Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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How To Attract Wealthy Clients Podcasting with Josh Forti
41:26
41:26
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Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics. The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach a…
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Education vs. Entertainment: Finding Your Content Style
48:58
48:58
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48:58
In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach. They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of nic…
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From NFL Strength Coach to Wellness Center Success
46:46
46:46
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46:46
In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. Highlighting key a…
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Kickstart Your Short Form Content With AI Video Marketing
42:10
42:10
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42:10
In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and g…
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Building a Marketing Empire... Journey From eBay To Agency CEO
39:46
39:46
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39:46
In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also …
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Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity
35:31
35:31
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In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engag…
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Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers
45:44
45:44
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45:44
Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we div…
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How Paid Advertising Catapulted My Revenue: Lessons Learned & Top Tips
35:15
35:15
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35:15
Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing. As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid a…
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How To Take Your E-Commerce Business To The NEXT Level
43:42
43:42
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43:42
Are you a business owner looking to grow your brand and achieve success in the long run? In this must-watch video, Jason shares his journey of growing his agency from primarily focusing on e-commerce to expanding into lead generation and service-based industries. But that's not all, he also offers professional consulting and training programs to he…
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Adapting to the Changing Ad and Business Landscape with Jon Loomer
53:55
53:55
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53:55
Are you looking to grow your business and take your marketing strategy to the next level? Then join me as Facebook expert Jon Loomer shares his journey of starting a Facebook ads blog in 2011. Discover how blogging helped his business grow successfully for a really long time... before seeing a decline and the strategies he mastered to adapt and sta…
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Solving The Data Puzzle: Understand Your Customer Journey & Unlock Hidden Revenue
42:34
42:34
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42:34
Frustrated with tracking, monitoring and analyzing all of your marketing data without knowing which strategies are working? Today I am joined by Chris Mercer, founder of Measurement Marketing Academy, and he has some awesome solutions! We discuss how you (and your team) can learn to use accurate measurement marketing to get better visibility into y…
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Discover Untapped Franchise Marketing Opportunities For Strategic Growth
40:27
40:27
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40:27
Are you a franchisor looking to grow your business? Have you ever wondered what it takes to attract the right franchisees? In this episode, I am joined by Kevin Oldham, founder of Franchise My Business and one of the leading franchise marketers in the industry not to mention a franchise owner himself! Listen as Kevin shares what he believes most fr…
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Lead Generation Strategies: Crack The Code For Your Local Business
49:11
49:11
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Are you trying to generate more leads for your local business? It can be tough to know what the best strategy is. Whether you're a business owner or a marketing guru, I've got you covered! In this video, join me as I break down my tried & true local lead generation strategies - so you can learn how to develop a plan for yourself (or your clients) a…
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Strategically Grow Your SaaS Business With GoHighLevel
49:41
49:41
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Are you ready to STRATEGICALLY grow your SAAS business with GoHighLevel? 🧗 In this 2023 Tutorial for any size business or marketing agency, we’ll show you the ultimate tips and tricks to turn your software-as-a-service product into a cash cow! 💸 From marketing your product or services to managing content and lead communications...ALL in one place, …
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Kickin' It Old School: Direct Mail strategies (that work) for local businesses & agencies
41:19
41:19
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Are you a small to large business or marketing agency looking for a direct mail strategy that works? Look no further! In this episode of Marketing Ink, I'm joined by Mike Stodola, CMO at Technology Marketing Toolkit to discuss the different direct mail strategies that can help take your business to the next level. From creative ways to utilize dire…
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🤖 The SECRET to Creating 180 Pieces of Content in ONE DAY with AI-Chat GPT!
30:34
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30:34
Are you ready to learn how the pros now create content for almost all of their social media? In this episode of Marketing Ink, I am joined by Maggie Giele, business and marketing strategist, as she reveals her tried and now trusted method using Chat GPT-AI for creating 180 pieces of content in a single day! 🧨 You'll hear all about her strategy, pro…
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Ready to kick your business growth into high gear? Looking for a strategy that will help you stand out on LinkedIn? In this episode of Marketing Ink, I am joined by Judi Fox, founder of LinkedIn Business Excelerator, as she shares her top (BEST) insider tips and tricks to help take your business LinkedIn profile from from struggling to a success st…
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The Non-Cringe Multi-Million Dollar DM Strategy with Tanner Chidester
52:15
52:15
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52:15
If you've ever wondered how to use a cold DM strategy effectively, Tanner Chidester is the man to talk to. He built his first million dollar B2C coaching business with cold DMs and has since gone on to build several more multi-million dollar businesses, such as elite closers, which is currently worth $70M. We go through how to find prospects to DM,…
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How to deal with online trolls with Jenna Apgar
47:10
47:10
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47:10
When business owners start running ads, they often find something they hadn't given much thought to: online haters and trolls. How do you handle criticism online? Does the approach you take impact your business? Should you waste your time even thinking about it? We cover all that and more in this episode. From her own personal experience, Jenna sha…
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Crushing the Inbox Game - How to Get Emails Delivered on Time, Every Time!
42:06
42:06
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42:06
Are you a small business owner or marketing pro who spends too much time dealing with frustrating email marketing campaigns that fail to deliver? Well, have no fear because I'm here to help! In this episode of Marketing Ink, I share valuable "tech"(NOT widely know) tips on how to crush the inbox game and get your emails delivered on time, every tim…
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Breaking Mental Barriers to Achieve Success
38:55
38:55
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38:55
Ready to break through the mental barriers that are holding you back from achieving success in business and life? This conversation is perfect for small business owners, entrepreneurs, and marketing professionals who need a boost of inspiration to take their dreams to the next level. With helpful tips and proven strategies, learn how to get past th…
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The Small Business' Step-By-Step Guide to Instagram Reels
44:15
44:15
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Are you struggling to capture your audience's attention with Instagram Reels? Look no further than Pink Sparrow Social, founded by Anneke Odendaal. In this episode, Anneke shares her proven method for creating Instagram Reels that not only stop the scroll, but also grow your audience. By understanding your audience's pain points and desires, you ca…
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LEARN How To Generate Leads & Maximize Ad Spend Fast!
1:02:27
1:02:27
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Are you a small business owner looking for the perfect start-to-finish sales system to drive more leads and increase your ROI? You're in luck! Today, I'm going to show you exactly how to create an effective sales system that will generate more leads and help you find freedom in your business. You will learn some of my top tips and tricks for increa…
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Growing Your Agency While Focusing on Family with Karen Hite
37:30
37:30
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37:30
Are you a business owner struggling to grow your own marketing agency while also enjoying family life? Allie and Karen Hite, co-founder of Hite Digital, understand the challenge and are here to help! Join this dynamic duo as they share their tips on how to balance growing an effective marketing agency while still having time for the things that mat…
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High Ticket Sales Using Instagram DM Chat Funnels with Natasha Willis
42:38
42:38
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42:38
In this episode Allie sits down with Natasha Willis, founder of School Of Bots, to discuss how to use Instagram DM Chat Funnels for high ticket sales. Natasha shares her experience and expertise on the topic, providing valuable insights on how to leverage one of the newest & most popular social media platforms to drive sales for your business. They…
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Short Form Video Sales Letter: How To Sell More With Instagram & Facebook Ads
39:33
39:33
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39:33
While Facebook & Instagram are considered the best places to advertise, many marketers have seen a decrease in conversion rates and an increase in customer acquisition costs. After spending hundreds of thousands of dollars on Facebook & Instagram ads for her own business, Allie Bloyd discovered one of the most effective ways to improve profitabilit…
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How To Sell Sh*t On The Internet With Billy Gene Shaw
49:30
49:30
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49:30
Billy Gene Shaw is a renowned marketing expert who has helped countless businesses achieve success through his innovative strategies and unique approach. In this episode, he shares his expertise and insights on how to sell products and services online, including tips on crafting effective sales copy, video scripts and compelling visuals that move a…
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I'M BACK! How I Prepared for and Adjusted to Baby #2 in my Business
32:43
32:43
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32:43
In my first episode back since a brief hiatus, I get personal, talking about how 2022 wrapped up, my experience running my business while pregnant, the two launches I did in my 3rd trimester, how I prepared to take time off in my business, and how things have been since the birth of my second child. I'll give you a behind the scenes look into life …
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Mastering Content Marketing with Digital Marketer's Mark De Grasse
35:35
35:35
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35:35
Know you need to go all in with content marketing in 2023, but not quite sure how to make it happen, or where your efforts and energy would be best utilized? This episode is for you. I'm joined by Mark de Grasse, the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and s…
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The secret to growing and managing a 70+ person team with Brett Curry
42:08
42:08
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42:08
Hiring, Firing, Managing - It’s all a part of business, and for most business owners, it’s our LEAST favorite part. But for the rare entrepreneur like Brett Curry, it just comes naturally. In this episode, we’ll dive into his journey to building an agency with over 70 employees and what he would recommend for teams large and small to improve succes…
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Sales Funnels 101: What are they, why do you need them, and 3 types of funnels you can start using to generate more leads today
35:39
35:39
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35:39
If you're a small business owner, you've heard the term sales funnel, you just might not actually know what it means. Even if you've dabbled with them, you may not be clear on their true purpose or how to make the most of them, let alone how you should be implementing a funnel in the most effective way for your business. In this episode, I'll walk …
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How to leverage YouTube videos to skyrocket SEO with Atiba de Souza
56:43
56:43
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56:43
Whether or not you're currently creating video content, this episode is for you. Youtube videos are now one of the easiest ways to rank your content on page 1 on google, but only if you know how to use it. Atiba DeSouza is a video and SEO expert who dives deep into the type of content to create and how to publish it to effectively boost your search…
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From Bricks and Mortar Personal Trainer to Online Fitness Coach with Prince Kapoor
48:32
48:32
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48:32
If you're a brick-and-mortar business owner and you've wondered how to increase your revenue without increasing overhead, this episode is for you! Prince started at the bottom, learning personal training from a young age, eventually opening his own training gym. But as many entrepreneurs experienced, Covid threw a wrench in his plans. Luckily, he w…
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From Business Class to Expert Class: How Service Providers Can Add 100k + To Revenue Without More Done For You Clients
1:39:06
1:39:06
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If you're a local business owner or service provider who's found some success and wants to grow, but aren't sure you want to continue doing done-for-you or service-based work, or add on additional local locations, this could be the opportunity you've been looking for. In this special episode, you'll learn EXACTLY how to build an information busines…
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My journey to 7 figure information business... and how you can do it too!
37:35
37:35
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Over the past several years, I've been able to sell millions of dollars in information products... but I didn't start off in the information business. In this episode, you'll hear my journey into a 7 figure information business, starting with my earliest jobs that ultimately lead me to where I am today and what I am doing to help other entrepreneur…
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How to Start & Grow Your TikTok Account As a Small Business with Wave Wyld
43:48
43:48
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43:48
In this episode, I'm joined by TikTok expert Wave Wyld, who walks me through her best tips for starting a TikTok from scratch or leveraging your existing TikTok account to gain more views, more followers and more sales for your small or local business. We talk about the most recent updates of this geo-focused platform, including it's location taggi…
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How to drive more revenue with Email Marketing: Easy Subject Lines & Content Ideas
24:12
24:12
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In this episode, I'll cover easy ways for you to create more effective email content that will hopefully make email marketing a bigger part of your online lead generation efforts! I'll cover ideas for subject lines: Curiosity - I can’t believe I’m doing this Vague - hey Direct Offer - Get my UPDATED GoHighlevel Masterclass for only $47! Question - …
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How to Create Content That Produces Return On Investment
37:59
37:59
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Are you creating content with no visible or trackable return on investment to speak of? Are you thinking about throwing in the towel on content creation because you're worried it's a total waste of time and money? In this episode, I'll cover WHY content is actually crucial in your advertising strategy, but most importantly HOW it should be used if …
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Unlocking Pandora’s Box: The Future of The Internet and It’s Potential Impacts On Society - Web3, Blockchain, VR, The Metaverse, And Sentient AI
53:44
53:44
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53:44
In this special episode, I share some BIG life updates and announcements and dive deep into the future of the internet and technology - the good and the bad. What is Web3? What role will blockchain technology play in it? Am I excited for the Metaverse? Is VR good or bad for society? Is AI Sentient, and will it’s role in our future be helpful, or ca…
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7 Ad Strategy Templates That Convert: Part 2
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Today, You’ll get part 2 of 7 high-converting ad strategy templates I use with my clients, including both low-ticket and high-ticket offer options. You’ll also learn who each strategy is for, the benefits of each, and the unique technical details you’ll need to know to put it in place. At the end of this episode, you’ll understand what works best w…
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7 Ad Strategy Templates That Convert: Part 1
37:25
37:25
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37:25
Struggling to get the Facebook & Instagram Ad campaign results you want? Not really sure what works anymore on the platform? In this episode, I'll teach you how to build a Facebook ads strategy that actually works for your business. You’ll get part 1 of 7 high-converting ad strategy templates I use with my clients, including both low-ticket and hig…
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Most Frequently Asked Questions About Facebook & Instagram Ads
28:20
28:20
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Working with hundreds of small business owners focused on facebook and Instagram ads, I've head a few questions time and time again. These are the top 5 most commonly asked questions, and their answers. If you want to schedule a call to see how I can help your local business or agency with my mentorship, mastermind or Build & Scale Packages, visit …
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6 Time Management Strategies To Propel Your Business Forward
21:28
21:28
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In this video, I cover 6 time management strategies business owners should be using to get more done, get more important things done, and accomplish the highest priority tasks in their business. These time management strategies for business owners are easy to understand and easy to implement if you're ready to maximize your time. Get the time study…
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How To Get More Local Clients, Customers or Patients Than You Can Handle
38:32
38:32
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Want to learn how to get more local clients, customers or patients than you can handle WITHOUT wasting money on expensive marketing agencies OR failing ad spend? In this training, I'll show you the 3 most important steps in learning how to get more local clients, what you need to do to implement, and the easiest, fastest way to get started. I've be…
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4 Easy Ways To Improve Ad Tracking & Attribution
36:42
36:42
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Want to track your ads to make sure you know exactly where your best leads, appointments or sales are coming from? GOOD! It's easy to track your ads but most marketers and business owners never take the time to implement the methods that will allow you to track your ads easier and more reliably. The rollout of ios14 had rocked the ad results of man…
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How to Analyze & Scale Your Facebook & Instagram Ads for Maximum Results
45:40
45:40
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45:40
Social Media Examiner hosts the largest Social Media Marketing Conference in the world, Social Media Marketing World. At the 2022 Event, I shared an impactful, actionable presentation on How To Analyze & Scale Your Facebook & Instagram Ads for Maximum Results. Hear my presentation for the Social Media Marketing World 2022 Audience, and learn how to…
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From Tactician to CEO: How Stepping Back & Turning The Dials Can Grow Your 7 Figure Empire
43:11
43:11
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In this episode, I'm joined by Britt Seva, founder and CEO of the Thrivers Society and the Thriving Stylist Podcast. Britt started out as a hair stylist and quickly realized that her talent as a tactician wasn't nearly as great as her ability to grow the salon itself. Britt has grown her business by helping stylists step back as the talent, or tact…
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How to Improve Ad Results with my I.N.S.A.N.E. Offer System
44:39
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If you're looking to improve ad results, you don't start with copy or creative, you start with your OFFER! My I.N.S.A.N.E Offer System and workbook will guide you through all the most critical elements of creating irresistible offers that convert! To get the Offer Creation Workbook to use with this episode, visit https://alliebloyd.com/offer-workbo…
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10 Ways for Small Business Owners to Sell Knowledge Online
30:13
30:13
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If you've been dreaming of a more passive form of income for your small or local business, this episode could spark some amazing ideas that you can use to sell your unique knowledge online in a variety of formats. The info product industry is a billion-dollar industry, and in our digital world, it's not slowing down. If you want to get your piece o…
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What makes an ad successful? We'll take a deep look at that in today's episode, covering the human psychology around your creative, copy, and ad destination that will improve results and drive more leads or clients into your business! _______________ If you would like to schedule a call to see how we can help your local business or agency with my m…
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