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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
 
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Working with hundreds of small business owners focused on facebook and Instagram ads, I've head a few questions time and time again. These are the top 5 most commonly asked questions, and their answers. If you want to schedule a call to see how I can help your local business or agency with my mentorship, mastermind or Build & Scale Packages, visit …
 
In this video, I cover 6 time management strategies business owners should be using to get more done, get more important things done, and accomplish the highest priority tasks in their business. These time management strategies for business owners are easy to understand and easy to implement if you're ready to maximize your time. Get the time study…
 
Want to learn how to get more local clients, customers or patients than you can handle WITHOUT wasting money on expensive marketing agencies OR failing ad spend? In this training, I'll show you the 3 most important steps in learning how to get more local clients, what you need to do to implement, and the easiest, fastest way to get started. I've be…
 
Want to track your ads to make sure you know exactly where your best leads, appointments or sales are coming from? GOOD! It's easy to track your ads but most marketers and business owners never take the time to implement the methods that will allow you to track your ads easier and more reliably. The rollout of ios14 had rocked the ad results of man…
 
Social Media Examiner hosts the largest Social Media Marketing Conference in the world, Social Media Marketing World. At the 2022 Event, I shared an impactful, actionable presentation on How To Analyze & Scale Your Facebook & Instagram Ads for Maximum Results. Hear my presentation for the Social Media Marketing World 2022 Audience, and learn how to…
 
In this episode, I'm joined by Britt Seva, founder and CEO of the Thrivers Society and the Thriving Stylist Podcast. Britt started out as a hair stylist and quickly realized that her talent as a tactician wasn't nearly as great as her ability to grow the salon itself. Britt has grown her business by helping stylists step back as the talent, or tact…
 
This week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io. We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's …
 
If you operate your eCommerce store through Shopify it's a given you'll have questions about the rollout of the new Shopify 2.0 upgrade. Do you need it? What will it do? How do you do it? How long will it take? And most importantly will it improve my business? In this episode, I'm joined by Anna Tillotson from Shopify design and build agency, House…
 
If you're looking to improve ad results, you don't start with copy or creative, you start with your OFFER! My I.N.S.A.N.E Offer System and workbook will guide you through all the most critical elements of creating irresistible offers that convert! To get the Offer Creation Workbook to use with this episode, visit https://alliebloyd.com/offer-workbo…
 
Retail can be a lonely business and in my experience the people who move their business forward, scale, grow and become hugely successful are those who have a bunch of people in their corner. In this episode I'm taking you behind the scenes of one of 1:1 clients coaching calls so you can see what happens when people surround themselves with other p…
 
It's no secret being an entrepreneur can help you connect with some amazing people. However, it can also be really hard on friendships. People you used to confide in and connect with suddenly have no idea what you do, they question your choices or are threatened by your success or income. When your business becomes tightly intertwined with your pri…
 
If you're most like business owners who have built a team around them you'll have staff or contractors to deliver key outcomes for many of your business pillars. Perhaps you have a bookkeeper or accountant, you probably have a team of sales staff, and maybe work with a buyer or agent to source your stock. However, for lots of retail CEOs Marketing …
 
If you've been dreaming of a more passive form of income for your small or local business, this episode could spark some amazing ideas that you can use to sell your unique knowledge online in a variety of formats. The info product industry is a billion-dollar industry, and in our digital world, it's not slowing down. If you want to get your piece o…
 
In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn't have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they're experiencing and use it to create more positive interactions. Stick around til' t…
 
What makes an ad successful? We'll take a deep look at that in today's episode, covering the human psychology around your creative, copy, and ad destination that will improve results and drive more leads or clients into your business! _______________ If you would like to schedule a call to see how we can help your local business or agency with my m…
 
How many times in the past month have you gone browsing for things you don't actually want to buy? Probably not many. The reality is when consumers go shopping they generally have a problem they need solving and though they may not know exactly what it is that will do that, if they're putting the energy into finding a solution they're going to get …
 
Michelle Hext was the owner of a bricks-and-mortar martial arts studio when she realized transitioning her business online would provide greater impact, profits, and flexibility, allowing her to live the life she truly desired. As a high ticket sales coach, she's learned the most important elements required to craft the perfect high ticket offer an…
 
I'm guessing you've often asked yourself how you can make more money. But have you ever asked yourself why you're not making the kinds of sales or generating the levels of revenue you need to make your business truly successful? You probably believe the answer lies in simply increasing your social media traction or aiming for a bigger marketing bud…
 
The start of the year is always a flurry of exciting new ideas; goal setting, planning, list-making, and if you're a good CEO it will also involve eliminating things out of your business that just aren't working for you. When you clear out the old, you open yourself up to new opportunities. But how do you know if those opportunities are going to he…
 
This week, I'm saying goodbye to a home I love and embarking on a new adventure! Last year, I set out on a journey to find a property, purchase it, start building a home, sell my current home, and start a new life with my family on a farm. Why did I make this decision? How did I purchase it? How did we start building, sell our home and get to stay …
 
Today in this episode, I'm joined by Chase Buckner from Highlevel to cover Software as a Service. Marketers AND small business owners will get a deep understanding of... What Saas mode actually is, how you can profit from it, and the in's and out's of setting it up to increase and stabilize revenue, reduce churn rates, and take advantage of new opp…
 
What happens when you spend your day doing something you love but it just doesn't bring in enough to pay the bills and put food on the table? In this episode, I'm joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has bec…
 
The most recent 2022 Facebook Ad Changes and Updates are here, and I cover them all, along with what they mean for you as a facebook advertiser navigating the facebook account updates, including changes to their ad policy, targeting options, ad objectives, ODAX and more. Facebook advertising updates are always being announced, and they can have a b…
 
Nobody wants to think their customers are shopping with someone else, especially after all the time and effort you've put into attracting them to your store. But the reality is, they probably are. Promoting that you are unique or offer great customer service or stock only quality products simply isn't enough to cut it in today's competitive market.…
 
If you're a business that sells high ticket products or services or has an educational component to your business, this video funnel strategy could be the perfect fit. This episode will walk you through the entire strategy, who it's best for, why it works, and EVERY SINGLE STEP of the process you'll need to know to implement it. If you want to get …
 
Every now and then a retailer comes along who doesn't just listen to your advice, they jump on it and run with it! Jill is one of those retailers. Days before Christmas Jill made a snap decision that earned her an extra $2,500 in sales, in only two hours, on the slowest trading day of the year. In this episode, I'm going to share, step-by-step, exa…
 
In today's episode of Marketing Ink, I sit down with SEO guru David A Finberg, CEO & Founder of Peaks Digital Marketing agency. David's goal is to help you rank higher on Google and generate organic revenue. He shares some of his top practical tips that can guarantee to help you get found by customers, investors, friends, and other businesses. Davi…
 
Are you tired of downloading resources or cheatsheets, joining webinars and masterclasses, listening to podcasts or investing in courses that seem to deliver unbelievable results for everyone else but achieve nothing for you...? In this episode, I'm sharing the secret of making anything you invest in pay dividends. Seriously. You don't need to be s…
 
Last year I was able to grow my business, reduce my working hours and increase my impact. In this episode, I cover some of the years best business and personal investments that helped me achieve my goals, and hopefully can help you in the year to come! If you want to schedule a call to see how we can help your local business or agency, visit https:…
 
In this New Year's Episode, I look back and the major hurdles and challenges that small business owners faced in 2021 and how you can overcome them, or at least reduce their negative impact in the upcoming year. Small Businesses are under attack by many government decisions and policies, but we don't have to let it keep us down! Learn what you can …
 
It's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment. If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode. Plus you'll get a sn…
 
In this exciting episode, I sit down with one of my very own coaching & mentorship students, Jeff Chandler, co-owner of Seven Peaks Fence & Barn, and a recent Clickfunnels 2 Comma Award recipient! Not bad for a rodeo cowboy from Mesa, Arizona! Jeff shares his humble beginnings, the contest strategy I helped him develop, and the strategy he used to …
 
3 years ago, I was a marketing director, making $35k/year when I was first hired. Now, I run a highly profitable online business, using those same skills to make a bigger impact and a bigger income. But how did I do it? How did I get started? What did I experience along the way? In this special episode, I'll walk you through everything that led up …
 
Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Sc…
 
In this episode, I talk with Amy Ransdell about how business owners & entrepreneurs just like you can save time and scale faster with the help of trained virtual support. The truth is, you can't do it all and that's OK but the hiring process & finding the right candidate can honestly be overwhelming, especially with your already packed schedule! Le…
 
One of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store. In this episode, we're going to spill the beans on exactly what Emma and Sam did to …
 
Sales is the lifeblood of every business. If you or your team aren't closing enough phone, zoom or in-person sales, this Sales Scripting Framework is the solution. I'll walk you through it step by step in this important episode. Want to get on the waitlist for my exclusive mastermind coming in 2022? Visit https://alliebloyd.com/mastermind If you wa…
 
Content marketing comes in many forms, so how do you go about deciding which type of content may be most appropriate or effective for your business? What are the considerations you should keep in mind when deciding where to direct your budget, time, energy, and focus? That's what you'll discover in this episode. My guest, Benjamin Shapiro, is the h…
 
Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can’t do it all at the same time! With Diane’s guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like gu…
 
Are you running lead magnet campaigns without much to show for it in terms of sales? Are you considering creating or running a lead magnet, but want to make sure you do so in the most effective manner? This episode is for YOU! I'll walk you through all of the considerations of a lead magnet, a lead magnet funnel and a lead magnet campaign, to make …
 
Michelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar. Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable the…
 
Facebook ads are always changing, but the 2021 updates have been one of the biggest shifts we've seen thus far. Facebook and Instagram ads are still the best way to acquire new clients for your business, but you need to make sure you're playing by the new rules, and that your strategies and tactics have been revised accordingly. In this episode, I …
 
If you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero. In this episode of Bringing Business to Retail Brandon and I talk about the power of brand mes…
 
The Apple iOs 15 update is here, and has brought with it some major changes for email privacy, including "Hide My Inbox" feature. If you're a marketer or small business owner using email marketing, you NEED to know about these apple email privacy changes, as they have major impacts that you should be strategically adjusting to as quickly as possibl…
 
Real estate investing has been part of Brad’s life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly…
 
Are you using live video, but aren't sure what's working and what's not? Are you STILL thinking about using live video, but you're not sure what you need, what to say, or how to execute? Then this episode is for you. Jennifer Watson is an Emmy winning meteorologist, speaker, podcaster and Social Media Specialist at The Weather Channel AND the Socia…
 
Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store. When it comes to premium bra…
 
Your physical, mental, emotional & spiritual health impacts business performance significantly. Are you making sure that you're at peak performance levels by giving your mind, body and soul what it needs to thrive? In this episode, I'll cover 8 ways you can improve your health in all areas to ensure your mind is clear, your decisions are better, an…
 
Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably. Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration …
 
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