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Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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Money Tips To Set You Up For A Profitable Year
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13:36
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As the year comes to a close, it’s tempting to slow down, but what if the actions you take now could set the stage for your most profitable year yet? In this episode, I’m sharing three simple, actionable money strategies that you can implement today to ensure a strong start in January and beyond. These aren’t just tips; they’re game-changing moves …
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I Spent $45k To Join A Mastermind - Here's How I'm Feeling
28:55
28:55
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28:55
Ever been so overwhelmed by your own ambitions that you didn’t know where to start? This episode is for you. Join me as I take you behind the scenes of my journey into a high-level mastermind—a $45,000 investment, 2 a.m. calls, lost luggage, and all. I’m sharing the raw, real moments of self-doubt, growth, and the unexpected lessons I learned about…
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Make Your Holiday Promotions More Successful Doing This
7:50
7:50
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Tired of running promotions that feel like they’re falling flat? In this episode, I’m pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here’s the kicker: it’s simpler than you think. What you’ll uncover: The One Step Most Businesses Skip—and how it’s costing them BIG durin…
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What To Promote (& When) During The Holiday Season
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15:24
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In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you’re looking to make this Holiday Season your best yet, I’m here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers. Here’s what we cover: The…
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What Products You Should Buy And When - Carla Penn-Kahn
48:22
48:22
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48:22
If you’ve ever faced the struggle of figuring out when to buy, what to stock, or how to avoid costly dead stock, you’re in for a game-changing episode. I’m joined by retail strategist Carla Penn-Kahn, who shares her expertise on building a profitable buying strategy that lets you keep cash flow healthy and inventory lean. From her journey in invest…
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Your Black Friday Social Media Strategy - Michelle Gifford
42:03
42:03
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42:03
Want to know exactly what to post this Black Friday? Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who’s cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes …
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The 'Don't Pay Until You Get Sales' Channel You're Overlooking - Zane McIntyre
56:45
56:45
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💸 Could an extra 20% revenue be hiding in your marketing strategy? This week, I sit down with affiliate marketing expert Zane McIntyre, co-founder of Commission Factory, to uncover how even the smallest brands can tap into the power of affiliate marketing—and drive up to 20% more revenue without massive upfront costs. We’re pulling back the curtain…
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The Insider Strategies Top Brands Use To Dominate Black Friday Cyber Monday With Rad & Rob From Yotpo - Rad Mitic & Rob Hewetson
47:39
47:39
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Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone. Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many m…
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Shopify's Insider Secrets To Crushing Black Friday/Cyber Monday - Toby Cumpstay
44:20
44:20
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As we hurtle towards the biggest retail event of the year, I knew I couldn't just give you my opinion. You need the insider scoop from the experts who are in the trenches, day in and day out. That's why I sat down with Toby Cumpstay, Shopify's Senior Merchant Success Manager for the APAC region, to get his no-holds-barred advice on how to leverage …
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Creating Content That Sells - John Gargiulo
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26:26
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I'm always on the hunt for the latest strategies and tactics to help ecommerce brands drive sales and revenue. And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint. John has worked with some of the biggest names in e-commerce, and he's seen firsthand what it takes to win big during the critical…
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Feel Like Your Marketing Is More Miss Than Hit? Here's Your Fix
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11:32
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Ever felt like the marketing you're doing bears an uncanny resemblance to that phrase "throwing spaghetti at the wall to see if it sticks?" I can relate. For me, it looked like this: Eleventy billion ideas (that's a real number btw), not enough time, and the budget? Well, that’s a whole other story. But despite slogging away, it can sometimes seem …
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An Ecom Expert's Top Tips For A Higher Converting Website - Kerry Clark
50:59
50:59
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50:59
If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen. I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back. And it's not what you think! Fix this one critical issue, and …
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How To EXPLODE Your Business With Youtube Ads
33:54
33:54
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In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Do…
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Challenges Our Retail & Ecom Business Owners Are Facing Right Now (And How To Solve Them) - Daniel Gibney
56:04
56:04
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56:04
When you’re in the thick of running a business, it’s easy to feel like you’re the first/only person going through a particular problem. Trust me. I’ve seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you’re likely to encounter. Instead of me s…
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Ecom Store Cloned By Scammers? Here's What To Do - Steven Weigler
36:54
36:54
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As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers. It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself! In this eye-opening episode, I sit down …
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Blueprint to Building a $100K/Month Coaching Business
40:39
40:39
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In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model. Allie covers how to create compelling offers, validate them with small ads, and sell your progr…
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Your Business Misses You (And How To Find Your Way Back)
23:09
23:09
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23:09
Are you feeling overwhelmed, bored, or disconnected from your business? Feel like no one can do things as good as you ever could? Maybe, your business just misses you, and it's crying out for attention, just like a toddler after nap time. In this eye-opening episode, I'll share my personal journey PLUS my steps to help you take back control of your…
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Adapt, Thrive And Outsmart Your Competitors
31:15
31:15
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Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace. Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want. In this episode, I'll walk you through some key ways to help you do just…
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How To Attract Wealthy Clients Podcasting with Josh Forti
41:26
41:26
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Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics. The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach a…
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How CurlyCoilyTresses Worked Out What Made Their Customers Buy - Angela Fields
41:31
41:31
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Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country. After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had …
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As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash. But wait! Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout. It's when your customers start treating your emai…
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How would you feel, if you knew you had everything you needed, to make this your most successful quarter ever? Everything that you need for a prosperous peak season. Well, grab your notebook and pen, because that’s exactly what I’m going to share with you on this episode. For many retail & e-commerce stores, up to 70% of their annual revenue will c…
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Are you leaving money on the table in your retail or ecommerce business? In this eye-opening episode, I share the surprising secrets behind the success of top-performing retail and ecommerce businesses - and how you can replicate their strategies to drive a massive boost in sales and revenue. You'll discover the often under-utilised marketing tacti…
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Would you let an ads manager spend thousands of dollars every month, even though you’re not getting any new customers or sales? How about having to fire a friend or family member, because they're just not what you need to move you to the next level? Or, would you let a poor-performing employee, bankrupt your business? Believe it or not, these are j…
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As business owners, we're always looking for the next best thing. Faster results. Better ROI. More customers. More sales. More profits. In a world that moves fast, it can sometimes be difficult to make the best decision. Do you make the best decision for now, or the best decision for the future? When I interviewed Kristine Zwick, of Curated Dry Goo…
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A Retailer's Secret Weapon: How A Simple Playlist Can Increase Sales by 10% - Dean Cherny
43:10
43:10
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I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye. Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and..…
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What Should You Spend Money On Right Now?
41:01
41:01
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Money Tight? I can safely say, after weathering the GFC, that the economy WILL pick back up. And I want your business, to still be here when that happens. In tougher economic times, every dollar counts. This must-listen episode reveals the 3 key areas I think retail and e-commerce owners should invest in to drive sales, increase customer loyalty, b…
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