to their success - from SOPs to Cloud CMA
At the end, Marcus talks Florida Gators and travel soccer, an underused VR headset and an indulgent “shoe thing,” and work as a series of sprints then anticipated breaks.
Connect with Palm Paradise Realty Group:
- https://palmparadiserealty.com/
- https://www.instagram.com/palmparadisegroupfl/
Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
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