Attracting new clients doesn’t have to be complicated. In this episode, Strategic Business Coach Henriette Danel from the UK shares four foundational strategies for simplifying client attraction. Learn how to boost your visibility through organic growth, attract people through engaging content, build relationships with workshops and discovery calls…

This week features guest Jevon Wooden from BrightMind Consulting Group. Jevon explains each step of their “5Y Framework” in detail, including setting clear goals and metrics with the “yardstick.” He shares insights on building quality control, developing standard operating procedures, and creating a culture where employees feel safe to report issue…

Troy welcomes Tai Goodwin, CEO of That Marketing Team, to discuss all things marketing including how we can use quizzes to generate more leads, and creating the right strategy to find your audience. Tai talks about how having your audience identify personally with your brand goes so much further than just trying to be everywhere, and she explains w…

In this episode of the podcast, Jeremy Streten joins Troy from Australia to discuss the importance of being proactive rather than reactive to legal problems. His bestselling book, The Business Legal Cycle, is a guide to understanding, planning for, and implementing legal protection for your business. Jeremy also discusses the key elements he sees w…

In this episode of the podcast, Megan joins Troy to talk about the importance of great onboarding, and how you build trust even before the initial contact with your client. Megan runs One Stone Creative, a podcast production company, which helps businesses launch a podcast and establish themselves as an industry leader while sharing their brand sto…

In this episode of the podcast, Tim Francis joins Troy to talk about the true progress metrics for any business. Tim Francis is an expert in finance who helps businesses create and collect the cash they need to deliver great service by focusing on the four true progress metrics: free cash, market value equity, internal fulfillment, and external con…

In this episode of the podcast, Yigal Adato joins Troy to talk about how business owners can unlock the leader within them. Many business owners work hard, but not smart and they don’t tap into their leadership potential. Yigal outlines the three steps business owners need to take to become better leaders as well as the four profit pillars that wil…

In this episode of the podcast, Victoria Lee joins Troy to talk about her business, 100 Pound Social. Victoria Lee co-founded 100 Pound Social in 2017 to offer B2B companies low-cost social media marketing and lead generation services, as well as blogging services that complement their marketing and SEO strategy. Victoria shares more about using Li…

In this episode of the podcast, Phil Fraser joins Troy to talk about what business owners need to do to prepare their businesses. As an expert who helps business owners grow their companies, Phil shares some of the things business owners need to prepare as a matter of good business practice, even if they don’t plan to sell their businesses. He expl…

In this episode of the podcast, Dr. Kelly Henry joins Troy to talk about creating exceptional customer service. Customer service needs to be a priority in any organization in order for it to improve. In reaching ever-changing customer expectations, a critical piece is the employees of the organization. Dr. Kelly shared some of his strategies and ti…

In this episode of the podcast, Olga Nesterova joins Troy to talk about company culture. Having the right company culture is key to how customers relate to and perceive your brand. As a leader, your role is to determine what that culture will look like and how to get there. Olga also has tips on how to scale a company and the role that social media…

In this episode of the podcast, Scott from Mitchell’s joins Troy to shine a light on the people who are serving the customer. Rather than talk about customer service, they flip retail on its end to talk about taking care of the people who sell the customer experience. Normally we are pointing the spotlight on the customer, but sometimes you need to…

In today’s episode, Troy and his guest talk about an example of some sub-standard service Troy witnessed, specifically around different delivery services. We’ve all experienced a bad exchange at a company, but the effects can stay with us long after our experience. Key Takeaways: Sometimes poor customer service can affect not only the direct consum…

In this episode, Troy speaks with John about his own experience working at McDonald’s and how systems and quality control helped shape his own future. They talk about the importance of inspections for quality control, and how processes and systems work together to ensure both quality and customer satisfaction. Key Takeaways: Many businesses start f…

Joel Weldon, professional speaker, joins this episode of the podcast to talk about how speaking can help all of us with customer service. He shares his own story of how he got into speaking professionally, and how he has been able to use this to create customer service. For business leaders, they talk about how you can create standards across sever…

In this episode of the podcast, Ari Meisel is on to talk about making work more efficient. He helps companies work faster, cheaper, and easier by optimizing, automating, and outsourcing. Ari talks about the benefits of automation and how it can help enhance the human connection, as well as the importance of managing expectations to ensure a quality…

In this episode of the podcast, Mike Astorino joins the show to talk about how they have built a culture of “Fab Service” at Fabricare. As we look at customer service, it becomes less about a set of rules and more about a culture at the company. Mike talks about addressing customer service issues through systems, as well as the importance of develo…

In this episode, Joe Cox and Jack Mitchell from Mitchell Stores join the show to talk about their business model: hugging your customers. They use this metaphor to describe the feeling of family they have with their customers and clients. Jack talks about the values that have shaped the business since it began and shares some wonderful success stor…

Listen to business owners, leaders, professionals, and people on the front line of service talk about their experiences, and strategies to give excellent service. A show that enables listeners to learn and grow their business with insight and knowledge.By Troy Royster