Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts sha…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore vari…

Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We de…

Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatri…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They dis…

The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your emp…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Tyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry…

Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the impo…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing pur…

Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his …

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the i…

Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of The Ellipsis Manual and The Six-Minute X-Ray. After a 20-year career in the US Military, Chase develops and teaches courses in interr…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in…

Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted g…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, …

Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on …

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can …

Dr Rob Conenello has always had the mantra, ‘Do Great Things’, and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself and …

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto othe…

Elan Silver was named Podiatrist of the Year 2023 at the Allied Health Awards. He owns Silver Podiatry in Inglewood, Western Australia, and his podiatry story will astound you. He initially studied optometry but had to leave because of colour blindness and astigmatism, so he transferred and got a degree in Anatomy and Human Biology. After completin…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Tyson Franklin and Jim McDannald, DPM, highlight the importance of regular and consistent marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget…

Jason Feifer is a journalist and editor in Chief at Entrepreneur Magazine, a magazine entrepreneurs read to gain insights into building their businesses and careers. In this episode, we discuss: Turning mistakes into positives (Smedberg's Farm, Maine) Home of the LOBESTER. His interview with Mark Wahlberg - Mark Wahlberg's Secret To Becoming More D…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importan…

PART 2 does not disappoint and is once again full of more TRUTH BOMBS for employers looking to employ new graduates. If you missed out on employing a new graduate this year, you need to listen to what they have to say. Your job ads are letting you down. In this and last week's episodes, I interview eight recent graduates (four per episode), all of …

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can …

This episode is full of TRUTH BOMBS? For the past few years, I have heard podiatrists in Australia complain about a shortage of podiatrists and trying to employ a new graduate is becoming ever more difficult because of higher-than-average salary expectations and other crazy demands. Here's the truth - your job ads are letting you down. In this and …

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of 'Podiatry Marketing,' host Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why it's be…

Podiatry Business Coaching - https://bit.ly/podiatrybusinesscoaching Dr Jessica Knight, DPM, is a foot and ankle surgeon at Northwest Community Medical Group, Chicago, where she specialises in limb lengthening, deformity correction, and limb salvage of the lower extremities. When she is not in private practice, she volunteers and does medical missi…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing, as they delve into the impact of visual search and how high-quality images can significantly affect a Podiat…

Dr Jeffrey Jensen is the Dean of the Arizona College of Podiatric Medicine. In this episode, we discuss his remarkable career, including his wound care research at Barry University, product development and how he came to have 14 United States Patents related to innovations addressing diabetic foot ulcer offloading, post-surgical care, fracture care…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the import…

In this episode, I explain The Difference Between Bad Patients and Difficult Patients…. If you hang with me for the next ten minutes, you will see that there is a vast difference between bad and difficult, and only one of them gives you an opportunity to grow as a business owner. If you have any questions about this episode, you can contact me at t…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for using patient webinars in the field of podiatry. They highlight…

Emily Donker is a podiatrist, professional triathlete, and owner of Running Fix in Brisbane. Her business is focused on the active patient requiring podiatry, gait analysis and running coaching. In this episode, we discuss how Emily got involved in triathlons and the progression to move her from the amateur ranks to becoming a professional triathle…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind f…

Dr Peter Lovato, DPM, shares his journey from being an associate to becoming a partner at Northern Illinois Foot & Ankle Specialists and why he gets excited about pursuing perfection, not perfection itself, that keeps him on the path of continual learning and skill development. We also discuss finding employment, especially in the early years of yo…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore the ide…

This fascinating episode tracks Matthew Cichero's pursuit of surgical excellence in Australia and the UK. We follow the trials and triumphs of his medical journey from Brisbane to London through setbacks, breakthroughs and hard-won victories. Matthew's passion for podiatric surgery compelled him to seek training opportunities globally. After earnin…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways: Timing …

Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist. Podiatrists often complain on social media about The Good Feet Store or other companies because of thei…

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Jim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of how a great website attracts and retain…

When I travel, I like to travel with intent, meaning I like to have fun, but at the same time, I want to learn something new each day, so I intentionally look for it. This year, on my USA trip, I had three stops. My first stop was in Tempe, Arizona, to attend my favourite event of the year, Dave Frees Business Black Ops. My next stop was Nashville,…

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world. What…

In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care. Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare…

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice. What You'll Learn: The Allure of Low-Hang…

This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner. We learn how she initially worked with Tyson in Cairns because she wanted to work in …

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify the existing dynamics of your practice, but how can you be sure that it's bringing in the desired results? What Y…

SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas. Jesse's takeaways around te…