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Recently, we wrote about a fantastic idea to help address the calamitous drop in Corporate Culture as a result of not working together in an office environment. Whilst COVID appears to be easing somewhat, we believe there is still a need to nurture or even re-instate those practices that help build teamwork. With this in mind, we invite you to list…
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Geoff Ingall is unquestionably advertising’s finest suit which explains how he has lasted fifty-five years in this cut-throat business. From Leeds to Oslo to Melbourne, here is your opportunity to learn from a genuine master at www.pgpodcast.comBy Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish
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Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria’s General Manager of Major …
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Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria’s General Manager of Major …
  continue reading
 
It’s hard to imagine a more divisive subject in Australia than the debate over the legislation of same-sex marriage. But can advertising really swing the result one way or the other. Penso CEO Con Frantzeskos joins Paul Gardner on www.pgpodcast.comBy Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish
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Ever since media businesses began to spin off from advertising agencies in the 1990’s, they not only started to look different but in many cases, even started to talk differently. Now we have programmatic media which is not only a linguistic challenge, but a human one too given its use of robotic software. But does this use of machines make life in…
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In today’s fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weap…
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Year Around Carnival brought you by Vince Accardi and Racetrack Ralphy. Winx returns (via barrier) and James Cummings shows off a new star. Plus the racing reviews from Caulfield and Rosehill. Aired on July 29, 2017By Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish
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BUSINESSES TRADITIONALLY HAVE TENDED TO DEVELOP SCENARIOS AND FORECASTS BASED ON ONE YEAR AND FIVE YEAR PERIODS. BUT IN JUST THIRTY MONTHS TIME, WHEN MILLENIALS WILL MAKE UP HALF THE WORKFORCE FOR THE FIRST TIME, THERE WILL BE OVER 3 BILLION EMAIL USERS AND 75 BILLION DEVICES CONNECTED TO THE INTERNET. ARTIFICIAL INTELLIGENCE WILL BE EVEN SMARTER, …
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Have you recently noticed how many retail spaces appear to be empty in what were once considered thriving retail strips and precincts? or how many stores seem to be constantly on sale? So if a state of despair seems to currently cast a pall over the australian retail industry, why is it that so many overseas stores and chains keep beating a path to…
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Given that fact that Australia gave women the right to vote 115 years ago, you’d think that any debate around gender equality would be, if not done and dusted, then at least a fair way down the track. Yet for some industries, the gap between men and women is not just wide open, but showing little sign of closing. And whilst most of those industries…
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