))
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
…
continue reading
Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
…
continue reading
As business owners, we're always looking for the next best thing. Faster results. Better ROI. More customers. More sales. More profits. In a world that moves fast, it can sometimes be difficult to make the best decision. Do you make the best decision for now, or the best decision for the future? When I interviewed Kristine Zwick, of Curated Dry Goo…
…
continue reading
1
A Retailer's Secret Weapon: How A Simple Playlist Can Increase Sales by 10% - Dean Cherny
43:10
43:10
Play later
Play later
Lists
Like
Liked
43:10
I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye. Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and..…
…
continue reading
1
What Should You Spend Money On Right Now?
41:01
41:01
Play later
Play later
Lists
Like
Liked
41:01
Money Tight? I can safely say, after weathering the GFC, that the economy WILL pick back up. And I want your business, to still be here when that happens. In tougher economic times, every dollar counts. This must-listen episode reveals the 3 key areas I think retail and e-commerce owners should invest in to drive sales, increase customer loyalty, b…
…
continue reading
1
If You Want To See Different Results - Do This
28:56
28:56
Play later
Play later
Lists
Like
Liked
28:56
Are you struggling to manage your workload as a busy business owner? Feeling stuck in your routine and lacking creativity? This episode will show you how to boost your productivity and change your results. I'll be sharing my own experience burning out while trying to keep up with tasks. I'll discuss how taking a break from my office to work in a ne…
…
continue reading
1
SEO Strategies The Big Brands DON'T Use (But You Should) - Amanda King
46:17
46:17
Play later
Play later
Lists
Like
Liked
46:17
If you're like most independent retailers and e-commerce store owners, SEO can feel like a never-ending battle. No matter how hard you optimize your site, tweak your content or experiment with keywords, it seems like the big brands always outrank you. In this episode, that's all about to change. My guest Amanda King, is sharing the insider SEO secr…
…
continue reading
1
Education vs. Entertainment: Finding Your Content Style
48:58
48:58
Play later
Play later
Lists
Like
Liked
48:58
In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach. They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of nic…
…
continue reading
1
Rebecca's 5/5 Promo You Need To Copy - Rebecca Harper
1:15:13
1:15:13
Play later
Play later
Lists
Like
Liked
1:15:13
Today I've got a real go-getter on the show, Rebecca from Weft and Warp Fabrics. She is no stranger to challenges - she opened her store while still teaching full-time! But with the support of her husband and some creative promotions, she's really leveling up. I was blown away when I heard about Rebecca's secret sale. She took Dionne's epic clearan…
…
continue reading
1
4 Tactics Working Right Now, To Drive More Sales
31:56
31:56
Play later
Play later
Lists
Like
Liked
31:56
As a retailer, I know you're feeling the pressure right now - sales are down and customers are tightening their belts. You're probably wondering how you'll survive this economic storm.. But I have good news! Your competition is cutting back... Which means YOU have the chance to acquire (poach?) more customers and market share. Want to know how? The…
…
continue reading
1
From NFL Strength Coach to Wellness Center Success
46:46
46:46
Play later
Play later
Lists
Like
Liked
46:46
In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. Highlighting key a…
…
continue reading
1
Increase Profits Without Losing Sales With These 7 Strategies
34:35
34:35
Play later
Play later
Lists
Like
Liked
34:35
My coconut body wash does more than make me feel like I’m going on holiday. It also showcases a number of ways that business owners could be increasing their profits. That seems like a lot to get from a $25 bottle of body wash, but trust me, it’s just the start (and yes, it really is a vacation in a bottle). It’s seen me through a lot, including so…
…
continue reading
1
What Can You Be Doing Right Now To Keep Your Business Going
21:39
21:39
Play later
Play later
Lists
Like
Liked
21:39
Take it from someone who started a business during the GFC, I know business is challenging right now. I’ve been there. BUT it won’t last forever, and if you still want to be in business in 12 months, you’ll want to hear how to turn this difficult season into a golden opportunity. Yes, business is challenging but with every challenge comes opportuni…
…
continue reading
1
Kickstart Your Short Form Content With AI Video Marketing
42:10
42:10
Play later
Play later
Lists
Like
Liked
42:10
In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and g…
…
continue reading
1
How To Get 25X ROAS From Google Ads - Raj El-Ali
39:51
39:51
Play later
Play later
Lists
Like
Liked
39:51
Want to know the secrets to getting 25 times your money back from Google Ads? Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles. He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations. I grill Raj on their specific tactics, from keyword research to site changes to bud…
…
continue reading
Are you working yourself to the bone for your business with nothing to show for it? Do long hours and no life have you on the fast track to burnout? In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll learn why working more doesn't mean more money, and how to double your sales i…
…
continue reading
1
Building a Marketing Empire... Journey From eBay To Agency CEO
39:46
39:46
Play later
Play later
Lists
Like
Liked
39:46
In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also …
…
continue reading
Yesterday marked my 20th wedding anniversary. I met Ed in a pub, after getting some life altering news. We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met. No, I wasn’t pregnant. Yes, his parents asked “who to” when he said he was getting married… What the heck has this got to do with how much y…
…
continue reading
In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the challenge here.By Salena Knight
…
continue reading
1
Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity
35:31
35:31
Play later
Play later
Lists
Like
Liked
35:31
In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engag…
…
continue reading
1
How To Price Your Product To Increase Sales
44:44
44:44
Play later
Play later
Lists
Like
Liked
44:44
Back when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL…
…
continue reading
1
I Trusted An 'Expert' With My Business Finances And It Almost Ruined Me 💸
35:34
35:34
Play later
Play later
Lists
Like
Liked
35:34
I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances. Despite growing up poor, watching every penny come into and leave my bank account, that all went out the w…
…
continue reading
1
The Risks Kings of Neon Took To Expand Internationally with Steve Pastor
52:24
52:24
Play later
Play later
Lists
Like
Liked
52:24
Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international. Stephen shares gripping t…
…
continue reading
1
This Person Can Increase Profits Without You Lifting A Finger - Carolina Montanez
44:06
44:06
Play later
Play later
Lists
Like
Liked
44:06
Discover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work. Listen now to learn the freight industry secrets th…
…
continue reading
1
How Taylor Swift Can Get YOUR Business In The Media - For Free
44:31
44:31
Play later
Play later
Lists
Like
Liked
44:31
TayTay has left the building, but is it too late to capitalize on her tour? Heck NO! Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I’m suggesting Ms Swift owns the latter…) Billionaire Swifty can sell your products - …
…
continue reading
1
Steal The Marketing Secrets Of Lululemon & Pottery Barn with Jessica Shirra
57:17
57:17
Play later
Play later
Lists
Like
Liked
57:17
Scale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-ch…
…
continue reading
1
How To Find The Most Profitable Products That Will Sell Fast
32:22
32:22
Play later
Play later
Lists
Like
Liked
32:22
In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.By Salena Knight
…
continue reading
1
Beat Burnout: Strategies for Sustainable Business Growth
40:18
40:18
Play later
Play later
Lists
Like
Liked
40:18
If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are clos…
…
continue reading
1
How Kristine Increased Her Revenue to 2000%
46:22
46:22
Play later
Play later
Lists
Like
Liked
46:22
Tired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small …
…
continue reading
1
Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers
45:44
45:44
Play later
Play later
Lists
Like
Liked
45:44
Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we div…
…
continue reading
