Dan Forster VP and Chief Conservation Officer for the Archery Trade Association stops by to discuss a report "State-by-State Hunting Data, 3.7 Million Bowhunters in America" "The ATA worked to determine an accurate number of licensed bowhunting participants in America and is happy to report the nation had 3.7 million bowhunters in the 2021-22 seaso…

Wes Siler from outside Magazine comes on to chat about bowhunting Black Bear in the suburbs of Seattle, and meeting the weirdest guy in a bar who invited him to hunt archery. As it turns out there’s an archery only hunting land in the suburbs of Seattle. Wes tells us about hunting bear, how to hunt them, common sizes and how the best place to hunt …

"Jack Wallace - Repeating the Meaningful Shot" Professional archery and dedicated hunter, Jack Wallace stops by to chat about hunting, shooting events and balancing it all. Timestamps: 1:30 Introduction to Jack, how he got into archery and how he met fellow professional archery Sharon Wallace. 9:30 favorite tournaments 11:00 Hunting vs Tournament A…

"Malcom Jones - Tips for event prep" Malcom Jones, professional archer stops by to give us the low down on the steps he takes to get ready for these high intensity shoots. Timestamps: 2:00 how Malcom got started hunting and his first bow. 4:30 10 rings dad! 6:15 interest in shooting professionally and a rude awakening in hid first open money class,…

"Joe Deu-Ngoc - Bowdometer" While perusing the Archery Wire, I came across a press release for this cool device that counted arrows and data that would help you become a better archer. I thought an interview on a show dedicated to the New School Archer would be perfect. Timestamps: 1:30 what is a Bowdometer? 2:30 how the device mounts to a bow 3:45…

"Justin Ma - The Way of Archery and Traditional Chinese Archery" Justin Ma, author of The Way of Archery, and Chinese archery historian stops by to talk about this ancient art form, he shares his experiences, tips for traditional shooting and a bit of interesting history. Timestamps: 1:00 Introduction 4:00 The difference between Chinese bows and re…

"Danny Hinton Talks Peep Clarifiers, string changes, waxing your strings and single pin sights." We keep going! This is Part 2 of our interview, if you haven't listened to Part 1, I encourage you to do so. Pt 2 1:30 how to know when you need to swap out your string and why Danny doesn’t wax his strings. 3:00 why you should change your cable and str…

"Danny Hinton Talks Bow Maintenance, Tuning and Draw Stops" My original plan for this episode was talking about home bow maintenance. It turned into so much more... Pt 1 2:30 How proshops are a disappearing breed and how the youtubers are making it look more complex than it needs to be. 4:30 Per Danny, if your bow is set up properly, bow maintenanc…

"Talking Competitive Archery Organizations and the National Field Archery Association with Chuck Cooley" Archery Pro Chuck Cooley sits with us and explains what the NFAA is, what they do, and why you should join. If you're interested in joining a professional archery association, you should listen to this episode! 1:00 Who is Chuck Cooley 4:30 what…

"Turkey Hunting and Surviving in The Hunting Industry with Michael Lee" Michael Lee Vice President of Marketing and Outdoors at Lethal Products, and Co-host/Co-owner at Backwoods Life, stops by to chat about turkey hunting and how he's survived in one of the hardest industries. What he attributes to his success and longevity in the outdoor industry…

"Tips for Choosing and Purchasing a New Bow with Will Brantley" Will Brantley, Hunting Editor of Field and Stream Magazine stops by to chat about trying out some new bows, to allow yourself the opportunity to test out and choose the right bow for you. He walks through the steps he and his team performs to test out a new bow. Links Field & Stream We…

"3 Tips for Setting Your Trailcam with Trent Marsh" Trent Marsh of Spypoint Cameras talks to us about the company, Project Spypoint the company’s own content stream, the Spypoint podcast, why he recommends Spypoint trail cameras in relation to value and performance, how cellular options are more cost effective than ever before and the price points …

"Backyard Archery Tips for Staying Sharp with Dave Cousins" The REAL Dave Cousins stops by to chat about how to stay sharp at home. During the pandemic, everyone was searching for ways to keep in shape when not being able to visit their local archery shops or ranges. He shares lots of great tips for improving your archery game. "The more you shoot,…

Tim Endsley and Carrie Zylka sit down to chat about how the Bowcast podcast was a pioneer back in the day. They share stories of how the forums and episodes helped make them better archers and bowhunters. They walk through how the show started, the slew of hosts, how Tim ended up purchasing the show and how Carrie Zylka became the final show host. …

In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a …

Kurt talks with Aaron Ritter about the 60-30-10 principle and how it applies to mobile hunting, and specifically to those looking to start saddle hunting. Aaron also shares idea of how archery retailers can play a vital role in helping more people enjoy saddle hunting as it becomes an increasingly popular method of hunting big game with archery equ…

In this episode, we chat with ATA's new president & CEO, Jeff Poole. Jeff shares some of his past experiences, what drew him to the archery industry, and what he sees as opportunities for the future of the ATA and its members.By Archery Trade Association

Guy Krueger of USA Archery shares insights on how the last year has affected the landscape of coaching archery and how coaching can be a huge benefit to your business. This episode is a preview of more content to come in our 2022 Archery Industry Masterclass. Visit archerytrade.org to sign up for in-person or virtual sessions.…

Mike Jasper is a current college football coach and former player in the National Football League. In this episode, he shares how being a black man living in the south has made his journey into bowhunting different than most...and how you might be able to learn from his experiences to improve your relationships with new customers.…

Kurt speaks with fellow ATA staffer, Samantha Seaton, to discuss an upcoming segment of the Beyond the Bow podcast - The Draw. These special episodes, hosted by Seaton, will turn the focus to the customer. Archers and bowhunters are what make this industry, and each of them has a different story of what they shoot, how they hunt, and most important…

Korbin's Archery (Seminole, TX) has established itself as a successful archery pro shop. In this episode, hear from owner Korbin Williams as he shares some advice on what has brought about this success. Korbin also shares a crucial mistake that caused a major disruption for his business in hopes that fellow retailers can learn and avoid encounterin…

Your ATA has established a great working relationship with the Association of Fish & Wildlife Agencies, and continues to participate in that organization's efforts to protect game populations and promote bowhunting. In this episode, ATA vice president & chief conservation officer Dan Forster joins Kurt to talk with Mark Tisa of the Massachusetts Di…

Growing archery participation has consistently ranked at the top of the list when ATA members are asked what is going to have the biggest impact on their business going forward. One of the most effective ways to grow participation is recruiting and retaining new archers, but to truly expand the reach of the industry we must look outside of our curr…

The NASP program has served as an introduction to archery for students throughout the country, but like most organizations has had to adapt its offerings to adhere to COVID-19 guidelines. In this episode, Kurt talks with Stephanie Rustad (NASP) and Lisa Frye (KY Fish & Wildlife) about where the NASP program started, how its currently adapting, and …

This podcast is a preview of the content available in the Archery Industry Masterclass. Presenter, Hank Yacek, gives insights on training your staff on the products carried in your store. In the age of the internet, it's not about memorizing facts and figures, but more about helping your customer find the right product to suit their needs and incre…

This episode is a preview of a virtual Coffee Talk to be held as part of ATA 2021 Online. Kurt and Troy Fowler talk about building heavier arrows with high forward of center to improve bow hunting success and how this type of product offering can give retailers one more way to better serve all types of customers.…

Getting the most out of your employees means building a culture within your business that makes them feel valued while also encouraging collaboration and taking chances. It won't happen overnight, and it definitely won't happen by itself. In this episode, Rick Kinsey (Owner, Kinsey's Inc.) discusses his strategy for building a positive culture and …

Mitch Haifley and Jeff Miller of Vantage Point Archery (VPA) share how they have established and grown VPA through producing their own quality products and branching out into other manufacturing opportunities.By Archery Trade Association

Recruitment, Retainment, and Reaction of archers and bowhunters...That's what the R3 movement is all about! This episode includes a recording from an R3 Coffee Talk held at the 2020 ATA Trade Show where panelists Dan Forster (ATA), Kristen Black (CAHSS), and Josh Gold (ATA) discuss how R3 programs are essential for the future of our industry and an…

Many small businesses in the archery industry took advantage of the Paycheck Protection Program to keep employees on payroll as they were forced to close or modify business operations. We are now nearing the end of the 8 week covered period, and the application for loan forgiveness has been released by the Small Business Administration. Nathan Fitz…

Owning and operating an archery business during the COVID-19 pandemic is not easy. In this episode, TJ Hofhines, owner of Dead-On Archery is Boise, Idaho talks about how he has been proactive in understanding restrictions in his area and how he has found a way to keep pressing forward and serving customers.…

Is your archery business meeting the needs of all types of customers? Countless individuals, both seasoned archers and new shooters, are gaining interest in simpler forms of archery - traditional recurves, longbows, and competition barebows. Many archery businesses are missing out on revenue because they simply don't have the equipment or expertise…

By Archery Trade Association

By Archery Trade Association

By Archery Trade Association

By Archery Trade Association

Jeff Greer own Music City Archery in Franklin, TN - just outside of Nashville. In this episode, he shares how putting a focus on competitive archery and coaching has allowed his business to grow and remain steady throughout the year. Jeff and other ATA Retail Council members will be leading a Coffee Talk at #ATA2020 to share more ideas that are wor…

Kurt and Rod talk about areas where USA Archery is observing immense growth in competitive archery. Rod also shares perspectives on getting new participants involved in archery and how the industry can have a huge impact while also reaping the benefits of more archers.By Archery Trade Association

The Amazon platform is a difference maker for many businesses in the archery industry. Jonathan discusses the inner workings of Amazon and how having more control on this platform can allow a brand to gain customers, be more profitable, and better serve their brick & mortar partners.By Archery Trade Association

ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste of archery.…

In this episode, we talk with David Wilkins, owner of Wyvern Creations. David speaks about the role of crossbows in the archery industry, and how he has been successfully running a business that focusing almost solely on the crossbow category.By Archery Trade Association

Allie and Nick of the Outdoors Allie social media channels sat down with us at the 2019 ATA Show in Louisville, KY to talk about how they got started in bowhunting and how they are helping get new people into the sport. Allie shares her journey from an observer to a bowhunting with a crossbow and later a compound bow.…

Ryan Erickson, VP of sales for TrackStreet, explains how Minimum Advertised Pricing policies can play a vital role in maintaining brand value. Kurt and Ryan also discuss the importance of brands taking action to police and enforce their policies, and how they get started. No matter if you're a retailer or a brand who manufactures products, MAP poli…

The Hunting Public YouTube channel, which focusing on hunting public lands and small pieces of property, has almost 100k subscribers. Kurt talks with Aaron & Ted about how they got into bowhunting and how they're getting new people into the sport. The insights shared by these guys are a perfect example of how the archery and bowhunting industry can…

Michelle Scheuermann of Bulletproof Communications is the editor of the Archery Wire and manages social media channels for several clients in the outdoor industry. In this episode, she'll share how she approaches the task of effectively managing a social media channel and gives some insights on how this can be accomplished by businesses of all size…

Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his business to make up for flat sales and slimming margins. He discusses the idea that although he cannot con…

There are a bunch of initiatives out there to get new people involved in our sport...but they're not all successful. In this episode, we'll talk about how hunting for meat has been an effective method of creating new hunters and bowhunters. Charles Evans (Georgia Wildlife Foundation), Hank Forester (Quality Deer Management Association) and Samantha…

Kurt talks with Archery Headquarters owner, Randy Phillips, about how he has improved bow sales in his Chandler, AZ store through some creative inventory management strategies. We focus on the fall months when new compound bows start hitting the market. Randy's methods may not work in every situation, but take a listen and you might get an idea tha…

Chief of Sport Performance, Mary Emmons, discusses her introduction into the world of archery and how USA Archery has expanded its efforts to bring more people into the sport. Mary gives some great insights into the growth in the organization and how everyone in the industry can benefit from the work of USA Archery and its partners.…

Mark shares his personal journey into the archery industry and what has made Jay's Sporting Goods a successful independent retailer. We'll also discuss what's happening with the ATA and how retailers can make the most of their membership.By Archery Trade Association